Benefits of Bing and Yahoo Pay Per Click

With today’s very competitive online marketing, it is important that a business creates a strong marketing effort to build qualified traffic to their website. Pay per click marketing is one great way of advertising on the Internet. It can bring a steady flow of traffic that can result to potential leads and new sales. Over the years, it has been proven profitable, especially if the business is targeting a segment of audience. Adding Bing and Yahoo to your Google pay per click marketing is worth considering.

Pay per click campaign is based on keyword selection specifically designed to revolve around search terms that are relevant for the site. They are normally the ads that show up at the top and right corner of a search page. Generally, search engines do not charge when displaying these ads, but when a visitor clicks on the ad or the link which lands back to the business’ site, only then, is the advertiser charged.

All throughout the pay per click marketing world, Google is leading all other search engines with their 67% market share. However, what most advertisers do not realize is that with the growing amount of traffic on Google, also comes a number of competitors, still making it hard to hit on search result targets.

So, what is the alternative? Over the last couple of years, Bing and Yahoo pay per click have emerged as Google’s number one competitor. Although, Yahoo’s market share only comes up to 11.6% and Bing’s to 16.7%. When combined, they total of over 30% and this can still make a dent with Google’s share. And for any advertisers who overlooks these numbers could be ignoring a large population of potential customers.

Other advantages of Bing and Yahoo pay per click, include:

  • Pay per click with Bing and Yahoo does not cost as much as with Google. – Many advertisers say that taking Google as their host for paid search is a complete campaign suicide, mainly because of their high costs. Relevant keywords being bid with Bing and Yahoo do not cost as much as $2 to $5 per click as with Google. For instance, one of the most expensive keywords in Google includes “insurance,” “loans,” “mortgage,” “trading,” which usually ranges from $30 to $50 per click. So, if you run a business about loans and need to bid on “house loans” keyword, a business can pay as much as $3500 a month for that particular keyword alone with Google. However, Bing and Yahoo give much more reasonable prices. They have the lowest cost per click, even with the most expensive keywords in AdWords that normally ranges from $0.10 to $2, but still lands in the first pages. More so, they offer long-tail keywords of four or more words, but still at a very reasonable price bid.
  • Bing and Yahoo have demographic advantages. – Although recently, Bing removed their feature to target ads by gender and age as they say they improve it to become more accurate. Bing

Eating Healthy at Work

One of the most common New Year's resolutions year after year is to improve overall well-being, which includes eating healthy and losing weight. Eating healthier can be a difficult goal to attain when the work-life balance is thrown into disarray. A hectic, unbalanced life often increases stress; and stress is known to affect your mood, energy levels, and eating habits. During the long, busy workday packed with meetings and conference calls, it's often easier to grab a blueberry muffin from the break room than it is to mix up a cup of yogurt with a grateful of fruit and granola. Unfortunately, many people are oblivious to the amount of calories that they are consuming daily by making impulsive food choices.

Here are a few examples:

· Yoplait Light Blueberry Patch Yogurt is 100 calories compared to Dunkin Donuts Blueberry Muffin at 500 calories or reduced Fat Blueberry Muffin at 450 calories

· A medium banana is 110 calories compared to a slice of Starbucks Banana Nut Loaf at 490 calories

· A medium apple is 95 calories compared to McDonald's Baked Apple Pie at 250 calories

· McDonalds medium Strawberry Banana Smoothie is 260 calories compared to McDonalds medium Strawberry McCafe Shake at 710 calories

· A packet of Quaker Apples & Cinnamon Instant Oatmeal is 130 calories compared to Starbucks Outrageous Oatmeal Cookie at 370 calories

According to the United States Department of Agriculture, the suggested calorie intake for an active adult woman is 2,200 calories and the recommended calorie intake for an active adult man is 2,800 calories (both can vary based on age, activity level, and weight). When consuming high-calorie foods during one meal or snack, it does not leave much room for the rest of the meals that day. If you are craving a particular high calorie food, do a quick search for a healthy, satisfying alternative. There are countless sites to help determine the calorie content of any food item and most restaurants post nutrition facts on their website. Lastly, always remember to read the nutrition labels when available! Just because a food item sounds healthy, does not mean it really is healthy. For the purpose of this blog, only calories were compared. There are various other factors to consider when choosing healthy foods; ie fat, cholesterol, sodium, carbohydrates, sugar, and protein are some of the most popular.

Help your fellow comrades stay on track to improving their overall well-being and share your favorite healthy foods with us! …