Marketing a Home Business With Your Own Website

When you first set up your UK home business you may find that you could benefit from having your own website.

By creating your own site you can quickly and easily explain the type of work that you do and what you are good at, post examples of work if relevant and provide contact details should people wish to get in touch. You may also find that if you have your website set it up correctly then potential customers can find your site by searching on the internet.

Make sure your website is professional

One of the best things to remember is that you are creating the site to help you obtain more work. You should therefore remember to keep the tone of the site professional and do not be tempted to include information that is not relevant to your UK home business. Make sure that you do not bombard people with information and keep the site clear and easy for people to use.

What you should include on your website

It can be a great idea to include a photo of yourself and a short introduction explaining who you are and what your business has to offer. Often people like to build up an idea of the person they might take their business to and this can help to make you seem more approachable.

One of the main points to having a website is to help inform people of your business so make sure that you include any work or products that will help to show people what you can provide. You may also like to include price lists or any other information that is relevant to your business.

Remember to include a list of contact details such as an email address or a work phone number in a prominent place so that any potential customers can contact you simply. Many websites also benefit from having a testimonials page which can really help show that you are a professional. Often if people see that others have been happy with your service or products they will be more inclined to use your UK home business too.

You should also think about ensuring your website ranks well in online search engines as this can be a great way of making sure that people see your site. It is therefore worthwhile exploring search engine optimisation.…

Website Conversion Rate Optimization – What and Why?

You have painstakingly crafted a killer website, written 'content' worthy to be called the 'king', and effectively leveraged search engine marketing to drive a substantial amount of visitors to your website. You except sales to soar but sales are low or not where you want them to be. You wonder 'why' because every bit was executed with precision. Perhaps you overlooked a very essential bit – the website was not optimized for conversion.

The Internet has evolved from a lesser used market place to an overly competitive marketing arena. In the given circumstances, reaching to the top of SERPs is difficult if not impossible. Paid search is a good option to augment organic traffic, but is used in tandem with search engine optimization. Even if the perfect union of the two is created, the traffic you can get will plateau (barring stray instances).

It is therefore imperative to understand that traffic is not the 'be all and end all'; converting visitors into customers is as important as having them in the first place. You may win the 'battle for traffic' but if the website is not optimized conversion you will 'lose the war'.

Website conversion rate theory

Conversion happens when visitors come to your website perform a predefined action. This predefined action is mostly referred to as a goal. Conversion rate is therefore the percentage of visitors who perform the desired action / goal.

Websites have different goals and a single website may have more than one goal. The goal depends on your business objective. An actual purchase, submission of a sales inquiry, signing up for a free resource like newsletter, subscription to future promotional offers, etc. are some common goals.

Based on the goal (s), website conversion can be broadly classified into three types:

1.Informational Conversion: This type of conversion happens when the visitor finds the information he / she is looking.

2.Transformational Conversion: When a visitor subscribes to a free service such as a newsletter, transformational conversion is said to have happened.

3.Transactional Conversion: When an actual sale happens or the business receives money from any other activity (visitor clicking on advertisements) performed by the visitors, transactional conversion happens.

(For a detailed clarification on website conversion theory, please refer Basic Website Conversion Theory)

Most online businesses are built to achieve transformational and / or transactional conversion of some sort. There are many perceived benefits of conversion rate optimization and all of them will only add to what you are already achieving with your website.

The incentives of achieving increased conversion rate

Conversion rate optimization makes perfect business sense, especially in the present financial conditions. Maximizing conversion rate will help you realize increased return on investment (ROI). It will also ensure the worth of every marketing dollar you spend and there are ample reasons to believe so. Mentioned below are some of them:

  • Increasing conversion rate will give your business more customers (read sales revenues and profits) – the most obvious one.
  • It will reduce the customer acquisition cost.