Prospective Reflections on Computers and Technology

The millennium era is the season for information technology, internet and computers. They become the parts and parcel of our daily life. We cannot dream of living without them. In order to honor them, I provide in this article, various prospective reflections on computers and technology.

Here they are:

  • Technology is ruled by two types of people: those who manage what they do not understand and those who understand what they do not manage.
  • Any sufficiently advanced technology is indistinguishable from magic.
  • The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.
  • Information Technology and business are becoming inextricably interwoven. I don’t think anybody can meaningfully talk about one without talking about the other.
  • Technology is nothing. What’s important is that you have a
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How To Tie in ROI With Your Client’s SEO Campaigns

If you are providing Search Engine Optimization / Search Engine Marketing for a business there nothing more embarrassing when you are asked you how profitable their investment SEO is and all you can do is make an "educated" guess.

You should know exactly how much additional money your clients are making for every dollar they spend on SEM (their ROI).

First, you should first add the monthly amount you charge your client, the monthly cost of each of your PPC campaigns (ie adwords, overture and adcenter), and the monthly advertising cost from each of the other websites you advertise with.

Second, you should use Google analytics to see the referral sales from other sites that you advertise on. Multiply the monthly unique visitors from each PPC search engine and for each website you advertise with. Multiply the number of monthly unique visitors x the conversion rate x The average sale … Read More