Prospective Reflections on Computers and Technology

The millennium era is the season for information technology, internet and computers. They become the parts and parcel of our daily life. We cannot dream of living without them. In order to honor them, I provide in this article, various prospective reflections on computers and technology.

Here they are:

  • Technology is ruled by two types of people: those who manage what they do not understand and those who understand what they do not manage.
  • Any sufficiently advanced technology is indistinguishable from magic.
  • The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.
  • Information Technology and business are becoming inextricably interwoven. I don’t think anybody can meaningfully talk about one without talking about the other.
  • Technology is nothing. What’s important is that you have a faith in people, that they are basically good and smart and if you give them tools, they will do wonderful things with them.
  • Every once in a while, a new technology, an old problem and a big idea turn into an innovation.
  • The science of today is the technology of tomorrow.
  • I think it’s fair to say that personal computers have become the most empowering tool we’ve ever created. They are tools of communication, they are tools of creativity and they can be shaped by their user.
  • Treat your password like a toothbrush. Don’t let anybody else use it and get a new one every six months.
  • The next major explosion is going to be when genetics and computers come together. I am talking about an organic computer – about biological substances that can function like a semiconductor.
  • Computing is not about computers anymore. It is about living.
  • With all the abundance we have of computers and computing, what is scarce is human attention and time.
  • The new information technology – internet and email – have practically eliminated the physical costs of communications.
  • Part of the inhumanity of the computer is that, once it is competently programmed and working smoothly, it is completely honest.
  • By the time we get to the 2040s, we’ll be able to multiply human intelligence a billion-fold. That will be a profound change that’s singular in nature. Computers are going to keep getting smaller and smaller. Ultimately, they will go inside our bodies and brains and make us healthier and smarter.

Summing up, those are quite a few reflections on computers and technology that speak boldly on their prospects, importance and efficiency.…

How To Tie in ROI With Your Client's SEO Campaigns

If you are providing Search Engine Optimization / Search Engine Marketing for a business there nothing more embarrassing when you are asked you how profitable their investment SEO is and all you can do is make an "educated" guess.

You should know exactly how much additional money your clients are making for every dollar they spend on SEM (their ROI).

First, you should first add the monthly amount you charge your client, the monthly cost of each of your PPC campaigns (ie adwords, overture and adcenter), and the monthly advertising cost from each of the other websites you advertise with.

Second, you should use Google analytics to see the referral sales from other sites that you advertise on. Multiply the monthly unique visitors from each PPC search engine and for each website you advertise with. Multiply the number of monthly unique visitors x the conversion rate x The average sale for each transaction which equals the gross revenue from each referral website. I would export the information for each referral website onto an excel spreadsheet and sort the cells in descending order.

Third, subtract the PPC costs and advertising costs for each relevant search engine and website. Calculate the net difference between the gross revenue and costs to come up with net sales. You should also create a percentage column to see what percentage of your sales are spent on advertising. If the percentage is more than 10% or if it exceeds your ad budget, you may have to rethink your advertising plan. Determine which sites offer the best return on investment. If those are not good enough keep looking for new ones until you find advertising partners that deliver a profit.

Be careful that you understand the quality of the traffic coming to your site. There is a big difference between impressions, click-thrus and conversion rates. You can artificially drive a lot of traffic to your site with broad keywords using PPC, but will those visitors convert into sales? You ad and your relative landing pages have to be relevant to one another. I have seen companies spend thousands of dollars a day on broad keyword terms using PPC to get traffic, but their landing pages were not specific to the needs of the visitors, so their conversion rates were too low to justify the PPC expense.

I noticed that one of our competitors recently went out of business because they did not monitor their PPC costs close enough even though they went from zero sales to $ 8 million within 3 years. I was able to use a web scraping service called spyfu to monitor the exact details their AdWords campaign to see the exact content of all of their ads, the amount they spent on keywords, which keywords they were using and who their competitors were.

Make sure you have goals set up in Google analytics. You should have a well-defined sales funnel for each step of your shopping cart. Try to imagine your sales funnel as …