SEO – How Cloaking Sabotages SEO

One of the largest newbie mistakes made by people first trying out search engine optimization on their websites is to try and cloak it. Most people do not even realize that they are practicing cloaking when they do it and even perceive it as a legitimate form of SEO but the problem is that the big search engines will penalize and blacklist your site for doing it.

In a nutshell, cloaking is the practice of using keywords and metatags to show a search engine spider a different page then what your human visitor to your site is going to see. The purpose of doing this is to drive visitors to a site. An example would be a psychic site that uses the name of famous psychics such Sylvia Browne or John Edwards to promote its services even though they sell no books or services by those famous psychics who have high keyword popularity. Some high-ranking pages are cloaked simply to prevent others from stealing the underlying code but this is no longer such a problem as it is not just keyword content or metatags that the search engine algorithms look at nowdays when they go to index a site.

Using search terms in this phony way can put your site immediately at risk of being removed promptly from the Internet by a search engine. Search engines are becoming increasingly cognizant of the techniques used to try fool them, and they are also becoming better at detecting and removing pages that violate their terms of service. This is why it is also important to be careful of any kind of SEO service in case it is using a process such as "cloaking" to boost your site in the page rankings.

Underhanded tactics such as cloaking only work until the search engines catch you. …

Taxi mobile application development

In the modern world, every person needs to take a taxi in a certain period of time. Public transport is obviously a good invention, but cars sometimes turn out to be more useful.

In the modern world, every person needs to take a taxi in a certain period of time. Public transport is obviously a good invention, but cars sometimes turn out to be more useful. Fortunately, there are more than enough taxi services today. All over the world, special mobile applications are rapidly gaining popularity. This is convenient for everyone – the passenger orders a car quickly and avoids misunderstandings with operators who may, for example, not hear the address and send the car to the other end of the city. Conversely, taxi services, using applications, significantly save on dispatchers staff.

Advantages:

  1. The speed of the order. No need to spend time calling a taxi service, or browse the web to find the right website.
  2. The route and the trip itself can be traced on the map.
  3. If desired, you can view the history
  4. You can pay for the trip with a bank card.
  5. A modern, simple and convenient interface which even an inexperienced user can easily understand.
  6. A list of favorite addresses is displayed.

The mobile application collects users’ orders and, using GPS data, determines the nearest available taxis. The program on the taxi driver’s smartphone transmits its location to the aggregator, and also allows you to track whether a car is vacant or busy. As soon as the online service determines the nearest vacant car, the taxi driver receives a message about the order. The driver must accept it, and the passenger will be notified that the car is on its way. The application will also tell customers about the model of the car, give its number and the name of the driver.

“Agilie”, one of the top companies specializing in taxi app development, can boast over 200 successful projects, and it keeps gaining popularity on the market of website design. The business remains stable thanks to the competent and professional staff that provides quality online service and implements customers’ orders within a short time.…

SEO a Scam? The Truth About the Industry

I frequent many SEO and Web Marketing forums on a daily basis and every so often there is a debate about the SEO industry and ethics. After being involved in a number of these debts, it has become really obvious that the main problems are the facts that no two SEO companies are alike and there is no unified methodology. It's very hard to make statements about the industry as a whole because it's debatable what exactly 'SEO' is. Mix in the fact that most SEO companies keep their methodology and campaign strategies secret and we have a situation where every company is totally different with very different results.

Fact 1: There is no unified SEO methodology. SEO is actually defined by wikipedia as a process of improving traffic from SERPs to a site. Of course, HOW they do that is the real question and causes the debts.

Fact 2: The effectiveness of an SEO campaign depends on the site structure, site content, keywords, methodology used, and how popular the site is. A site can not just rank for any random keyword. SEO is also not voodoo. It is logic, problem solving, and Web marketing combined together. If your site provides no value to users, it probably will not rank.

Fact 3: Some 'SEOs' do search engine optimization and some do search engine manipulation. Of course, it is all marketed as SEO. Unethical optimization provides results at any cost and is always short term (usually ends in a banned domain name). Ethical optimization opens up the site to the search engines and provides long term benefits.

Fact 4: Most SEO companies get paid if or not your site gets any rankings. Unfortunately, this is the case with the industry. Most SEO companies implement A, B, and C and move on to the next client. Hopefully, the site rankings. If it does not, they always have more clients.

Fact 5: Most SEO companies use both ethical and unethical inbound linking strategies.To maximize profits, it is very common for SEO companies to buy bulk links from India, links on spam / scraper web sites, or sell large directory submission packages. It is also common for SEO companies to place huge amounts of the contract into inbound linking to make up for the poor quality of the site optimization.

I do not think it is fair to characterize the industry as a whole without figuring out what is wrong with it and how SEO companies can over it. So how exactly do we determine what is good and bad about the industry? I have now been involved with the Web for over 10 years and, specifically, with the SEO industry for almost 4 years and I've seen the inner workings of major SEO companies and worked with clients who had been burned by their previous SEO campaigns. Combined with numerous Web postings and forum discussions talking about the same basic problems, I've compiled a list of the most common issues.

Problem 1: Responsibility …