SEO Techniques and Predictions for Internet Marketing in 2018

When it comes to search engine optimization you have to stay up to date with the latest trends and algorithms to ensure you achieve success, so where do you start. 2018 is another year of internet marketers focusing on SEO. Here are a few SEO techniques that you can use to push your business forward this year.

With affordable web development, you can ensure your website meets all the requirements of the top search engines, such as fast to load pages and easy navigation. These are important factors to take into consideration when it comes to your web development and ensure you speak to your developer to ensure that they understand your goals and what you want to achieve, creating a website relevant to your industry that will appeal to potential clients on a daily basis.

From here you need to start focusing on voice search. More and more people are relying on their smart phones and tablets than ever before to carry out searches for products and services that they need. With technology constantly evolving, we have “Siri” and other voice search options on the smart phones that enable clients to carry out online searches without having to touch the keypad. The problem is we don’t speak as we write, so the keywords you are currently using may not reach your voice search clients.

Focus heaving on voice search this coming year and amend some keywords to ensure you reach this audience. The statistics show that twenty five percent of all US Google Users will rely on voice search in the coming twelve months. This includes a percentage of your own target audience.

Another thing you will find this coming year is that Google is going to remain the top search engine around the world. While they hold onto the number one position, you want to ensure you tick all the boxes in terms of what they expect from companies operating online. This includes providing informative content, offers fast page load speeds, easy online navigation and white hat techniques being used that reduces the risk of you being penalised in the long run.

Social media is an absolute must to any company that wishes to succeed in 2018. In addition to having excellent and affordable web development and keeping your website updated and easy to use and navigate, you also want to ensure you have social media accounts to help you reach your audience with confidence. The majority of people these days has at least one social media account and the trend for social media is going to see it continue to grow and boom in the coming years, something every company wants to be a part of.

It is essential that with the year ahead you ensure all the content you publish online is relevant and quality content. The quality of your content, the relevance and the information you provide is all relevant to your ongoing online success. Web development and social media are just small parts of …

Search Engine Optimization – Keyword Research – Learn From Your Competition

Whether I am helping a client set-up their website for the first time or I am assisting them with their existing site, I make sure that I assess their competition's keyword strategy. This enables me to understand the key terms where my clients will be competitive and which must be incorporated into their sites. But perhaps more importantly, it provides me with valuable insight as to how I can differentiate my clients' sites from their competition and generate for them an effective SEO strategy to drive relevant traffic to their site and away from their competitors.

I start my research by viewing their code. To do this you will 1) need to have their website open in your browser. 2) Go to the left-hand corner of your browser and click on 'View'. 3) From the drop-down menu click on 'Source'. A text box will then open showing the code. You may want to print the file but just be aware that the file could be many pages long. 4) If you decide to print, take out a red pen and go through the file and circle every keyword and or keyword phrase. Otherwise, take notes when and where keywords / keyword phrases appear and what those terms are.

Once you have this list you are ready to perform your own analysis by using a tool such as Google Keyword Tool to assess the keyword (or keyword phrase) potential and to find out similar phrases that terms are more targeted to your company's purpose. So make sure that each time you receive the tool's results page that you read the results to at least to the point where the page says "Additional keywords to consider". You will find a wealth of information. Go through the full list of terms you found in your competitors' code as well as test others that you came across in the tool's results page that you think have potential for your business. After this exercise you will, undoably, have a long list of possible keywords or keyword phrases. Your next task is to narrow these down to just the amount that can be optimally used without any potential repetitions from 'black hat' practices (SEO tactics that Google frowns upon such as 'keyword stuffing' that they penalize companies for). I will address this in future articles. Optimized Usability-

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Semantic Search Engines Effect on SEO

Being an internet marketing consultant and well aware of new technology, I decided to share a few words about semantic web technology. This term is not new for industry experts, as lots of search engines including Google, Yahoo and Bing are refining their search capability semantically. So the question is how these new techniques and algorithm used by engines will diversify and affect the current ongoing optimization strategies?

SEO experts and professional implement techniques by writing clean and validated HTML to provide easier access to crawlers. They also follow good looking website structure at the presentation layer; add appropriate meta tags, title, description and keywords. They also focus on internal linking and content optimization to increase in-bound and out-bound links. Some individuals, even organizations also practice black hat methods in order to achieve or retain high ranking. But in future as far as semantic web optimization is concerned it would not be easy to cheat the algorithms because of the following reasons.

  • More intelligent engines.
  • Recognition of semantically tagged data.
  • Understanding of how audience thinks and behaves online.
  • Tagging by the end-users.
  • Keywords generated by API’s.

Dramatic growth of information available on the internet turning search engines significant source to find quality and relevant data. Here we have to rely solely on the result provided, and some websites may also monopolize by displaying paid advertisement. However semantic web technology turns new ways very effective and popular.

The current optimization techniques will definitely effect the traditional way of doing internet marketing. But companies already have been working on new ways to co-op with the changes, either they have in-house team or they are outsourcing the services and doing clean and legal optimization might not be affected. They are already familiar with the process of tagging, and have optimized the web contents semantically instead of ad hoc approach.

In order to maintain the ranking, experts have to follow the semantic web standards and tools such as XML, RDF, OWL, SPARQL etc. Search engines will keep on changing their algorithms for better results and provide most relevant information on the internet. However paid advertisement will not be effected by these changes. Any search engine will never reveal the secret of their result at first place.…

Six Types of Human Values

Human beings need different things to live in this world. However, nothing in this world is available free of cost. Everything has a price and one has to pay the right price to get ones need satisfied. However, we value the things based on our needs and the needs depends on the basis of our value system.

First, there are basic necessities like food, water, air, shelter, and clothing without which survival of the body itself is not possible. However, once these necessities are satisfied, man moves to satisfy his higher needs like the social needs, security needs or the need of self-actualization.

However, every person does not follow the same path as his path would depend on the inherent values of the person. These inherent values are acquired by the man by virtue of his nature and also by his nurture. The effect of the family, society, nation and individual makes every person unique as he develops a unique set of values. These values decide the priority and lifestyle of the person. The values make the personality of the person and decide the growth of the individual, family, society, nation and the humanity.

1. Individualistic Values

The most inherent value of a person is individualistic which means valuing the self over anything else in the world. This is also the most natural value which is inherent in every animal of the world. The animals live for themselves without much bothering about the other animals. The only exception would be the mother animal which takes care of her child animal till the child grows up sufficiently to support itself.

The modern world has been moving more and more towards individualistic values where the interest of the individual is considered to be the most “right” and needs to be protected over everything else. The individualistic value support freedom as it believes that every person has the right to decide what is good for him.

Every child starts with individualistic values and he wants everything in the world for the self and wants everyone to serve him. When the need of the child is not satisfied, he cries and do everything to get the need satisfied.

2. Family Values

The human specie may be the most powerful specie in the earth but it is also true that human specie is also the weakest specie. A human child does not learn to even walk for one year. If the child of the man is allowed to survive of its own, it just can not survive. The support of family is must for the growth of every human child. It is for this reason that human specie over the year has invented the concept of family that lives like one unit and supports a new born child till it becomes strong enough to support itself.

The concept of family has given rise to the family value where a family is considered to be the basic unit of the society instead of the individual. The …

How to Speed Up a Slow PC – Easy Tips to Fix a Computer Running Slow Within Minutes

Everyone knows that experiencing a slow computer can be one of the most annoying and aggravating things you can experience. No matter if it is at work or at home, sitting there waiting for your computer to simply boot up or shut down, not to mention perform the simple tasks you once took for granted when the system was brand new and a ran at lightning speed. Believe it or not, there are several ways you can stop a computer running slow without calling out a tech guy.

First, free up room on your computer. This can be done in several ways from uninstalling old programs you no longer use to backing up files such as movies, music, pictures and other personally important files on some form of backup including everything from burning it onto a CD or DVD disk, moving the files to a USB drive or external hard drive. If your computer has more than one hard drive in it you can simply move it from your main drive to your secondary one.

Both uninstalling old programs and moving files off your hard drive not only free up valuable hard drive space making it easier for your computer to find the files that are requested, but more than likely some of those old programs had features that were being started every time you restarted your computer using up precious memory that you never even knew about and stop your computer running slow.

Once the cleanup has been performed now it’s time to go through and organize all the files on your computer. This can be done by performing a hard drive defragmentation. What this does is takes all the files on your computers hard drive and makes sure they are all organized and placed next to each other. Because through normal use as well as installing and uninstalling programs, bits and pieces of files end up scattered all over the place. This can make looking for requested information very difficult for your computer to do.

Now, let’s take a moment and talk about anti-virus, spyware and adware protection. We all know that these things can cause you all different problems on your computer that run the spectrum of simply being an annoying pop up to downright dangerous with the ability to steal your personal information and open up your computer to future attacks. A good anti-virus, anti-spyware and anti-adware program should keep you well protected.

Lastly, your computer registry more than likely needs to be completely looked at and several repairs made to it. The registry in a computer tells your system the exact location of every files you have on your hard drive. The system can easily become corrupted even by normal, everyday use. This can lead to your system slowing down over time to the point where you begin to experience unexplainable errors and your system starts to crash.

While repairs to your computer registry should never be attempted manually, there are many well built programs …

Why You Should Make A Video Clip

It may not seem obvious at first but there are several compiling reasons why getting a video clip on to YouTube, is a really good move to make.

It does not matter if it is really short and average but as long as it is able to promote you, your website or a product that you wish to sell, it looks clear that it can send traffic to your site like few other Marketing strategies on the internet can.

Why is this?

The explosion of the new so-called WEB 2.0 is, I am fairly sure, starting to happen very quickly.
This involves the new (and in some cases, not so new) social networking sites such as Squidoo, Facebook, My Space and of course YouTube, all of which have phenomenal growth rates that simply stagger the mind.

Why a videoclip?

The short answer is that a video clip is as the latest figures and web research no shows, is one of the most effective and inexpensive ways to be able to cleverly promote your site, your passion and even your income by personally interacting with tens of thousands , sometimes millions of people. If you happen to get it right. Even if you do not go viral at first, you will certainly be learning along the way and you will earn a lot of Brownie points by creating a presence on some of these sites from the start.

Why is it inexpensive?

Simply because video clips are now within the grasp of almost everyone that owns a camera and a web cam.
In fact, Logitech the people that seem to have a lion's share in the webcam market, specifically designed their webcams for home production videoclips.
It is not realized that apart from the initial outlay for the webcam and some judicious use of downloading free web editing programs there i very little to outlay!

The cost of presenting your video clip is paid for by YouTube or whichever site you choose itself. They pay for the bandwidth and the cost of hosting your video, you have to pay nothing at all for the ongoing expenses! Considering that alone, that represents a great investment especially as you may well engender tens of thousands of hits back to your site, even with your first attempt.

This of course is very tempting prospect for the would be internet entrepreneur or even someone who loves to tell the world of his or her latest views and thoughts of the state of the Planet! It really opens up a prospect that has always been a closed shop up until recently!

Is not creating a video complicated?

No way! I thought that until recently a great new e-book arrived onto my laptop called TubeTraffic.
Its an amazing e-book stuffed to the top with every single piece of information the layman might need to create either a basic promotional info video clip or a full blown ten minute commercial!
The amount of information contained in it is …

Surefire Tips for Faster Boot Time

“Time is gold” – although a bit cliché, this really holds true in a fast paced world like ours. One might argue that patience is a virtue; however, in a generation where a lot of things can be done instantly, this saying is really out of context. A few minutes of delay-no matter how short-is still a time lost that could have been put to better use. Indeed, people of the modern and industrialized world tend to be less patient than their ancestors. To a busy office worker, there’s nothing more annoying than a computer which takes ages to boot. So to help reduce your stress, here are some tips that are sure to give you a faster boot time.

The most common solution for the aforementioned problem involves some tweaks in your computer’s settings. As such, one should be very careful when doing these since a little mistake could cause more problems.

Configure your “BIOS”

The Basic Input/ Output System or better known as BIOS is a software common to all PCs. This is really essential to all computers since this software is responsible for initializing and testing the system’s hardware components and loading the computer’s operating system (OS) from the hard disk. Booting usually takes some time because of the said tests that are run before the OS is loaded.

However, if you’re sure that your hardware components are running perfectly, there’s no need to do such tests. Instead, you can just tweak the BIOS so that it loads the operating system immediately once you open it. In order to do this, first shut down or hibernate your computer. As soon as the screen loads, press the suggested key to enter the BIOS screen (usually this is “DEL, F2 or F10”). Once this is done, navigate to the “Quick Boot” option and move hard disk to the top of the boot list. By doing this, you are telling the computer to load the OS immediately and not look for other components such as the CD drive and the Universal Serial Bus (USB). After this, navigate to the Exit option then select Save Changes. But on rare occasions where you need to boot from a CD or flash drive, you need to enter the BIOS screen again and edit the boot priority list before startup.

Configure programs that launch at startup

Usually, once the computer starts up, it runs a set of predefined programs-some of which you don’t really need. To save time, you can edit the settings such that upon startup, it only loads the programs that are essential to you. To do this, click on the Start button and type “Run” in the search bar. Open the Run program and type msconfig then press enter. This command will open the System Configuration Utility. Select the Startup tab in the said utility and uncheck all the programs that you don’t usually use. However, be careful about this since you might uncheck some programs that are needed to make …

Top Edmonton Internet Service Provider – How To Find Them!

Broadband Internet service has expanded across the world and has become the most thought out and demanded technology oriented today. Just in Canada in 2004 two-thirds of all Canadians dropped them, dial-up connections and switched to broadband Internet. That is why almost four years later more than 80% of costumer's in Edmonton, Alberta have high-speed Internet access. However, finding a top Edmonton Internet service provider is not always easy, due to the fact that many companies have noticed this large growth in demand and have set up shop on Edmonton and other major provinces. This article will help guide Internet costumers when making the tough decision of sorting out and choosing a top Edmonton Internet service provider.

Edmonton, is Canada's second most populated provincial capital after Toronto according to Wikipedia, it is no wonder that there is such a high demand and an equally high offer of high speed Internet providers. Well let's get straight to the topic: How do you sort out all of these Internet service providers and find the top Edmonton Internet service provider? It may be a lot easier than you think if you follow these easy guidelines.

1. Having a high price does not always mean that the Internet service provider will have better quality service. In fact many companies now that consumers might think this and so intentionally raise their service fee in order to create a perception about their service. In the category of price a top Edmonton Internet service provider must have low cost and at the same time a high value.

2. Do not fall in for all the offers that an Internet service provider might offer you. An ISP might give you free internet access for the first three months, however in the long run the monthly rate for the ISP may be a lot higher than expected. That is why a top Edmonton internet service provider might have some sort of offer to attract customers but once their grace period ends, they will not tackle you with ridiculously high costs.

3. Finally the last tip is to compare the bandwidth speed for each ISP surprisingly some Internet service providers may offer a lot faster Internet for the same price as other competitors. A top Edmonton Internet service provider should have high speed Internet access with a low costing service, in order to be more competitive with other top ISPs.

As you may have noticed this are just a few guidelines you may follow in order o find the top Edmonton Internet service provider. There are a lot more things one must take into consideration when choosing an Internet service provider. The fact is that once you have the correct ISP, you will probably stick to it for a long time. …

Mini-Retirement: You Can Boost Your Productivity With Small Travels

Ever had the opportunity of attending a party meant for retirees? These are parties that are organized for people who are at least 60 years old. With their working days over, all they think of is how they can play golf or perhaps get a condo at the beach.

I may not be such a great fan of golf, and I am already living at the beach, but there is nothing like missing in action for a while. I had recently undertaken a seven month trip to Europe for that single reason.

Majority of persons will likely call my trip an extended vacation, but I instead see it as a mini-retirement. I got maximum satisfaction from my visit to Europe which is unlike what most tourists do because they don’t take out time to enjoy their stay. If this is your first time of coming across the word, then let me tell you what it is and how it can be of help to you.

With mini-retirements life always has more to offer you

Vacations are different from mini-retirements it is because while holidays are short, these are very long. It is any trip between one month and six months, though I spent up to seven months in my case. During my mini-retirement, I had the opportunity of participating in so many European activities.

How to plan for a mini-retirement

Planning your first mini-retirement, know your objectives, and it is very essential. That was how I got off with mine. I never rushed the process. I made up my mind that Europe was a place to go and spend some time. As such, I had to work very hard for my dream to come true. I had to be 100% sure my online businesses were running as I expected, coupled with enough savings to help me foot any unexpected bills.

With the current harsh economic climate, it is challenging trying to plan for a one. But nothing good comes easy. Therefore I think now is a good time to start planning in this regards.

Enjoying your life to its fullest

My reason for trading my corporate life for being on the internet is because I want to live it to the fullest. Being your boss is all you want in life. I intend to take another mini-retirement if I have the cash. And a trip to the Croatian / Greek island or a road trip in the U.S will be just perfect. I have a feeling I can equally make this happen since my first ever plan was a complete success. Hence, am ready to work hard now so I can make it happen.…

Making Money On The Internet

If you do the internet search on how to make money, you will find a ton of ways to earn money from the internet. Yes, It is possible to earn money from internet. You can earn from 5 cents to a couple of hundred thousand dollars per month. Plentyoffish.com is a great example of a successful website. They make over 100,000 dollars on their first month. So what are ways that you can earn money from the internet.

1) Sell stuffs. If you have a product and you know how to make a website. You can earn money. Internet is a great place to sell and buy stuff. I am sure you must have heard of E-Bay. They make billion of dollars.

2) Advertising. If you have a great website and high volume traffic, you can make a lot of money by placing advertise banner on your site. Google AdSense is a great example. You will be paid, when people click on your banner. You can create any interesting site like joke sites or photo sites. As long as you can create traffic, you can earn money.

3) Affiliate Program. If you have a good site without a product for selling, try to sign up for a affiliate program. Amazon is a great example of a successful affiliate program.

Internet is a great place to make money, but you have to know how. Be careful of fraud and scams. Search Engine Optimization is an important skill that you should learn to make money from the internet. …