Thoughts On Running A Successful SEO Campaign

More often than not, the important aspects of launching a search engine optimization campaign have been ignored, resulting to an unsuccessful SEO project. Before getting started on your SEO project, you need to know the basics.

— The Business Goal —

A journey begins with the first step. However, do not forget that you must know where you're going even before you take that first step. In SEO parlance, this means that you must know why SEO is being initiated and what the results are are trying to achieve through it.

There are many reasons which could lead a site owner to do SEO on his sites. It could be that he wants more subscribers to his service. It may also be that he is selling products and wants to increase his sales volume. Perhaps, the website is being used purely as an advertising medium for offline businesses so the … Read More