There is a real difference between “May I send you an email?” and “Can I send you an email.” And I’m not just talking about which question to ask your prospective subscriber.
In case you’re wondering now that I’ve mentioned it, WordTask defines “may” as expressing permission or possibility, while “can” expresses ability.
In email marketing, the first question…”May I send you an email?” is the essential question you’re asking your prospective subscriber when getting permission to send her an email. This is where you need to be really clear about what you’re asking permission to send, and she needs to be really clear about what she’s giving you permission to send.
The “Can I send you an email” is an entirely different story. Your ability to actually deliver the email is, however, is still a bit of permission. Not so much the asking permission…the “May I?” because there’s really … Read More