Do not argument about it. It works! Your navigation should not lead spiders away from your website so prevent them from following navigation that does that. The way to do that is to include the term rel = "nofollow" within the html tag for the navigation link. Do not put all of your navigation links on every page, unless you block them to spiders. Do not allow spiders to follow affiliate links or you will lose your keyword relevance.
You can lead the spiders along the path that you want them to by judicial use of navigation links, and if this is a logical path that allows all of your web site to be navigated without confusing the navigators, you have a great chance of having several of your pages listed high for the search term, or keyword, that each page is providing information on.
That word 'information' is the … Read More