How to Find Your Ideal Customer Using the Search Engines

In this article I am going to talk about how to find your ideal customers. Without customers who actually want what you are offering you will not make any sales. Therefore it is very important that you target your search for customers.

In order to identify your target customer you need to know what it is you can offer them. If you do not have any products to offer then you are unable to build up a picture of the individual that you should be targeting.

For example, if you have a product that you have created and it solves a particular problem then you know that you need to find people who want to solve that particular issue.

Using Search Engines

Using the Internet to target customers is very straightforward because all you need to do is to find the websites that your ideal customer is visiting.

Think about … Read More

Cost Reduction – Straight to Your Bottom Line

In any business focussing on cost, price and sales volume will dramatically improve cash flow and profit. There are a number of articles in this series on how to improve prices and sales volume but cost control is an ingoing internal matter that all your collections should be participating in.

Ask your accountant to create a spreadsheet of all your cost categories. Let's just pick three: IT, cleaning, raw materials.

Create a spreadsheet with the costs of each of these three for the last year displayed. Now involve your staff in some creative thinking about how each of them can reduce one of those categories by just 1%. Anyone can achieve a 1% improvement but if you asked them for a 10% improvement they would all say it is impossible. But a lot of 1% cost reductions rapidly add up to 10%. This is extra money straight onto your profit. … Read More