You've heard many people talk about search engine optimization and its importance in the visibility of your website. Well, it is vital to your website, but there are certain rules to follow and certain techniques that are important to avoid at all cost. Here we will discuss some of the most common mistakes made by so called SEO 'experts', companies claiming to specialize in SEO, and even your average web developer alike.
The first and probably the most common mistake is improper utilization of the title tag or ignoring it altogether. The title tag is the browser title that appears within your website. It is considered very important by search engines and is used to decipher the relevancy of your site. Therefore, ensure that you do have a title tag and also that it contains your most important keywords and not just a generalized term or your company name. If … Read More