Making Your Website Work For You – Robots.TXT Files – What Are They And Why Are They Important?

Your website should be working for you, working to help itself climb the web rankings and helping drive traffic to your business. While the Top Position site offers a wealth of information on the various ways to make your site work for you there is another important role your site should fulfill. In addition to clever self-promotion and various optimization functions your site can help the search engines navigate your site and understand what it is you want to show the world. This point revolves around one of the most underused aspects of search engine optimization work, the Robots.TXT file.

Web site owners use the Robots.TXT file to give instructions about their site to web robots with a view to presenting the most suitable information to encourage the robots to boost the site up the rankings. It might be an idea for us to first explore what a web robot … Read More