Keywords are basically words and phrases that can describe your website and different pages. To achieve a good placement, on search engines, you must have the appropriate positioning and density of keywords or phrases you chose. Keep keywords on topic and they will greatly help your site when ranked on search engines.
Page URLs are the first thing that search engines see when they crawl your site. A very easy SEO tip is to include keywords in your URL titles. This will provide even more keys words for the search engines. Your URLs should also be easy for search engines to read.
Meta tags are information tags that are placed in a web page that are not seen by users. They are intended for search engines and other applications. These are getting less and less important but keywords placed as meta tags will always help.
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