What to Look for in a Real Seearch Engine Optimization Consultant

As a SEO professional whose experience comes back to the year 2000 in optimizing Websites, I get this question in many different varieties. Sometimes it's presented within the context of a presentation I'm giving. Other times it's presented within stealth 'Pick your brain for free "conversation I may have the displeasure of participating in (Smile).

The first thing I'd like to point out is that SEO currently is probably the least professionally skilled that someone can obfuscate or dissemble about. For those who prefer more direct language, it's the hardest job today that you can not tell the truth about what you've done. Why do I say that? Search Engine Optimization is about getting your customers Websites ranked in the Search Engines. Anyone in the world with an internet connection and a computer can see if you really know what you're doing; they just have to type in the appropriate … Read More