Move to the top of the search results pages, increase your visibility, drive traffic to your site – with these promises, it is easy to understand why many companies are tempted to avail of the services of a search engine marketing company that use optimization techniques search engines like Google and Yahoo! consider illegal.
Known as Black Hat SEO, these methods include adding hidden texts, creating doorway pages (or, as Google defined them "pages created just for search engines"), key word stuffing (ie, bombarding your content with too much keywords and phrases) using popular but insignificant keywords and participating in link farms.
Despite the potential benefits they can provide you, however, Black Hat SEO should be avoided like a plague.
First of all, the search engines could drop your rankings so low that even the most diligent of seekers would have a hard time finding your site. And a lowered … Read More