The Dangers of Black Hat SEO

Move to the top of the search results pages, increase your visibility, drive traffic to your site – with these promises, it is easy to understand why many companies are tempted to avail of the services of a search engine marketing company that use optimization techniques search engines like Google and Yahoo! consider illegal.

Known as Black Hat SEO, these methods include adding hidden texts, creating doorway pages (or, as Google defined them "pages created just for search engines"), key word stuffing (ie, bombarding your content with too much keywords and phrases) using popular but insignificant keywords and participating in link farms.

Despite the potential benefits they can provide you, however, Black Hat SEO should be avoided like a plague.

First of all, the search engines could drop your rankings so low that even the most diligent of seekers would have a hard time finding your site. And a lowered … Read More

10 Digital Products That You Can Create For Your Customers To Buy

Digital products are the easiest way to create a new product in order to boost sales. You create it once and can sell it again and again. There is no waiting around for your customer to receive it as they can download it instantly after purchase.

There are a number of popular digital products you can sell online directly from your site, or from a third party such as Amazon. Here are 10 digital product ideas.

1. eBooks

EBooks are simple to produce and sell. You can sell eBooks directly from your WordPress website using a plugin like WooCommerce, or you can also leverage the marketing power of Amazon by uploading your eBook to their Kindle program. It will convert your word processing document into a digital file that can be read on any device with the help of their free apps.

2. PDFs of Useful Content

These days, you … Read More