When focusing on natural search engine optimization, it is important that you keep the process "white hat." You see, when it comes to SEO you have three schools of thought: White hat, Gray hat, and Black hat. As you can probably infer, white hat is following the rules, gray hat is a little in between, and black hat is going against parameters that Google and other major search platforms have set for ethical SEO practices.
So why should you avoid black and gray hat tactics? In many cases they involve illegal activities that can get you or your company in major trouble. In addition, websites that are using black and gray hat SEO tactics will often times get bounced from Google, Yahoo, Bing, etc.
So, with that said, what are some natural search engine optimization techniques that can keep your website "White hat" and increase your rankings at the same … Read More