1. Identify the main competitive keywords (4 or 5 for organic, 200 to 400 for PPC). These can be found via Wordtracker, which offers one day worth of detailed keyword information for $ 8. Look at keywords from log files.
2. Create a website title that grabs user's attention. Most successful use important keywords and should be descriptive, and provocative.
3. Add in a description of our website before the company name in the Page Page Syntax which is descriptive of what exactly we are.
4. Include H1, H2 heading tags. Search engines often look for clues in headings and subheads and we can include keywords here. Easily done by performing a global search and replace.