Putting Copy at the Center of Your SEO Strategy

Around 80% of all website visitors come through the search engines. So, it's clear that SEO must be a priority for any business that takes their website seriously. A large part of SEO is related to keywords included in the web text, so relevant, considered copy really is crucial in achieving SEO success.

There are a few straightforward ways of ensuring SEO, and despite the ominous warnings issued by professional SEO companies, you do not need to hire out any such organization to do it – you just need to invest a bit of your own time and effort.

A popular and much-used slogan on the web is 'Content is King', and it profits to bear this in mind when trying SEO. Search engines are always competitive with each other to provide the most relevant results for their users, and they do this by a keyword analysis – so make … Read More