A Practical Use of Open Source Code Softwares

As we started the project of our web site, we knew that the proprietary software costs would be too high for our financial resources. Our only option then was to make use of Open Source Code softwares.

However, within the Open Source Code there are lots of softwares to choose from, and it's up to the system analyst / programmer to pick the ones that best suit the project goals.

In our case, we picked Linux as our operating system. However we faced a big question: Which Linux distribution? There are dozens of linux distributions, each one with specific advantages, sometimes with or without paid services.

We chose linux Slackware because we thought that it would suit better our needs, in terms of stability and reliability. Slackware is a conservative distribution, meaning that it only offers its distribution package kernel versions and third party libraries, once it's been proved to … Read More

How the Internet Is Changing the Local Marketing Game

Hours in front of the television has shifted to YouTube, Facebook and computer games. People still watch television; however technology such as the PVR ensures that most viewers only see commercials as they speed past them.

This change in consumer behavior has thrown an intense monkey wrench into the fourth 'P' of the marketing mix (Product, Price, Place & Promotion). In the good old days, promotion was pretty easy. A nice ad in the telephone directory or a catchy radio spot at drive time meant that the phone continued to ring and customers found you. For some additional exposure try a direct mail campaign or a place a coupon in the local business directory. Who cares which message is the one that pushes your campaign to 'critical-mass' with your target group? Each media option was like a piece of an invisible puzzle that would activate purchasing behavior. This 'marketing mix' … Read More