5 Easy Steps to Increased Search Engine Traffic

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One great way to generate traffic for your website is to attract the search engines. It is important for internet marketers to study the various methods used to maximize your website exposure in order to get higher rankings. We must remember that better rankings mean more opportunities for your website to get clickthroughs from visitors and as a result, more clickthroughs often mean more profits for you. Below are five easy steps to generate increased search engine traffic for your website:

1. Use keywords that people usually type when searching on the major search engines. Often times, website owners think they know what terms their potential visitors search for. This is not always the case. The only real, tried and tested way to tell which keywords people are searching for is to actually "ask" the search engines themselves. You can use the Yahoo search marketing keyword selector tool or the Google AdWords keyword suggestion tool for this.

2. The second step you must apply for increased search engine traffic is to modify your meta keyword tag, meta description tags and website title. These are what search engine spiders pick up when they visit or "crawl" through your website. It is important to come up with the most fitting keywords so that the search engines can "index" your website well. After you identify your targeted keyword, you have to place it within your meta tag so that the search engines can know which keyword to use in ranking your site.

3. Insert keyword-rich articles into your website. As much as possible, write original articles that have the proper keyword density and word count. Insert these in your website and submit them to various article directories as well. One important fact you must remember about search engines is that they love to see content and they are attracted to sites that offer a wealth of articles or information. This is an important step to utilize in generating increased search engine traffic.

4. The fourth step to increasing search engine traffic is to work on your website's link popularity. You can do this by always using the full domain name – complete with "http." Avoid using mere "/index.html" for instance. You can also build your link popularity by writing articles for directories and including a keyword anchor link in your articles resource box.

5. Last, but not least, you should submit your website's address to various directories and search engines. If you tried searching for your website through a certain search engine and you can not find a match yet, you could manually submit your website's address to that search engine. Each search engine has instructions on how you could submit the address to them.