Search Engine Marketing and Optimization – The Basics

As competition on the web grows, more and more business owners have questions about search engine rankings and what can be done to show up higher, or even show up at all, for certain search terms. This is where SEM and SEO come into play. Here, we review some basics.

So, what are SEO and SEM?

Search Engine Marketing seeks to increase a website's visibility within the search results of a search engine – this can be within the "natural" / "organic" results or in a paid advertising area of ​​the results. An SEM campaign can include many facets – including Search Engine Optimization (SEO), Pay-Per-Click (PPC) Campaigns and more.

Search Engine Optimization (SEO) seeks to improve the number and quality of visitors to a web site from "natural" ("organic" or "algorithmic") search results – generally what comes up from a basic search within most search engines. SEO can most easily be explained as implementing content and technical elements in a site that increase the ranking in search engines for specific keywords / phrases.

Where do you start?

If you are just trying to make sure that your site appears in the search engines, there are some very basic steps to take that will help ensure that the search engines will include your site – most of these are technical pieces that your web developer may have implemented on your site when it was first built. If you want to try to increase your ranking in the main search results then an SEO campaign is the way to go. And, if you want to increase your ranking while also showing up in other areas of the search engines (such as in the right column) then you will want to begin a full SEM campaign.

The first step for any SEO / SEM campaign is deciding on keywords and key phrases that you want to focus on for your site. It is important to not only consider the words and phrases that you associate with your organization, but also what keywords / phrases people are actually using in their searches. A good web company can help you do important research into your industry, competitors and audiences to ensure that your SEO and SEM efforts are done strategically to get the most value.

Once the initial decisions have been made, implementation of content edits and technical elements are the next steps. Search Engines are continuously changing their ranking methods or "algorithms" and, in order to maintain your ranking, ongoing changes to your site will need to be made as well. …

Embedded Single Board Computers

Our world today is full of electronic devices. We see a lot of them in our homes, in our offices and at shopping malls. Each device has their own characteristic, and they are all equipped with computers embedded deep in their system. These small computers are called single board computers (SBCs).

Single board computers are small circuit boards that contain all the components (i.e. processor, memory, I/O, etc.) necessary to function as a complete digital computer. These computers are actually similar in appearance to your typical desktop computer motherboard, although much smaller. Single board computers are found in many applications we use today. They are often used as the base for personal computers like laptops and notebooks. Single board computers are designed to be integrated with other electronic components to form an industrial machine or an electronic product.

But how can the combination of a processor, memory, and other computer components automate the functions of a specific electronic product or industrial machine? There are actually two phases in the design of embedded single board computers. The first is the design of the computer hardware, and the second is the design of the computer software.

In the hardware design phase, a company in need of a new industrial machine may opt to design their own embedded SBC in-house. They hire engineers to design the SBC for them. Alternatively, they can ask an SBC manufacturer to make an embedded SBC custom-designed for their specific application.

Today, most companies purchase SBCs that are already pre-designed — often called off-the-shelf SBCs. As opposed to custom SBCs, off-the-shelf embedded SBCs adhere to certain standards that are determined by their form factor. Most common form factors for embedded SBCs are the PC/104, EBX and EPIC form factor.

So how can these off-the-shelf embedded SBCs perform a specific function if they have the same designs? The answer is the software design. For the computer to perform a specific function, a computer program must be developed instructing the computer what to do. Companies usually hire software engineers for this design phase. Embedded SBC manufacturers often provide extensive software support.…

DISH Network Promotions – A Consumers Guide

Thanks to the competition from DIRECTV and cable TV, DISH Network is offering special rates on their service to get you to sign up with them. But what do you get? Here's an overview of the program packages and the equipment they offer.

DISH Network Programming Promotions

DISH Network currently offers a number of program promotions with program prices starting at $ 19.99 a month. Here's an overview of their current offers.

The Family Pak is their entry level programming package. It costs a mere $ 19.99 a month for 40 family-oriented program channels like Nickelodeon, The Hallmark Channel, Discovery Kids, and Animal Planet. If you have a family and are on a budget, this is the perfect package to get you started watching satellite TV.

The America's Top 100 Pak is DISH Network's most popular package. It's currently $ 29.99 a month for 100 channels, and includes a variety of programming including movie channels, nature channels, news and weather channels, sports channels, Sirius satellite radio channels, plus HBO and Cinemax for three months.

DISH Network's Top 200 package and Top 250 packages are their mid-size packages with 230 and 250 channels respectively. These packages offer more than sufficient variety for the average viewer. Prices are $ 42.99 for the Top 200, and $ 52.99 for the Top 250 package. Programming includes movie channels, nature channels, news and weather channels, sports channels, Sirius satellite radio channels, plus HBO and Cinemax for three months.

Their top-of-the-line package is the America's Everything Pak. With more than 350 program channels this package has the most channels of the two satellite TV providers, including 31 movie channels from HBO, Showtime, Cinemax, and Starz. If you're serious about your TV viewing, this package has everything under the sun.

DISH Network Equipment Promotions

When you order a DISH Network program package you get the following equipment installed in you home free of charge:

1. A 4-room satellite TV system with DVR (digital video recorder)

2. An all-weather satellite TV dish

3. An HD (high definition) receiver

Bottom Line

If your looking for variety and value, DISH Network has the largest variety of programs for the least amount of money of the two satellite TV providers, and way more bang for your buck than cable TV. If you're in the market for satellite TV, click on the link below and see what programs they have to offer. …

Best Registry Cleaner – What to Look For

If you want to find the best registry cleaner for your computer, then this article was written for you. Specifically, we're going to talk about the different features each registry cleaner provides, the support they provide, and the pros and cons of free registry cleaners. By the time you have finished reading this article, you'll be able to find the perfect registry optimization software for you.

Let's start by talking about features. While most registry cleaners have the usual features of deep scan, localized scan and backup – some of the better products also have extra features like start-up managers and registry defragmentation. While these are not critical to have, they can be fairly useful.

Next, let's talk about support. Obviously, when you buy software, you may be concerned about the support which is provided – especially if you do not think of yourself as being "good" with computers.

Finally, let's talk about the differences between paid and free registry cleaners. While the obvious difference is the cost, it may be worth paying a few dollars for a more reliable software application. Paid software also offers to have better support and updates, where free cleaners are more likely to become obsolese.

To summarize, this article has given you some useful general information on registry cleaners. Specifically, we talked about the common features shared by registry cleaners, what to expect support-wise, and the differences between free and paid software. Now that you have finished reading, you should be better informed on finding the right software for your computer. …

The Apple iPad Technology

The Apple iPad is a revolutionary piece of technology. This device allows users to be able to connect to the Internet, email, Facebook, utilize the entire library of apps for their device and even share multimedia with the device. When you consider the amount of different features that the iPad makes available to users, it is simply amazing that all of these features can fit within such a small device. However, many individual consumers are simply not able to afford the iPad for themselves. This is partially due to the fact that the price for the lowest iPad is just under $500. This is the iPad that only has the ability to connect to the Internet over a wireless connection and has no 3G capability whatsoever. It also only has a 16 GB hard drive. Prices increase from there with many of the upper levels of the device going up to $800 or even more.

While the iPad is also being used in many educational settings, students are going to be hard pressed to be able to afford the device as well. Most students do not have the money lying around to purchase the device and the data plan that is required for use with the 3G service on select devices is more expensive. Luckily, there is a solution for some people who are not able to afford the iPad. Many companies are offering special opportunities to get an Apple iPad free! This means that you would receive one of the most technologically advanced pieces of machinery free of charge. There are not many free iPads available for everyone to grab. That is why it is important to find your free iPad before everyone gets their free iPad. Do not forget, the iPad may become one of the leading devices of the future of Apple products.…

Why You Need to, and How to Shorten Your Web Links

There are good reasons why you need to shorten and often modify the appearance of your web URLs, especially if you are an Internet marketer. Several of these reasons are explained in this short article. URLs, or Universal Resource Locators come in different lengths ranging from quite short to ridiculously long. The longer they get, the greater the chance that an error will be made in using them. For example, long links are more difficult to type into the address field of your browser and the chances of a typo increases the longer they get. Take a look at this example: (I've removed the http: // parts in this article to comply with EzineArticles publishing requirements about active links in documents) personalweb.about.com/gi/dynamic/offsite.htm?zi=1 /XJ/Ya&sdn=personalweb&cdn=compute&tm=74&gps=65_8_1276_596&f=20&tt=14&bt=0&bts=0&zu=http%3A//www.geocities.com/hectik00/ This link falls into the ridiculously long URL category. If you had to manually enter it into your browser, either you would not bother or you'd have a high risk of getting it wrong and creating a dreaded "Error 404 – Address not found" error. One of the problems that occurs with long URLs is truncation ie, the URL breaks to create a line end in the document it's in eg, an email message. When users click on it, it will not work because parts of the URL are separated. This is very annoying and is a sure way to put clients off. If you are an internet marketer selling something online, sometimes your URL makes it obvious that clicking on the link will take clients to an affiliate site from which you receive a commission on any purchases they make.

For some reason, better speculated upon by psychologists than me, many people actively change the affiliate link to deny you your commission on purchases they make. Others change your affiliate link to the heads to rob you of your commission. While better affiliate management programs can overturn this, many can not. An alternative method is for buyers to join the affiliate program and then make the purchase using their own affiliate link. Again, well managed affiliate programs do not allow this, but not all are well managed and sometimes people can get away with it robbing you of your hard won commission. This brings me to another reason why you need to shorten your URL. When you shorten a URL, you not only shorten it to a more user friendly version, but you change it so it does not look like an obvious affiliate link. Here's an example of an affiliate link before and after (removed prefix again): cbmall.com/?storefront=somename Note that the base URL is obvious as is the affiliate name "somename". Users can either go to the base URL or change the "somename" portion of the affiliate link. But we can change this link using one of several free programs readily available on the web (see link in my signature box). What you do with these programs is enter your original link, click a button and up pops a neater alternative like this: fly2.ws/64t6tMi When …

Discover the Secrets Behind Choosing an SEO Services Company For SEO Promotion!

Ranking of your business website in search engines can help you in generating more clicks and sales. SEO promotion has emerged as one of the most powerful marketing tool for various business websites.

Now the companies have a budget allocated for SEO promotion in advance due to the amazing results it can provide in return. SEO work done on your website increases the volume of potential traffic to your website by improving the rankings in the major search engines such as Google, MSN, Yahoo! and Bing.

Around the world there are many SEO services companies that are providing SEO work at affordable prices. Such SEO services include many a kinds of SEO packages according to need so as to improve the rankings. According to a study conducted, 90 percent of the total traffic visits only first page of the search engines and the remaining goes to the second page thats it.

Beside of all the truth, SEO promotion is not as easy as it looks. SEO work needs constant focus on good content, intelligent link building, and social bookmarking. In addition to that finding an affordable SEO services is also not that easy. It needs a decent research and a little patience to find the appropriate match.

Any SEO company should properly work within the guidelines of major search engines and should devote some time in market research of the concerned business before stillating the project. Before hiring a SEO services company for the promotion of your business website you should keep the following points in mind. These important points are as follows:

a) Ask and confirm that the keywords suggested by the SEO services company are relevant to your market. You can very well check the suitability of the suggested keywords yourself using Google keywords tool to confirm that it will bring potential traffic to your website.

b) If you are willing to have an On-page optimization, then you should be well prepared for the changes made to your business website. Make sure that it does not adversely effect your business or the content updated is irrelevant to your focused market.

c) What promotion strategies will be used? Article promotion, Social bookmarking, Social networking and many others are the major strategies used to promote the website. Customize services according to your website's need is the best option.

d) Have a detailed discussion on what On-page and Off-page strategies that would be using while promoting your website.

e) Not big claims only an Expert team work and good research can make promotion successful. Ensure the previous work done.

f) Re-check the ranking of their own website and then be sure.

g) The price of any SEO project depends on following factors: –

1) Number of keywords targeted.
2) Number of search engines targeted.
3) Competition available for targeted keywords.

h) Do you want long-term monitoring and time-to-time maintenance, in addition in which format you want your progress reports.

Getting the best suited SEO services company is far more important than …

Essential Aspects to Know About Search Engine Marketing

At present, every online business owner is aware of the notion- search engine marketing, a cost-effective way to reach a larger segment of the population and that too within a short period. According to the latest research, it is only the people, who are on the verge of their purchasing cycle conduct searches on the internet. If executed properly, SEM can bring forth relevant contents and ads from a website to influence their buying decisions.

Using SEM along with SEO or search engine optimization is even more beneficial because when amalgamated, the strategies could enhance the online presence of a business dramatically, driving huge traffic and increasing conversion rates as well as sales. Even when used discretely, search engine marketing can offer exceptional advantages. Let us take a close look at them.

Why Use Search Engine Marketing?

• About 90% people use precisely targeted keywords when looking for products and services online. SEM makes sure that the consumers get pertinent contents so that they can stay engaged for prolonged periods.

• Organizations offering search engine marketing services have repeatedly talked about the flexible as well as configurable nature of a SEM campaign. You can maneuver all the associated policies and customize them as per the requirements of customers.

• Search Engine Marketing allows business owners analyze all the marketing tactics in details and give them an exact record of accomplishment. SEM has a wide-range of performance metrics through which you can optimize the keywords and measure the budget.

• SEM can bring an increasing number of consumers as well as keep the existing ones. It also effectually contributes to brand exposure. With time, a search engine marketing campaign would set up your business as a credible one in the online landscape.

• Recently, SEM has become mandatory and any business organization that does not invest in this strategy is bound to get mediocre or disappointing outcomes. If you do wish to stay ahead of the curve, opt for this campaign now.

• Just like the varied channels- out-of-home marketing, telemarketing, and offline marketing, SEM is just another extra outlet through which your business could earn huge profits. While this is certainly an advantage, the best thing about SEM campaigns is that you can personalize for maximum efficiency.

Now that we are aware of the brighter side of SEM, let us see the ways by which one can get hold of the best search engine marketing services as a myriad of options are readily available.

Tips to Choose the Best SEM Company

• Assess the projects that they were a part of and go through the customer reviews to gauge their levels of ability.

• See if the professionals working here are competent, efficient and experienced enough to handle delicate business issues.

• Make sure to check their working methods, which would confirm that the company uses cent percent legal tactics.

Following the above-mentioned suggestions would let your business succeed in the dynamic online world.…

Nokia N96 – Where Style Comes Easy

Here comes the fighter who is going to make all the rivals surrender right there. All the possible aspects, be it looks, technology or features, the phone excels in all of them. With affordable prices and mind blowing performance, the Nokia N96 is certainly becoming the apple of the eyes of everyone.

The mobile handset supports a 2G as well as 3G network. This light weight phone is extremely compact and handy. It weighs just 125 grams and its dimensions measure 103 X 55 X 18 mm. The look of the phone is captivating enough to make you go bonkers over it. Beside, the Nokia N96 has a splendid display quality. The TFT screen supports 16 M colors and the size of the screen measures 2.8 inches. The screen is big enough to make the user enjoy his encounter with it.

The polyphonic as well as the monophonic ringtones incorporates the MP3 ones make one feel like asking for more of it. The phone has one more bonnie feature which is making millions of heads turn toward it. This is the unlimited storage of contacts in the phonebook. Beside, the features like photo call, detailed call records maximum for 30 days, 16 GB internal memory and a 256 MB RAM and 256 MB storage memory are worth mentioning.

The nokia n series phone has numerous features like 5 MP camera with Carl Zeiss optics, built-in GPS receiver, dual slide design, TV out, stereo FM with RDS, JAVA MIDP etc., make it a must own gadget. I feel that the gadget is a combination of various gadgets all rolled into one. The phone comes at an easy to own cost and has a very user friendly interface as well. Nokia N96 is a perfect blend of class, style, music and performance. A must own for everyone, the gadget is really worth one's affection and craze. …

White Hat SEO For Lasting Results

White Hat SEO is optimizing your web pages in an ethical way so that they rank better in the search engines.

Black Hat SEO is using tricky and unethical practices to try and get higher rankings.

The search engine understandably does not like Black Hat techniques. You may wonder what these composer of.

Here are some Black Hat techniques that you should avoid if you value your rankings:

Cloaking: This is a technique that displays different content to the search engine and the visitors. This way they can add many keywords to what the search engines see. This may be unreadable to humans. Then the humans are fed another page design for them.

Duplicate Content: Some sites will use duplicated content which is frankly spammed. This could be duplicate content on the same site or content that was copied from another site. If you abuse this technique than you could be banned from some search engines.

Irrelevant keywords: in the meta tags If you add keywords in the Meta tags that are not actually on the web page, then this is considered spamming. If you want your rankings lowered then that's the way to do it.

Linking to Bad Neighborhoods: Make sure you only link to Good Neighborhoods. Do not link to sites that spam or use any type of Black Hat SEO. That will certainly backfire on you.

Hidden Text: If you try to add hidden text by making the text color the same as, or close to the background, then that's Black Hat SEO and you could very easily be removed from the search engines. This also goes for very tiny text. If your visitors can not read it easily, then it better not be there!

More than one Title: Just like keyword stuffing, do not do it. You should only have one title tag per page. Be careful, sometimes you can do this accidentally. Double check to make sure there's only one title tag.

Sometimes Black Hat can deliver fast results, but they do not last long. Sometimes your rankings will drop way down or you could be banned from the search engines.

You can get great, long-lasting results from White Hat SEO. So do not fool with the latter.

SEO is not spam unless you abuse it. Just use common sense. Write good content with your visitors in mind. Do not try to trick them or the search engines.

White Hat SEO evolves writing good quality content. Do not try to use spammy tricks. Deliver great content to your visitors and the search engines. Do not hide text, or stuff Meta tags with keywords that should not be there. Make sure your title tag and other Meta tags reflect your page.

Just do not do anything that you feel uncomfortable about. Double check your content and Meta tags for errors. Use only White Hat SEO techniques that are lasting and honorable.

Using White Hat SEO will take you to the top of the rankings, while the …