Impact of Technology on Business

Posted on Posted in computer, internet, technology

Together with the advancement of science and technology, technological innovations grew along with it, resulting to the emergence of new equipment and gadgets. No matter how big or small your company is, technology brings both intangible and tangible benefits to become cost efficient and to meet the growing demands and needs of customers. Technological innovations affect corporate efficiency, culture and relationship among employees, clients, suppliers and customers. The type and quality of technology used affect the security of confidential business information.

Due to the burden brought by administrative tasks, like inventory, bookkeeping and records keeping, both big and small companies rely on computers to do their administrative works. The birth of Internet and online social networking sites tremendously decreased the costs of business operations. It also makes it easier for companies to use the Six Sigma management methodologies. Some firms shifted to outsourcing instead of hiring their own personnel due to the low costs associated with it. Because of the huge impact of technological innovations to companies, it is impossible for them to live with it.

Commonly used high technology equipment:

  • Computers
  • Photocopier
  • Telephone
  • Computer printer
  • Internet
  • Paper shredder
  • Multimedia projector
  • Touch screen monitors
  • Computer mouse
  • Laptop computers

Advantages of Technology to Business:

  • Customer Relations. Technology affects the way companies communicate and establish relations with their clients. In a fast moving and business environment, it is vital for them to interact with clients regularly and quickly to gain their trust and to obtain customer loyalty. With the use of Internet and online social networks, firms interact with consumers and answer all their queries about the product. Establishing effective communication with customers not only creates rapport with them, but it also creates strong public image. It allows business enterprises to reduce and to cut carbon dioxide emissions.
  • Business Operations. With the use of technological innovations, business owners and entrepreneur understand their cash flow better, how to manage their storage costs well and enables you to save time and money.
  • Corporate Culture. Technology lets employees communicate and interact with other employees in other countries. It establishes clique and prevents social tensions from arising.
  • Security. Modern security equipment enables companies to protect their financial data, confidential business information and decisions.
  • Research Opportunities. It provides a venue to conduct studies to keep themselves ahead of competitors. It allows companies to virtually travel into unknown markets.
  • Corporate Reports. With technology, business enterprises communicate effectively with their branch offices to deliver quality financial and operational reports.
  • Industrial Productivity. Through the use of business software programs or software packages, it automated traditional manufacturing process, reduces labor costs and enhances manufacturing productivity. It enables companies to increase efficiency and production output.
  • Business mobility. Technological innovations improved companies’ sales, services, shorted lead time on receiving and delivering goods and services. Enables them to penetrate multiple markets at least costs.
  • Research capacity. It enables them to conduct studies on various companies to gain knowledge on the new trends in the market and way on avoiding them.

How to Get High SEO Ranking With Keyword Targeting

Posted on Posted in internet, seo, website

Basically, there are two reasons why people go online: first, when they need to purchase something and second, when they are looking for information or personal contact – this could include social networking, blogging, entertainment, etc.

Responding to these needs, you would want the product or service on your website to show up at least on the first page of the Search Engine Results Page or SERP to queries and searches. There are three effective tools to get the attention of users to your website: (1) keyword targeting; (2) capturing your market when they are in the buying mode; and (3) getting your website a high rank on SERP's. Bringing these three needs into one simple question, you may ask, "How do I get high SEO ranking with keyword targeting?"

Utilize available keyword research tools – There are many keyword research tools available out there over the internet and most of them are quite effective in helping you find the best keywords. These tools will help you find the most competitive keywords available for your products and help you to find keywords that will make your website at the top of SERP's.

Solid keyword target – The importance of achieving a solid keyword target for your product measures your ability to compete in the market and the ability of your products and services to reach your potential buyer. It would be best to figure out what the searchers have in mind when they are typing in the words when they do research for products and services like yours. These groups of words / phrases are solid keywords you can use competitively for high SEO rankings.

Know your audience – One of the advantages that will help you in formulating keyword targeting is to know the audience. It is absolutely more beneficial to focus on attracting a wide variety of visitors to gain more visits to your website than focusing your website only to potential buyers. You attract your audience by providing them quality information about the available products and services on your website.

Provide fresh, quality content – This important part in keyword targeting is to provide quality content on your website and continuously refresh that content with new articles and blogs. Most visitors are seeking particular information and you should give them what they want. Many visitors get frustrated to find that your website may have quality content but is seldom updated or refurbished. Get your hands dirty; explore subject matter related to your keywords and improve your articles and website with information that visitors are seeking!

Correct location for your targeted keywords – It is important to get your targeted keywords positioned on your website in the best positions for optimal search engine results. You want your targeted keywords to be in the places where your online business competitively thrives. As an example, let's say that you're considering opening a car wash. It would be logical to locate your business where there is a great deal of vehicle …

SEO Tips For Affiliates – The Importance Of Article Writing

Posted on Posted in internet, seo

Article marketing is popular for a reason: When done right, it drives traffic to a targeted Web site. It also allows a marketer to build back links to his or her Web site which, in turn, helps boost a Web site's page rank. In an increasingly competitive online marketplace, you can not afford not to write articles as a means of promoting your affiliate products and / or services.

If you're an affiliate, there is simply no better way to promote products than article writing. Should you not have strong writing skills, or even if you do not have the time, you can and should hire a professional writer to write SEO articles for you. Some of the best SEO tips for affiliates are also the most simple.

Whether you're going to be posting your articles on your own Web site, on a blog, or you're going to submit them to article directories, you must ensure they contain commonly searched for keywords and keyword phrases. You can research keywords on such keyword tools as Word Tracker and Overture.

One of the best SEO tips for affiliates is to choose your keywords wisely. Knowing which keywords to use in your content is key to ensuring the search engines index your articles, Web site, and blog quickly and to ensuring that your web site ranks high in the search engines.

Anyone who's surfed the internet has more than likely come across articles that are filled with the same words and phrases, but the content just makes no sense. Another of the key SEO tips for affiliates is do not saturate your articles with so many keywords and keyword phrases that the content makes no sense. If your articles are filled with nonsense, no one is going to read them. And, if people do not read your articles, you're not going to drive traffic to your Web site.

Another of the most popular SEO tips for affiliates is certainly to write your articles in an engaging, conversational tone. You want people to read your articles, to feel as though their time was well-invested in reading your articles, and to visit your web site and purchase one of the products you are marketing as an affiliate. You can only achieve this goal by writing quality articles.

These are just a few of the most popular SEO tips for affiliates []. Tips, however, must be put into action to work. Article writing is an absolute necessity to your success as an affiliate marketer. Set a goal to write a set number of articles each week – two, for example – and write and publish those articles on a regular basis if you want to drive traffic to your web site and to build a customer base. …

How to Increase Website Traffic Hits

Posted on Posted in internet, website

Increasing your "hits," or to be more precise, your website traffic hits can be straightforward enough, if you know a few tricks of the trade. The process is not overly complicated, although admittedly, not every method can be availed of for just a song. Some methods have been successfully done over the past few years, but improving on these can really generate a lot more traffic for your site.

One such example is providing free, original and quality content. Of course, Internet savvy people have been writing a lot of literature since the introduction of the Information Highway. That means competition can be really fierce. So how exactly can you step up your efforts to about a notch or two?

Well, for starters, you can start limiting your scope. Generalized ideas are a dime a dozen, and almost everyone has their own opinions about generalized themes like everyday living, gardening, dieting, etc. However, if you try limiting the scope of your website's content to: dealing with teenage anxiety by introducing sports, or raising orchids in your backyard, or subscribing to a fast energy releasing carbohydrate diet, then you are more likely to score hits with people who want this very specific type of information.

If possible, you can bring to light some ideas that very few people are presenting as of yet. This practice can bring you to the top of any search engine results page in a hurry. And that alone can get your site a lot of traffic.

It is also essential that you keep your website "fresh" by presenting new articles everyday … or at the very least, every week. Try to skip the practice of rewriting your old articles or rehashing someone else's. Internet savvy people who may be following your website's progress will find your contents becoming torpid and dull. Although some other first time drop-bys may help increase your traffic count, it is your "older" website patrons that can generate you more hits by referring your sites to others. If you can not find the time or energy to write new materials, you can outsource this task elsewhere. Price, speed and quality of the work depends on the service provider you get; so shop around if you can.

And, stop creating zombie sites. Zombie sites are web pages where someone takes literature from another website, and post it on their own without citing the original source. These sites are usually tagged as "zombies" because the search engines automatically puts them at the bottom of the search engine results page, or the entire website gets deleted automatically from any SERP for posting copyrighted materials. Stick to original works. If you find other sites that are posting your work without permission, then they are the ones that will be tagged as zombie sites. The main key here is to launch the post first before others can.

One innovative way of establishing a solid traffic base is to provide an interactive addition on your web pages. This …

The Importance of Gift Cards

Posted on Posted in internet, website

Retail companies find the use of gift cards necessary to gain more customers and customer loyalty. These are given during holidays like Christmas or during birthdays. It is because some people find it hard to find the most appropriate gift to buy. It is the next best thing to do by the gift giver. It would not only save the gift giver time and effort but the giver is assured the recipient will love the things bought from the card given. So instead of giving money, it is best next thing to give.

It is pretty much like a credit card, it has a magnetic strip found at the back part of the card which logs the amount of purchased items. A gift card can be used when someone pays for a specific amount on the card. A $1000 worth can go a long way in purchasing items that you wish to buy. It is also pretty much the same as gift vouchers except it is printed on a card instead of paper.

There are many pages in the internet which offer its valuable website visitors a chance to get one. Be very keen in choosing websites which offer free gift cards because there are websites that give out fake cards. Aside from the internet, these are also given out in:

• Accumulated credit card points, most credit card companies issue particular points equivalent to the amount purchased using the credit card. The more frequent the credit card is used, the more points you can get. These credit card companies would delegate specific amount that would make the credit card user eligible to get one for free.

• Attending trades shows and expos are also one of the popular ways of getting one. Normally, participating companies in the trade shows give out business and gift cards this would encourage trade show visitors to visit their stores. Sometimes these companies would require a person to answer particular questionnaires and survey forms in order to get one.

• Internet advertisements by different internet companies offer these cards by simply becoming a part or member of their social networking sites. It could be as simple as liking their Facebook fan page or following the company in the Twitter community.

• Checking out blogs of either commercial or personal blogs often give free stuff. When you do blog hopping, you may find several blog contests that give free gift cards as their prize. These are randomly given to blog visitors.

• Look for a website or fan page like Free Gift Card Page to get your gift cards. Various companies create a tie-up with FB fan page like this because all they need to do is to give the cards and let the Fan Page administrator to the marketing.…

Affiliate Internet Marketing Program – Reasons People Fail in Affiliate Internet Marketing Program

Posted on Posted in internet, website

As I progress in affiliate internet marketing program, I realize that many people are failing because they erroneously swallow the LIE that internet marketing online affiliate program online is synonymous with 'lazy way to riches' or put in little and pull out much. Although once you master the strategies and well established, it becomes easier, neverheless, it is a little trickier than people realize.

Let me tell you that the most successful affiliates go through lots of training and on-going training and re-training to get up there. Affiliate internet marketing program is just like any other business and nothing else. But for those who just come in to pull out $ 1000's without work, they are easily retrogressed because they lack dedication and patient.

In addition to this, most affiliates lack knowledge about promotion. Affiliate marketing depends on getting a lot of targeted traffic to your website. Only then can you hope to achieve a basic click through and sales conversion. Many new affiliates are not aware of the amount of work they will have to put in to drive this traffic to their websites.

Doing selling or poor pre selling. Too many affiliates try to sell their sponsor's products instead of getting the click through. If you try to sell to your visitors and then send them through to your sponsor's sales page they are in effect being double sold and will not be very inclined to buy.

There is also the mistake of those promoting without website. This results you from doing your own website promotions and does not allow you to capture the email addresses of your visitors. When you do this you will only be building your sponsor's business and not your own. You will also be decreasing your sales conversions.

Again there affiliates who do not know how to advertise. This is causing many to spend money on wrong direct marketing. If you must get the best results from your advertising, then the major trick is to target your core market. For example, if you are promoting acne products, advertising in a publication that is primarily read by soccer enthusiasts will turn your affiliate internet marketing program [] into failure and frustration instead of success. …

SEO Services

Posted on Posted in internet, seo, website

Professional SEO services can lift your site above your competitors. According to SEO experts, they help business owners deliver their sites to top rank search engines. They ensure that the site has a unique setting that attracts Internet users. Search engine optimization experts apply the newest analytics service, which has a positive impact on a website. SEO companies are facing great competition in the SEO field. However, they introduce guaranteed SEO services to cope with the competition.

However, guaranteed SEO services include the 100% money refund because the website may not be ranked with top search engines like Google and Yahoo, and they refund the money. Therefore, the SEO companies ensure the clients that the money refund will be done, since the search engine optimization experts are not sure whether the site will be ranked with the top search engines.

These SEO companies have a strategy requiring clients to pay the major search engines (including Google and Yahoo) for monthly website maintenance. However, the company has guaranteed SEO services, where clients do not pay maintenance for that month.

Google has retained top, since they have accurate methods and algorithms that deliver reliable results to the searchers. However, Google has made it difficult for web developers to use optimization tricks in manipulating search engines. This is why SEO companies have the guaranteed SEO money refund.

SEO companies ensure that SEO services include the Google's webmaster guidelines. Webmaster guidelines boost website rank and search activity. The services clients get from SEO experts are like marathons. However, clients should be aware that SEO tricks can have a great impact on a website and damage it-which is why they have to use the legitimate SEO strategies in order to receive impressive results.

Although one may read a lot about the search engine ranking, no search engine optimization company can ensure that his or her site will get the first page in Google or Yahoo search engine results. Despite this, SEO companies have guaranteed SEO services and it is great when one signs with Google. The fact remains that SEO services assure clients that even if the site will not rank among the top search engines, the money will not be a waste because of the refund.

Many webmasters are confused when hiring a search engine optimization SEO expert. Although SEO experts are believed to save time and improve webmaster sites through SEO strategies, they can also frustrate webmasters. Thus, webmasters must investigate the pros and cons of SEO services. The major tasks of the SEO experts are:

– Ensure that the site is well reviewed in the content or structure
– Provide Search engine optimization SEO advice on website development like use of JavaScript and web hosting
– Develop website content using SEO services
– Provide online business improvement campaigns
– Target keyword research
– Offer SEO training

However, the webmasters can obscure search engine optimization SEO through websites. They will understand the benefits of hiring an SEO expert and what to expect from …

The 10 Biggest Search Engine Optimization Mistakes: Number 2: Wrong Page Title

Posted on Posted in internet, website

Your page title on your home page is the largest indicator to search engines of what your website is about. If it does not succinctly explain exactly what your website offers, as well as containing your keyword phrase as discussed in Search Engine Mistake # 1, then you're missing out significantly on website visitors.

What is a website page title?

The page title is the writing in the blue bar at the top of a web page, and originates in the Meta Tags, which are a set of instructions for search engines and technicians at the beginning of your web page. These Meta Tags are not displayed in the normal view of your website. However, (assuming your are using Internet Explorer) all you have to do is click on the 'View' tab at the top of the page and then select 'Source' to view the code behind your website.

Your page title will be in-between the two 'HTML Tags' (which indicates the start and end of the page title).

Your page title is also shown as the clickable title link displayed in search results, if your site has been found using a search engine query.

The most common page title mistake that businesses make

Most businesses are proud of their brand name. Unfortunately that means that they want their brand name all over their website. Including all the areas that should be used for keyword phrases instead. Businesses HAVE to find a way to take independent advice AND act upon it without their brand colored glasses on when deciding on their website page title.

How to write an effective page title

A page title should be between 10 and 60 characters long – including spaces. Any longer, and it may be cut when appearing in search engine results. It should ideally JUST be the keyword phrase that you have decided on for your page (Refer to The 10 Biggest Search Engine Optimization Mistakes: # 1: Wrong Keywords).

A good example of an effective page title would be 'Internet Marketing Consultant'.

The second best example of an effective page title would also include the brand name – for example, 'David Bain – Internet Marketing Consultant'. This effectiveness of this title is even compared compared to the first example.

The worst possible page title in this example would be 'David Bain'. If found in search engine results, hardly anyone would visit the site because the title does not denote what the website is about. In addition, the chances of appearing in desired search engine results would have reduced significantly due to the lack of keywords.

Remember to think about all your website pages – each page title on each page should be optimized. Not just your home page. A good example is this website where all the business article categories have their own key phrase focused category pages. Take time getting your page titles right. It will prove to be an extremely beneficial tool for significantly increasing your future website traffic. …

Superman Has a Great SEO Guy

Posted on Posted in internet, seo

Here in Metropolis, online advertising is at a premium. You have to make sure it is catchy and if it is not, you have to sign a superhero (or villain) to a contract to endorse your product. It's a cut-throat world and in constant change.

So how does Superman stay at the top?

I'll tell you how … he has a great SEO guy.

Mind you, the hero will not tell me the secret identity of the genius behind his online image, but it is clear that he knows what he is doing.

Owning Keyword Phrases

It's always important to own your keyword phrases especially your company name. If you do not own this, then you are going to lose money faster than Lex Luthor lost his hair.

Superman's SEO guy understands this and has spent hours ensuring that the word "Superman" points straight to the superherp. Open up Google and type "superman". He owns the first three pages. Do not you wish you could get the same for your client?

Try typing some other phrases.

  • "Superhero" – The third link should be to Wikipedia. Who is the first hero that they mention? Superman.
  • "big blue Boy Scout", "dc" and "daily planet" – He is listed in the description of the first link.
  • Even if you put in "Lois Lane", you get info about Superman.

To do this, you need good content, effective META tags and strong H1 tags. (And it helps if you save a school bus or two to get some good buzz.) This just goes to show that writing good content with great keywords can do you wonders.

The Importance of Good Link Campaigns

It also helps that Superman's SEO guy has spent time building legitimate linking campaigns throughout the web, starting with Wikipedia. Inputting a legitimate page on Wikipedia became a goldmine! There are 8,756 pages linked to the Wikipedia page. Fourteen of these links are from inside Wikipedia, creating some excellent inner-linking campaigns. If you branch out and check all fourteen of these links, you'll see that there are thousands and thousands of secondary links built in that ever lead back to Superman.

Are Taglines or Mottos Important on the Web?

You bet they are! If you are known for a certain catch-phrase, then use it to your advantage. That's what Superman does.

The Man of Steel? The Man of Tomorrow? The Last Son of Krypton? All of them lead to Superman.

Faster than a speeding bullet? More powerful than a locomotive? Able to leap tall buildings in a single bound? Even though all of these phrases contain common words, the SEO guy has spent years flooding the internet with the phrases in content near the word Superman. You can not go to the web and type in those keywords without seeing Superman on the page.

The Love of the People

Because of his notoriety and high visibility, Superman shows up all over the place on forums and community message boards. Do not forget that …

WiMAX Future Technology

Posted on Posted in computer, internet, technology

WiMAX is short for Worldwide Interoperability for Microwave Access (Global Interoperability for Microwave Access), represented in IEEE standard: 802.16, wireless networking standard that defines the metropolitan area. It is a wireless technology (wireless), broadcast by radio, with very good capabilities, which in future will dominate the global telecommunications market.

Today, the possibilities of accessing the Internet by a user are limited to three categories:

– Dial-up access (a modem that connects to the Internet via telephone line with a small access speed)

– Access via WiFi (Wireless Fidelity "- wireless connection from anywhere in a room in which there is a WiFi router for a limited distance)

– Access via Broadband (cable broadband connection, high speed, using the telephone line or network cable)

Standard 802.16

IEEE or Institute in Electrical and Electronic Engineers is an international non-profit professional type that defines the standards, publish articles and lectures in the field of advancement in electronics and electrical technology. This organization has over 365,000 members in over 150 countries. If a working electronic equipment (implementation, testing, applications used) after a standard IEEE 802.16 for example, then it is approved as a device that supports WiMAX and other equipment can be interconnected with the same label.

WiMAX has been developed by the IEEE in several stages since the early 80s and should culminate in 802.16m (WiMAX 2.0) in the near future. Initially wanted to work with broadband technologies frequencies above 11 GHz, but the 2-11 GHz range was introduced, to use diffraction, and work in environments with obstacles, not only in space. The most popular sections are of the 802.16d standard for fixed terminals, and 802.16e, for mobile terminals. Frequencies that are used in consumer equipment, and are already licensed in some countries are 2.5 GHz, 3.5 GHz and 5 GHz.

WiMAX Solutions

Demand for wireless networks has grown explosively in recent years, and thus began to develop data services to three-generation, 3G and 3.5G These, however, still does not offer high speeds comparable to those of terrestrial broadband networks. Improving the range and avoid the effects of multipath propagation, is the 4th generation of networks, namely 4G: WiFi, WiMAX, LTE, which breaks the barriers of limitation in speed for long distances and are designed based on IP since the start.

WiMAX against 3G enhancements:

– Is based only on IP

– used the method of orthogonal frequency division multiplex (OFDM and OFDM)

– uses time division duplexing with (TDD)

– uses adaptive modulations

– techniques best error correction

– Projects for advanced antenna systems

Thus, through WiMAX transmissibility can provide all services through the Internet (IP) VoIP (Voice over IP), video telephony, video conferencing, navigation via http (browsing), e-mail, file transfer (FTP) access to databases and others. Also you can interconnect networks, such as WiFi.

Invariably, the future of telecommunications sounds simple like this: WiMAX. It will replace most networks today known and used by humans: the household (for internet access on your computer, the cable TV and telephony), those in office …