SEO is Internet Marketing's Gold Rush

Search Engine Optimization is a lot like the Gold Rush of 1848. Those willing to take on the risk and expense early on found enough gold to finance larger mining operations and were the big winners, while latecomers oftentimes were left behind.

When gold was discovered in California, prospects could easily recover it from the river beds, sifting through the gravel with rudimentary equipment.

As word of the discovery spread worldwide, thousands of Forty-Niners made the expensive and long trek to California. Within just a few years, simple techniques, like panning, had recovered the most easily found gold, and much more time-consuming and expensive efforts were needed to unearth additional gold.

As in the beginning days of the Gold Rush, those who were early comers to Search Engine Optimization have been reaping the rewards for some time. They benefited from a much simpler process of optimization, and several years later are still probably performing fairly well.

But for those just joining the party, SEO has become more complicated, largely because of the large number of "prospectors" seeking similar site positioning. The search engines have made it more difficult for sites to earn a prized first-page position, requiring significantly more effort and skill.

How difficult it is depends entirely on where you decide to prospect. If, like the old Forty-Niners, you head right where everyone else is prospecting by picking the most competitive keywords, you'll face significant competition against early starters. To earn your position for these types of terms, you'll need significant effort and investment to catch up. Niche terms will be easier to target and probably require a less costly, standard SEO program.

The one big difference between SEO and the Gold Rush is that the folks who failed to find gold or who never made the journey still were able to earn livelihoods as farmers, tradesmen or shopkeepers. But the Internet has completely changed the way companies market themselves, and those who ignore SEO do so at their own peril. …

How Do I Get Into Internet Marketing and Business?

Some of the most profitable and recession-proof jobs that you can find today are within the realm of internet marketing and business. Online transactions have barely been affected by the recession, simply because price declines and sales are more visible to the public online. Advertisers know that people are looking to save money, and they are offering internet marketing and business entrepreneurs deals online that they can not find out in the stores. This has allowed internet marketing and business professionals to still thrive during these tough economic times.

So, you're saying to yourself, "why do I care?" and "I can not get into internet marketing and business!" Frankly, you'd be surprised to know how many people like yourself, including the internet ignorant, walked away from their day-jobs to run their internet marketing and business ventures. Their internet marketing and business success, and possibly ever yours, was totally due to one fact. Internet business is still growing!

There are so many opportunities and varieties in methods for making money online, and internet marketing and business entrepreneurs are seeing success again and again each and every year. By adapting to the changes in the marketplace, internet marketing and business professionals are adapting their methods, as well as what they are marketing and selling. This allows them to continuously make money online, which gives everyone else something to strive for!

Finding internet marketing and business success is not free, and it does take work. There is no magic money machine or ATM that you can just plug in and start producing money from. However, with the work that you put into your online business, it also has some perks to give back to you. You are your own boss, and set your own hours. You also get to work from home, which allows you to spend more time with your family, and to do the things that you want to do when you want to do them. You have to use common sense when it comes to your working hours, so find a system and stick to it! If you do the work, you get paid; it's that simple.

Now, there are incredible amounts of internet marketing and business information available to you in order for you to learn how to build a successful internet marketing and business venture. My first suggestion is to find a method that you know is working, is reliably easy and cheap to start up, and simply requires a continuous investment of your time to build it towards success. Once you are proficient with this internet marketing and business method and are making money at it, then you can move onto your next venture. Trying to learn multiple methods splits your focus and maximizes your chance of failure and burnout.

Next, for your to find success in internet marketing and business, you have to ensure that you have a perfect working environment. I suggest a home office that you can close the door from the rest of …

Do You Have What It Takes to Earn Or Make Money Online?

If you want to earn or make online money, bank 10X more that your 9 to 5 job and get more accomplished in your life, these three basic concepts are all you need to get started. They are interest and skill requirements, initialization investment and money making schemes. I will explain all three of these concepts in this article and show you how to leverage your time and efforts to earn or make money online quickly and easily.

Whatever you do in your life depends on your interest and skills. If you do not have the interest in your work field, why put in the effort? Technical skills have become irrelevant these days due to the hundreds of web-designing and marketing software's available. So if you are not into web-designing, you can simply neglect it for the time being. To make online money, the only requirement you need to fulfill is commitment. Commitment is the key to success to any and everything you do in your life. Commitment is a direction towards focus which lets you achieve your goal easily. If you can commit yourself to achieving a goal, you can make money online.

There is a misconception that one needs to invest to make a profit online. I and many other Internet Marketers strongly condemn this belief, although Investment in the form of initialization is required. You will require a web domain and hosting to setup your website and blogs. Moreover, if you have trouble researching the correct method to get started, you can hire someone to coach you or buy e-book's on the relevant topics. The complete initialization investment is never more than a $ 100. Buying web domains and hosting from some of the well know companies will easily get you rebates using their e-coupons available for free on the World Wide Web. In a nutshell, you can get started to earn or make online money for less than $ 100 of initialization investment.

There are many ways to earn or make online money and some times it could get a bit difficult to make a choice from such a vast verity of money making schemes. Some of the most popular monetization variations are CPA (Cost Per Action), PPC (Pay Per Click), PPV (Pay Per View / Impression) and Affiliate Marketing. The quickest and the easiest of them is CPA. CPA or Cost per action advertising is a mixture of pay-per-click, pay-per-impression, sales / leads and other variables. They can easily blend to any traffic / visitor type in online promotion and payout is always good. If you need quick money and want it easily online, CPA is the way to go.

To earn or make online money is not a big deal in any way. A wise choice of money making schemes such as CPA, a small initialization investment of not more than $ 100 and a commitment to owe yourself to work; is all you need to have in order to get started online. It …

How to Prepare Your Site for SEO

If visibility for your website is what you want, you may consider using Search Engine Optimization or SEO. It does its work by showing your website more frequently whenever users search for information related to what is available on your site. They usually make use of things like keywords, images and videos to show information that a user is looking for. Given that the benefits of SEO are huge especially to those who seek to promote products and services via the internet, knowing how to link up your site for SEO is important. To help you with the process, here are a few things that you can do.

You first need to do some research on how people or online users are currently searching for whatever product or service you deal with. This is important because it will help you decide on the keywords to use when it comes to optimization. Know what your competitors are using to win more searches and what you can do to turn traffic to your site. Once done with this, your SEO process will be much easier. Go over your site and select the keywords that you feel once used will win searches. Aim at leading key information about your site to the keyword so that the moment people check it out they understand what it is about faster.

When developing a website always, remember that you want it to use the SEO to link users to it. So have every page showing a unique, HTML title taq, meta description taq and keyword taq. These are basically links that will enable the user to follow and get to your site or open to get more information. When it comes to keyword and phrases, make use of them as frequently as possible while at the same time, making them italic or bold. Also include them in titles or headers and footers.

Make text navigation of your site focused on the keywords and phrases. When organizing the navigation of your site, consider linking every page; that is if you have many pages, to the website you are creating. Once you feel like you have exhausted all the information you want, submit your main directories to the Open Directory and also do the same to search engines and web directories in order to create popularity for your site.

SEO process will be complete after your request for link with relevant sites has been worked on. This usually takes time but when your site will be able to find using search engines. Note that when requesting to be linked, you may be required to pay but there are companies that offer these services for free. …

Configure Exchange E-Mail Server Reverse DNS and MX Records Correctly

If DNS is setup incorrectly, over time your mail server IP will be added to blacklists. Nowadays most E-Mail servers have some kind of spam protection service which in turn means that all your inbound mail will be blocked if you do happen to be listed on a spam blacklist.

In this article I will describe how to correctly configure your MX and reverse DNS records for your mail server. This article is based on an Exchange 2003/2007 server but every other messaging server will follow the same principle.

Assigning an IP address

Starting from the bottom up the first thing you need to do is assign a static external IP address to the internal private address of your mail server. You will need to apply these rules on your firewall to port forward SMTP (port 25) and NAT an external IP address to the internal address of the server.

Something that a lot of administrators forget to do or check is to set the outgoing NAT rule to use the same external IP address created for the inbound rule to the mail server. If this isn’t set, Reverse DNS will not match and in turn your mail server will be listed on blacklists. If your firewall rules are setup correctly the IP address listed on this page should be the same IP address you mapped to the internal private IP address of the mail server.

Create the MX records for your mail server

For the purpose of this example, listed below are all the details of my mail server to help you understand what you need to do.

External IP: 87.22.1.22

E-Mail Domain: domain.com

You will need to be an administrative contact for your External DNS provider for your domain to make these changes. In most cases this can be done through an online control panel through your DNS provider. Failing that on the phone or via E-Mail.

1. The first thing we need to do is create an A record to point to the external IP address mapped on your firewall to the mail server. The host A record can be called any thing but is commonly called “mail”. In our example we will create “mail.domain.com” to point to IP address “87.22.1.22”

2. Next we will create an MX record to point to the newly created A record of our mail server.

Within your DNS control panel select “add MX record”. Make sure that the host address is the root domain name in our case “domain.com”

Set the FQDN as the A record we just created which in our case is “mail.domain.com”.

The lowest property is the most preferred but in our example we will set the priority as 10.

Use NSlookup to check DNS and MX records are applied

It can take up to 48 hours for DNS to propagate but in most cases 12-24 hours. To check our DNS entries are applied and correct we can use nslookup.

1. Open a CMD prompt and type nslookup

Electronic World – How We Use Electronics in Daily Life

Using electronics today is so much a part of our daily lives we hardly think of the way the world would be without electronics. Everything from cooking to music uses electronics or electronic components in some way. Our family car has many electronic components, as does our cooking stove, laptop and cell phone. Children and teenagers carry mobile phones with them everywhere and use them to take and send pictures, videos, and to play music. They send text messages on the cell phone to other phones and to their home computers.

Wireless internet is becoming more common all the time, with laptops set up in cyber cafes where people can drink coffee and check their email all at the same time. The computer user can do all the web searching in relative privacy thanks to the electronic accessories which can be added to the computer. Conversely, more and more transactions are being sent electronically across the airwaves so security is becoming a larger issue than ever before. Merchants who sell products online must be able to assure their customers that information submitted at a website is not being accessed by unauthorized personnel.

Music is a prime user of electronics, both in recording and in playback mode. Stereos, record players, tape decks, cassette players, CD drives and DVD players are all the result of advances in electronics technology in the last few decades. Today people can carry a playlist of hundreds of songs around with them easily in a very small device–easily portable. When you add Bluetooth or headphones the music can be heard by the user, but does not disturb those nearby.

Electronics technology in cameras has increased dramatically. A digital camera is available to most Americans at a price they can afford and cellphones often includes a fairly sophisticated digital camera that can capture still pictures or even video pictures and store them or transfer them to a computer where they can be saved, shared digitally with family or friends or printed out in hard form with a photo printer device. Pictures obtained through a camera or by means of a scanner can be edited, cropped, enhanced or enlarged easily through the marvel of electronics.

Literally thousands of everyday devices that we use constantly make use of electronics technology in order to operate. These are products ranging from automotive engines to automated equipment in production settings. Even artistic efforts benefit from computer modeling prior to the committing of valuable artistic media to create the finished product.

Electronics devices are being used in the health field, not only to assist in diagnosis and determination of medical problems, but to assist in the research that is providing treatment and cures for illnesses and even genetic anomalies. Equipment such as MRI, CAT and the older X-rays, tests for diabetes, cholesterol and other blood component tests all rely on electronics in order to do their work quickly and accurately. Pacemakers and similar equipment implanted in the body is now almost routine.…

Start Your Own home Computer Business

Starting a home computer business can be one of the easiest and least expensive ways to go into business. There are a number of great opportunities available to you online that require little to no expense to get started.

Welcome to the "Information Age" as many now refer to today's abundance of available information online. To start a home computer business, all you really need is a computer with internet access and some basic software. A great way to jump right into e-commerce is by taking part in the online auction craze. eBay is the most well known auction site, and a great place to get started. However, there are a number of good auction sites out there that will allow you to take things from your basement or attic or where ever and put them up for auction.

To get started, all you really need to do is a little homework on how to go about setting up your auctions and how the process works, and you'll be auctioning like a pro in no time.

This e-book on auctioning is a great place to start learning about auctions and how you can get involved, and it's free.

Another great place to start your online computer business is with affiliate programs. Affiliate programs allow you to market a variety of products for various companies for commission. Some programs are better than others, so you'll have to do some research on each before you decide to join. However, affiliate programs are an excellent place to start online. Usually, these programs are free to join and provide quality support to help you become the best online marketer you can be.

If affiliate marketing sounds like something you might be interested in you'll find some great information on this site to help get you started on your way to affiliate mastery.

Here is a great e-book on affiliate programs and how to become successful using them. I really hope to make this site an incredible resource for free quality information and content. So, this is just the beginning.

Auctions and affiliate programs are just the tip of the iceberg when it comes to starting a home computer business. However, they are also two of the easiest and most rewarding methods for getting your home computer business off the ground and running. …

DSL Internet Connection

Disconnected again? Tired of missing phone calls because you spend too much time online with a dial up connection that moves slower than that snail crawling on the floor? There are plenty of people who know that feeling, and in a culture that values ​​speed and the ability to get things done quickly, it is no surprise that DSL Internet connections are becoming increasingly popular. DSL Internet connections are much faster and more reliable than basic dial up connections, and are much better than their dial up competitors. In fact, the competition between the two is not even close.

Without you live or work in a very remote and rural area, you should have the option of getting a much faster internet than dial up, especially through DSL Internet connections. If high-speed Internet services are available, your choice will be between DSL or cable modem services. Cable Internet is fairly self-explanatory to a lot of people, but you might be asking yourself, what are DSL Internet connections?

DSL stands for Digital Subscriber Line. DSL uses a specialized technology to cram large amounts of data onto copper wires, which is how the direct Internet line can be opened without having to block off your phone. A DSL Internet connection can also sometimes be called an always on connection because it uses existing 2-wire copper telephone line connected to the promise and will not tie up your phone as a dial-up connection does. Since a DSL Internet connection is always on, you never have to dial up into an ISP or block off the phone line. There is not even a need to get a second phone line. The two main categories of DSL for home subscribers are called ADSL and SDSL.

What are the differences between the two? One is simply location. ADSL is generally the most common form of DSL Internet connection sold by Internet providers in not only the United States, but in most of North America in general. ADSL is a short abbreviation for the longer, more technical term of "asymmetric digital subscriber line." ADSL does require a special type of modem, so if you are looking around at possible DSL Internet connections, be sure that you have the right set up on your computer (or that the right modem can be added) before doing any purchasing.

SDSL is short for "symmetric digital subscriber line," and is much more common in Europe than in North America. This works much the same way as ADSL, but is more technological and does allow more data to be sent and received than an ADSL connection. SDSL is a DSL Internet connection that also requires a special modem.

Cable Internet is the main competitor to DSL. There are still a lot of arguments over which is faster, which is the better deal, which works best. There does not appear to be a clear winner between the two. While Cable Internet offers that are up to twice as fast as any DSL Internet …

Internet Marketing – Why People Google

Knowing why people Google is important basic knowledge. As an internet marketer, you're either interrupting their search process or entering into it. You're saying "Hey! Look at me! I've got the solution you've been looking for! In order to really get your prospect's attention, you need to know why they're doing what they're doing.

At base, people search for two reasons.

  • for entertainment
  • for information

You can make money out of both. I make money out of both. So, for thoroughness, let's look at both.

Entertainment Searchers

These are the millions who spend millions of hours surfing the internet and not looking at TV. These are the folks who hang out on MySpace or Facebook and interact with each other. They also download stuff – music, books. If you consider shopping a form of entertainment, then these are the people looking through Land's End's website looking at the shoes or sports coats.

Can you make money off these folks? You bet! The shoppers are obvious. My first successes were sites selling hard goods, instead of information products.

Plenty of internet marketers have made money off of MySpace. There's one guy who designed stuff for MySpace pages. I do not know a lot about his business, because MySpace is not something I do, but he's making a good living at it.

If you're considering reading a form of entertainment, which it is, then there are a ton of sites devoted to promoting authors and their books. These would have to be included among the sites making money off of the entertainment end of things.

Information Searchers

The other reason people use the internet is to find information. Although, most of my early success was with sites selling hard goods, I mainly work in information marketing, now.

Information marketing works like this

  • find a group of people with a problem
  • sell them the information they need to solve it.

How do you sell information? With information! There are a number of ways of doing this. Let's mention two

  • You can build an authority site (a site with lots of information about a topic) and use search engine optimization to get traffic. There are many ways to monetize that traffic.
  • You can offer information in other formats (articles?), Get traffic that way, then send that traffic to a squeeze page where you collect the name and email address.

The later is my current modus operandi. …

5 Do-It-Yourself SEO Techniques That Works!

Do you need to spend a bomb to hire self-proclaimed gurus to assist you with search engine optimization (SEO)? No! We all know the importance of SEO to our internet business. The following 5 Do-It-Yourself SEO techniques can save you money and yet improve your website's rankings! The saved monies can then be used to further promote your website through Google's Adwords, Pay Per Click programs etc. Let's get started.

1. Take a lot of time with developing your web site's content.

For most web sites, content is the key. When writing the content of your web pages, insert vital keywords which relate to the products and services that your company offers. Make it brief and concise, yet informative.

You might see that Internet users do not actually read a web site's content word-for-word.
They just skim through the text and concentrate on the articles that they need and the data which they find interesting. A 600-word article may be too boring or too long for a user to read. Keep your facts up-to-date so that users will visit your web site more often. Do not forget to include a lot of helpful links, articles and guides that users can forward to another user and add to your customer base.

2. Make the overall design user friendly.

In most cases, the rule the simpler, the better applications. Do not design your web site in an overly-complicated way that users will find it too "frightening" to browse through.
Adapt the design to your target market. If your target audience is of a youngger age, make sure that the colors and designs are funky, youthful and attention-grabbing. For a more mature audience, you can use subdued colors and have a more elegant theme and overall web site design.

3. Vary the keyword for each individual web page.

Think of every possible keywords or phrases that will apply to your products and services. Each user is different and may not needarily use the keyword that you expect them to type in the search bar. Search engines offer tools which will guide you through finding the correct keywords for search engine optimization.

4. Make sure that your hyperlinks are visible, accessible and informative.

Providing users with hyperlinks or HTML links which are useful and easy to find is yet another way to optimize your web site.

5. Learn how to lead traffic to your site.

Seek the advice of experts on this field if you do not know how to lead traffic to your site. Develop a plan and learn how to use the necessary tools pull traffic your way.

Gather all the statistical data that you can use to keep your web site on top of the search engines' list. Vary your web site's contents and keywords to adapt to the current trend. If there is a particular word or phrase that you have not used when searching for keywords, use it instead to lead more traffic your way. Be flexible enough to …