SEO content writing is an important skill, and your blog writing abilities may well determine your online success – or lack of it! If you have a website or a blog, then its success will likely lie in the quality of its content.
Why is that? Well, think for a moment. If you are looking for information on the internet, then you want it to appear genuine and accurate. If you came across a web page or blog post that was poorly written then another that you found easy to follow, which would you stay on? Which would you buy from?
It's a no brainer! Many people spend more time on designing a great-looking website with fabulous graphics and forms. How about the content? Sure, a lovely design or photograph looks wonderful, but if your visitors wanted that they would go to Flickr or Pinterest! That's assuming that they found your website or blog at all!
SEO Content Writing and Google
We are using Google as our default search engine because it is the most widely used in the world. China's Baidu is a close second! If you use Google as a search engine to find information, then you will enter a search term into the Google search window. You can equate that search term to a keyword. Your job is to ensure as far as you can that Google believes that your page provides what that searcher is seeking. It will list the top ten such web pages on its first search engine results page.
The process of maximizing your web page's chances of being one of those top ten is known as 'search engine optimization' (SEO). In trying to be one of these top 10 results, you can get bogged down with SEO when writing web content. Many over-SEO their web pages while others provide Google with insufficient data to make them worth indexing, let alone ranking in a high position in the search engine results pages (SERPS – lots of acronyms in internet marketing!)
Too much SEO is just as bad as having none at all. Keyword spamming and overuse of the same text time and time again will result in your page being ignored and not even indexed by Google, let alone listed in the SERPs.
Blog Writing and Content Writing are a Skill
SEO content writing refer to the skill of writing web content or blog posts that persuades Google algorithms (spiders, etc.) that your page has sufficient authority to be ranked highly for a specific search term or keyword. It is a true skill that most believe they have, but in reality they do not.
Blog writing is the same as web content writing: each is the same in Google's eyes. It is said that each should be written for the reader, and not for search engines. Excessive keyword density must be avoided, but the vocabulary used on the page or post must display an expert knowledge of the topic that Google's user is …