The "X" Factor

Posted on Posted in seo, website

So you've invested more time than you ever believed possible on your website and in optimizing the pages for the search engines. Having sacrificed weekends and holidays, you've ensured that your site ranks in the Top 10.

Eagerly, you monitor your site's progress as it slowly makes its way up the rankings. Day after day, you run searches on Google, Yahoo, MSN & other major engines to locate your site. Over time, you typically achieves higher rankings until one day it happens. There you are in the Top 10. You've made it. You are now a member of the search engine 'elite'. So why are not you making any more sales?

It is the content, look and feel of the website which is preventing visitors from becoming buyers. The "X" Factor is the ability of your site to actually entice visitors into becoming paying customers, or to at the very least move them in a direction of wanting to contact you for more information. Is your site competitive? Can people trust you?

The "X" Factor basics are simple – does your site have what it takes to keep visitors there longer than 5 or 10 seconds? The psychology of buying is one where your customers come to you wondering what it is that you can do for them. Can you offer great prices on great products? How do your prices compare to your competition? Shoppers are interested in the benefits of doing business with you; the benefits to themselves.

Here is a starting point for better results:

  • Find a professional design company that includes SEO marketing with their design work
  • Keep your site up to date and add new content consistently
  • Make it very clear what you sell and for how much near the top of your home page
  • Do not show confusing symbols which must be decrypted
  • Offer a return / exchange policy
  • Hire an outside professional to review your site

A great way to find out if people are actually spending time on your site is to run a visitor tracking log program on your website. A good tracking software will enable you to monitor visitor trends and to unexpected potential marketing problems before it's too late. You can determine if a website suffers from "X" Factor related problems by regularly reviewing the site logs which reveal the average length of time visitors are spending on the website. If they're consistently only out there for a few seconds, something needs to be changed – and quickly.

The "X" Factor is different from site to site, and customer to customer. One visitor may praise your site for looking great, while another will quickly click away as it simply does not appeal to them. There are certain elements that you can use to improve your chances of making additional sales, but you can not appeal to everyone all of the time; so focus on appealing to your target audience by making your site user-friendly, easy to navigate, competitively priced, and …

The Need For Expert SEO Services

Posted on Posted in internet, seo, website

It's been three years since I started my journey on the internet and it is my second innings already. During my first stint, I almost did everything right. Well, almost. I hired the best website design company in the whole of Philadelphia. I hired a professional content writer from New York to do the content and then when it mattered most, I settled for a new and inexpensive SEO company. This was the biggest mistake of my life. As a result, my website failed to get the traffic and the exposure that it deserved.

Today, three years later, I have finally hit it big. My website has a Page Rank 3 in Google and it is among the top 5 pages in the search result pages. How did I achieve this? It's simple really. I changed the SEO Company and the results were astonishing. This is one of the reasons why I emphasize on the need for expert SEO services.

Beyond the price

If there is something that is going to get you results on the internet then it is SEO. As I realized, having the best design does not mean that you succeed. Most people tend to think the way I did when it comes to SEO. They think that saving a bit of money here will benefit them.

But you need to think beyond the price. Look for companies who have years of expertise behind them in SEO. Just because a company gives you SEO services at cheap prices do not necessarily mean that it will be effective enough.

Search engines are evolving everyday and the SEO Company needs to be well equipped with the latest tools and techniques to ensure that they stay updated along with the search engines.

Hiring tips

You can request for statistics of the websites which the company has optimized in the past. Only then should you ask for a quote. …

Get $ 100 Per SEO Article – How to Become a Highly Paid SEO Writer

Posted on Posted in seo, website

SEO copywriting is an exploding niche. There are SEO writers routinely bill $ 25 to $ 100 per SEO article, or more. So then, why are there so many freelance writers who still struggle and take on $ 3 per article article writing gigs? Because they lack the following:

3 Keys to Becoming a $ 100 Per Article SEO Writer

1. Marketing Skills: Many SEO copywriters go to job boards that list poor-paying SEO article writing gigs because they do not know how to market. Going to job boards is easy. After all, it's where many of the jobs are. But, the lucrative SEO article writing gigs can not be found on job boards – you have to ferret them out for yourself. This means learning how to marketing effectively.

2. Confidence: Many writers lack confidence in their skills. Thus, they find it hard to negotiate with clients. When you know that you're good at what you do – and especially in a high-tech niche like SEO – you negotiate from a position of power. This means you command higher rates – because you know you're worth it.

3. Negotiating Skills: Speaking of negotiating skills, keeping the following in mind: clients pay not for the 400-600 word SEO articles for their bottom line.

They may be selling a product or service that is worth thousands – and using your SEO copywriting skill to do it. Many who hire SEO writers either do not have the time or skill to do their own writing. This means they need you as much as you need them. They're not hiring you, they're partnering with you. Always tune into this info when you're negotiating rates.

Have not a clue as to what SEO article writing is? Read on.

What Is SEO Article Writing?

Basically writing articles with specific phrases that clients give you. FYI, SEO stands for search engine optimization. For example, if you owned a website that sold carpet, you would want a lot of articles with phrases like "carpet cleaning"; "carpet stains"; "carpet stores"; etc. on your site.

So, the client will email me and say, "May I have 3 articles with the keyword phrases (that's what these phrases are called)" carpet cleaning ";" carpet stains "; and" carpet stores. "Make each article 400-500 words each, please.

You would write then write the articles on anything you want around these keyword phrases, ensuring that you repeat the keyword phrase at least 7-10 times. This helps drive traffic to the webmaster's site (it's called keyword density).

That's SEO article writing in a nutshell. And, there are millions of websites that need this type of writing. The amazing thing for those who know how to write this kind of copy (SEO writers / copywriters) is that there is very little competition because the field is so new.

Becoming a $ 100 per article SEO writer is not hard, if you learn how to market, have confidence in your skills and learn do some research …

SEO Technology – Know Your Competition

Posted on Posted in seo, technology, website

Webmasters looking to implement SEO technology to increase web traffic often underestimate the importance of knowing what your competition is doing to achieve high rankings. Using one of the latest software tools in SEO technology can help identify your competition and analyze their sites to know exactly what they are doing.

Being able to analyze immediately and break down a high ranking competitor site and know what keywords they are using, who is back linking to them can provide a great starting point to implementing your own effective SEO technology.

It used to be that you had to rely on a so-called SEO expert to help get traffic going to your website and that can cost hundreds or thousands of dollars per site and does not allow you the ability to monitor daily things like back links, search rankings and competitor site changes.

Recently there have been great software tools available that, for a fraction of the cost allow you to implement your own SEO technology and monitor a whole host of key factors on a daily basis. You can find out what sites are back linking to your and if they are favorable back links. You can also find out where you list within any of the major search engine results compared to those competitors you can analyze to make the necessary changes to improve search engine rankings.

Competitor research is without a doubt one of the very best ways to start your own implementation. Knowing what they are doing and being able to not only use this information but improve upon it to move ahead of your competitors can make the difference between little search results and massive amounts of site visitors. …

Why Real Estate SEO Is Different From Standard SEO

Posted on Posted in seo

When it comes to real estate SEO, you might as well take everything that you've read about in those basic SEO guides and toss them right out the window.

Real estate SEO is a horse of a different color for many reasons, but for one in particular: whereas other websites can be optimized to bring in leads one time and then convert them into long-term clients, real estate SEO has to work over and over again, constantly bringing in new leads and converting them into new clients.

Why?

Because the average person does not buy a house one day and then come back a week later to buy another!

What Makes It Unique

Sure, there is loyalty in the real estate game-when you get your clients a great deal and make everything run smoothly for them, chances are they will come back to you when they move again (or if you're in the higher end of the market, buy a second or third third home).

But let's face facts here: that turnaround time is not something many real estate agents can bank on. Plus, since most agents only sell locally and most moves are made into a specific region or area, chances are that you will not be getting a cut of your current client's next move anyways.

That's what makes real estate SEO so unique and vital to the industry. Without the proper techniques, you areaving an invisible, bait-less hook in a sea of ​​fish that is being scooped up by your competition left and right-all of what have fishing nets!

3 Things to Consider

Here are a few of the factors that complicate real estate SEO as compared to a wider-ranging business that can bank on global sales, customer loyalty and static products:

1. Local SEO is Everything for The Realtor.

While other SEO tactics can focus in on broader keywords that are related to the industry, this type of SEO has double the work. Not only do you have to rank for those standard keywords your leads will be looking for, but you also have to match for those keywords in the exact locations that you are selling or renting property.

This means double the keyword research, double the content, double the work. It means going different routes to get your rich snippets up and running, to get your local map showing on the search engine results pages-it means a lot of different work you have to put in, unless you have a system to do the work for you.

2. Content is Essential To Realtors.

With SEO for realtors, your market is constantly changing which is great considering you have to consistently bring in new leads and clients, but that translates into more content.

Real estate SEO needs more localized blogs, more pointed, helpful content, more keyword rich, sales driven webcopy and essentially more of everything content-related than standard business websites.

Why?

Because you have tons of listings and are appealing to a large audience from …

SEO Training for Business – Keep It In-House

Posted on Posted in internet, seo, website

For your business to survive in the new age, it's important to make sure your website is the best representation of who you are and what you do. Not only should visitors and potential customers and clients be able to easily navigate menus and click straight through to points of sale, but the work done to optimize the backend is necessary to ensure that you are sufficient to keep you on top of relevant search. With your staff's workload, however, you may feel it's necessary to hire an SEO firm to handle these tasks. In reality, maintaining the search optimization for your website is simpler than you think, and less expensive when you keep it in house.

Rather than hand your website over to an outsourced group, you have the option instead of bringing SEO experts into your office for a series of workshops designed to train staff to take charge of various aspects of site optimization – everything from keeping the code clean for spiders to better cache your information, to properly linking anchor text. Even if there are people in your office with some experience in maintaining websites and working to achieve high rankings in Google and Yahoo, the benefit of SEO training keeps everyone up to date on new paradigms in search, so you can stay ahead of your competition.

Why is it better to keep your SEO strategies in-house? For one, it's less expensive than outsourcing. You have the option of bringing in one or two employees to do the work, or parsing the responsibilities among your current staff. Also, keeping the web work inside retains security. Let's say you're interested in hiring an SEO firm. There is the risk, either during or after your tenure, that the firm could sign on to work with a competitive business, and apply the techniques used to help you towards their success. Why let that happen, when you can control your search rankings?

Search optimization training presents intensive groundwork for your Internet success. When you hire trained SEO agents to demonstrate the steps involved in creating and promoting a powerful web presence that includes your website, social media profiles, videos and even e-mail marketing, you'll discover that the time invested in SEO will not divert from your company's duties, and as certain staff become more profitable in optimization your business will reap more benefits. Keep the business of your website in-house for an affordable solution by hiring an SEO trainer. …

Driving Traffic To Your Website With Search Engine Optimization

Posted on Posted in seo, website

Gaining traffic to your website is difficult. Face it, it is one of those things that many people who start their website do not consider and that is why SEO was created. Search engine optimization is actually a process that search engines like Google uses to pull websites for results when someone searches for something. What this means is that you need to make sure that your website is optimized, so that way you will be able to not just gain that traffic, but you will also have the ability to gain rankings on search engines like Google.

One of the most important strategies that you should learn is backlinking and linking your website. This is important for your website to be able to move up the rankings and will also help attract more and more traffic to your website. When you link your website to article directories or even to blogs, it is a great way for your website to be exposed to people who are searching and also a great way for you to gain a good customer base.

Now that you have started to backlink and link your website, another tip is researching keywords that you want to use when you are utilizing search engine optimization, you want keywords that will be most effective for your company to ensure that your website gains more rankings. This is a step that can take a keyword tool or even just a little research on your part. You want to make sure that you are tailoring your keywords on your website to the specific type of customers that you want. You want to make sure that they make sense for what type of website you have.

These are just a few tips and tricks that you can follow whenever you are using SEO to gain more traffic and to gain higher page rankings on any search engines. …

The Best SEO Company Provides Corporate Training

Posted on Posted in seo, website

SEO or search engine optimization strategy has been making a lot of website and business owners happy and satisfied with the standing of their sites and business now. If you want to be amongst these men and women then it would be practical and wise to follow these successful one’s footsteps beginning from their decision and willingness to learn the SEO process.

Taking the corporate trainings will be more beneficial and worthwhile if learned most definitely from the experts. Look for a company that will teach you proper ways of how SEO is done and how it works. You must know before you register if you are going to learn the most essential things about this technique. Lessons must include topics such as keywords-how to come up and choose the right keyword or words, and also how to place them throughout your website.

How to link to other related sites must also be included and discussed for you. This is also important and effective in ranking higher in search engines. Website strategy on how to make your site search engine friendly is another important lesson that must be included in their training package. Other SEO practices should also be discussed and combinations of these strategies will no doubt make your site rank higher.

Aside from the topics included in the package, also try to observe how much they are offering the corporate trainings to those who really want to learn. Ask if there are other resources like printed materials for you to review to better understand these strategy.…

Why Magento Is The Best Platform For Ecommerce Website Development

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To begin with the features and reasons which make Magento the best platform for the development of an ecommerce website, we need to first be completely familiar with the term ‘Magento’.

Magento is a PHP language written open-source ecommerce design platform. The main aim of this is to provide the proprietors and store owner’s with various ways through which they can generate a higher degree of revenue, increase the user management on their page and also navigate and improve the reach of their ecommerce website.

The introduction of the all new Magneto 2.0 has diversified the shopping fields of people thus making them accessible to wide options and also making the portal user friendly for better comfort.

The features of Magento 2.0 are something which not only helps it stand out of the box in comparison but also makes it the best available option for your e-commerce website development.

Specification for the e-commerce businesses

Since its birth, Magento has laid its hand to bring about changing and thus improving the e-commerce websites. The aim is to reach for the requirement of the client and thus acquire the same. Magento also has an extended library which is a boon to the developers as it makes the options of adding the required features in the website available.

  • Best experience

This is the platform which helps in the mobile data integration with the mobile application thus helping the people to shop for their needs anytime and anywhere using the application.

  • Support for language and currency

This platform will also be beneficial to your e-commerce design to reach out to a greater base of public. With the availability and the inbuilt support for languages and currency, many people from inside and outside your country can shop from your website.

  • Quickness in procedures

This option is also for customer benefit. The customers can shop for multiple options and can place the order and checkout further easily. There is no such need to bill and purchase each and every product separately.

  • SEO optimization

This platform also includes the build-in SEO tools which initiates the traffic of the search engines to your e-commerce website designs. This will result in the improvement of the ranking of your website design and thus enlist in the top of the search result pages.

  • Multiple device run

If you decide to develop and design your e-commerce website with Magento, with the presence of the cross-browser support, your website will now be able to run on various devices. You can acquire two kinds of advantages with us:

  1. Ready to go website access
  2. Improve the search page result ranking

Most preferred for development services

Being an open-source e-commerce development platform, there are many companies which place Magento as their first preference when it comes to providing the web application development services.

Be it the admin features or the elaborated ways of advertising your business or the website development, Magento is a full proof and the best one stop solution for your e-commerce business.…

How To Optimize Your SEO for Mobile-First

Posted on Posted in seo, technology, website

What is Mobile SEO?

With the increase of competition, it is becoming progressively more difficult for companies’ websites to be found in search engines and therefore gain traffic. There is a need to search for new technologies that bring some kind of feedback, and it is from this search that the Mobile SEO came about. Mobile SEO consists of website optimization techniques for mobile systems. However, mobile SEO should not be considered a technology aimed only at mobile phones, but also at every system with a mobile interface that can access the web. The difference between using mobile SEO to traditional SEO, though, is not too great. Basic techniques such as keyword usage and link building will normally be used here. Therefore, it is necessary to take into account that mobile users have very different habits of traditional users, and it is this (considerable) difference that has further stimulated its evolution.

Search Engines vs. Mobile SEO

Contrary to popular belief, Search Engines has been adapting to new technology. Major search engines systems, along with other mobile access systems, already have their own Mobile Search Engines. A major breakthrough in the area of ​​mobile access is Google Mobile, which makes your mobile device’s access to Google features such as Gmail and Google Maps.

– Google Sitemaps for Mobile

– Bing Mobile Friendliness Test Tool

Mobilize your website and find out how mobile SEO and a call to action can help convert more sales while providing a better customer experience.

How to begin?

As previously mentioned, the techniques involved in Mobile SEO do not differ from traditional SEO techniques. Creating quality content with optimized keywords, using the link anchors well and building links for Mobile Search Engines is a good start. The biggest difference is how to make it easier for these Mobile Search Engines to find and index mobile sites correctly.

Sitemaps and Structure

In the Webmaster Tools, Google has a whole section on Mobile Sitemaps, explaining its structure and other specifications for the correct sitemap configuration. A mobile Sitemap can only contain URLs that serve mobile web content, the remaining links will be ignored by Google. Sitemaps currently support and automatically detect the following markup languages:

– Non-mobile (this includes most of the content)

– Mobile XHTML Profile (WAP 2.0)

– WML (WAP 1.2)

– CHTML (iMode)

Validating these codes is essential. The validation allows full code correction so that it can be viewed by any device without major problems. Some devices simply cannot read pages that are not 100% validated. One final thing is that Google always uses the HTTP “Accept” header to explicitly state that the site should return documents with mobile content, rather than standard HTML. If your site meets this standard, mobile content will be properly crawled by Google crawlers.

Keywords

The use of smaller keywords is indicated in mobile optimization because, according to surveys, they are more suited to mobile users. All of this makes sense when we consider how much space is available in …