How to Use Alexa for Tracking Website Traffic

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Upon making a website the next step is to optimize it on search engines through generating site traffic. With good rankings, your site will be popular among online users, giving you greater opportunities of attracting more possible customers.

There are many ways to generate traffic for your website. You can apply different search engine optimization techniques such as article / video marketing, keyword research, creating back links, and others to gain organic traffic or acquire paid advertisements for quick visibility.

Because of online marketing's popularity, people in the business industry are making its way to utilize the power of the World Wide Web. And with this, an intense competition among businesses already exists.

To keep up with the competition of the game, you must regularly monitor your traffic. It is a must to every site owner to know what is happening within their website so they can do some adjustments for further improvement.

There are many traffic tracking sites that you can use to monitor your web traffic. Now, let's take Alexa first.

Owned by Amazon, Alexa is a popular website traffic tracking site that is proven to be highly effective because it enables you to see what is more than just graphs. It features traffic rank, page views, reach, bounce and search percentage, and the time the viewer spent on the site.

Other information helpful to your marketing is demographics. More than the amount of traffic to your website, Alexa also enables you to know the gender, age, education, and even the family details of the site visitor.

With this, you will be able to make your branding according to the background of most of your visitors. In an instance, if you're generating traffic from people aging 20-40, you can set the branding such as lay-out, feel, and language to fit into the preferences of your viewers.

More than the traffic volume, Alexa also does website analysis such as your measuring keyword effectiveness, knowing links made from your site, and others. With this, you can make changes to improve your content.

The great thing about Alexa is that you can know how the competitors' website is doing such as the volume of their site traffic, pages with the most views, the site before they landed on that site, and the keywords used. By doing these details, you can work on your site to overpower your competitors.

Since your visitors are your priority, Alexa lets you know the feedback from your visitors through their comments. This feature enables you to determine what things that are needed to be improved.

The main uses presented above and other extra features made Alexa a perfect companion for website owners. With further explorations and helpful insights from other SEO veterans, you can certainly make your way to SEO success. …

How to Get High SEO Ranking With Keyword Targeting

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Basically, there are two reasons why people go online: first, when they need to purchase something and second, when they are looking for information or personal contact – this could include social networking, blogging, entertainment, etc.

Responding to these needs, you would want the product or service on your website to show up at least on the first page of the Search Engine Results Page or SERP to queries and searches. There are three effective tools to get the attention of users to your website: (1) keyword targeting; (2) capturing your market when they are in the buying mode; and (3) getting your website a high rank on SERP's. Bringing these three needs into one simple question, you may ask, "How do I get high SEO ranking with keyword targeting?"

Utilize available keyword research tools – There are many keyword research tools available out there over the internet and most of them are quite effective in helping you find the best keywords. These tools will help you find the most competitive keywords available for your products and help you to find keywords that will make your website at the top of SERP's.

Solid keyword target – The importance of achieving a solid keyword target for your product measures your ability to compete in the market and the ability of your products and services to reach your potential buyer. It would be best to figure out what the searchers have in mind when they are typing in the words when they do research for products and services like yours. These groups of words / phrases are solid keywords you can use competitively for high SEO rankings.

Know your audience – One of the advantages that will help you in formulating keyword targeting is to know the audience. It is absolutely more beneficial to focus on attracting a wide variety of visitors to gain more visits to your website than focusing your website only to potential buyers. You attract your audience by providing them quality information about the available products and services on your website.

Provide fresh, quality content – This important part in keyword targeting is to provide quality content on your website and continuously refresh that content with new articles and blogs. Most visitors are seeking particular information and you should give them what they want. Many visitors get frustrated to find that your website may have quality content but is seldom updated or refurbished. Get your hands dirty; explore subject matter related to your keywords and improve your articles and website with information that visitors are seeking!

Correct location for your targeted keywords – It is important to get your targeted keywords positioned on your website in the best positions for optimal search engine results. You want your targeted keywords to be in the places where your online business competitively thrives. As an example, let's say that you're considering opening a car wash. It would be logical to locate your business where there is a great deal of vehicle …

SEO Tips For Affiliates – The Importance Of Article Writing

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Article marketing is popular for a reason: When done right, it drives traffic to a targeted Web site. It also allows a marketer to build back links to his or her Web site which, in turn, helps boost a Web site's page rank. In an increasingly competitive online marketplace, you can not afford not to write articles as a means of promoting your affiliate products and / or services.

If you're an affiliate, there is simply no better way to promote products than article writing. Should you not have strong writing skills, or even if you do not have the time, you can and should hire a professional writer to write SEO articles for you. Some of the best SEO tips for affiliates are also the most simple.

Whether you're going to be posting your articles on your own Web site, on a blog, or you're going to submit them to article directories, you must ensure they contain commonly searched for keywords and keyword phrases. You can research keywords on such keyword tools as Word Tracker and Overture.

One of the best SEO tips for affiliates is to choose your keywords wisely. Knowing which keywords to use in your content is key to ensuring the search engines index your articles, Web site, and blog quickly and to ensuring that your web site ranks high in the search engines.

Anyone who's surfed the internet has more than likely come across articles that are filled with the same words and phrases, but the content just makes no sense. Another of the key SEO tips for affiliates is do not saturate your articles with so many keywords and keyword phrases that the content makes no sense. If your articles are filled with nonsense, no one is going to read them. And, if people do not read your articles, you're not going to drive traffic to your Web site.

Another of the most popular SEO tips for affiliates is certainly to write your articles in an engaging, conversational tone. You want people to read your articles, to feel as though their time was well-invested in reading your articles, and to visit your web site and purchase one of the products you are marketing as an affiliate. You can only achieve this goal by writing quality articles.

These are just a few of the most popular SEO tips for affiliates []. Tips, however, must be put into action to work. Article writing is an absolute necessity to your success as an affiliate marketer. Set a goal to write a set number of articles each week – two, for example – and write and publish those articles on a regular basis if you want to drive traffic to your web site and to build a customer base. …

The Secret in Finding a Credible SEO Service Online

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You should know that although Search Engine Optimization (SEO) is a known way of improving the traffic of a website, you should also remember that you have to properly implement the SEO techniques in order to get the results that you are looking for. Added to this, you must also know that even if you already know the techniques, it would be useless if it is not properly implemented in your site. This makes learning more about the techniques more important and essential for the improvement of your website.

A webmaster may already know the use and how SEO is implemented but if the actual implementation is difficult for you then you should find a way to achieve the improvement in your site that you are aiming for. You can start with the use of the SEO services since they are more professional in this business. There are many people who can help you out in improving the traffic of your website and in applying the SEO strategies properly in your page.

There are many SEO services that you can select from and you can try finding the one that can offer you services at a budget that you can afford to pay. There are many things that they can do for your website and you can very well observe the changes that it can generate your site. Also, the effects can be very swift that you will not regret the services that you have paid for. However, you should also learn how to find the kind of SEO services that you can trust. It would be better if you allow an expert to do what must be done in your site and tweak its settings than to waste your time trying to change your site when you are not really fully equipped with enough knowledge to do so.

When you hire professional SEO services you will be able to feel more confident with the results. They will start with the actual look of your site and its status in terms of its reach in the online community. Then plans would be made for the site so that it will gain more popularity. Lastly, the plans would be implemented in your site and you can wait for the effects.

Your site needs traffic and if the services of the professionals are the one who can do this, then you should consider this as a good option. The wholeness and the details of your site would be checked by them so you will get more customers into your website. If you are looking for an SEO expert, then you can start in the net and make sure that you get only the established, well experienced and trusted professionals. …

SEO Services

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Professional SEO services can lift your site above your competitors. According to SEO experts, they help business owners deliver their sites to top rank search engines. They ensure that the site has a unique setting that attracts Internet users. Search engine optimization experts apply the newest analytics service, which has a positive impact on a website. SEO companies are facing great competition in the SEO field. However, they introduce guaranteed SEO services to cope with the competition.

However, guaranteed SEO services include the 100% money refund because the website may not be ranked with top search engines like Google and Yahoo, and they refund the money. Therefore, the SEO companies ensure the clients that the money refund will be done, since the search engine optimization experts are not sure whether the site will be ranked with the top search engines.

These SEO companies have a strategy requiring clients to pay the major search engines (including Google and Yahoo) for monthly website maintenance. However, the company has guaranteed SEO services, where clients do not pay maintenance for that month.

Google has retained top, since they have accurate methods and algorithms that deliver reliable results to the searchers. However, Google has made it difficult for web developers to use optimization tricks in manipulating search engines. This is why SEO companies have the guaranteed SEO money refund.

SEO companies ensure that SEO services include the Google's webmaster guidelines. Webmaster guidelines boost website rank and search activity. The services clients get from SEO experts are like marathons. However, clients should be aware that SEO tricks can have a great impact on a website and damage it-which is why they have to use the legitimate SEO strategies in order to receive impressive results.

Although one may read a lot about the search engine ranking, no search engine optimization company can ensure that his or her site will get the first page in Google or Yahoo search engine results. Despite this, SEO companies have guaranteed SEO services and it is great when one signs with Google. The fact remains that SEO services assure clients that even if the site will not rank among the top search engines, the money will not be a waste because of the refund.

Many webmasters are confused when hiring a search engine optimization SEO expert. Although SEO experts are believed to save time and improve webmaster sites through SEO strategies, they can also frustrate webmasters. Thus, webmasters must investigate the pros and cons of SEO services. The major tasks of the SEO experts are:

– Ensure that the site is well reviewed in the content or structure
– Provide Search engine optimization SEO advice on website development like use of JavaScript and web hosting
– Develop website content using SEO services
– Provide online business improvement campaigns
– Target keyword research
– Offer SEO training

However, the webmasters can obscure search engine optimization SEO through websites. They will understand the benefits of hiring an SEO expert and what to expect from …

Search Engine Optimization for Long-Term Results

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Like many people think of search engine optimization to improve the search engine rankings either as a mastermind work and requires much time and effort, or it's just sprinkling of meta tags and keywords throughout the website.

Both are wrong. Well, search engine optimization in competitive circumstances requires consider expertise, but in non-competitive circumstances it is just the basic if applied smartly fetches the results. If the business is solely depends on marketing (of products and services) and has plans to grow in future then long-term search engine optimization strategy is a must. And that's no child's play!
Let's discuss what search engine optimization or SEO is and its relationship with web marketing.
Search engine optimization or SEO is a subset of Search Engine Marketing that improves the volume and quality of traffics to a website. It can target specialized searches like, image search, local search and industry specific searches.
Short term SEO is easy and the result can be quick as it looks for temporary search engine algorithms and web practices. But for long term the scenario is quite different. Search engine optimization in a long term basis might involve paid advertising, building quality-rich web pages and addressing the technical issues of the back-end. Moreover, it's long-term SEO is a continues. You have to optimize as long as you are in the business, as long as search engines change their criteria and as long as there is the competition. It's imperative to assume SEO as a long-term investment for your site. Here are few tips for long-term Search Engine Optimization

Select your relevant search keywords and key phrases.

o Give individual attention to each page and allocate the search keywords and phrases to different pages. Split pages, if required.

o Work your best to make the keywords, phrases, meta, title, alt and different heads and subheads contextual. That is they should go with the existing content. If they do not match, ask your copywriter to redraft the content. The idea here is to make the page as much human as possible.

o Build and organize the internal links and link text to suit the target search keywords and their pages.

o Get external links to your website. Organize the links to suit the target search keywords and their pages.

o Organize all the on-page elements to suit each page's target search term.

o Use paid keyword analysis tools for research. Tally the search results with your business. Achieving high rankings for the keywords nobody is looking for is just waste of your time and effort.

o Do not fill the website only with glitz – graphics, junk scripts and animations ward off the crawlers.

o Use natural, easy-to-understand language and never the abstracts. Ensure your Title tags and link anchor text all are in sync with the visible website content.

o Sit back and watch your ranking improve! It takes a little time to rank.

o Plan a weekly schedule for your search engine optimization activities. To be in …

How To Fine Tune Your Organic SEO Techniques

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Organic search engine optimization (SEO) is the process of optimizing your website or page so that you will become one of the top results in a search engine query. Increased link popularity results in higher Search Engine rankings for your chosen search items so this is one of the most effective methods for organic SEO.

— The Advantages of Organic SEO —

Many people look down on organic Search Engine Optimization, preferring to use other techniques (such as pay-per-click search engine advertising) that – to their minds – result in higher page rankings in the minimum amount of time. What they do not realize is that, while this technique does result in higher page rankings, they get smaller profit margins in return because of the 'cash up front' that they have to forego.

— Organic SEO Secret —

The 'secret' to organic SEO is in its "natural" approach to increasing inbound links to your website – which means getting visitors to your website, and enticing them to link to your page. In a sense, organic SEO is a two-step process: getting people interested enough in your website to pay a visit; and providing sufficient interesting content to persuade them to link to your site.

Organic SEO also involves finding the right keyword to optimize for. If you are not sure what your key phrases are, there are online tools available to help you. These tools are useful in keyword research which will help you refine your organic SEO approach.

— Get Indexed —

Organic SEO begins with getting indexed by the search engines. If you are not in a search engine's index, you will not be included in search engines results pages. So, you have to submit your site to search engines.

Search engine submission can be done through a lot of ways. You can do it through the most obvious way; that is, by submitting your site URL to Google, Yahoo and other search engines you wish to be part of.

Another popular way of getting indexed is by submitting your site to open directories such as DMOZ. This particular open directory is used by Google, so if you get your site listed there, the Googlebot will definitely find you.

In line with directory submission, links from important sites can get you indexed quickly. If you want fast results, buy a one-way link from an important site (not a link farm, mind you) so that Googlebot or any other search engine spider can follow that link to your site and in conclusion get your site indexed. In the same way, you can also try site submission services.

— Be an Active Netizen —

You can also consider taking proactive approaches to optimizing your website. Think about getting into offline optimization strategies such as participating in online forums or blogs, submitting articles, writing press releases and directory submissions, all of which will give you opportunities to 'seed' links pointing back to your website.

One excellent approach is to start a …

Superman Has a Great SEO Guy

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Here in Metropolis, online advertising is at a premium. You have to make sure it is catchy and if it is not, you have to sign a superhero (or villain) to a contract to endorse your product. It's a cut-throat world and in constant change.

So how does Superman stay at the top?

I'll tell you how … he has a great SEO guy.

Mind you, the hero will not tell me the secret identity of the genius behind his online image, but it is clear that he knows what he is doing.

Owning Keyword Phrases

It's always important to own your keyword phrases especially your company name. If you do not own this, then you are going to lose money faster than Lex Luthor lost his hair.

Superman's SEO guy understands this and has spent hours ensuring that the word "Superman" points straight to the superherp. Open up Google and type "superman". He owns the first three pages. Do not you wish you could get the same for your client?

Try typing some other phrases.

  • "Superhero" – The third link should be to Wikipedia. Who is the first hero that they mention? Superman.
  • "big blue Boy Scout", "dc" and "daily planet" – He is listed in the description of the first link.
  • Even if you put in "Lois Lane", you get info about Superman.

To do this, you need good content, effective META tags and strong H1 tags. (And it helps if you save a school bus or two to get some good buzz.) This just goes to show that writing good content with great keywords can do you wonders.

The Importance of Good Link Campaigns

It also helps that Superman's SEO guy has spent time building legitimate linking campaigns throughout the web, starting with Wikipedia. Inputting a legitimate page on Wikipedia became a goldmine! There are 8,756 pages linked to the Wikipedia page. Fourteen of these links are from inside Wikipedia, creating some excellent inner-linking campaigns. If you branch out and check all fourteen of these links, you'll see that there are thousands and thousands of secondary links built in that ever lead back to Superman.

Are Taglines or Mottos Important on the Web?

You bet they are! If you are known for a certain catch-phrase, then use it to your advantage. That's what Superman does.

The Man of Steel? The Man of Tomorrow? The Last Son of Krypton? All of them lead to Superman.

Faster than a speeding bullet? More powerful than a locomotive? Able to leap tall buildings in a single bound? Even though all of these phrases contain common words, the SEO guy has spent years flooding the internet with the phrases in content near the word Superman. You can not go to the web and type in those keywords without seeing Superman on the page.

The Love of the People

Because of his notoriety and high visibility, Superman shows up all over the place on forums and community message boards. Do not forget that …

Things to Consider When Choosing an SEO Rank Tracker

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Choosing an appropriate SEO rank tracker is very important so as to make sure that its functions are performed in the best way possible. There are some functions that an SEO tracker should be able to perform. These include:

  • Track all search engines
  • To track according to locations
  • To track all mobile results

If you are an SEO agent, then you may also need a white label function. In addition, if you want to be qualified for SEO, then it is necessary to track the rankings of your competitors too. This is what anyone who knows anything about better rank performances would advise you to do. While these are the basics, there are still other factors that are very significant and worth considering when you are choosing a rank tracker. They include:

The speed of an SEO tracker

This is one of the things that have been overlooked when a rank tracker is being selected. There is nothing as frustrating as waiting for a tool that loads slowly and then having to wait every time you are loading a new page. If a tracker is not designed well, the lack of good architecture, then becomes a very serious obstacle. A good tracker should be able to utilize all the possibilities to be able to run and load faster. When you do this, you do not end up with delays that can be very frustrating.

How much it costs to track a keyword

When you are choosing a plan, the first thing that you will notice is the overall price. You may end up comparing the monthly prices for all the trackers or between the plans from the various trackers that are available. This means that you could only be concentrating the overall plan. This should not be the case. It is important to scrutinize the price figures further. You should consider how much you would be paying to track a single keyword. Find out how many keywords a plan allows you to track every month before you settle for a plan. You may realize that a more expensive plan sometimes means more keywords, therefore, less expensive than cheaper plans that cover very few keywords at a time.

Accuracy of the rank tracker

When something is done well, it is very easy to tell that it was actually well done. This is also true when it comes to the trackers. There are trackers that do not take time to mention accuracy. This could be because they have an issue with giving you accurate results. The best trackers are the ones that use the most advanced technologies, meaning that they are able to detect any change in the keyword rank immediately it happens. When your SEO is perfect, then your handiwork will certainly pay off suddenly and your rankings will shoot. However, if a tracker does not detect the change, you end up working for a longer period than necessary. There are trackers that wait until your rank has actually fallen significantly …

Some SEO Basics You Need To Learn

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One thing that many online business owners do not understand when they set up their website is that you need to make sure that your website has SEO keywords built right into it. That way, you will be able to gain more and more traffic to your website, which means that your business will be able to grow and you will gain more customers. So what exactly is search engine optimization? Well, that is what we are going to talk about below.

Optimizing your website is something that should be done, whenever you are serious about your online business. Why is this so important? Well, when customers are searching via search engines for an item, in general they type in keywords, that is what your website should be tailor to. The reason for this is because you want to make sure that your website is being picked up by all of the different search engines.

Why is it important for your website to be picked up by search engines? For that is how you gain traffic. People do not want to have to scroll through page after page trying to find one item, they want to click on the first, second or even the third result and in general, these websites have the highest traffic.

So how can you get on the first page of a search engine like Google? Well, that is when SEO comes into play. There are many companies out there that offer search engine optimization services and it is definitely worth it in the end, for you will have a tailor website that will be gaining all sorts of traffic to it. …