SEO – How Cloaking Sabotages SEO

One of the largest newbie mistakes made by people first trying out search engine optimization on their websites is to try and cloak it. Most people do not even realize that they are practicing cloaking when they do it and even perceive it as a legitimate form of SEO but the problem is that the big search engines will penalize and blacklist your site for doing it.

In a nutshell, cloaking is the practice of using keywords and metatags to show a search engine spider a different page then what your human visitor to your site is going to see. The purpose of doing this is to drive visitors to a site. An example would be a psychic site that uses the name of famous psychics such Sylvia Browne or John Edwards to promote its services even though they sell no books or services by those famous psychics who have high keyword popularity. Some high-ranking pages are cloaked simply to prevent others from stealing the underlying code but this is no longer such a problem as it is not just keyword content or metatags that the search engine algorithms look at nowdays when they go to index a site.

Using search terms in this phony way can put your site immediately at risk of being removed promptly from the Internet by a search engine. Search engines are becoming increasingly cognizant of the techniques used to try fool them, and they are also becoming better at detecting and removing pages that violate their terms of service. This is why it is also important to be careful of any kind of SEO service in case it is using a process such as "cloaking" to boost your site in the page rankings.

Underhanded tactics such as cloaking only work until the search engines catch you. …

SEO a Scam? The Truth About the Industry

I frequent many SEO and Web Marketing forums on a daily basis and every so often there is a debate about the SEO industry and ethics. After being involved in a number of these debts, it has become really obvious that the main problems are the facts that no two SEO companies are alike and there is no unified methodology. It's very hard to make statements about the industry as a whole because it's debatable what exactly 'SEO' is. Mix in the fact that most SEO companies keep their methodology and campaign strategies secret and we have a situation where every company is totally different with very different results.

Fact 1: There is no unified SEO methodology. SEO is actually defined by wikipedia as a process of improving traffic from SERPs to a site. Of course, HOW they do that is the real question and causes the debts.

Fact 2: The effectiveness of an SEO campaign depends on the site structure, site content, keywords, methodology used, and how popular the site is. A site can not just rank for any random keyword. SEO is also not voodoo. It is logic, problem solving, and Web marketing combined together. If your site provides no value to users, it probably will not rank.

Fact 3: Some 'SEOs' do search engine optimization and some do search engine manipulation. Of course, it is all marketed as SEO. Unethical optimization provides results at any cost and is always short term (usually ends in a banned domain name). Ethical optimization opens up the site to the search engines and provides long term benefits.

Fact 4: Most SEO companies get paid if or not your site gets any rankings. Unfortunately, this is the case with the industry. Most SEO companies implement A, B, and C and move on to the next client. Hopefully, the site rankings. If it does not, they always have more clients.

Fact 5: Most SEO companies use both ethical and unethical inbound linking strategies.To maximize profits, it is very common for SEO companies to buy bulk links from India, links on spam / scraper web sites, or sell large directory submission packages. It is also common for SEO companies to place huge amounts of the contract into inbound linking to make up for the poor quality of the site optimization.

I do not think it is fair to characterize the industry as a whole without figuring out what is wrong with it and how SEO companies can over it. So how exactly do we determine what is good and bad about the industry? I have now been involved with the Web for over 10 years and, specifically, with the SEO industry for almost 4 years and I've seen the inner workings of major SEO companies and worked with clients who had been burned by their previous SEO campaigns. Combined with numerous Web postings and forum discussions talking about the same basic problems, I've compiled a list of the most common issues.

Problem 1: Responsibility …

What Are the Top 4 Search Engine Optimization Techniques of Today?

Today, with the over-whelming competitions among the web masters in competitiveness for customers to increase their sales and profit, finding ways to increase their optimize their websites is not really very difficult. There are whole lots of SEO (Search engine optimization) techniques which can be found over the internet today, which major of them are really very user friendly which even a novice web-master with limited HTML knowledge find it not that difficult to get the most out of it as long as they have the will to learn and improve in their search ranking.

Great optimization of on-page elements of your website should be one of the most important criteria to consider and brainstorm when one started with his / her website, as it enables one's website to be fundamentally strong as far as SEO is concerned. Here are some of the top key techniques which have been cited as critical and essential, let's take a look at them to build a solid foundation for our on-page and off-page SEO methods by all means.

a. Page title Optimization –
Title tag has been considered as the top key critical element of page optimization. Page title refer to the use of major keywords at the beginning of every page title with each of your web pages having different title tags. One can have multiple 2 to 3 major keywords within the page title itself to increase your page title optimization.

b. Headings tags –
The content contained within the heading tags held significant power for keyword focusing of the website content. Although it has not been weighed as heavily as the title tag, the header tag is considered as one of the most important aspect for website optimization.
However one needs to be aware that your headings and page titles should not be identical, instead utilizing the method of mix match of keyword phrases is highly recommended and commonly used for maximizing your search engine optimization techniques with both of these methods.

c. Content optimization –
Without mistake, content optimization is one of the most highly emphasized SEO techniques because the content is the gist of your site and it is basically the main factor which strongly impacts your end customers and clients.

Keyword focusing is a major factor when it comes to optimize your website content. It is not difficult at all to find the relevant keywords which are related to the subject of the articles being emphasized and re-emphasized through the website content itself.

d. Sitemaps and Link Directories –
Last but not least, let us go through what is website sitemap directories and how do they help in site SEO?
There are 2 types of sitemaps which are commonly being used by many today:

– Sitemaps for search engines, which facilitates search engines to find related pages of one's site so that your website pages can be indexed efficiently.
– The use of "Static Sitemaps" to facilitate online visitors to find those less popular pages on your …

The Basics Of ECommerce SEO

There are loads of SEO companies out there who are capable of providing strategies to improve rankings of web sites. These sites usually have less then 20 web pages and they will feature a small scope of selected keywords. Ecommerce SEO requires a lot of proper planning and resources in order to become top ranked in search engines.

There are 7 primary strategies which will improve ranks of a website in search engines. The first strategy which the company needs to fulfill is in relation is to allocate approximately 30% of their total budget for SEO. The budget which is allocated for SEO should cover both ongoing expenses and on site costs. The company will have to pay for the optimisation online and they will also have to research the best keywords to use.

The next strategy which a company needs look at the locating the best developer who is aware of what needs to be done in relation to SEO and ecommerce. Its probably best to go for a company who has a good reputation and also strong experience related to ecommerce sites. Its also a good idea to locate a company who has the ability provide a range of services as this will save you time.

Its very important for the company to select the best ecommerce platform because this will enable the company to make use of the open sources. The best open source platforms include Joomla and OSCommerce. There are a number of benefits of using sites like these and the benefits include low site development costs, greater level of portability, vast amount of add ons and plugs in and also a wide community support base.

It is also a good idea to make use of the custom built platforms, as these are able to provide some of the best flexibility and customisation options, which are currently available. These customisation options will enable you to be separated from your competitors. The downside of these platforms is the high cost for development and also some search engine optimisation companies will find it difficult to work with this system.

Another strategy that is very useful is to look for a good service provider who works within the SEO world. Part of the planning for SEO is to select a SEO company who has a strong name and also experience within this sector. Its very important that the SEO company has the ability to work with the selected platform which you wish to use. The selected company should also feel comfortable using long tail SEO and content generation.

Another very useful strategy is to have the ability to recognise the competitors. In order to be successful you must have the ability to recognise the competitors of the business. When you starting out at first its more important to look at the local competitors. The search engine optimisation provider that you chose should have the ability to create the list of local competitors for the company. It is very important …

Finding SEO Services From an Online SEO Business

If we look at the present circumstances and conditions, the technology has advanced to such an extent that nowdays every organization is adapting the SEO elements and systems and these SEO products are rendering to be pretty helpful for these businesses as they are easily approachable and people may easily easily find these businesses via web lookup. These SEO strategies have increased the overall sales of the organization who are adapting this technique, and also a large mass of consumers are attracted towards the organization which is incredibly helpful for them.

The main concept and tactic of these SEO solutions is to boost up the sales and popularity of the organization in which they are being quite profitable. Nowadays, every manager and recruiter is approaching the very best SEO corporations and SEO experts for the search engine optimization of their official web sites. These SEO businesses offer superior service by analyzing the overall rating and sales rate of the business and then doing the marketing through expert panels and improving the overall approachability and sales of the business which is very profitable for the company.

These SEO solutions have been submitted to be pretty useful as they advertise the company's name. These businesses are supplying inclusive packages for the SEO corporations which include inclusive link edifice, article capitulation, information writing and more. In return, these SEO firms try their greatest to provide a high-level domain for the official internet sites of these businesses so that they are pretty easily approachable and individuals might easily know the geographical location of this organization through their official website web-sites.

What the SEO providers majorly deal with is to create the website site to be on the top of display in the search engines like Google, so which people could consider and visit these internet sites and get all the necessary information from these corporations about the product of their need. The main thing is to repeat the search phrases over and over again so that during lookup, the results are displayed with the matching search terms and the corporation's name can be at the top. This is majorly done via Meta tag creation and marketing, html site creation, image optimization, XML sitemap creation for Google and much more.

So now you do not have to worry if your company is struggling from a downfall because you could always raise the sales of your company just by the support of an SEO business. …

Behind The Scenes on Search Engine Optimization

Search engine optimization is an internet marketing technique utilized for increasing a website's ranking on search engines. When engaging in search engine optimization, website owners must learn how search engines work and how they find out what users are looking for whenever they are used.

A lot of search engines use crawlers, which are also known as robots or spiders, for searching data. For instance, when a user goes to a search engine and type the word "ball" into the search box, the crawlers scour the Web, searching for the most relevant and updated materials for the word that you have keyed in. in a couple of seconds or less, the results will then be shown and ranked according to relevance.

When the website owners discovered that their ranking on search engines were determined by the content of their website, the race for SEO soon took place. Proper SEO tools, such as keyword research, informative articles and the use of backlinks came to be known as "white hat" SEO.

When used properly, SEO has a lot of advantages. Primarily, optimizing for engines is a free form of advertising. You also have more control over SEO than other advertising methods. All you have to do is to learn the best practices of optimizing your site. Most of all, you could generate online traffic through it, as with more users visiting your site, the more potential customers or clients you are most likely to have.

However, optimizing for various engines is not simple as it seems to be. Even though a lot of site owners attempt to do it on their own, successful SEO requires proper education and training on the subject. The content of the website needs to be search-friendly so that crawlers could find it easily. In simpler terms, the more it is commonly thought for by the users, the higher it would go on the rankings, as well as the more popular it would get among the people using the Internet looking for the solutions about their concerns.

Due to the span of time needed to create successful search engine optimization campaigns, most people hire professionals to manage their SEO strategies. As a result, there are a lot of companies that concentrate entirely on optimizing search engines. These companies make use of white hat SEO in order to gain ranking for the website fairly. As a rule of the thumb, one must work hard looking for an SEO company that uses white hat strategies in order to avoid the complications of getting into trouble and lawsuits of underhanded optimization techniques. …

Search Engine Optimization Popularly known as SEO

According to recent surveys the growth of internet users has gone up drastically and every 1 out of 3 internet user says we regularly use Search Engines for buying goods and services. Search Engines now days are called as traffic generating machines, when the word search engine comes into mind then few popular names enters into frame which now days rules search industry Google, Yahoo and MSN.

Now days every webmaster who owns a website for the purpose of either selling products or services dreams to get huge traffic and generate leads and sales through there websites. How it possible is there a way to get good traffic and generate leads then only one thing comes in mind "SEO" Search Engine Optimization.

The other ways of getting traffic from search engines is pretty cheap and small companies or website owners can not afford to pay such high cost. Organic Seo is the only way through which we can get good traffic with less cost. Now how does this Seo works.

Seo (Search Engine Optimization) the word itself conveys a message that it can be achieved by optimization of websites with respect to search engine guidelines and algorithms based on which search engines position there search results. Seo has opened impressive opportunities for professionals who can do optimization based on search algorithms of major search engines.

Few Tips which suggested by few big Seo companies:

Step 1: Onsite Optimization.

Step 2: Internal Seo on Content

Step 3: Inbound Link Building Campaign

Step 4: Directory Submission

Step 5: Internal link Building

Step 6: Link Exchange Campaigns

Step 7: Regular Content Updates

Step 8: Ranking Analysis

Step 9: End Results.

As a webmaster I have started following few good seo companies who says they have done so many things and puts up results on there websites as a reference. But now the question arise can my website also comes up on top search results for major search engines http://www.tucsonrealestategroup.com http://www.ojairealestateteam.com and [http://www.madisonrealestatewisconsin.com] get huge traffic but then they say hire us. I am not confident on these tips which can not ban my websites for ever.

I followed keenly on search engine strategies and algorithms and after a research of about 3 years I found the magic behind search engine positioning and now I started optimizing my websites on my own. I am far more successful in achieving top results then any Seo company can do it for me. If you would like to know about the magic behind this visit my website and you will know how a search engine works and indexes a search result to top searches. …

SEO Services – Ways to Get Ranking and Generate Traffic

A question that often asked of SEO experts is what is the best SEO strategy or the best SEO tactic, or the best SEO tip – the fact is though there is not best trick or tactical, but there IS. In my opinion the best SEO strategy is a holistic white hat SEO strategy. Here are some strategic SEO tips to help your website get ranked in search engines:

Titles –

The most essential fact in on-page SEO tips is the titles because it should have target keyphrases and should posses appropriate content on the page. Make sure on this as you have massive competition out there.

URLs –

Do not use long complicated URLs with irrelevant characters. Rather, you should use search engine and user friendly URLs. Moreover to this, website URL is the most essential elements that can be custom-made. You should know something about search engines like how they give rewards. Consider having, short, fixed and clean URLs that contains essential keywords and is user-friendly.

Press Releases –

Press release is another important tool in promoting your website.

There are four things you need to do if you want to execute a successful SEO:

1) Optimize all your press releases by giving back links into your press releases as they are the one that lead back to your website.

2) Get exposure in online publications. The links that you give must be right and will lead back to your company.

3) Use hyper linked text with keywords related to your business as the link, not just URL. The search engines will key off of these keyphrases for added hints about the content of your website.

4) Include links via services such as PR web which can help you get hundreds of targeted links overnight.

Social Media –

Social media is a perfect way to promote your blog articles or other content and make Internet users get interested towards your thoughts. Create account online various online communities, blogs, groups, and networks where your audience hangs out and start asking and answering around.

Content –

Your content should be useful and should not be overlooked. Use forceful language in your title, including the information to make relevant and quality content.

These essential factors listed above helps you to gain popularity in search engine results and generate traffic. …

What Exactly is RSS and Why is it Good for SEO

News feeds via RSS has snowballed, and is proliferating into everything from personalized websites, RSS readers, news aggregators, and mobile phones.

So what is RSS?

RSS = Really Simple Syndication, it is a way to syndicate your website news, or blog news, or any content for that matter to the rest of the world (all through a commonly defined lightweight XML format)

Originated by UserLand in 1997 and subsequently used by Netscape, RSS has evolved into a popular means of sharing content between sites

What is an RSS feed?

Its XML formatted text, the best way to explain it is to give a simple example as follows;

Feed Name [http://www.website.com/feedname.xml/]
Content of XML feed

A news feed reader reads that XML formatted text file and displays the title and description, the user then links to the site for more information

Who do I submit the feed to?

Once you have made an XML feed file, and put it in a directory on your website, what next ?, well the list of RSS feed aggregators is endless but a good start would be the following websites;

* [http://www.feedsubmitter.com/]

* [http://publisher.yahoo.com/rss_guide/submit.php]

Why is RSS important to SEO?

Because it is yet another avenue to link back to your websites URL and deliver its content to the rest of the web, it will also indirectly help your ranking as the search engines start give more and more credence to RSS feeds.It is also important to remember that once your RSS feed is out there it will be categorized, and grouped together, the search engines like this, it is more meaningful to them and again adds to your website relevancy in that category area. …

SEO – A Janitor, a Bank and an Artesian Well

Search Engine Optimization (SEO) strategies can be likened to the janitorial staff of a large company. No other individual in the building is as well acquainted with every nook and cranny of the business as the janitor.

Not only is the janitor acquainted with the business, he or she is also the keeper of the keys. They hold in trust the means to access every portion of the business. They can unlock every room in the building.

SEO strategies do the same thing for online business. SEO has the ability to unlock the doors and explore the possibilities of marketing via the most powerful and free marketing tool available – search engines.

When you do not work to maximize your marketing potential through SEO strategies it may be like the owners of a brick and mortar store indicating that they do not need janitorial services. It will not be long before your business is cluttered up with overstock inventory and very few customers. SEO unexpectedly unlocks the doors to higher traffic counts and improvements sales conversions.

Perhaps the analogy of a janitor may seem a little obscure, but I used it because just like janitors the potential in SEO is often overlooked and undervalued.

Both are important to a company's ability to perform well and manage the day-to-day functions of the business.

SEO is a long-term strategy that provides compound interest. Every month it has the potential of bringing more and more business to your website. It may start slowly, but if you maximize SEO strategies the result will be improved overall site performance and increased sales.

While many are utilizing alternative forms of advertising that are often lulled into believing this will be enough, but the truth is when you rely on Pay Per Click (PPC) advertising you are simply running a faucet. As soon as you turn off the faucet the traffic goes away.

SEO is more like an artesian well that has a steady and refreshing supply of fresh water that can be replied upon.

So let's recap.

SEO is like …

A janitor – It provides keys that unlocks every area of ​​your online business.
A bank – It supplies compound interest with greater site visitation and sales conversions.
An artesian well – It provides refreshing consistency when other forms of advertising can not and will not.

Hopefully by taking a few abstract examples and making them applicable to SEO strategies you can capture more fully the idea that this marketing strategy is not only good, but also good for you and your business. …