Importance of Genuine SEO Techniques

There are some methods of SEO (Search Engine Optimization) you should follow for your website. SEO is very important for all websites out there in the WWW. Without SEO techniques, which are genuine, you cannot get your website to be known, and get any profit from it.

  1. Content is King: Every search engine, Google included, looks for only the content. Content is the most important thing to rank high in search engines. Without content, your site is just another site, without much importance. So create good genuine content.
  2. Build links: Building links is utmost important just as content. For this, there are several methods. One such method is writing to the related Webmasters and letting them know of your site’s existence. If they believe that your site has some content, which is linkable, they will definitely link to your content. Maybe some reciprocal linking is required. In that case, you can negotiate with the webmaster and ask them about the reciprocal.
  3. No one can guarantee number one in search engines: Google is the most important search engine out there, and even Google top employees cannot guarantee your number one position in Google search. It is the result of your hard work and genuine SEO link building that will position you at the top of the search results. Otherwise, you cannot just get to the top of any search engines.
  4. Link building yourself is better than consulting: You may promote your blog with genuine SEO, and that will rank your site higher than any SEO firm can do. So, it is extremely important that you do it yourself. Set apart some time in your daily schedule to build links with any niche blogs you know of. Also, ask your friends who have blogs themselves in the same subject to link into your site.
  5. Do not trust blackhat SEO firms: Blackhat SEO techniques are those, which do not do genuine SEO but go by such methods as doorway pages, invisible text, keyword stuffing, etc. SEO should be done through Whitehat methods only. Otherwise, you may be permanently banned by search engines.
  6. Do not do reckless link buildings: if your blog is two days old and has 1200 incoming links, then Google will ban you on the third day. So, reckless link building is equal to link spamming. Do not do that.

These and more of the techniques to do good SEO are available in the resources mentioned below. SEO is a very important technique to get your site to the top of search engines, thereby building your brand, getting sales, and profit. So, genuine natural SEO technique is extremely important for the success of a website.…

Website Marketing Pt 2 – Weighing Up the Online Marketing Available

In the first part of this article we decided that it was pointless having a website if you've no intention of marketing it. In the second part we take at look at the online marketing options that are open to you.

Excluding PPC (Pay-Per-Click), which is another article entirely, there are two main types of online marketing. SEO (Search Engine Optimization) and SMO (Social Media Optimization). SEO is perhaps the better known of the two.

Search engine optimization deals with increasing a website's visibility and traffic through search engine rankings.

Take a look at Google, the world's largest search engine, for instance. For a great many people, Google is the internet. There is no other alternative, and so the only way they'll ever reach your website is through Google's Search Engine Rankings Pages (SERPs). Therefore the higher your site is in these rankings, the more traffic it will get.

Now, as mentioned in the first part of this article, having a successful website is not simply a case of getting it built then sitting back and waiting for the visitors to come flooding in. The same can be said for search engine optimization.

SEO is an ongoing process. It is not a case of making simple adjustments then letting the beast fly. There are on-site and off-site factors to be addressed and once rankings have been realized that they need to be maintained and built upon, or else they'll quickly slip away.

Search engines work on the promise that a user types some keywords relevant to what it is they're searching for into a search box, and the search engine then returns a list of web pages ranked against the elements that make up their internal algorithm. It is knowing which keywords the user (and potential customer) is likely to be inputting that is of importance here.

Therefore keyword research is necessary to determine which keyword phrases to place on your web pages. They must be relevant to your website and enjoy a healthy search volume if you're going to be successful.

Once the keyword research is completed then comes the task of placing your chosen keyword phrases into your copy, and into the title tags and headline tags. It is knowing how to use these phrases in a natural, non-intrusive way and where to place them through your website that is the work of the SEO.

There is also the creation of linkable content, the updating of content, and an internal linking structure that need to be deal with.

Nowadays websites have to be just as accessible to the user at home as the search engines, so it's no use stuffing your pages with keywords in the hope they rank higher for it. Search engines are pretty smart, and have developed ways of detecting when somebody is trying to cheat them or manipulate their ranking.

Off-site SEO is seriously concerned with link building; This is attaining links that point to your website, marking you out as a site of …

Introduction to SEO

Search engines are such a common place thing that almost all Internet users would have used one to do a search for anything they would want to find; anything from products and services to information. Each result that comes up from a search supposedly represents a web site that contains the information requested.

Anyone who has a web site online and intends to receive traffic to their website should seriously think about using Search Engine Optimization (SEO) as one of the methods of getting the desired traffic.

SEO stands for Search Engine Optimization. It basically means optimizing your web site or web page (s) so that search engines will take note of them and place them on top of other search results. However, do take note that search engines do not rank websites as a whole. Instead, specific web pages are ranked. The higher above other search results that your webpage (s) appear in SERPs (Search Engine Result Page), the higher chance of Internet users seeing your description and doing a click-through to your site. For example, popular sites like Ablewise.com have high SERPs; their site always appears above other search results.

Attaining high SERPs on major search engines like Google or Yahoo for popular keywords takes a certain amount of know-how knowledge, skill, and most of all, patience. High SERPs do not take place overnight. There is so much information available all over the World Wide Web that it is easy to get confused and overwhelmed. All these information is good to know, if you have a website that has a strong foundation of quality optimization work done previously, and you are looking for that last push to make your web site truly stand out. However, most of us who do run an online business over the World Wide Web do not actually have that kind of time to sit down and really go through all the information.

The only option left to us would be to hire a SEO consultant from one of the top SEO companies. These consultants will work with you and help you get your web site to the top of search rankings. Before that, it would definitely not hurt to know a little about SEO, too. However, do take note that this will not happen overnight as well. As the saying goes, good things are worth waiting for. Good luck. …

How to Pick a SEO Company For Your Business

SEO is the most compelling, convincing and persuasive method for anyone who is carrying out business or financial marketing. It is a useful and beneficial way by which online advertisement could have done to expand and extend the requirements of your offers and sales. SEO marketing has become the most usual campaign these days for people to follow. It is advantageous in long term optimization of your website. There are a vast number of companies which are performing the task of determining options and choices regarding the website designing and keywords researching.

With a thousand of such companies and organizations being available online and socially, it can be difficult to pick the best SEO Company. How to get a SEO Company for your business? How can you select the one which fulfills your requirements? Which company would serve your needs better?

You should go for a company which offer statistics for you and some kind of report. A better SEO Company will not be over promoted or over confident. It would prioritize to judge your website with all the necessary elements. It is going to provide you with a detailed description of all the techniques you want to get involved with. The report which the company would provide you with is more likely to get you aware with all the limitations and impedances which affect the listing of your website on search engines. They would not only take care of the functionalities of the site but also the content and information which are going to be displayed.

Before you select any of the SEO Company for your business, one important question you must ask from them is about their past experience. You should look for the references with the concern people who have been dealing with the particular company. This will make you aware of the proficiency and capability of the SEO Company for the business you are associating with.

Do not make a choice in selecting a SEO Company which is precise in its services. Go for a company which chooses to have a gradual customer support and reliability and can expand with you. The company should be able to make any quick changes whenever and where needed.

I am sure that now you know about the factors to consider before picking any SEO company for your business. …

Yola Review – A Phenomenal Free Website Maker

If WordPress, Joomla, or Drupal are not your thing, and you're looking to build a great website for no cost, consider Yola – a free website maker.

What you get for free using the Yola website maker:

Free hosting:

But, you do not get your own domain (with the free package). Instead it's hosted on the Yola website. Your domain would be YOUR-DOMAIN.yolasite.com. However, you can easily get your own domain and host it with Yola on your custom domain for $ 19.95 per year (at the time this article was published).

Free Website Maker:

Anybody can build a website in Yola. No coding knowledge needed. It's a drag and drop website builder.

Choose from dozens of website designs:

Many Yola website designs are free and some you must buy. Yola is true to its word that you can indeed, build a great site for free. There are many designs to choose from for all sorts of websites. You lack for website design choice – even if you look for the free designs.

Website Layout Customization

Yola calls its customized sections "widgets" (like WordPress). You can reconfigure the number of columns and sections in each Yola site as you see fit.

Content Creation

In addition to easily inserting text and articles in any section on any page, Yola makes it easy to add video, contact forms, images, and maps. All content is added with the "drag and drop website builder" editing function.

E-Commerce Capability

You can create an online store with Yola with options for a single product or product catalog using the drag and drop website builder technology. If you're just starting up your e-commerce business, Yola is an inexpensive option to see if your business takes. It's also very easy to set up an online store with Yola.

Yola SEO Configuration

You can specify the title, meta heading, meta description, and meta keywords for your pages without knowing any coding at all.

If you use Yola, do not forget to take these SEO steps with every page you create. Without entering in the SEO meta data you are missing out on a very easy way to improve you on-site optimization for the search engines.

Yola Upgrade Options

Like most free website builders, there are always upgrade options and packages. The following are the packages and upgrade options with Yola (at the time this article was published).

  • Your own domain and hosting: $ 19.95 per year.
  • Premium website designs: $ 9.95 and up.
  • Your own e-mail account with your domain: $ 9.95 per year.
  • The Yola Silver Package: includes your own domain (with private registration), premium website designs, an e-mail account, stock photography credits (one time), HP Logoworks credit (one time), advanced analytics and reporting, and more. Price: $ 49.95 per year.
  • Yola Premier: Everything in Yola Silver plus custom design help with your HP Logoworks logo design.

At the end of the day Yola makes it easy for any business to get a professional website on the web …

SEO and LSI – How to Use Latent Semantic Indexing

People get worried when they hear about terms such as SEO and LSI, and when they try to find out how to use latent semantic indexing, they get even more worried when they get conflicting messages. On the one hand some say that LSI does not exist and therefore can not be used, while others, on the other hand, state that it is critical to your website's success with the search engines.

We all know what computer people are like, the way they try to make acronyms of everything. LSI is one of these, although not quite what you would call an acronym. LSI does exist, but not in the form that Google would have us believe, and not in any form that you can use to make your website 'LSI compliant'. Anybody claiming that they can do that are simply playing Google's trick and using big names for what is a very simple thing to do.

LSI or LSA?

Without going into any detail as to the mathematical background of LSA, it can be used and is used, to determine the relevancy of a passage of text to any given topic based upon a keyword or multiple word search term. LSA was, incidentally, patented by a group of people in 1988, although the basics were known prior to this. LSI is nothing more than the use of LSA in the indexing and retrieval of information. It is therefore a concept, and you can not make a 'concept compliant' web page.

However, it is all semantics (ha-ha!) And the meat of this article is not to knock holes in the way the terms LSA and LSI are being wrongly used by SEO experts, but inform as to how you can make your web page more likely to be considered relevant to the main keyword for which you want your page indexed. This is very simple and does not warrant all the books being being offered on the subject.

The Development of AdSense

Latent semantic analysis is used by Google primarily to detect spam, in respect of excessive repetition of keywords in order to fool the search engines into providing a high listing for that keyword. There was a time when smart people could indeed achieve this simply by writing a meaningless template with rotating synonyms into which any keyword could be multiply inserted by means of software. Thousand of pages could be generated in minutes, each targeting a different keyword. Some were making $ thousands daily from AdSense using this method.

In fact the principles of LSA to determine the content of web pages were used by a small company called Oingo that changed its name to Applied Semantics who developed a search system to determine the relevancy of page content for specific advert placement. They called this Adsense. This company was in turn bought by Google in April, 2003, and AdSense used to replace their own system which was still under development. Adsense, then, was not developed by Google, …

Good Browser Titles

A lot of people underestimate how effective a well written browser title is, in terms of SEO.

Seriously, do not underestimate this simple rule. A good browser title can be a significant boost in search engine rankings (especially Google and Yahoo).

So how to write a good browser title?

Well firstly capitalize the first letter of every word except prepositions (of, and etc).

I'm not sure if this benefits SEO in anyway but it's correct grammar wise so will make your site more look slowly more professional to grammar geeks. Perception and conjecture based on image, layout, usability is key to the influence of a good site.

Anyways, the most important thing is keywords, obviously. But you do not want to just ram pack the title with keywords in a spam fashion. Type the title naturally, not too long, not too short, just presentable and readable, write it for humans!

You just have to make sure it describes the page well so that the keywords in the title will match the keywords on the page and if you can, the page header.

An example:

Say your page is about … health issues with smoking.

You've got something like:

"Info and Help with Smoking Health Issues | Lung Caner | Smoking Kills!"

It's good to sometimes include a question also as a lot of people type query's rather than just random keywords.

But remember, you need to make your title stand out in some way otherwise it will just get lumbered in with the rest, but do not go to the other extreme as ending up on the spam end of things! …

Website SEO Tip – Should You Be Afraid of Spiders? Not If You're Sticking to a Theme

I think spiders are creepy and scary. They pretty much bring nightmares to millions. Fortunately, in search engine optimization (SEO), spiders can be a very good thing and you do not need to be afraid of them.

First, though, let's start at the beginning. For those of you who need a reminder on spiders, basically, the Search Engines like Google, Yahoo, MSN, Altavista, etc. send out automated computer programs, called spiders, to look at ("crawl") your website and report back what they find.

As sinister and Big Brother as that may sound, it should actually benefit you. What these spider "spies" are looking for is what your website is about, what information you are providing to the search engine user. These spiders are wanting to catalog your site's topics so it can refer visitors (your potential customers) to your website if what you are offering is relevant to their needs.

The problem with spiders is that they really, really need you to tell them what they need to know. Here's what they need to see:

  • They need to see keywords repeated ("keyword density")
  • They need to see links that are related to those keywords ("relevancy").
  • They need to see that other people know what your site is about and go there for your topic ("authority")
  • They need to see enough content to consider you as a subject matter expert.

You need to tell them what they need to know.

Problem? No! I say make it an advantage. Here's how …

Organize your website around a theme. Use the theme as your only focus when developing content for your website. Stay true to it and spiders are much more likely to understand (and report back to potential customers) what your site is all about.

As an example, let's say you are a mortgage loan officer who happens to be a pie aficionado. Even though you make money with your mortgage business, you are an excellent cook with incredible time-tested recipes and you decide it would be fun to sell pies. So, you decide to launch a website called AllAboutYummyPies.com

Okay, it would be alright to have different types of fruit pies, pudding pies, nut pies, whatever. It would be okay, staying true to the theme, to sell pie cookbooks and maybe link to a fruit and nut wholesaler. You could include pie pans, aprons with pictures of pies on them, and books about how to make the perfect crust.

What you would not include is anything at all about mortgages! Even using a silly catch phrase like "grab a larger piece of the pie" in conjunction with mortgages in an attempt to tie the two topics together will only confuse the search engine spider. Just do not do that, especially when you were going so great on the pie theme. Do not confuse the little spider, for pie's sake!

If you want to promote your mortgage business, create a mortgage website, plain and simple. Combining unrelated subjects can damage your search-ability …

Owning Your Own Website

Having your own website to share what you know can be very exciting for many people. The size and capacity of the internet allows pretty much anyone to have their own website for any purpose that they desire. However, owning a website will not guarantee that there will be people visiting your website. You need to find ways to draw people to your site for the information that you are sharing. Using articles for SEO can help to draw more people to your site by placing your site well on the search engines.

The content on your website will greatly affect where your site ends up in search engine results and how interested visitors will be in your site. It can affect whether or not users choose to visit your site repeatedly. Many website owners want to draw in visitors and keep them coming back. Using articles for SEO will ensure that your website achieves a high ranking in the search engine results. This type of content will also help to keep visitors interested in your site.

Articles for SEO will cover the information that you are offering on your website. They will explain to potential visitors what your website is all about and what they can expect to find there. The information contained in this content should be interesting and should be geared towards holding a reader's interest long enough to keep them on your website. Having content that is boring or that does not follow a rational line of thought will cause people to lose interest and likely never return to your site.

Constantly adding articles for SEO to your site will also help to ensure that visitors return. If they liked what they saw initially, they are more likely to return to your site to learn more. If they return and there is no new content, it will more than likely be their last visit. New content will keep them coming back for more.

It is a lot of work to write more articles for SEO [http://www.articlehelium.com] but they are important. This type of content will not only help internet users to find your website but it will also help to keep them coming back again and again. …

How To Analyze SEO Success With Corporate Training

Corporate training is an important part of any successful business. Specifically when the training is about search engine optimization. Knowing what to expect before analyzing what you are doing in SEO is important. SEO is not the only answer for your web site, but it can help improve your site traffic and conversions if you understand how to leverage your SEO expectations.If you have a large enough corporation than I would suggest corporate training on SEO. At this point all your marketing team can be on the same page.

One expectation is the SEO time line. Many people implement aspect of SEO and expect to see results overnight.SEO is a long process. It can take months / year to start seeing solid rankings and targeted traffic. Just be patient to be rewarded for your SEO efforts.

You can now begin to analyze. Several methods are available. Which is useful? It is determined by your needs-you should understand what you are trying to achieve and what indicators you are looking for to know whether you are actually achieving those goals.

Even if you hire an SEO specialist, you need to be involved in your SEO efforts from start to finish.Your responsibility is to communicate what you need from the SEO company and what your goals are for site optimization. Your participation will ensure that you know what is going on, where you currently stand, and what your SEO company is doing for you.

With this you can compare your current rankings to see if your listing is climbing or falling. This will give you a good idea of ​​where you should start.If there is a Return on Investment, and you can prove that it correlates directly to your SEO efforts, then you can say that your SEO efforts are a success. …