SEO: Agency, In-House Or Freelance – What Is Ideal For My Business?

With every passing day, digital marketing is becoming more important as ever. Big and small start-ups are advancing for digital marketing platforms to get their high business rankings and more ROI.

Search engine optimisation is one of the most crucial pillars of online marketing that supports the other channels including email marketing, PPC and more. Many businesses favour SEO over email marketing or PPC, because SEO is fruitful in the long run and offer a better ROI as compared to email marketing, PPC or any other strategies.

SEO is a long-term investment; it’s high time that your business should seriously consider to invest in SEO. There are many ways through which you can get your SEO done: outsource your SEO, hire an in-house SEO agency or hire SEO freelancers.

Hiring An In-House SEO Team

SEO is not a simple thing, it’s complex and difficult regarding getting rankings, leads and traffic … Read More

The Best Method to Get Quality Backlinks to Your Website

Web directory does not put on show lists of web pages based on keywords as an alternative, it lists websites by category along with sub-category. Most web directory entries are as well not found by web crawlers other than by humans. The classification is usually based on the total website rather than single page or a set of keywords, and sites are frequently some degree of to inclusion in barely a few categories. Web directories habitually let site owners to directly submit their site for inclusion, and contain editors analysis submissions for condition.

Directory submission is cost effective way to put together one way links from thematic category of high quality website directories and find link from appropriate content.

One way links and search engine rankings encompass a enormous cause and effect relationship. Imagine of it seeing that a business referral classification. The commerce with the extra referrals is most … Read More

SEO – Proper Planning Prevents Poor Performance

There is a "Six P" acronym that says, "Proper Prior Planning Prevents Poor Performance." Very often, the first twenty percent of the time that you will spend developing your site will save you eighty percent of the time later in achieving the business goals you've set later. This is exactly why so many SEO experts and SEO gurus say that having a good business plan and web design is critical to SEO strategy.

One mistakes that beginning netpreneurs often make is thinking of Internet business as not being "real business." One of the biggest mistakes you can make as a beginner is to not sit down and figure out how much your business will cost you to set up, how much it will cost you per day to maintain, how money you can expect to make in a day and how you expect it to expand.

Your business plan basically … Read More

Basic SEO Keyword Placement to Make Money Online

If you have been following my Online Marketing with SEO work, and have had your share of late nights trying to understand SEO then you will know that Online Marketing and SEO is not as easy as is sometimes suggested. But you will also know if you started without Keyword Placement, that you have wasted valuable months and even years. Not to mention all the costs like Blog and Email List Hosting, and it’s all because of simple misdirection an incorrect Keyword Placement.

Keyword Placement is the one single most important factor which determines your rate of growth, next to compelling content. Absolutely everything you do online from Blog SEO, Blog Posts, Comments, Forum Discussions, Publishing, Solo Ads and the rest of the never ending methods of attracting visitors is based on Keyword Placement. And as I have recently discovered, the correct Keyword Placement can have your Blog, Video, Articles … Read More

Unethical Search Engine Optimization Explained

If you've ever thought about hiring a professional search engine optimization (SEO) consultant or read about SEO as a subject then you may have seen the term "black hat" mentioned. Let's take a closer look at what black hat SEO really means.

To begin with, we'll revisit what is meant by the term search engine optimization (SEO). SEO referers to methods that improve search engine rankings for a particular website. Techniques can vary but will often involve making the most of the website by ensuring that its content and structure appeal to search engines, as well as visitors.

There are various schools of thought on how best to carry out such optimization. As far as the major search engines are concerned, there are ethical methods of improving search engine rankings and unethical methods.

Within the professional search engine community, ethical techniques are known as "white hat", while techniques that are … Read More

Small Business Web Design & SEO Tips to Boost Your Website Ranking

If you are an entrepreneur, then it is very important to understand the trends & challenges of the business market in today’s competitive world. As a startup, you must have to compete with the industry giants in your business.

Online business is now overlapping the traditional way of business. Hence, it is very important to create a strong online presence for your business. No wonder you had to deal with those industry giants too.

The primary requirement for creating an online presence for your business is “A Website”. A website, that helps to establish a brand. A website, that helps to grow your online presence. A website, that helps to build trust in the market & brings you business.

In order to have such a website, you need to focus on two things.

  • Website Design(UI/UX)
  • SEO

There are two options to build a website. Either you hire a freelance web … Read More

Web Design and SEO Tips For the Newcomer

Find your Keywords!

Keywords – the words that people will use to find your website. Choosing the right keyword and being consistent with it is vital to your websites success in the search engines.

There are many tools on the market to help you make the right keyword decision. Tools such as Wordtracker will highlight keyword opportunities. We are looking for popular keywords in terms of expected traffic delivery but have a low competition score from other competing sites. This score can be called KEI.

KEI or Keyword Effectiveness Index is a measure of performance. KEI is a ratio of business against competitiveness. The lower the KEI number the harder to get results in the search engine results pages.

As a general rule avoid any keyword with a KEI of under 0.1 as this will be very difficult to target and you could be wasting your efforts.

Go for longer, … Read More

The Importance of XML Sitemaps in SEO

XML Sitemaps for SEO

This is an important tool in SEO. They help the search engines decide on the pages to be crawled, based on the priority defined by the website. It also gives a clear idea on when the pages were updated last, based on which the bots can access the frequency of changes done on specific pages. Since all these data are vital to search engines to regularly crawl the pages, xml files too have their importance here.

Sitemaps improve the ranking of a website. The xml files are easily recognised by all search engines, thus you can submit the sitemaps for Google indexing, which makes it easier for the bots to track your pages. With the use of these files, the website and all its pages get better visibility of search engine spiders.

Website with No XML Sitemaps

There is no hard and fast rule that your … Read More

SEO Tips And Tricks For Your Business

SEO can be taken as an acronym for search engine optimization, which is a way of improving the visibility of a website or web page to enable the search engines find pages more easily. SEO can also be used to mean site enhancement oil which is an oil used by bodybuilders to increase the size of some muscles. In other cases, SEO can be used when referring to seasoned equity offering, socio economic objective, state electoral office of South Africa among other meanings. In this article, we are going to look at SEO, which refers to the search engine optimization.

Search engine optimization, which in this case is the process of designing a web page to make the web pages easily accessed including choosing keywords that will be used in the paragraphs and placing the keywords on the web page. The keywords placed can be both hidden and also visible. … Read More

Why You Should Hire a Professional SEO Service

When it comes to developing any sort of presence on the internet, you need to be sure proper search engine optimization (SEO) work is performed on and for your site. If you are not maximizing your site’s SEO potential, then it might as well not exist. That is why you need to work with a reliable professional service that can deliver results.

The reason that SEO is so helpful is that it is the true source of all organic traffic to your. Those that are looking for a product, service, or subject relevant to your website will search for it through the major (and minor) search engines. As such, it is necessary that your site be properly optimized for SEO.

This is why it is so necessary to work with a professional SEO service. Yes, there are those that will try to muddle their way through boosting their search engine … Read More