Imply Innovative Thoughts to Decorate Your Website

Posted on Posted in internet, seo, website

Since the internet is the latest way to promote products and services and that is why your web designer need to implicate innovative thoughts to decorate your website. You need to ensure that your competitors are also using the internet to market their products and services equally. For this you need to get an impressive yet innovative website in place.

The first thing that, you need to get in place to decorate your website is use fresh content. You need to use unique content which has meaning and is relevant to your products and services. Remember, this is the basic of your internet business as this is the only medium through which you can communicate with your potential customers. So you need to keep your content simple.

The second thing that, you need to work on is to create a web design with soothing colors and keep the graphics less. This is a mantra which will work wonders for your e-commerce as well. The reason for this is that the more of graphics you have the more time it will take to load. It is needless to mention here that viewers will not wait for that. As far as the colors are concerned you need to keep them sober which should not hurt the eyes!

Thirdly, using web 2 design styles will help you with fewer frames and columns which will help you with easy loading of your website. This is the foremost concern for most of the business houses as well as SEO experts. The point in spending so much of money in internet marketing is to increase revenue generation. For that you need your potentials to stop by and read through your services and products. That is why you need to make it easily download in all applications and servers.

Fourthly, while decorating your website; you need to keep this on your mind that the navigation should be kept easy. You need to make sure that visitors can browse through your web pages in a smooth and effortless way. This will make them surf your website thoroughly, which in turn will help you pitch your products and services in the best possible way. In this way they will get all the information that is what you want. The point is your customers should be able to get information that they are looking for in an effortless manner.

Fifthly, to conclude this discussion it can be said that in order to implicate innovative thoughts to decorate your website you need to think different from others. Creativity can not be limited and you need to let it flow with ease. Only then you can be different and generate more revenue for your business in the long run. …

SEO Vs AdWords, Or – SEO and AdWords?

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IN the past six months, I've recorded over 100 AdWords accounts. I was not surprised to discover the better performing accounts were the ones with better Quality Scores … I WAS surprised when I realized there was a definite difference in PPC results for clients actively engaged in (best practice) Search Engine Optimization!

I used to advise people very strongly to hold off on their search engine optimization efforts until after their initial pay per click (PPC) work was done. That's because I thought it was essential to identify your "Money Keywords" first … so all your SEO dollars could focus on these.

However, the way things have been evolving, Google now seems to seriously consider your level of "authoritativeness" across the entire vocabulary of your market when they evaluate your PPC Quality Score.

Given the increasing shark infested, brutally competitive environment which AdWords has evolved to become, it's now almost essential to have an authoritative site for your market in order to accomplish anything in PPC.

Pay per click prices for the "stand alone" site, not well integrated into the community of the market it intends to serve are becoming just too high for most sellers to make a go of it.

Moreover, the ongoing bidding wars in PPC make it almost essential to "dollar cost average" by including organic, free traffic in their overall strategy.

I'm there before now recommending a mixed approach to Internet marketing. If you are focusing all your efforts on pay per click search marketing, now is the time to start paying attention to SEO as well. …

Answers To 7 Popular Search Engine Optimization Questions

Posted on Posted in seo, website

More and more website owners realize the benefits of top search engine ranking. Therefore, they are willing to invest their time and money in search engine optimization. At the same time, many search engine optimization problems arise. I am trying to address some of them in this article.

Question 1. For the sake of time saving, I just scan our pamphlet as an image file and put it on our main site. Can you help me optimize the website for high ranking?

Your pamphlet may contain lots of text for visitors to read. Since you only scan it as an image file, search engines only recognize that you have a single image file in your webpage. Simply put, they just treat it like a photo or a graphic, and do not convert your image text for analysis and indexing. A solution is to add an alt attribute for the image. It is a bit better because a few HTML text are available for search engines to "understand" your webpage content. However, comparing with rich HTML text in a webpage, text in alt attribute is too few for search engines to analyze significance of your webpage.

Therefore, I do not recommend this approach although it may save you time in building a webpage.

Question 2. If I implement a SEO campaign, does it mean that I can give up my pay per click search engines marketing (PPC marketing)?

SEO campaign and PPC marketing are not mutually exclusive. On the contradiction, they are complementary with each other. First, I suggest you implement both natural SEO and PPC marketing for high conversion keywords. You can get more exposure in the search result pages. Second, because of copywriting or marketing communications consideration, you may not be able to implement SEO for all useful keywords. Under this circumstance, why not use PPC marketing as an alternative? For example, the word "pay-per-click search marketing", "PPC marketing", "search engine marketing", "paid search" are more or less with the same meaning. However, it may be confusing to use all the terms interchangeably through your website.

Question 3. My boss wants to have a full flash website so that our company site is more visually appealing. Can you help me to optimize the website after we make a full flash website?

From experience, many search engines can not "read" content from flash files. In many cases, search engines only treat flash file as if it is a single image file. They do not index the text or follow the navigation links to index content.

Matt Cutts, a Google representative, stated that Google has some improvements in reading textual content of a flash file by utilizing the search engine SDK tool offered by Adobe / Macromedia. However, the tool has not been updated frequently and extract text out of a flash file correctly is difficult. To conclude, reading textual content from flash file is still at a preliminary stage.

It implies that a full flash website is unlicensed to be …

What Will Fail Your SEO Campaign Though You Rank No 1 in Google

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All companies that strive to rank in Google top ten often forget a very important thing to complete their SEO campaign. They tend to focus only on top 10, but actually there is one more marketing strategy that if they fail to notice, it will just be in vain no matter how good their websites rank in Search Engine.

So, what is that "special" thing? That is your product or your service's uniqueness or why you are different compared to your competitors. In today's ultra-competitive business climate, showing up as Google top ten is not enough because there are other nine competitive websites. You need to make sure that your potential buyers will buy from you, not from those other nine competitive websites.

Imagine this scenario. Your company ranks very well in Google for your desired keyword. Let's say it ranks at no. 2 for "business software" keyword. Unfortunately, when a potential buyer searches through that keyword, he found out that your software has no value for him and he feels that your competitors (the other nine websites that appear on the same page as yours) offer better solutions (sometimes better price, better features, etc.). Who do you think will he buy from?

You see, SEO is just like any other marketing strategies. There's no point to be in Google top ten if the other nine websites have better advantages or benefits compared to your offer. You need to do a little research about who your competitors are for your targeted keywords, what their strengths and weaknesses are, and then how you will differentiate your service or product before you appear on page 1 Google.

Relying solely on SEO campaign to increase your company sales is not a good strategy in my point of view. You may start from it, but do not depend primarily on it. You need to take it a little further, for examples are strengthening your sales force to nurture the leads you obtained from search engine, enhancing your product or service quality, having strong Unique Selling Proposition (USP), etc. Remember, SEO is not a zero-free competition strategy. …

Various Types of Websites According To Their Uses

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The need for a website to be designed is the one that dictates the type to be chosen for the same. Some choices where the needs are clear are very obvious while in some cases research may need to be done in order to identify the right choice. With virtually all website types and ideas available online, one can easily search and visit other websites that have content similar to what is intended to be developed then choosing the way forward.

The major types of websites categorized based on the need criterion include but are not limited to the following:

Commercial Websites

These are the most common websites on the internet and are developed for commercial purposes either selling products or services. They are used to promote any kind of business using search engine optimization (SEO) content. Depending on the variety of products and services that need to be promoted or sold, they may include simple or sophisticated features and elements implemented. Most of them are designed to allow customers to enter into secure areas online where payments are accepted. Others include affiliate marketing content and advertisements from which owners earn sales commissions. Commercial websites often have the.com ending for their internet addresses.

Organizational Websites

Groups or individuals use this type of website to advance their ideas to targeted audiences. Non-profit and humanitarian organizations or anyone pursuing a certain cause will use this website type. The websites often include chat and community forums for people to communicate and exchange ideas on subjects or issues of their interest. Donation capabilities may be included in a website of this kind. The.org ending for internet addresses is characteristic of organizational websites.

Personal Websites

An individual or a small group that wants to publish information online uses this kind of website. The information published is of course meant for the public so one will choose what they feel like sharing with others. The needs served by personal websites are varied with many people monetizing their websites or promoting desired causes. It all depends on personal interests. The website Internet address can adopt a variety of ending parts.

Educational Websites

Schools and training institutions use this type of website and so are other websites that present their content with a purpose of educating. Education programs and their details are often shared on such sites. Students may have a way of interacting on such websites with news on various activities of interest shared as well. The internet addresses of such websites end with.edu.

Entertainment Websites

These are websites designed to include media and content meant to entertain. Music and video players are common features integrated in the designs with plenty of social network sharing options. The internet addresses may use a variety of ending parts but.com is commonly used.

News Websites

These are websites completely focused on providing news about current affairs. They are designed with features to allow easy updating and responses from readers. Endings for the internet addresses may vary but more often.com is …

SEO Books And Affiliate Marketing Ebooks

Posted on Posted in internet, seo, technology

SEO Books are available on the market since the popularity of Google, the worlds largest and Fastest growing Internet Company. With SEO Books topping first the Affiliate marketing Ebooks stands second. Here we will be looking at both, The SEO Books and Affiliate Marketing Ebooks which are hot in the market not only in sales but in content too.

SEO Books That top the Industry

The first SEO book which we bought and read through from start to end was that of Brad Callen. The SEO book came literally free for its content. It blew our mind as it gave out a lot of content which many people thought was obvious but never implemented. The books which he gave out free cost a lot of money elsewhere.

There are very few books which are available on SEO in the market. The reason is the Changing trends in SEO technology today. What works today does not seem to work tomorrow. Every thing changes in a few minutes on the internet and so does SEO.

Affiliate Marketing Ebooks is another Story altogether.

It started with eBay and then Clickbank and then CJ and today there are a lot of sites doing the Affiliate marketing thing. When it comes to affiliate marketing ebooks there are a lot of people to choose from. It’s just the question of who is giving you the inside information. Claims are sky high, but results are negligible when it comes to those street side writers on Affiliate marketing. Choosing the right author is the key.

With 1000’s of books in the market, the key is always finding the right person with the right information before you buy any ebook online. Read the reviews and see that you are getting what you need now and also in the future. If the book is going to give you only what you know, then the investment is not worth it after all.…

Writing Articles for Search Engine Optimization

Posted on Posted in seo, technology, website

One comes across a lot of articles these days on the different websites and many of them look so obvious that they were written primarily just for the search engines. Most of these articles are easy to be identified because they are stuffed with keywords and contain nothing really useful. I accept that writing for the search engine is definitely not bad at all, but writing only for the search engine sounds so funny in the first place. But probably many have done that kind of SEO work and ranked better in the past. However as technology is fast catching up, I am sure these things will change and one would not have to repeat keywords in an absurd fashion just to attract the search engines. All those SEO professionals / content writers or others who write and publish SEO articles have some basic business objectives. These are,

  • Providing information
  • Get a higher rank
  • Better linking with other sites

If the website does not provide some useful information then the purpose of the article itself is lost. One may be able to attract good number of people into the website and into the page, but if the visitors do not find the article useful or interesting, they may immediately click out of the page. Distribution of an article that is not well written will not be appreciated and linked to by other sites. Thus the published article must,

  • Be relevant
  • Be useful to the audience
  • Must be Informational
  • Simple and well written
  • Must retain the reader's interesting
  • Use variation of the key phrase instead of repeating
  • Avoid over repetition of keyword
  • Be targeted at the target audience
  • Help the reader with info / otherwise

Today writing articles and submission to different article directories on the web is also a very powerful SEO strategy that can greatly enhance a website's visibility on the net. …

5 Tips To Reach The Top Of Search Engines

Posted on Posted in seo, website

To be a profitable online entrepreneur, you need to do a number of things that will keep the search engines happy. The search engines can send lots visitors to your website everyday if they think it benefit their users. But you have to optimize your website so that they can quickly and easily understand what your website is about.

This process is called search engine optimization (SEO) and here are 5 tips that you can use today to boost the position of your business in the search rankings.

1. Focus On An Easy Search Phrase

Ideally you want keywords on your website pages that have lots of demand and little supply. The best phrases are often the phrases that are three or four keywords long. They may begin with “How to” or “Tips for”. Use keyword tools to help you find those unique keyword phrases to focus on.

2. Social Bookmark Your Key Pages

Social bookmarking is basically bookmarking a web page so that you can read it later. You can bookmark your pages on sites like Reddit, Digg and StumbleUpon. Website pages that are added on social bookmarking sites are regarded as a quality backlink by search engines. The more quality links you have coming into your website, the further up the rankings you will appear.

3. Internal Linking

Create an internal linking structure throughout your website to attract attention to these pages. Internal link building helps search engines, but it also helps your audience find your information in a more organized fashion.

4. Improve Your Existing Content

Search engines like Google keep their procedures and ranking techniques secret, because they want to deliver the best search-results for their users and stop spam pages from hindering those results. But there are some golden rules you can follow:

  • Place keywords in your headline
  • Make use of keywords in your subheadings
  • Include keywords in your first and last paragraph
  • Place relevant and supporting keywords throughout the body of the copy

5. Publish More Keyword-Rich Content

Content is what the search engines index. The more suitable content you have, the more value is placed on your site. Bear in mind that publishing a heap of 500 word blog posts that have no reason other than SEO isn’t going to help if they’re not targeted and filled with meaning. You need to find a voice for your business and stick to it with a tight focus.…

Why Choose SEO Services?

Posted on Posted in internet, seo, website

Implementing SEO services in your marketing strategy is a very wise thing to do for the following five reasons:

* The Absence Of Risk – often, paid advertising is subject to click-fraud risks and competitor's unfair techniques (examples of these techniques would be the usage of software that will click your ads for hundreds of times without any noticeable profit to your site; however , you will pay for each and every single click to). Pay-for-performance programs like Google AdWords have advanced protection against this harmful behavior but the risk will never be eliminated. However, SEO is free of any potential risk unless you make obvious mistakes like spamming.

* Reliability – paid search engine placement or banner ads work right until the moment when the marketing budget depletes. After that moment the site disappears from the lists and the returning customers will not find you again (nor will the new visitors). SEO services will help buffer this process so you can gradually minimize the advertising budget as you will be increasing your results that are obtained from the organic search engine listings. Another advantage of this would be the fact that consumers prefer purchasing from a site that is ranked high in the search engine results rather than purchasing from an evidently placed advertisement.

* Brand Awareness – a website that has a high rank among search engine listings means that more people will see the company's name and become more and more familiar with the products as well as the company although they still have not made one single purchase. A recent survey clearly shows that consumers are twice as likely to recognize businesses that are ranked high (top three) in the search engine listings in comparison to those that are appearing in the regular banner ads.

* Targeted Traffic – the SEO services will bring paying customers right to your door step. These customers that we are talking about have have entered your websites keywords or phrases into the search engines and the results shown your business. The SEO services will help you transform regular visitors into real buyers by analyzing their behavior once they locate your site. By utilizing the content of your website you will learn how to transform these visitors into buyers in the most effective and efficient manner possible.

* Affordability – comparing banner ads with SEO services in terms of costs, the money that you will pay for these services will not reach staggering sums like $ 15,000 that people pay for banner ads.

Now we are going to offer you a small list of techniques that should be avoided at all costs:

* Keyword stuffing

* Automatically generated doorway pages

* Misspelling of well-known websites

* Hidden text or hidden links

* Cloaking and false redirects

* Duplicated content on multiple pages

* Other methods that try to trick search engines

All in all, SEO is highly recommended if you want to make your business popular because popularity over the Internet …

7 SEO Rules of Thumb You Can Always Count On

Posted on Posted in seo, technology, website

Recently, Google modified its search engine technology to show results – almost letter by letter- as one types his or her search words. Google Instant, as it is now called, focuses on showing results on every word type. Similar to the popular game show "Wheel of Fortune" Google Instant helps jog one's memory by suggesting how search words may be categorized by its engine's indexing. So, for example, if I were to begin typing "pizza," a drop down menu would appear suggesting related key word combinations that would include everything from "pizza dough" to Pizza Hut. "

Until now, SEO never focused on randomized virtual keywords that cover all the possibilities of a search. The almost sudden change has brought up a very worrisome question: how much will Google Instant change the rules that many of us currently follow to create strong SEO content? By the way, we can also all imagine just how much more confused and fearful are those, who may still not be altogether comfortable with SEO in the first place. Most small local businesses looking to reach a larger, more locally-targeted audience using the latest SEO and GEO local SEO search engine indexing strategies.

How Google Instant may change things is not yet fully known. But, no matter what the search engine gurus decide to do, the basic principles and rules of thumb for all of us promise to remain the same:

1.Existing SEO rules still apply until they no longer do. We need to do whatever gets us the best results.

2. Relevance remains important for search engine rankings. We do not see that ever changing.

3. Our Anchor text must be the same as our targeted keywords. Keyword familiarity remains important. There are a great many free tools available on the web to help you. Common sense may be the best tool of all. And, do not forget to consider keyword phrases people may commonly use to search for you.

4. Creating – very specific – ongoing content is tantamount to ranking high among the search engines.

5. Do not keyword stuff (on your website, blogs or elsewhere). Place keywords within your content where you can without making your readers suffer through a ton of unnecessary verbiage.

6. Seek links with general and industry-specific directories and then concentrate on reciprocal link building. If your links are valid, the value of this process should remain worthwhile.

7. Continue to monitor Google and others like Yahoo! and MSN for your targeted phrases. Review your stats and see where the traffic is coming from. Here is where you will soon be able to tell whether more needs to be done to improve your ranking, no matter how the SEO rules may change.

Search engines are built and often modified to prevent us all from gaining an edge on their methodologies and technologies. If you continue to pay attention to the seven points listed above, they will not lead you wrong, no matter what Google and the other …