Marketing E-Commerce Business or Online Boutique on a Dime

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One of the biggest challenges small businesses face is using their limited marketing dollars in a way that will bring the best results. Luckily for online businesses like an online baby boutique or web-based jewelry shop, marketing a business online does not cost much when done right. After helping other companies with social media marketing and running my own successful online boutique, I have learned a few online marketing tricks that I want to share with you. In this article you will discover how to get the most out of your marketing dollars as well as how to turn your customers into brand ambassadors.

  1. Focus on SEO. One of the most important marketing decisions you can make is investing into your website's SEO (Search Engine Optimization). However, beware of SEO companies that promise quick results and focus primarily on link building. Before hiring a company, do some SEO work yourself. First, do your research. What search terms do your potential customers use when looking for your products? What search terms do your competitors rank for? Second, work on your onsite SEO. Optimize meta data. Write good quality content that includes search terms you want to rank for, lots and lots of good quality content. Develop internal links between the pages of your website. Optimize images and videos for search engines. Finally, start the groundwork for your offsite SEO by developing relationships with bloggers and social media influencers to earn quality links from reputable websites.
  2. Learn how your customers use social media and the web. To get the most out of your marketing efforts, you need to understand how your potential customers look for your products and where they like to hang out and socialize. For example, if you sell boutique girls clothing, looks for kids fashion forums, parenting Facebook groups and discussion boards for moms. Which social media platform do they use the most? What kind of content do they prefer? Getting answers to these two questions will allow you to deliver content that has the most effect on your potential customers through social media channels that they use the most.
  3. Separate your potential customers into niches and appeal to each niche separately. If your website sells car parts, you can separate your customers into performance, classic or luxury car enthusiasts. An online boutique offering kids clothing, can appeal based on occasion (weddings, birthdays, first communions, etc.) or based on the age of a child (boutique baby clothes, boutique girls clothes , boutique clothes for teens). Each customer niche may have different needs and use social media differently.
  4. Turn your customers into ambassadors. Give your customers an incentive to promote your online boutique. Whether it is through a photo contest, giveaway or an affiliate program card, encouraging your customers to mention your online boutique on their blogs and share your content will ensure exposure to more potential customers at the minimum cost.
  5. Start a blog. Your blog is another great place to feature keyword-reach content, sharable images and videos, build

All You Need To Know About SEO

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Each affiliate's link to your sales letter conversion page will bring you traffic and a better search engine rank too. Topics covered are Web design essentials, Web usability and accessibility, search engine optimization, Google page rank, and recommended software tools and utilities. After around 3-4 months, this page will have a much better chance of attaining a good ranking in the search engine. However, it's also important that SEOs provide complete information, as to the potential consequences of using methods counter the published search engine guidelines. We then optimize your website page content to help increase your search engine ranking.

That's still important, even if the traditional search engine rankings pages are less important. Page rank Forum – Presents recreation, search engine optimizations, and details relating page rank. Content is king when it comes to getting high page rank and high search engine rank. Links pointing to your website are probably the most powerful off-page factors determining your search engine ranking. This page rank, combined with the content of your website, will determine your search engine position for particular search queries. Your site map point to the right page and also boosts your search engine ranking – not a bad deal. Importance of Page Rank: Page rank is extremely important, in that it determines how high you get on search engine results. »Guaranteed SEO articles, discussion and blogs where you can find useful information related to search engine optimization and mistakes to avoid.

1> Quality Web directory submissions: Submitting your website to quality search engine friendly web directories will significantly improve your website's page rank. Many bloggers are completely unaware of their Google Page Rank and often of their blog's position in the search engine results. It also gives the robot information that could help raise the rankings of the page within the search engine database. They gradually drop further and further down the search engine listings as their Page Rank just leaks away. Exactly how long should a page be and why is this important in terms of search engine rankings. Google is the only search engine that is known to record a specific PageRank, but other search engines take similar information into account. Search engine optimization specialist experienced in achieving high rankings through both on-page and off-page optimization techniques.

By utilizing highly targeted keywords in your web pages, you can easily have your site top the search engine rankings in your niche market. There is only one sure way of securing a high page ranking in Google or any search engine for that matter. Belgian company specialized in SEO optimization, search engine friendly web design and website promotion. This site targets improving search engine rankings by using a "follow the leader" approach to keyword selection and page wording. As I mentioned above, page ranking has nothing to do with your search engine success. Each affiliates link to your site letter conversion page will bring you traffic and a better search engine rank too. If you need a page …

How to Tell If an SEO Article Service Will Really Deliver Long Term Results

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Why use an article service to create custom SEO articles rather than writing them yourself? What are the benefits of using a professional SEO article service as far as your business is concerned? At first glance it may seem that paying someone to write articles on the topic of your business is illegally to get you very far, but you'd be wrong. At least, you'd be wrong if you looked at the top article writing services on the web. But be warned, there are more low quality article writers than high quality ones out there, and there's a world of difference between the two. So what are the benefits, and how can you spot an SEO article writing service that's likely to give you value for money, and results which will affect positively on your sales figures?

The first article services to avoid are advertising using PPC or Pay Per Click sponsored adverts. Why? Simple – if they can really deliver results, creating high quality SEO articles which will power their way to the top of the search engines results pages, then surely they should have their site listed at the top of the results pages without having to pay for it to be there? It's a little like a BMW salesman using a Mercedes to get about – it makes you question whether the goods he's selling are so wonderful if he does not use them himself. If an article writing service can not even get their own website to the top of the search results pages, then how are you expected to believe they'll be able to get your own business there?

Several article writing services I know of display screenshots of Google, apparently showing their website near the top of the search results for major keyword searches. This might look good, except that if you actually carry out that keyword search, their website does not appear anywhere! How did they manage that then? There are two methods – one misleading and one downright lie. The first method that use is to briefly boost their website so that it appears near the top of the search results pages, take a screenshot, and then forget it. It can sometimes be easy to get a website to briefly appear near the top of the results pages. A new website and a big rush of SEO articles can make a site pop to the top. The problem is that just hours later it starts to sink into oblivion. This is no good for your business. You need an article service which gives you long term results – getting your site to the top, and keeping it there.

The second way in which screenshots can mislead is if they have been completely falsified. It is perfectly easy to take a screenshot of the page one results for a keyword, then find your site languishing somewhere on page ninety nine, and use an image editing program to cut and paste your site so …

Affordable SEO for WordPress

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If you are a website owner, you know the importance of having people view your site. But with millions of websites out there and probably hundreds in the same niche as yours, how are people going to find your site? You have to stand out from the rest.

To do this, you need to apply search engine optimization (SEO) techniques to your website. By applying such techniques to your site, you will increase the traffic going to your site. And your goal is to be the top website for your niche or at least top of the search results of some of the given search terms.

Almost all Internet users turn to search engines to find information, services or products that they want. Most only view the top results, some will review the whole page, although they may view the next few subsequent pages, but the rest would be immaterial. For you, as site owner, you do not want your site to be ignored, so you need to get your site listed higher up the search results list. Your goal is to beat the competition, with a higher position, meaning people come to your site rather than their.

More traffic volume, in turn usually means that product sales will increase. Also you will be able to reach a larger audience, as more people would be aware of your business.

To be a part of the top search results, you need to make some adjustments to your site's content. You need to target specific keywords. So when a person searches for something specific, your site comes up. You'll need to decide what these keywords are, by finding a balance between the number of people searching for that term and the number of other sites completing for the term. The more completion there is the harder it will be for your to get anywhere near the top. Once you've decided upon your keywords the next step is to add them to fields in your website that search engines read to find out what your site is about. Working out the keywords to target and adding to your site can be tricky in terms of knowing which to choose and where to put them. Affordable SEO WordPress services are available which will take the guesswork out of this.

The question – why do you need SEO? Is easy, so that you can get to the number one position in the search results page and eventually more customers. But the 'how', takes a lot of effort. …

CHML Organizer of Chml Srucnoc SEO Contest

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What is CHML?

CHML is the name of a Romanian brand involved in the developing software industry. They also have online activity offering free web hosting and trustful web design services.

What is a SEO contest?

As any other contest SEO contests target achieving something. Seo contests are organized in order to get the 1st position in search engines, especially Google.

Why CHML srucnoc?
CHML organizes this seo contest and they consider it worths to include their brand name in the keyword phrase. SRUCNOT is the form of CONCURS word written from right to left, and concurs means contest in Romanian language. So you can say srucnoc is actually tsetnoc đŸ™‚ They have chosen this phrase in order to satisfy the equality requested by this kind of contests. As at the moment of starting the contest, Google has no results for searching: CHML srucnoc. Also as a lot of seo will be used, it's more likely not to interfere with normal searches, because nobody searches those words without having a sense.

When will CHML contest take place?
CHML seo contest for chml srucnoc has started on 20th of August and will end up in 20th of December, right before Christmas đŸ™‚

Are there any prizes?

Of course, as any other contest has … CHML offers prizes to all top 10 pages in Google listings for CHML srucnoc on 20th of December. You can see the prizes list on CHML srucnoc prizes.

Will it be a fair CHML contest?
Well, this is a hard question. As seo is a gray art it's kind of hard to set some rules. As Google has developed some great search algorithms we hope they'll be a good judge. We prefer white hat seo than black hat seo. CHML srucnoc will be a good experience for all webmasters who participate to the contest. …

How to Craft a Remarkable SEO Strategy for 2017

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2017 is coming to an end soon; still, there are chances to make your website stand out of the crowd by following major SEO techniques in a creative way. Here are few of those SEO strategies which will help you to sail through the remaining year.

Understand all the big-picture search trends

• SERP features are considered highly these days as Google is showing more types of markup and data in search results. As for example, keyword Explorer believed to have 17 records exclusive of those which are not recorded so far, which simply indicates that there are tons of features out there.

• Nowadays, Google itself is giving answers to a particular query, taking the traffic away from you. The instant answering technique is on a rise. Hence creating a unique opportunity to enter in those answers or features.

• Intent keyword is in the trend which we got started with the Hummingbird update and still is in continuation with RankBrain. It helps you to focus on the intent of what your customer wants to understand their needs like if a customer types SEO Company, his intention is to get SEO services. Therefore it’s a critical part to frame the content accordingly.

• The value of comprehensiveness is on the rise in the year 2016, which continues in the year 2017 and will get carried on to 2018. You must do research in this area.

• Google pays more emphasis on the user interface of the website. Your website must be user-friendly and must be accessible on all the devices, loading speed of a page is also considered in it. Pop-ups and overlays are not considered to be in Google’s good books. More the better user experience and engagement, better the chance you will stand on front pages of Google searches.

• Use Google AdWords keyword planner to get the bunch of search volume data. Though now Google doesn’t provide the exact search instead it provides the range in which the exact search falls but it is still better to have something.

• Another point which is on the rise is Voice Search. Though is not considered by many marketers, it will take a boost soon or later.

Build a keyword-to-content map

Next step is to build a keyword to content map. In this technique, first simply write all the phrases which pop-up into your mind according to your work. Then check them with the keywords for which people are searching and rephrase them accordingly. Then rewrite your URLs which should contain the targeted keywords in them. Use long-tail keywords, short-tail keywords on your websites to gather more traffic. More the keywords with higher searches more will be the competition but it will definitely increase your brand awareness.

Break down the SEO efforts into discrete projects with ETAs and people assigned, ordered by expected ROI

In addition to content to keyword mapping, you need to break down all your SEO efforts, to achieve all the desired goals. Break your …

8 SEO Mistakes To Avoid Making In Your Blog

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Search engine optimization (or SEO) is important for any successful blogging campaign, whether it is a personal journal where you share your thoughts on your favorite things or a business networking tool where you share your expertise with the world. Because optimization is such a complex group of techniques and strategies, there is plenty of false information floating around on the internet that a number of inexperienced people have taken for fact. We have compiled a list of 8 SEO mistakes that you need to avoid at all costs.

1. Automated tags – Most beginners will write a post that has a long title, which describes the topic using far too many words. You need to keep your titles short (no more than 60 characters) and optimize the tag using keywords that you are trying to target.

2. Buying links – Whilst you might get some sort of short-term boost to your ranking by buying links, you are playing a dangerous game by making this sort of decision. Google's bots are trained to look for questionable linking patterns and you will be caught.

3. Chasing PageRank – Whilst it is true that PageRank is important for the success of your blog, it is important to remember that this is not the only factor regarding your success. Use your SEO strategy to focus on other elements, such as analytics and relevancy.

4. Duplicate content – Some people think that creating pages for similar keywords is a great way to boost their ranking. This often leads to duplicate content, however, as there is only so much that you can say about the keywords before there's nothing left.

5. Free blogs – Whilst there are many free blogging services out there that can provide you with a good platform for posting, these types of services are able to support the plugins, themes and other extensions that you want to use as a part of your SEO strategy.

6. Keyword stuffing – This is one of the more common mistakes out there, even though it is completely unethical and actually ends up hurting your ranking. Target separate pages for each keyword, do not use hidden content and focus on creating useful pages.

7. Little content – Many blogs tend to be filled with posts that are simply too short. The main way that this hurts your SEO strategy is that it can affect your reader loyalty – they will come to expect a certain quality from your posts and you can not alter this.

8. Sacrificing content – Whilst it is important for your blog to have a nice design, otherwise potential readers will not be attracted to it, you must avoid becoming too obsessed with its appearance. Do not overcrowd the page and keep graphics to a minimum.

Whilst there are, of course, a number of other SEO mistakes that you should avoid making at all costs, the ones that we have outdone above involve the mistakes that we have found are most …

Dress Your Website For Success

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" Clothes make the man. " Mark Twain

Fellow readers, I'm going to let you in on a deep, dark, shameful secret …

Once upon a time, I worked as a database manager for an apartment management company. Part of my job was to compile and maintain apartment rental statistics which we published in newsletters and generated out to everyone in our database. (Does anyone remember getting market research reports in the mail?) I had this brilliant idea that perhaps we should put the statistics on our company website, so anyone could view them. Of course, I had absolutely no idea how to do this. Armed with a copy of Microsoft Word, I somehow was able to create and post this hideous monstrosity of a web page.

Here is the first web page I ever created .

Why am I sharing this page with you?

Because in 2006, I am getting search engine optimization inquiries from folks who have websites that don't look much better than my first web page. While I admire the fact that these people recognize the importance of successful SEO in order to drive sales lead generation, (in a nice way) I have to ask them the following:

"Do you really think that all these new prospects will become your clients when your website leaves such a poor first impression?"

So, I recommend to these people that they update their website design prior to concluding SEO. Each industry has different standards for web design. In conjunction with a designer, they should examine the websites of competitors to know what level of site design it will take to make their site comparable to others in their space. It is not necessary to spend extra money to have the most "cutting edge" look. Frequently, getting too ambitious with site design could cause you trouble with search engine optimization (so if you are working with an SEO consultant, make sure you check with him / her before undertaking a website redesign). Your updated site design only needs to be representative of others in your industry and I recommend that you take the money saved on the "frilly design extras" and spend it on SEO … the ROI is much better.

In my industry, the first contact I have with the overwhelming majority of prospects is online. People generally learn about me either through the articles I write or by reading about me on our company website. For the latter group of people, our company drives to present an image as a first-rate provider of sales and marketing services to the B to B marketplace. If our visitors feel comfortable with the look and feel of our website, and are impressed with its content and resources, hopefully they will consider contacting us to discuss their needs.

But what if a disconnect achieved between our website information and the presentation of it? Our service offerings may be just what the prospect is seeking, but some hesitation might arise if we did …

Rank High for Your Keywords with Diverse Anchor Texts

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In the world of search engine optimization, we all know the value of back-links, these can be better defined as votes of trust which point back to our website. There are several types of links and they are ranked differently by the search engines, a few are: one-way links, reciprocal links, three-way links, etc. The most important type of links are the one-way links since reciprocal links have something lost their value due to the incredible link spamming which took place a few years ago.

The reason many reciprocal links lost value is because they were mostly placed in what were called "link pages", these pages contained huge numbers of links and many times that they pointed to websites which were completely outside of the linking site's niche; in other words pharmacy websites were linking to real estate sites, sports sites were linking to technology sites and so on. As you can see, this linking structure offered no benefit for the visitor and was specifically designed to manipulate the search engines.

Google quickly adapted to these changes and reciprocals were downgraded, this one-way links more value as far as SEO. These type of links are hard to get since webmasters need to write about a specific source and quote it on their sites by providing a link to it, this represented a serious problem to webmasters who heavily relied on automated reciprocal link acquisition.

Link exchange networks which operate even at this point in time, made things easier for the search engines to detect the linking patterns and anchor text utilization, this last factor helped determine if the reciprocals were in fact spam or if they were good links. By using link networks to spam the search engines, site owners have only one way to specify anchor texts, meaning if the keyword they want to rank for is "search engine optimization" they would have to enter that term in the automated system and that would be the anchor texts linked to their sites from the thousand of sites participating in the network.

By running a simple back-link analysis on such sites it is easy to see that they have participated in networks designed to manipulate the search engine result pages since their main term comes up repeatedly in the thousands of times of times. At this point you may be wondering "Well, how can we rank for a specific keyword without looking spammy?", The answer is simple, you can vary the anchor text, use juxtaposition or even make long tail phrases from them. For instance, if the term you are trying to rank for is "apple pie" you can use the following anchor text variations to rank for long tail keywords as well as for the main term: "delicious apple pies", "home made apple pies "," gourmet apple pies "," apple pie making secrets "and so on.

As you see the main keyword is mentioned in the anchor phrases but they are not redundant which works a lot better in …

How to Make Google LOVE Your Site Right Now!

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Back in the early days of search engine optimization (SEO) getting top ranking was easy. All the tricks like keyword spamming worked great and there were only a few thousand competitive pages for any given keyword at most. Those days are long gone.

Nowadays most of the "good old ticks" do not work and the majority will get your pages banned. This is great news for you. Over the next few minutes I'll show you how to make Google absolutely LOVE your web pages and help you jump to the top!

This is all you need to know … Search engines today place 90% or more of their ranking priorities on content and links. Keywords are still important, but more so in the text of your pages than in any sort of META tags.

Simple, right? It really is. The first step is to find the best keywords and place them just right in your web page text. Next you need to get great inbound links. And finally, you need to monitor your progress closely (and that of your competition.)

Part 1: How to Find the Best Keywords

Google gets more searches than any other search engine so let's peek into their database. Check out and type in any keyword or phrase you can think of that you believe your target audience is looking for. Not only will it give you tons of data on that and related keywords, it will also provide "Additional Keywords to Consider", which is a section at the bottom of the page.

BIG TIP; Try to use specific keyword phrases whenever possible. Let's say you have a web-page dealing with floral delivery. Instead of just the word "flowers", which has 233 million,000 positive pages on Google, try "send flowers", which has 1 / 10th the number of competitive pages. Better still, think like people speak (IE / I'm sending flowers to my mom.) As you would soon see, many more people are searching for "sending flowers" than "send flowers" and here's the best part; "sending flowers" has less than 1% of the competitiveness webpages as the search term we started with, "flowers". Now that's impressive! You have an advantage over about 99.5% of your competitors with just that single tip.

Now take the top three or four keywords (and keyword phrases) and list them in order for best to second best and so on.

Part 2: How to Develop the Best Possible Content

Content is king! If you take nothing else away from this article, make sure you take this. Producing search engine friendly, optimized real-person content is key to your success. Today's search engines can read a page just like a human would. And thanks to natural text algorithms, the can easily tell if you are writing your pages for real people or just trying to get better ranking. With this tip, you can do both!

First, call a good friend and describe exactly what you want to tell your web visitors. Now …