What to Emphasize and Avoid With Search Engine Optimization Strategies

The concept of trial and error seems tailor-made for the contemporary world of how to improve search engine optimization (SEO). With this adventurous spirit, the initial emphasis is traditionally on a rapid-fire testing of what works and what does not work in achieving winning internet marketing strategies. However, at some point the emphasis needs to switch to a focus on emphasizing what is working and avoiding whatever is not working. But this is frequently easier said than done as efforts to avoid marginal and unsuccessful content marketing strategies can involve internal politics and resistance to change.

5 Search Engine Optimization Tactics to Avoid

Perhaps because the effort to avoid certain SEO strategies can be more difficult than choosing what to emphasize in search engine optimization efforts, the starting point in this overview is a short list of what to avoid:

  • Overly promotional content
  • Non-original content (aka duplicate content and article spinning)
  • Excessive affiliate marketing
  • Link saturation (aka too many links and blog networks)
  • Stolen and copied content

One of the primary goals of any search optimization strategy is to obtain more business exposure, but unsound content marketing can actually have the reverse impact. For example, Google and other search engines have constantly struggled with how to address issues such as the five just noted. At the most extreme, websites can be deindexed entirely (and swiftly) by violating sound SEO principles – a private blog network known as Build My Rank was eliminated from the Google search index in 2012 and within a day or so, the company ceased its business operations. This enforcement action not only impacted BuildMyRank but also customers that had used the site to publish content and obtain backlinks.

One of the most perverse examples of non-original content is exhibited by articles and images that are copied and pasted from the original publishing website and placed on another site without any credit whatsoever to the original author. While this is a problem for the original authors and various article directories that unwittingly become the second (or 99th) place some articles appear, it is also a challenge for prospective customers who have little choice but to be perplexed by the mixed messages of duplicate content appearing in multiple locations with names of different authors attached to the article. For example, shortly after this article initially appears here, it is highly likely that it will be improperly published on one or more additional websites without any attribution to the original author or article directory.

3 SEO Tactics to Emphasize

On a positive note, some approaches to SEO deserve to be emphasized, and here is a short list of three candidates to consider:

  • Presentations on SlideShare
  • Images that are unique (such as customized textual images)
  • Content that is unique

This is intentionally a shorter list with the thought that it might be easier to implement. Some content marketing strategies such as white papers can illustrate all three concepts. A white paper is a longer and more advanced treatment of a …

SEO Test as a FREE Website Assessment

The SEO Test introduced here is a free website assessment method that enables you to see how well a website has been optimized for search engines. You do not have to buy any software to perform this SEO Test!

Such a free website assessment can be transported out based on various search engine optimization standards. You examine the features of a website that are important for search engines. Let's begin now.

Major SEO Test Categories

To find out how well a website has been optimized for search engines, we should examine the major areas of that website: Google Page Rank, Alexa Rank, Indexation, Link Popularity, Meta Description, Meta Keywords, Keyword Density, etc.

Tools for Free Website Assessment

Like I've said earlier, this website evaluation is free and you do not have to buy a software. To be able to launch this task, you need some tools that are easily available on the internet. Therefore, take the following 2 steps to equip yourself for this SEO Test:

1. Download Firefox Browser with Google Toolbar if you do not have it.

2. Download the following add-ons for Firefox: Search Status and SeoQuake.

Firefox is a great web browser developed by Mozilla. It's fast, secure and customizable to your search engine optimization activities online. There are a large number of add-ons for Firefox that could enrich your web browsing experience. As you want to perform a free website assessment, I've only selected these two to show you how it can be done.

Search Status and Seo Quake are two exciting add-ons which could help you perform this SEO Test you have ahead of you. When installed, you can activate them both so that you can see them on your toolbar.

How to Start Your FREE Website Assessment

Now, let's start checking out the results by one of the add-ons and then go to the other one. Let's begin the SEO Test by learning from Search Status toolbar.

Search Status

Go to the homepage of the website which you want to test. When loaded, move the cursor onto the Search Status toolbar and right clock on Search Status logo. The opened task menu has got a list. What you need to check on for your SEO Test are:

* Google Page Rank – It's a graphic indicator up in the toolbar of your Firefox browser which shows some rank between 0 and 10 for each page of the website.

* Alexa Rank – It's a number which show the amount of traffic that this website receives. The higher the traffic, the lower the number. For example, Yahoo's Alexa Rank is 1.

* Indexation – Task Menu: Show Indexed Pages> All. Function: It opens three tabs at the same window of your Firefox browser in which you'll find the indexation of that webpage in Google, Yahoo and MSN.

* Link Popularity – Task Menu: Show Backward Links> Page> All. Function: It shows the number and address of the pages that have linked to this page …

How to Make Money Online Using Your Talents

A lot of people do not know that you can work on the internet as a freelancer. Do you have any skills such as writing, SEO, web design or programming skills? With these skills, you could open an account on freelance websites and start offering these services for money.

Freelancing online

Nowadays thousands of people are offering their services online from home. You may think that no one will hire someone to write articles, to program or to design something for them. Well, think again!

When people start to get big online, they will not have sufficient time to work on extra projects such as writing articles and programming. However, they will still need to do these services one way or another to improve their websites, companies etc …

For these people time is money, so to save time they hire freelancers to do these jobs for them while they keep working on other projects. If your service is good, these businessmen will keep coming to you again and again for more work.

Apart from being a good business, freelancing is one of the fastest ways to make money online. Websites and blogs will take days, months or even years to start making a good amount of money while freelancing will take minutes, if you post your ads in a good freelancing site.

How to offer your freelancing services

Before you start offering your services make sure that you search on the internet for the services that you will be offering. Check for freelancers in your subject and check out their prices and conditions, that way you can get some ideas.

Once you decide the prices and conditions of your service go to a freelance site such as elance, make an account and post your ad. Make sure that you put up a nice ad with correct grammar and a nice design to show your professionalism.

After some time you will start receiving e-mails from different people that are interested in your service. The only problem that you are going to worry about is workload, because believe me you will start to get a lot of work and a lot of different offers!

That's the best thing about freelance, there's always something that you can do and if you get a massive workload just refuse the upcoming offers until you are finished with the current workload. In other words you will be your own boss and you will work anytime you want to. …

Marketing Online – Changes Day By Day – A Dynamic Industry

Marketing online is becoming or already is the most dynamic marketing industry in existence. For example, how often is a new ABC, CBS, NBC, or FOX going to come along on television? Rarely, but in the online world we have seen king of the throne change quite a few a times. It is a never ending game of musical chairs. To see an example of how quick top 100 rankings change on the Internet check Alexa to see how traffic trends continuously change.

Keeping our clients listed at at least 30% of the top websites in the United States is a priority for us. Currently we keep our main clients ranked in 50% of the top 10 websites in the country. Is this priceless? Does your website sell? If it does we can get you all the right traffic. We are even working to help our clients increase their conversions and sales using a great new tool called Google Analytics. We are mastering the features of the program to apply are findings to our clients sites to deliver maximum results.

We are doing well marketing our clients, but getting better every month. As a result we decided to cap the number of clients we are taking in a marketplace. Two lucky people per a marketplace. Because after all there are only 10-20 results people look at the major sites and search engines. We are also helping our clients become the most informative people in their industry hosting and maintaining their blogs. This is important because people tend to feel more comfortable purchasing from the people that inform them the most about their services.

Online Marketing will never stop evolving and for all we know and neither will, search engines may not exist in five years. That is why it is critical to choose an Online Marketing Agency dedicated to creating you an Online Presence beyond the search engines. Today's market is still driven by Word-of-Mouth along with other forms of marketing. This means that Joe's brother may tell him about what he found on the Internet. Or Jane may tell Susie about a great blog she read on rejuvenating her smile with porcelain veneers on her dentist's blog.

Our client's still see results surfacing from marketing they were doing 1 month ago. How is this so? Well how many domain names do you have written on a piece of paper on your desk? How many sites have you added to your favorites (bookmarks) intending to do business with them one day? Traditional SEO is over, yes I said it done / dead, and depending on strictly SEO is a facade. Online Marketing is the key and SEO is just one of the pieces of this puzzle.

We practice what we preach, are business has quickly evolved over the past 9 months to deliver the results our clients should expect. This is a multi prong approach and not suitable for every client.

How many successful marketing campaigns depend on one medium …

An SEO Tool is Important For Your Search Engine Optimization Efforts

There will always be a need and a demand for a SEO tool which can provide website owners with the information that they need to improve their site's standing in search engine results. After all, gaining visibility to consumers on the web via search engines (which is how 85% of web users find the content they're looking for) is everything, especially if you have an online business or a website that promotes your brick and mortar establishment.

Search engine optimization can seem complex – and there's no point in sugar coating it. It actually is a complex subject and there are a lot of different methods by which website owners optimize their sites in order to make their content easier for users to find, especially when these visitors happen to fall within their target audience or market.

Even if you happen to have a good respect on the fundamentals of search engine optimization, having high quality SEO tools on your side can make things considerably easier – even more so if you're new to the idea of ​​SEO and do not know your meta tags from your long tail keywords.

User friendship is something which almost every website aims for; and site owners interested in boosting their own page's rankings in search results are interested in making their own site easy to use.

They're also interested in making the process of optimizing their website for the major search engines easy on themselves, which is why simple yet effective SEO tools tend to find the largest audiences.

Everyone wants their site to be easy to find and to offer a positive user experience to visitors, but at the same time, not every site owner is an IT professional and even if they were, an easy to use SEO tool is always seen as a good thing.

Perhaps the most user friendly SEO tools of all are those which are web-based. There's no software to download, install or configure and most of these types of tool are designed to provide users with accurate, reliable data on their site's SEO performance in real time.

Better yet are tools which integrate with web browsers; and there are several tools available which are designed as an SEO extension for the popular Firefox web browser – a model which looks to be the future of SEO tools.

Search engine optimization is too important for any website owner to ignore; and with the increasingly sophisticated SEO tools on the market, it's easier than ever for site owners to get their hands on the kinds of metrics that they need to make a very real difference to their rank in search engine results pages as well as their bottom line.

If you're not using a modern SEO tool to help your search engine optimization efforts, it's time to begin looking into what's out there and growing your presence on the web, armed with the right tools. …

Link Building Techniques for a Successful Online Business

The success of an online business depends on its website's position in search engines like Google, Yahoo, etc. The higher the link at the top of the search results page, the more the users will visit the page. Here, it is very important to get the highest possible rank for such businesses in the search engines. The most important way to get a higher rank is link building, which is the most challenging issue for Search Engine Optimization and it needs to be effective in terms of performance as well as long term benefits.

Here are the most popular link building techniques that lead to success:

1. Lists – People do not have time to waste. Everyone requires all vital information in an easy and quick manner. The best way to reach people quickly is by preparing lists. For example,

· Create a '100' or '101' list

· Create '10 easy tips to help you 'list

· Create a 'top 10' list

2. Infographics – Stating your content through visuals is the fastest way to connect the audience to your link. It is eye-catchy as well as interesting and takes less time to understand as compared to the written message.

3. Blogs – Start a blog by posting good content regularly. Link to other blogs from your blog. Comment on other blogs. This will help bloggers notice you.

4. Free gifts & contests – Give away free stuff to selected bloggers. Launch a contest with a big prize that is open for all. Launch a bloggers contest which asks them to write about the product or service and the lucky one will get a prize. You can even offer free samples in exchange of feedback.

5. Sponsor and seller – Become a sponsor for all kinds of charities, contests, and conferences. Sell ​​items on online shopping sites and donate the profits to charities. This will make you noticeable and gain you links.

6. Tags – Tag your content on other related sites. If people find your tagged content interesting, it may lead them to follow your site. Ask your friends to tag your content too. If your site gets on the front page of other well-known sites, hundreds of bloggers will notice you and get to your link. Write about popular in-news topics and you will definitely be noticed.

7. Question groups – Ask or answer questions on Yahoo Answers or Google Groups and provide your website links wherever relevant.

8. Wikipedia – Create your own page on Wikipedia or get your link directly or indirectly added in any of its topics.

9. Privacy policy – Creating a privacy policy will make your page look more trustworthy.

10. Surveys – Perform surveys and studies that will make people feel important. They will in return do the marketing of your site for free.

11. Get in the news – Organize a press conference. Make it good and large enough to get in the news. Submit it to the media and journalists, …

What Everybody Ought to Know About Linkbait and Modern SEO

A successful linkbait is one of the fastest and most inexpensive ways to build thousands of good quality backlinks pointing to your site. But here is the best part: it is the way Google wants you to build links.

Let us start by describing the concept of linkbait for those who are not familiar with it. Linkbait referes to the art of creating content with the main purpose of attracting links to your site.

Nothing new, you may be thinking. Linkbait is basically good content, right?

Well in a way it is, but there is more to it than that. Let me start by telling you why linkbait is so popular nowdays among Search Engine Optimizers (also known as SEOs.)

A few years ago when SEO professionals wanted to promote a website in the search engines that would do what was working at the moment: reciprocal link exchanges. An SEO would set up a website, put some content on it, and start sending emails to webmasters offering a reciprocal link exchange. If the webmaster accepted both sites would display a link back to the other site.

This used to work well until Google and the rest of the search engines realized that the technique was getting abused and reciprocal links were not any an indication of one site's popularity.

At this time most SEO practitioners agreed that the best way to achieve Search Engine Rankings was to get one way links pointing to their sites. A one way link was worth a lot more than reciprocal link exchanges. This is when the link buying market boomed, using the Page Rank metric as the main market arbitrager.

So basically all an SEO did was open her wallet and buy as many links as she needed to rank for certain keywords. This worked well for a while but of course it did not take Google long to figure out that these type of links were not an accurate indication of a website's popularity.

So Google is now penalizing sites that buy and sell links. Many SEOs and webmasters are complaining about this because they are left without ideas. They think this is unfair.

I personally think that Google has every right to decide what is the best way to decide what a site popularity is. I also agree on the fact that paid links are not an indication of site popularity. So instead of complaining about what does not work anymore, why do not we talk about what does work?

What works now is Linkbait., So how do you create a linkbait?

1. Visit Digg, Reddit, Del.icio.us, Propeller and other popular social media sites and research for stories related to your niche that have become popular in the past.

2. Analyze all these stories and use them as the basis of your brainstorming. You want to understand why these stories were popular among these communities.

3. Write your article. Some article formats have better chances of becoming popular in social media sites. …

How To Select A Good SEO Company!

I once read a remark that if a SEO company can not top (at least) for the keyword "SEO" in Google, it can not be a worthy company.

I know a lot of people might come up with the same logic while searching for the best SEO Company for his site. But let's take a look at the scenario from some different angles.

Why do you target some keywords in your website? The answer is obviously to get targeted visitors who are looking for some service – those who are my potential customers.

But does the word SEO have the potential to bring me genuine customers? For example if my site ranks 1st on Google for 'SEO Services' and 'SEO', which one do you think will get me desired visitors who are willing to buy a service? The answer is obviously SEO Services. And at the same time the competition for SEO Services is comparatively less (but tough) then SEO.

Most of the good SEO companies get clients on recommendations. For example, if I like XYZ Company's job, I will recommend it for my friend's site. And that XYZ get more clients – simple.

Another big reason is that a lot of SEO companies do not want their name to be associated with the term SEO to search engines.

But if some SEO companies say that due to heavy work pressure that could not concentrate on the ranking of their website – do not believe them or do not work with them either. If they can not find time to work for their mother site, how much time can you expect for your own site?

Now, the problem is somewhere else – every one claims them to be the best SEO Company. And unless I get recommendation from some reliable sources, it is tough to decide their credibility.

So how to find the best SEO company?

To start with it is better to go for local SEO companies (for example search for Florida or Ft Lauderdale SEO and website marketing in search engines if you are from that region). If you are new to internet marketing, this is the best option to start as they are comparatively cheap and you may get someone in your extended friend's community who can give you some feedback about them. At least you can reach them physically at any point of time.

If some companies say that they will help you guaranteed top ranking in Google or Yahoo for a very competitive keyword like SEO Services and they will do it within one month – do not work with them. Getting a good search engine rank is a long term process and no one can guarantee it. And even if they do it with some black hat SEO techniques, it may harm your business in the long run and this sort of ranking is normally not sustainable for a long period.

Ask for their track record – if they have done some good work …

Outsourcing Seo Is There To Help You

Are you really worried about how to inform the online visitors that you have launched something new? Now, you do not have to take any more tensions. Search engine optimization is here to solve your problem and give your online business a perfect direction. SEO has become an integral part of online marketing because nothing on the web can sell without proper promotion. Search engine optimization helps not only to provide a base for enhanced business opportunities, but take your site on the top of search engine rankings. If you have a lot of SEO workload, then you can opt for outsourcing SEO that will surely benefit your online business.

SEO is basically concerned with carrying out methods to increase the visibility of a particular site on the web. As the visibility of your site increases, you are bound to get an amount of traffic that can help you in increasing your sales graph. No matter what the problem is, your online business is certainly going to flourish with the assistance of an SEO firm. Many times it may happen that the SEO firm to whom you have given work may have overload and outsource some of the work to get it completed well in time.

SEO has entered the market of online business and acquired a special place for itself. It is the best means of showing the availability of your website on the World Wide Web. SEO is the qualified technique of improving the visibility of a website in search engine linking. It is quite beneficial for every type of online business, be it in its infancy or be it a developed one. Outsourcing SEO works efficiently in managing the task, so that you are able to give proper attention to all departments of your business. Search engine optimization work given to outsourcing firm is performed successfully, so as to lessen your workload.

Outsourcing SEO has been preferred by a variety of people, in fact by everyone. The main reason behind this is that you can save a lot on the monetary front. Just imagine that you have kept a fully trained staff and then giving huge salaries along with perks and other add-ons. It will increase your total cost and the entire budget can go out of control. In this case, it is always beneficial for you to opt outsourcing SEO so that you can cut down on the extra cost and save that money for other important investments.

Time is a big constraint and you would not like to get it wasted because time is money. It is quite obvious that your in-house staff may take longer time to complete the task, as they might have to handle other things also. In this way, the quality of the work will get affect to a great extent. Outsourcing SEO professionals are skilled enough to do the work well on time because they do not have to handle any other task. Outsourcing service acts as a life-saver for …

On Page SEO – The Leap To Google First Page

SEO or Search optimization requires a complete understanding of how Google's robots operate. Website owners know by experience that getting to first-page on Google's results is not easy at all. So as Google's indexing algorithms continue to evolve in complexity, we persist in optimizing our pages because we know it is vital for the success of our business.

First of all you select keywords and phrases that will convert your visitors into buyers. Remember that your success is measured by conversions not by the traffic you get on your landing page. Perhaps you are using keyword phrases right now that brings good traffic but get just a few sales. Not so good is it? A key phrase is popular when the competition uses it. If you find that 20 or more competitors are using the phrase, you found a winner, and you want to test it on a PPC campaign. Make sure to check the cache on the pages you are researching. An old cache means that Google is not finding that page. Google AdWords Pay per click is a sure and fast way to find the keywords and key phrases that you will use for your on page SEO effort.

Beside your accurate and descriptive content, you also make sure that your title contains at least one tested keyword and a convincing meta-description tag. You could say that when your landing page gets an 85% rating, your SEO job has been completed and you are free to undertake other facets of your e-business that may be waiting for your attention.

As time goes by, getting Google to work with you gets even more complicated, and as competition for top ten Google results increases, it will become harder and harder to get the privileged rankings. However the entrepreneur that keeps his-eyes eyes open and makes the necessary tweaks will usually get top results. …