Web Hosting Aspects That Might Affect SEO

Does Web Hosting Have an Effect on SEO?

There are 3 web hosting factors that influence where your website gets ranked. Here is an in-depth look into them:

Uptime/ Downtime

Downtime is the length of time when your website cannot be accessed because of the problems involving the server. It is likely for search engine spiders to visit your website many times daily. However, if they visit when your site is experiencing downtime, they will record it as inaccessible and will go on to the next site. When this happens over and over again, your website will be considered unreliable and your rankings may be reduced. Unreliable sites are not displayed highly in results of search engine since this will put them in a bad light when the searchers click on results they give but can’t access the site. Even if it is 99% uptime, your website will not be accessible for a total of 7 hours over a span of 1 month. If possible, you would want your website to be 100% accessible at all times. However, websites are expected to experience some kind of downtime even if these have expensive web hosting plans. Yet, there are web hosts that offer and guarantee 99.95% uptime, so accept no less than this.

Speed

In general, search engines do not divulge the factors that belong to their algorithms. Yet, in 2010, Google openly revealed that the speed upon which a page loads is only one among those more than 200 factors. This is certainly a very small percentage (of only 0.5% ) effect on your rankings. Nevertheless, it is still worthwhile to take it into consideration. The loading speeds for your web pages are as follows:

When you have a lower than average loading speed, you should not necessarily blame your web host. The slow down may be caused by the coding and configuration of your website. However, if you are confident that your site’s technical set-up has been optimized in the best possible way, but you still get poor loading times, it is about time to request your web host to transfer your site to a different server. Nowadays, it is quite common for a website to share server resources with numerous other sites. As expected, more sites on a server use up more resources, which results to slower loading times. When you transfer your website to a private/dedicated server or one that is not too busy, you will see quick improvement in page load speeds.

Location

Aside from several different factors like content and backlinks among others, in order to show the most significant search results, search engines evaluate the website’s location for deciding where to position it in their rankings. For instance, when the people who search are located in the UK, search engines will normally display sites located in UK higher in their search results. To find out where your website is located, they use some indicators like the IP address of your site, which is allotted …

SEO, Site Marketing and Web Analytics: Digital Dream Team

Does your business have an active digital pulse? Or is it in need of a
pacemaker? Important questions. Here is another … how do your site visitors and
potential customers view your site?

A Website presence has become standard operating procedure for any business
seeking to reach a wider audience, enhance marketing and advertising efforts,
stretch marketing budgets, make strategic affiliations, or network and interact on a
national or global scale. Once your business site has been designed, built and set in
motion, the fun begins. And the name of this game is SEO (Search Engine
Optimization).

SEO is a vital part of Website marketing. Think of it as the foundation on which to
build your promotion and advertising campaigns. Without effective SEO, your site
will be buried in the obscurity of distant search engine listings. With a good SEO
foundation and practices, your site will gain an important position in the big
search engines and your customers, new and old, will find you with minimal
searching.

As good as rank position may sound, keep in mind that the search industry is
always evolving, and lists / rankings have to be viewed and worked regularly.
Online marketing and SEO experts all agree that submitting a site to search engines
for listing is only the beginning.

Once the Meta data has been completed (the development and placement of
keywords in the HTML Meta tags on your site page files), you can begin a regular
marketing plan. Part of this plan should include staying aware of any changes that
the major search players are going through.

A solid marketing plan will be different things to different people. There are low
cost Web-only strategies that utilize press releases, link or banner exchanges,
affiliate programs and providing free content, such as e-books or industry
information. These can take a little longer to get results, so where money is saved,
time involvement becomes crucial. For faster results, there are pay-per-click
programs and various online paid advertising. And for those businesses that seek
local and offline clientele, there are magazine, newspaper, radio and TV ads. But
whatever the methods chosen, all marketing comes back to your Website. The ideal
scenario allows you to keep close and accurate track of all your efforts, know the
success or failure of campaigns, and learn user response through the activity on
your Website. Too many businesses underutilize their Websites, wasting a highly
valuable tool.

Basically there are two avenues of marketing, and they should both lead back to
your Website – site-specific online advertising, and outside advertising that brings
people to your site. Therefore, successful marketing requires that you really know
your site visitors.

What do your potential customers see when they visit your Website? What invites
them to move through your site? What compels them to make a purchase, or sign
up for the newsletter? To be successful with your marketing, you MUST know your
audience.

It really is not as difficult as it sounds. With the growing awareness …

Finding the Best SEO Outsourcing Company

Search engine optimization is the most popular online business marketing trend today. To start with, let us see what significance a SEO reseller has in today's market. SEO or Search Engine Optimization is one of the best and cost-effective techniques to gain higher page rankings for a website in all leading search engines such as Google, Yahoo or MSN. Every single business that has taken its business online does know the importance of having a great rank on all prime search engines.

If you think of your business as the next big thing, then it is the right time to approach one of the best SEO expert services. You can choose among the finest SEO reseller services that help you in building your company brand (product / service) and also attract more visitors to your website.

Any company can not provide ways or solutions to Outsource SEO. It is very important to choose the right SEO Company, which offers you Page 1 result by employing its effective SEO methods.

The competition with your competitor will get intense day by day as and when you find success. However, if you want it last long or forever, hire the best SEO firm to help you market your service or product. This is one of the main reasons why some of the most successful firms across the globe use SEO outsourcing services to help their rank stay as high as possible.

Pick one of the finest reseller programs to outsource SEO. Ensure it has the following features:

  • A qualified team of SEO experts to deliver the best solutions
  • A company holding a good record of SEO experience
  • The service must be equipped with best SEO Software and Tools
  • The company (service) must be modernized with the newest trends and expertise of search engine
  • The company should offer affordable SEO packages

If all the above conditions are met, then you can see a major and intense growth in web traffic of your website. So choose an SEO outsourcing company that understands the elementary ways to grow your business and also has an established track record with a history in the field of a SEO reseller.

In today's market, effective as well as economic promotions are the platforms of any successful online or offline business. Therefore, if you are concerned to know more about getting your website on the first page of search engines and want to appreciate more leads, more customers, and revenue for your business, Google your search for prioritize and effective results. …

SEO Elite Review – How to Read a Review

The software SEO Elite is not new to anyone who has been marketing for a while and you may have come across more than one SEO Elite review. Whether you are a webmaster or an internet marketer, if you have been dabbling with search engine optimization, you probably have heard a lot about it, both the good and the bad. You may be considering if you should buy it. This article will reveal some tips on how to read a review to see if it is speaking the truth or not.

The buzz circling the software has never ceased. Since its launch years back till now, it has gone through 3 rounds of improvements. The latest is Version 4. Common questions people have: Is the software really powerful enough to handle each of the feature? Are there better and cheaper competitors? Which review is reliable and which is not?

If you are a potential buyer, this is absolutely understandable. Every consumer has this inherent level of distrust towards the products they wish to buy and each positive SEO Elite review they read. While it may be true that some of these reviews are written by affiliates who make some profits out of each sale, it is not uncommon or a sign of scam at all. Today, all search engine optimization and link building software do have affiliates promoting them. As an analogy, does it mean that every sales person at the clothing store or video game store out to scam you when they introduce a good set of clothes or game to you? Obviously not even if they do earn a commission.

For every bad SEO Elite review, it simply does not mean that it is true. Make your own judgment. See when the review is dated. All the shortcomings and cons about the software could have been improved since then. Quite obviously, it is not wise to assess the software based on a review on Version 2 when it is already Version 4 now. Always compare and see if the product owner has already improved and plugged the gap.

A negative SEO Elite review can be written for other reasons. While some really attest to their personal bad experience with using the tool, some criticize and condemn the software because they want to offer you another similar product with a more expensive tag. This is not unusual since they can get more out of the deal.

Spending time to find honest opinions on SEO Elite is important. Read what existing users are saying, articles on independent review sites and posts made in forums, comments made in blogs and so on. With that kind of information, you would be more well informed.

As with any product you buy, always ask yourself if the tool can meet your specific needs. You may need it for link building, or use the email feature to contact other webmasters and so on. One final advice here, never make your decision based on a negative …

Ways To Bring More Traffic To Your Website

The ultimate goal of Bringing more traffic to your website is to make money online .
We classify the website promotion strategies into four ways.

 Online Advertising (which involves continuing running cost)

 Online Promotion

 Offline Advertising. (which involves running Cost)

 Offline Promotion.

Online Advertising :

1. The Fastest Way to reach online audience is through Online Advertising. Google AdWords is the best Pay-Per-click Engine which brings targeted audience to your website efficiently. Webmaster has to identify the niche area his website belongs to and has to bid on the keywords to get traffic.

2. Banner Advertising is the other way of getting traffic to your website. Try to create good looking banners and promote them in related websites on CPM basis.

3. If one has to save the cost and does not want exceed his budget, can go for flat fee based banner Advertising. Some of sites charge a daily fee, weekly fee, and monthly fee for various sizes of Banner Ads. One such third Party Service is Provided by Adbrite.

4. Instead of having Static Images as banners try to provide more animated or Flashy Ads which makes drag the attention of people to your ads.

5. Try the Context sensitive Textual ads from Google AdWords which can have a greater CTR.

6. Visualizations can provide a complete understanding of your website in a short span of time. Try to develop video ads for your website and promote them with Google Adwords.

7. If you are trying to sell a product, then advertise with Product promoting Engines like chikita which can reduce your cost.

8. Really Simple syndication (Rss) is the new way of advertising and promoting your website. One can advertise their website with help of feeding vendors like feed burner or feedster.

9. One visits a website to explore good content needed for him, not for the advertisements Or the banners. So he can easily shift his attention.

From banners and advertisements. Instead of providing them with separate links, banners, Images, try to advertise ur links directly embedded into the content which
can bring great traffic.

10. Advertise on search engines for a flat fee. (sites like Exactseek.com provide this facility)

11. Promoting your website by Pop-ups, Pop under ads.

12. Advertising your website as content in other content related websites.

13. If your website is marketing a product or a service, then u can start affiliate programs to make more sales and traffic.

14. Investing in optimizing your website to have a good traffic from search engine.

15. Some high ranked websites can also provide a link to your website on a monthly basis for large fee (Highly useful in Link Building Campaign)

Online Promotion :

1. The best way for your website to generate traffic exponentially and regularly by optimizing your website for search engines. Almost 70% of the today's search engine
Traffic is generated by Google. More number of people reach their desired website only by search engines. If you …

Research is the ABC of SEO

I have been reading a lot online recently and the social media buzz grows on a daily basis. Yes, we all know that social networking is becoming an essential part of SEO and how search engines are ranking your site, but many of these 'SEO / Internet marketing gurus', offering 'rank me quick' solutions are focusing too much on the content distribution and link generating.

What ever happened to good old fashioned keyword, competitor and online market research? – the phrases that you choose to optimize your site for, assuming that you achieve high search engine rankings for them, will form the foundation of your social media campaign – giving it a focus … so spare some time for the research and don ' t put the Social Media cart before the SEO horse!

It is essential that you know who , what and where your competitors are – both on and offline, in order to make informed decisions regarding the online marketing of your website. You will have an idea of ​​the 'primary' key phrase that relates most accurately to what your site is about, this may or may not be the best phrase to target (but I do like to cover that in a later post), however for the purposes of this post just go with one that springs to mind.

Your Competitors

Who – You will have an idea of ​​who you think your competitors are, but are they competitive for the phrase that you want to target? Make a search for the keyphrase that you have chosen – which site is in position 1 in Google (the gods of search) ?, is it the site that you thought would be there?

What – What is the site 'selling'? Is it the same products / services or similar to yours? and what sets you apart in terms of unique selling points? What levels of functionality does the site have, in order to engage the user? and what call to action, offers and other 'communication' methods are on the site?

Where – is the business local to you or is it a national company? maybe is not even a business in Scotland! Consider where your target markets would use this site to buy something that you can provide.

With all these things considered, you can then begin to look at the competitiveness of that phrase (there are various tools available to help you here) and whether your budget and SEO skills allow you to compete in this 'search space'. If so, begin to look at what value that top site has, domain age, number of inbound links, how the on page optimization has been performed etc., then you will know whether:

  • a) this is the right search phrase to target
  • b) what your site must include and how much work is involved to rank for the phrase
  • c) the potential return (in £ 's) for a page 1, position 1 ranking

Search Engine Marketing – The Past, The Present, And The Future

1997 – 1999 were the early years of search engine era. Internet Marketing and more specifically search engine marketing primarily understood of submitting your sites to the search engines. These "voices from the past" are still heard today when this or that search engine optimization company and / or automatic submitting software will claim to do search engine promotion for you by submitting your site to hundreds and thousands of engines and directories. The search engines' indexing programs, called "robots" or "spiders", looked through all of the HTML code of a page and used some page ranking algorithms that they kept in secret.

Those days were spammers' Heaven: it was rather easy to get your site ranked high. You could just use your keywords lots of times on the page, in the META tags, HTML comments etc. and hide it from the human visitors by making the text tiny or completely invisible with the help of HTML tricks. The search engines did not have any sophisticated technique to recognize this kind of spam, and such sites usually got high rankings very easily. Today, you still can find some samples of this primitive optimization (even though you will have to give it a hard try, because nowdays most of such web projects have been banned by the search engines for excessive keyword usage).

The only exception was Yahoo which has always been indexed by humans who could in most cases identify and ban spamming pages.
Gradually, search engines started recognizing spam and applying corresponding penalties to Web pages using spam methods. However, search engine optimizers were always one step behind the search engines in finding new ways of cheating the indexing algorithms. Here each search engine is committed to delivering only relevant results to its visitors, the engines needed to take control away from the spammers and auto-submitters. Many began to try different ways of indexing.

The Rise of Google

If someone is asked today about the first search engine to remember, the answer will be Google in 100% cases. Google has started its way to be the King of search engines in 2000 and in 2002 its right for this title has been firmly established, with around 70% of searches done on the Internet. While other search engines were focusing on transforming to universal portals, Google kept a simple and – which has become its distinct feature – fast interface that strictly targeted delivering relevant search results.

Google also developed advanced features such as indexing and searching PDF (portable document format) and SWF (shockwave flash) files. Additionally, Google's sophisticated techniques to use the "off-the-page" factors made it extremely spam-resistant. Google's dominance has become steady in 2000 with Yahoo having switched from Inktomi to Google as secondary search result provider. Now, Yahoo uses the combination of Overture's and own search software and index repository, thus being completely independent on Google, however, without any slightest impact on the dominance of the latter.

Global Consolidation

By 2001, the results of all major engines …

Why SEO Content Writing and Blog Writing Are Important

SEO content writing is an important skill, and your blog writing abilities may well determine your online success – or lack of it! If you have a website or a blog, then its success will likely lie in the quality of its content.

Why is that? Well, think for a moment. If you are looking for information on the internet, then you want it to appear genuine and accurate. If you came across a web page or blog post that was poorly written then another that you found easy to follow, which would you stay on? Which would you buy from?

It's a no brainer! Many people spend more time on designing a great-looking website with fabulous graphics and forms. How about the content? Sure, a lovely design or photograph looks wonderful, but if your visitors wanted that they would go to Flickr or Pinterest! That's assuming that they found your website or blog at all!

SEO Content Writing and Google

We are using Google as our default search engine because it is the most widely used in the world. China's Baidu is a close second! If you use Google as a search engine to find information, then you will enter a search term into the Google search window. You can equate that search term to a keyword. Your job is to ensure as far as you can that Google believes that your page provides what that searcher is seeking. It will list the top ten such web pages on its first search engine results page.

The process of maximizing your web page's chances of being one of those top ten is known as 'search engine optimization' (SEO). In trying to be one of these top 10 results, you can get bogged down with SEO when writing web content. Many over-SEO their web pages while others provide Google with insufficient data to make them worth indexing, let alone ranking in a high position in the search engine results pages (SERPS – lots of acronyms in internet marketing!)

Too much SEO is just as bad as having none at all. Keyword spamming and overuse of the same text time and time again will result in your page being ignored and not even indexed by Google, let alone listed in the SERPs.

Blog Writing and Content Writing are a Skill

SEO content writing refer to the skill of writing web content or blog posts that persuades Google algorithms (spiders, etc.) that your page has sufficient authority to be ranked highly for a specific search term or keyword. It is a true skill that most believe they have, but in reality they do not.

Blog writing is the same as web content writing: each is the same in Google's eyes. It is said that each should be written for the reader, and not for search engines. Excessive keyword density must be avoided, but the vocabulary used on the page or post must display an expert knowledge of the topic that Google's user is …

Hiring the Services of a Good SEO Web Host

Time and again, the world of internet marketing has never failed to impress in being able to offer webmasters with the best of services that they need the most. As more amount of webmasters try to focus on generating some of the best services around, it has opened up an new new prospect of being able to grant webmasters with the best of what they want. Now, with the ability of finding out how one can get the most of what they want, there have been a few SEO Web Hosts in the market that were able to offer Multiple Class C IPs to those that want to find out how they are capable to get precisely what they want. Fact of the matter is that as long as webmasters are able to master the art of creating effective link wheels and blog farms, it has provided them with the prospect of finding out which are the best of services that they want the most. Now, with so much up on offer, it has helped webmasters give their domains the boost that they have always wanted. Additionally, with super cost effective price tags that only only a good SEO Web Host can offer, it has given webmasters a cheaper and much more cost effective way to get their work done and at the same time take advantage of the web.

While SEO Hosting has already set its standards across the world, it has opened up an imminent new prospect for development in being able to help webmasters find the best of means via which they can create link wheels and blog farms that host domains on multiple C Class IPs. Doing so has helped a lot of webmasters find the best of means for them to create effective results on the SERPs. If you are under the impression that not many webmasters are able to create for them the results that they need, there will always be a focus to dive domains on SEO Hosting servers which today only a few of the top SEO Web Hosts can deliver. If you are one of the many webmasters across the world that is currently seeking a means through which you can give yourself and your domains the boost that they have always wanted, it would be essential that you find out which SEO Web Hosts in the market can help you find the perfect Multiple C Class IP Hosting package that would provide you with results that are on par with your requirements and standards. …

Do-It-Yourself Search Engine Optimization

Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck. Your business will lag far short of its potential beyond your site is optimized and re-optimized for search engine results.

What is search engine optimization?

SEO is optimizing your website for search engines, acquiring inbound links, and monitoring your traffic and referring links to use them optimally. SEO is also studying and monitoring your competitors' techniques.

The goal of SEO is to bring in targeted traffic that is organic, ie, from search results. When people type in a keyword or phrase that you've optimized your site for, you want your site to appear on the first page, preferably high on that page. Good SEO results in increased traffic without the cost and time spent on advertising.

The SEO industry

Where there's a need, there's an industry ready to help you spend money on that need. SEO firms charge from a few hundred dollars up to six-figure amounts to optimize your site for search engines.

If paying thousands of dollars to an SEO firm is not in your budget, consider using SEO packages to optimize your site yourself.

A combination of SEO tools is needed to get the best results. The SEO packages described below offer a variety of tools to help you optimize your site for search engines.

SEO tools compared

While we've listed numerous features of each SEO tool, these comparisons are summaries only.

Internet Business Promoter (IBP)

Known for their link popularity tool ARELIS, IBP also produces a three-step suite of tools to help you promote your website:

1. Page optimization

o Generate, analyze, and edit keywords

o Optimize for the top 10 search engine rankings

o Optimize the title, link texts, and other parts of the web page

o Validate the HTML

o View the site via a spider simulator

2. Page promotion

o Submit your site to search engines and directories

o Search for sites that might add a link to your site

3. Results tracking

o Verify search engine positions automatically

Price: $ 179.95 or $ 349.95.

LinksManager

Links Manager is designed to help users manage reciprocal linking. It does not require any software downloads, and current links pages can be imported into it. Some of its features:

Link organization and formatting

o Organize your links into multiple categories, subcategories, and "most popular links" lists

o Store the links on your own server

o Highlight newly added and featured links

Link management and tracking

o Remove dead links temporarily via a dead link checker

o Check whether or not reciprocal links at other sites exist

o Rotate links automatically

o Deny link submissions according to the criteria you set via a blacklist

o View the most popular keywords on your links pages

Price: $ 19.95 a month.

SEO Administrator

SEO Administrator automates website promotion with tools that can do these tasks:

Keywords and site visitors

o …