Is Your Site Ready With Local SEO For E-Commerce?

The last additions to Search Engine Optimization in 2010 included local SEO. Google came up with Google Places and even the other search engines joined the group with Yahoo Local and Bing Local. It is a smarter way to search for business and amenities in your area rather than reading about an outlet located in another continent.

What is Local SEO?

Local SEO strategy mainly emphasizes on targeting the local clients in the area for business with an optimized website. It means if you are a bakery in New York, your customers will be able to find you quickly in local search once your optimized website is created.

How to optimize website for local search marketing?

Conquering all clients worldwide may not be feasible for all businesses like restaurants or basic facilities such as plumbing. Well, here you need local help. With a few changes you can ensure presence in the local search results using local business SEO.

  1. Include the area and physical address along with state, city and zip code on the website. These details will be considered by the search engine spiders and used for indexing your webpage.
  2. Include your page with Google Maps. You can register on the site and get spotted promptly as compared to your counterparts who do not optimize their site with such validation process.
  3. Local directory submission is a big aid for local search optimization. These area based directories can ensure your site is in the list with hyperlinks for better organic traffic.
  4. You can improve local SEO marketing with the use of local keywords. Using the city name in the article or description is certainly a win-win situation for getting the highest spot on SERPs in local queries. Adding the same targeted keywords in other sections of your website moderately will help optimize your website.
  5. PR submissions are a good way to bring potential buyers and the spiders to your website. You can ensure a spot in the useful listings and people may come across your services often with regular press releases online.
  6. Website reviews for articles make a recognizable difference to promoting your webpage, getting organic backlinks and even spreading the ideas about your website.

Presence in different campaigns like emailing and networking sites will bring you close to achieve the target of a perfect site that is optimized for local search marketing.

Google local SEO or other result page listings are target oriented. You should boost your campaign means with a properly optimized website. Hire expert services in case you are unsure how to go about the optimization process. The Local SEO services experts know how to use the search engines and submissions, keywords and other techniques to get maximum web traffic.…

Web Site Design – The New Generation

Web site design has gone through a radical change since the beginning of its exsistance. The New generation has it much more difficult than the past. With seemingly new technologies on the rize every single day, this generation of web designers and developers have it much more difficult.

New techniques in web design make it hard for someone to just be a "web designer" It; s more likely that they are a graphic designer, web designer, web developer, professional content writer, and more. Because of all the new technologies: XHTML, FLASH, XML, ASP, blogs, forums, downloads, content feeds, SEO, multimedia techniques, and the list can go on and on. Not only that but the conutless programs and languages ​​you must master to achieve this. It has become difficut to become a well rounded "web designer" without great knowledge and knowhow on all the new technologies. But with years of practice and studying you can do some amazing things and amaze the world.

One of the new technologies is RSS. RSS (really simple sindication) is a format for syndicating news and the content of sites. RSS is still a relatively new member of the internet community. RSS is now apppering on cell phones, PDA's, and other devices. XML and RSS go hand in hand and XML is the primary technology that drives rss. RSS syndication is a teriffic tool to spread the word about your site. …

Search Engine Optimization: Why Is SEO Web Promotion Important

Search engine optimization is a long term that confused many internet marketers so they usually dismiss it and focus on some other area of ​​internet marketing or the newest fad whether it is blogging, My Space, or podcasting.

While it is good to diversity your marketing efforts and pay attention to new methods, search engine marketing has been around for a long time and it is not going anywhere. The simple fact is that some estimates report 85 percent of internet users utilize search engines to find what they want on the internet. That is why you can not ignore search engine optimization.

Search engine optimization gets your site and its contents noticed by the search engines then ranked well for the keywords your target audience uses to search. The more visitors then the higher your revenue. That is a pretty simple formula for success.

So what is search engine optimization? Also known as SEO, search engine optimization simply means including recommended design and content elements to your web site, blog, and / or RSS feed to make it more attractive to search engines.

While the exact formulas that the top search engines use to calculate rankings are typically a closely guarded secret, there are search engine optimization experts who can point out some easy ways to optimize your site. And in fact, this optimization will only take a few minutes of your time and can achieve dramatic results after the next search engine spiders your site.

However before you can really begin to work on SEO then you need to determine the most effective keywords for your target audience. Once you have those keywords then you can incorporated them into your page title, headlines, content, and alt tags.

Search engine optimization is important because it is free, it is easy, it is targeted marketing, and it keeps on working even when you do not. You do not need to constantly monitor or fund SEO campaigns as they are self-sustaining once you set them into motion. …

What Is The Paid Links Alternative For SEO?

Paid links was once a popular way of getting a website a better listing on search engines such as Google and Yahoo. These search engines work by evaluating how many times a particular web page is linked to. The ones who are linked to the most will get a better page rating on their search engines. For this reason, a lot of people began trying to figure out ways to get their sites listed across the world wide web. Paid links became one of the popular ways to go about doing this.

In short, these days there is no paid links alternative in the SEO game – at least not anymore these days. That is because Google and other major search engines have made it a policy that paid links are a bad thing. If you are dealing displaying paid links on your website, then you can get in to serious trouble. Your PageRank may be severely demoted, or deleted altogether, depending on the whims of Google.

In a way, this is a good thing, as paid links was never really a worthy SEO plan to begin with. It made websites look cramped and ugly – you would have a million pointless links that had nothing to do with the content of the website you were looking at. As the world wide web is meant first and foremost to promote the idea of ​​a virtual community, it is much better to have links on a web site that have to do directly with the content of that site. Otherwise, you just get a lot of junk clouding the world wide web, effectively diminishing the experience of surfing in cyber space.

The best way to get people to link to your site is to have premium content on your site. That should attract a lot of attention as is. Once you have your site up, if you want to expedite the process of getting people to link to your site, you can send out e-mails to likeminded web sites offering to a do a link exchange. Chances are, web sites that are similar to yours in interest will also be interested in getting as many sites to link to them as possible and will accept your offer. Not only is this a better way to get people to link to your site – it is more economic as well. …

Finding the Ideal SEO Consultant

Building a website is the first step towards making an online presence. To be successful, it has to be ensured that the website is located easily. Search engine optimization (SEO) is the way by which you can raise your site's position on popular search engines. An SEO consultant would be the person who can help you achieve this. So how can you zero in on the best SEO Consultant?

Learn some SEO techniques yourself

It's impossible to hire a good SEO consultant if you do not understand the SEO concepts yourself. There are some SEO consultancy firms that engage in risky techniques like black-hat tactics to forge results for a client. As an owner of a website, you have to remain aware of these. Most of these tactics typically backfire and result in your website being not shown in the search engines at all. So, it's always advisable to learn some SEO techniques ahead of hiring a consultant.

Determine your needs

Determine what you exactly need from your SEO consultant. Remember, search engine optimization involves multifaceted tasks and a consultant must have a diverse set of skills. These include pay-per-click campaigns, correct keyword utilization, SEO back-linking efforts etc. The consultant who is finally hired but posses all these skills. A thorough knowledge of all the search engine optimization concepts would have been added bonus.

Ask for recommendations

Visit social networking sites and forums to get trustworthy names of SEO consultants. You can also visit websites, online blogs that are broadly respected in the search engine optimization industry and seek their advice. Ensure that your needs and goals are met by the consultant.

Interview prospective candidates

Ask SEO-related questions to the prospective candidate. You can show them your website and ask them what they think about it and how it can be made better. Suggest some linking strategies and seek their opinion wherever they think these strategies would work for the website. In this way you can gauge their knowledge.

Check references, claims and rankings

Do not hire any SEO consultancy professional until you have checked and verified his credentials. Speak to his previous clients and do not merely rely on his claims. Try to search related websites for consultants and verify his testimonials. In case such websites are buried in a search engine, question the consultant about his performance on his own website before you go on to hire him. SEO consultancy is a serious thing. …

The Legend Of The Search Engine Sandbox

So what is the Google "Sandbox"?

The Google Sandbox or the "Google Aging Delay" is a much debated restriction that Google places on new websites so that they can not rank "well" in its search results for a certain amount of time. This time is supposedly to allow Google to determine weather a site is trustworthy and legal or spam. While a website said to be in the sandbox may have many strong incoming links and lots of unique and useful content, it will fail to rank high for the search terms it is aiming to be ranked for.

Why do some sites not get "Sandboxed"?

Some sites are just plain lucky to avoid the "Sandbox" and some are trying to rank in an industry that Google will consider not extremely competitive. Let's say you have a site offering "Information On Local Badminton Clubs On The Aran Islands". Google's job is to help users find relevant results. This site would be relevant and would be far less subject to spam compared to a site geared towards "Making Money Online" which has many fly by night websites trying to spam their "latest get rich scheme" into the index. It should also be noted that even if a site is subject to the "Sandbox" effect, it can still rank pretty well for what is called Long Tail results. But that is a nice advanced topic for another day.

So I'm in, how do I get out?

Unfortunately, there is no sure fire way to get out of the Google "Sandbox". There are theories that suggest placing your site on a subdomain of an established site and then using a 301 redirect to your domain once established. This is less than desirable for a variety of reasons, among them being no proof really exists for this and what company wants to be a parasite on another company's website? All you can really do is wait.

So how long?

Now here is where it gets interesting. While there is no data freely available on the aging delay Google imposes on new sites, it does seem to vary from site to site. Sometimes it looks like it's based simply on the mood Google is in. However, one thing that is almost certain is that the time spent in the "Sandbox" is directly affected by a trust factor for your site / domain. This brings us to TrustRank. I will be covering this in more detail later, but for now, lets just say that Google gives a certain level of "trust" to your site based on many factors. One of them being the age of your domain. Let's just say a new sandboxed site on a 10 year old domain would almost certainly be out of the sandbox before a site in similar terms on a recently registered domain.

So I just have to wait?

Yes and no. Yes you have to wait, but no, you can get to work on your sites trust and authority …

Writing for People and Search Engines

Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking their language. When writing your web content, it's important to keep the following three things in mind.

1. What You Want the Reader to Do: While writing your content, keep the overall objective of the page in view. Think about what you want the reader to do. Do you want them to sign up for something? Click to another page? Buy something? Visit your store? Download an e-book? Whatever it is you want them to do, keep that in mind as you write.

2. Search Engine Optimization: Remember the search engines as you write too. Usually it's better to do a quick draft without thinking of the search engines first, then later, come back and optimize the writing of the page. We will get into the details of how to make your web content friendly to search engines later. For now, just remember that it's one of those things you have to keep in mind as you write your web content.

3. How people use the web. Know that people do not use the web like we sometimes think they do. People are more likely to briefly scan your writing rather than to dig-in and read it. Keep your content should be relevant and informational and conversational. People do not want to read a book, they want to be informed. Give them the information they crave and they'll keep coming back for more.

Now that you know what to keep in mind as you write your classic web content, we are going to discuss the different elements of search engine optimization. The good thing about SEO is that your page will show up at the top of search engines so that people – lots of people – will actually be able to read what you've written. What a concept!

The SEO Lowdown

Keywords

Keywords are what drives search engines optimization. Here's how it works:

* People type words into the search boxes at Google.

* Google goes through all the pages it already knows about … these pages are in its database because they've been crawled and indexed beforehand.

* Google delivers webpages that match the keywords the searcher uses to find what they're looking for.
When Google comes to your page, the only way they know it's good for the search is by keywords – period.

More About Keywords

We've already established that you need keywords woven through the content of the page, right? You also need keywords in your title. Here's a few other things to know about keyword placement in your webpage.

* Do not overdo it. Do not gross people out by sticking keywords everywhere. That's not good business. Be discreet when inserting keywords in your website content (hint, hint).

* If you are optimizing for a certain keyphrase, you must keep the phrase in tact through the page content for …

Top 7 SEO Tools

Search engine optimization is a complex process with many facets. Some of these include keyword research, on-page optimization, off-page optimization, acquiring inbound links, and tracking your rankings.

Fortunately, there are many tools that have been created to aid web masters in each of these tasks.

Below I have reviewed 7 of the top SEO tools so that you can quickly find out what your site needs to rise in the search engines.

First up is the "Cool SEO Tool". I'll let you decide whether or not it lives up to its name.

Cool SEO Tool

This tool allows you to compare your site against the top 10 listed sites in Google for a particular keyword or phrase. You simply enter your keyword and the system will begin comparing 9 different metrics for the top 10 rankings. This allows you to quickly compare the Yahoo rank, MSN rank, Google pages indexed, altavista pages indexed, backlinks to page, backlinks to domain, allinanchor rank, age of url, and whether or not the phrase is on the page.

This tool can unveil extremely valuable information on how you can break into the top 10 search engine positions. Try it out at http://www.webuildpages.com/cool-seo-tool/

XML-Sitemaps

Google wants to make sure that webmasters have a way of communicating information that is important about their sites. To accommodate this, they created Google Sitemaps in 2005. Using this tool, you can tell Google when you have created new pages and how often your pages are updated. To get your pages indexed as quickly as possible, it is in your best interest to create a sitemap for Google as well as for Yahoo.

Unfortunately, finding a sitemap generator that is easy to use can be a frustrating task. However, after a lot of digging, I think I've found one that you will like.

At xml-sitemaps.com, they have created a sitemap generator that enables you to create a xml sitemap for Google and a text-based sitemap for Yahoo. In addition, the generator can also create an optional HTML sitemap for human visitors.

Go to http://www.xml-sitemaps.com for step-by-step instructions on how to get started.

Ultimate Keyword Tool

Keywords are the lifeblood of any site. Choose the wrong ones and your site will quickly fizzle. Choose the right keywords and you will start to see an abundance of traffic as well as sales. The key is choosing keyword phrases that are not viciously competitive and convert well into sales.

For example, did you know that keyword phrases that are 3-5 words long convert into sales much more often than any other keyphrase length? Not to mention, these longer keyword phrases are also usually much easier to rank for.

One of the best keyword tools is provided by SeoBook.com.

You simply enter in a keyword or phrase and hit sugggest. Once you have done this, the keyword tools will return a variety of data, including:

  • overture suggestions of additional keywords
  • top overture bid prices
  • estimated monthly search volume
  • number of Google, Yahoo, and MSN

What Is This Buzz Called SEO?

Search engine optimization, commonly referred to as SEO, uses various techniques to improve a web site's rankings in the search engines and thus increase the amount of visitors to their website. If you run a business and want more people to visit your website and use your services, it is important to use SEO to increase traffic. It is important to learn the techniques for using SEO properly so that you can get the greatest amount of exposure on the web without having to spend a lot of money.

While SEO helps to increase traffic to your website, it is not advertising. Instead, the idea of ​​SEO is to get your website at the top rankings because your website is relevant to a particular search term. You can use paid advertising to get your website out there, but SEO is successful in getting you in the top rankings without spending large amounts of money.

To have success using SEO it is vital that you learn how search engines work. It is the search engine that determines what sites are relevant to the keywords that are used and in what order to list the results. It is also important to learn the differences between the major search engines (Google, Yahoo, etc) and what you need to do to rank high in each one. They are all different. What might work well in Google might not help your rankings in Yahoo.

If you want to get your website higher in search engine rankings use SEO. You can either learn the techniques on your own or you can higher SEO companies that can help you. By applying SEO techniques to your website you will be able to draw great amounts of visitors to your website and increase your business. And who does not want more business and more money? …

Optimizing Your Website Using SEO

Using SEO to optimize your website is one of the best things that you can do. The reason for this is because when you optimize your website, you are actually going to be able to gain a lot of traffic to your website. Traffic to your website is one of the key things that you need in order for an online business to be successful. So how does search engine optimization work exactly and what is the benefit of having it built into your website? That is the next subject that we are going to talk about.

One of the major benefits that you will experience whenever you optimize your website for searching is that your ranking on your website will go up. Search engines like Google is the place where most customers search for whatever item or items they are looking for and if you optimize your website with keywords, you will be able to go up on the search engine which means more traffic for your website.

Website traffic is a great way for your online business to grow and for you to be able to earn more and more money in the long run. Search engine optimization is not all that difficult to understand however ever getting it programmed into your website is another matter all together, it is something that you will want to research or you will want to hire a company to do.

When you hire someone to SEO your website, make sure that the company is well-versed in how to optimize websites and that the company does have references, so that you can be sure they know what they are doing. …