What Is The Google Sandbox
The Google Sandbox is an algorithmic filter designed by Google and implemented around March 2004 with the purpose of weeding out spam sites by placing all new websites under quarantine for a period of assessment.
How Does The Google Sandbox Affect Your New Site?
Although the Google sandbox was designed with the primary aim of targeting spam sites, in reality it affects all new websites.
The general consensus in seo (search engine optimization) circles is that the Google sandbox algorithm functions to prevent new sites from blasting their way to the top of Google (using whatever means possible) and in effect overtaking quality websites that have been around for years.
Who Goes Into The Sandbox?
Google is a non-discriminatory organization–well anyway at least as far as the Google sandbox is concerned–so all and sundry are equally invited to the sandbox party.
How Long Will Your Website Remain In The Google Sandbox?
As far as Google is concerned not all sandbox invites are equal. Certain factors will determine the length of your stay in the Google sandbox. If the keywords your website is targeting are highly competitive then your website will be quarantined for longer.
If you think about it, this approach makes sense. Most spam sites have one goal…to make as much money as quickly as possible. So accordingly the average spam site will target big profit keywords which naturally tend to be more competitive.
Following this thinking, if your website focuses on keywords and markets that are not very competitive, your stay in the Google sandbox will be considerably shorter.
It appears though that, irrespective of factors such as good on-page optimization, incoming backlinks and original content, the average duration in the Google sandbox is 3 months.
How D’You Know You’re A Bona Fide Guest To The Google Sandbox Party?
They are a finicky lot those Google folk. They don’t want just anyone at their Get-Togethers! So they employ a posse of mean looking bouncers to ensure you’re not some pesky gate crasher! These bouncers check thoroughly to make sure you actually have the proper credentials required for Google Sandbox bash. Such credentials include:
* New Website
* Having good Google page rank (PR) but ranking poorly for primary keywords
* Having good number of inbound links yet ranking poorly for primary targeted keywords
* Having good homepage page rank but zero PR for your inner pages
* Having page rank but are still not indexed by Google
Things To Do While Frolicking In The Google Sandbox
Like most other situations in life, here you have a number of choices.
You can sulk, fret, stamp your feet and moan and groan that the Google sandbox party sucks
…or you can get into the swing of things and utilize your time effectively:
* Go ahead and add quality content to your fledgling site.
* Work on increasing the number of inbound links (quality links not just any ole link)
* Tweak …