How Does Google Dance Affect Search Engine Optimization?

The Google monthly update cycle has now grown to be known as the Google Dance. This is extremely unpredictable and sudden if which one has been able to keep track. This has now reduced to become just a huge step in the open sky which, may land upon any website or webpage. Almost every web master eagerly awaits the update session that is going to take place in the form of Google Dance. The Google Dance is an essential aspect of Search Engine Optimization.

The Google spiders begin crawling over billions of web pages, spread across the world in different locations. The technology leaves the Googlebot or the Deep bots to spider all the current websites that are listed in its database. It also figures out websites that are new and recently launched. In most cases the first crawl of the spiders is repeated by another crawl which normally occurs some two weeks later.

The Googlebot at all times, generally starts a second round of spidering of the all existing sites in its current database including the newer ones that have been recently launched on the web. It is actually the duty of a good web master to study the Google Dance tendency before submitting its website to search engine listings for Search Engine Optimization.

Most web masters wish to see their website included in its crawling list on both the updates that are carried out in a monthly cycle. But This is not the case always, there have been instances, when a website is crawled for the first time in the month but was not included in the second crawling that was followed immediately. But if a website is crawled in the second listing, there have been recorded repetition of the website in the second month's list as well.

In order to see your website getting listed in Google dance for Search Engine Optimization [http://www.rupizmedia.com/seo-services], more quickly, the web masters need to first study the cycle and then accordingly update their site, so that the website is listed in the very first crawl that occurs after the update. If this is done, then there are brighter chances that the spider may crawl into the website in the next month's crawling too.

The more frequent the search engines crawl into the website the higher is the chance of improving its Search Engine Optimization process. …

What Is SEO, and Why Is It Essential for Your Business?

SEO (Search Engine Optimization) is a method of increasing your visibility in Search Engine results – in non-tech terms – it helps Google find you when your prospects are searching for what you do. I’ve heard clients speak about SEO (either directly or indirectly) as sometimes “tacky”, because when done badly, its glaringly obvious. You’ve seen these sites, where the content doesn’t make sense because there are too many keywords “unnaturally” in the text.

So, why do we do SEO?

First, it begins with an understanding of what your prospects are likely to type into a search engine, and then making sure your website has those keywords naturally throughout its content. Let’s look at a real-world example; if you go to the new grocery store that you haven’t been to before to find salsa, where are you going to go? How are you going to search? When you think “Mexican”, you are applying keywords to your thought process. Find the “Mexican” aisle and you’ll find plenty of salsa options. Now some people may think of salsa -> nacho chips -> snack food aisle, so most likely you’ll also find salsa there, but perhaps a few number of choices. But notice that some brands are in both spots, because they know that both aisles will attract consumers looking for salsa, some may be deliberately looking (Mexican aisle) while others may stumble upon salsa (snack food aisle) while looking for something else. Your grocery merchants predict this behavior by studying the buying habits of individuals and how they search a store.

Your website is no different. Good SEO looks at the search habits of your prospects and strategically develops a plan to organically attract these prospects to your site, by helping them find you. If they’re warm leads (prompting their search), then you want to be at the top of the search results.

Now let’s add the element that more than ever before, searches are being done on mobile devices. Since mobile devices have much smaller screen sizes then laptop/desktop PC’s, being ranked higher on the search (fitting on the screen without scrolling), is a huge advantage.

Search engines are getting smarter about how they interpret keywords on your site. They’re not just looking for a paragraph with content containing keywords. They’re looking at all of your content on your website, including social media and your blog. Search engines want to see consistent relevant content, not just a static paragraph or two overloaded with links and keywords. What does this mean? SEO is a journey, not just a destination. It is ongoing, and involves understanding trends, changing algorithms, and consistently evaluating what can be better.

And right now, for the purpose of this article, we are just talking about keywords (and really only scratching the surface). SEO is also about external links, the anchor text of your external links, and the quality of link sources. We haven’t even touched on that yet.

Two great resources on SEO can be found below, and …

5 Local SEO Strategies You Can Do Today!

Local businesses are looking to capitalise on using search engines such as Google to drive traffic to their website and through their front door. Research has indicated that 60 to 70 percent of in store purchases start with research online.

For a small business this is a massive opportunity to help grow your business with an effective local SEO campaign. Below are 5 strategies you can do today to start your local SEO campaign started and dominating your competition

1 – List your business in Google Places

List and verify your local business listing in Google Places is a fantastic place to start your local SEO campaign, without a listing you will find it difficult to place your business in the top positions on page 1.

2 – Complete your Google Place page listing

When filling in your listing, ensure you fill out your listing to Google guidelines and so that it is 100% complete. Here are some handy tips to help get the most out of your listing:

Address: This gives Google an indication of your geographical location so they can relate your listing to searches. When completing your address include their suburb you are located in and the city name; a common fault is just to list the suburb. Including the city name in the address will help Google know you want to target your city and also help you by embedding part of your targeted search phrase(s) in the listing.

Categories: You have the option to include several categories that are related to your business. However, you only need to fill in the first category from the designated Google options. The remaining fields for categories can be used to fill with options that you may find more related or keyword rich.

3 – Get reviews

A massive factor in the way Google decides how to rank listings in Google Places seems to be the number of reviews a listing has. The more reviews, the better your changes are of being closer to the top. A great way to get reviews from current and past clients is ask for them in your electronic correspondence, eg, provide a link in an email newsletter or a link from your email signature.

Google will also use and display reviews from other review sites. A good way to find out what review sites Google are using in your industry is to do a few Google searches and take note of them. Now you know other review where you should list your business and ask customers to review you that will help in your local SEO.

4 – Build links to your website

Building links to your website is a necessary task if you want to see your website move up the search results page. There are many ways to complete this task and to do it yourself can be a little time consuming, but very rewarding when you achieve the results you want. To get the best results from your link building, …

Search Engine Marketing Specialists Jump Overboard!

How can you say that? A quick search for SEO, or Search Engine Optimization Firms delivers more than a useful of results. But the fact is, Google's move to make both quantity and quality of incoming links more important in their search engine algorithms has replied in many firms scrambling to adjust – and failing! Search Engine Marketing Expertise is becoming a lost art!

That's because search engine optimization and Internet marketing is not about marketing to the engines, but to the people who use the engines. But many companies are not only slow to realize this, but they have failed to apply the proper weights to the techniques that the engines do use to rank pages. This not only uncovers a real lack of understanding of the engines themselves in the marketplace, but it displays an incredible lack of general Internet marketing strategy to boot! So people keep asking, "How do you optimize your domain for search engines?" As Internet Marketing Experts here is what we say:

Name Recognition

Most of the time name recognition is good. Go to Google and type in Data Choices.

Google Quick Search

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No quotes (which would make the search more selective and us easier to find. Are we first on the list? How many results for the words data and choices, in no particular order (because we did not use quotes) were there? Fifty million?

Yes, name recognition can be a wonderful thing! But many "Internet Marketing Specialists" have either forgotten the importance of name recognition or simply do not know how to get the recognition that they both need and deserve. Data Choices LLC understands the algorithms in use across the search engine spectrum. And that's a good place to start. For instance, did you know that Yahoo places a higher emphasis on quantity than Google? Google concentrates more on proper density. (They would like to call it quality, but there is still to be developed a true quality algorithm. It is coming, however.

Quantity versus density means that while you are adding tons of content to make Yahoo happy you may well be hurting yourself on Google! And with Google too much density is worse than not enough density! To make matters worse the search engines are always adjusting their standards, so unless you keep on top of it what worked so well for you last month may not serve so well next month!

Yes, it's a confusing mess to most Internet Marketing Companies. But while they flounder around like a fish out of water, Data Choices keeps on marketing! And here is what you really need to know: There is an ebb and flow to Internet marketing strategies that works best. Neither the tortoise nor the haare wins the race. It is only when the tortoise and the haare work together in the proper 'ebb and flow' technique that the race is won. And if you think about it for just a minute it makes perfect …

Why Optimize Your Site For Search Engines?

Sometimes a search engine optimization company will miss that glaring question
posed by potential clients and assume the benefits of search engine optimization
are obvious to everyone. While shelling out a couple thousand on an SEO campaign
is common sense to some, others may find it hard to part with the cash unless they
know it is an investment in their business that is sure to bring a good return.

Search engines account for a huge portion of traffic to web sites. Data variies
depending on what sources you read, but the bottom line is that search engines are
used millions of times each day by consumers searching for goods and services.
And having your business displayed at the top of search results is essential if you
want to do any business from the major search engines. Nine in every ten users will
find what they're looking for in the top 10 results and will not go to page 2.

It's obvious that people can make a lot of money from online sales, but how you
advertise your products has a large bearing on what kind of profit you make. If you
buy advertising space on Google AdWords or other services that charge per click,
you may only shell out 10 cents for every visitor to your site – But what if it takes
100 clicks to make one sale? If your products only sell for $ 10 a piece, then there is
no profit being made. Pay-per-click (PPC) campaigns will also never stop costing
you money. Search Engine Optimization, on the other hand, can be very affordable
over months and years.

Many SEO and Internet Marketing companies will say that ongoing maintenance is
needed to reach and keep top search engine rankings. While this is true, be careful
how the company says they do it. There is an affordable way and then there's a way
to pad the pockets of the "experts." For more on this issue, read my other article
entitled "What Constitutes a Complete and Effective SEO Campaign?" In short, the
affordable way will involve an intense content optimization followed by work to raise
link popularity. This link popularity development should be the bulk of any ongoing
maintenance. A couple times a year keyword research should be done again and the
content should be looked at. Search trends can sometimes fluctuate so you want to
make sure your content is still aimed at the right audience.

What is affordable and what is not varies very from company to company, industry
to industry. In the bed and breakfast industry, $ 30 per month may be enough to
keep a top 5 ranking on Google if the market is not very competitive. A web site
competing for a top spot in a database administration field may be looking at
several hundred a week if not more. The bottom line is, if you pick the right Search
Engine Optimization company, your return on investment from an SEO campaign
can be …

What To Anticipate From SEO In 2015

Often times a year search engine optimization may have changes created to it. Constant algorithm changes from Google have ensured new techniques are needed all the way for SEO purposes. Fresh optimization strategies are typically rising. Anyone who wants to be a professional inside the SEO process is dedicated to constant learning so as to keep track of the modifications.

So what on earth trends will shape SEO's future in 2015? Some of the changes that began in 2014 continue to evolve, allowing for better website optimization and more effective internet marketing techniques.

Mobile Optimization is a Growing Section of the Future

Companies have an excellent ability to improve SEO positioning by optimizing their websites for mobile browsers, such potential will never be fulfilled if companies have not made the desired optimization.

Statistically, four-fifths of clients in America buy online via smart phone. The truth is, in 2014 mobile browsing actually overtook desktop computer usage. The prevalence of smart phones, including tablets and smartphones, will probably still increase. Because of this 2015 will clearly become the year of mobile design.

It has all come down to get responsive pages how the target market can appreciate and value. Similar to other online interactions, mobile users are looking for a confident experience, but this require is particularly critical. Few mobile visitors will return to a web site that's anything less than perfectly functional.

Keywords: Not As Important As They Was Once

In past years, keywords were a central focus for online content. In the last couple of years, this has changed rather dramatically.

In the future, the entire connection with visitors, in addition to quality content, will help towards building an online reputation. Keyword density has ceased to be a determining consider search engine ranking. It now will depend on the caliber of that content and the way much relevant information it really provides.

Nowadays, people aim to develop more personal relationships with websites and brands. Among the finest ways to attain this goal is through excellent content. Premium quality, well-written and different content results in higher engagement with readers. Consequently, the better time spent exploring a web site, the higher the influence on internet search engine positioning will probably be.

Multimedia Content Gets To Be More Important

Multimedia has developed into a SEO state in the modern age and certainly will continue to be so together with traditional text.

For modern, fast-paced Online users, multimedia features (not merely videos but also slide shows and infographics) represent an excellent way to skim a site's message quickly. Consequently, individuals are drawn to images, videos, infographics and slide shows, in contrast to large bodies of text.

Using multimedia content is the best way to entice website visitors to stay on the webpage. Every video has the chance of going viral. Videos are widely shared on social networking. When content gets a lot of likes and shares, it gives a different way of growing rankings because search engine listings also now consider social signals within …

Why Do You Need SEO for Your Website?

Why You Should SEO Your Site?

Search engine optimization is often explained in complex terminology when it is simply a way of increasing your website’s chances of ranking highly by manipulating your web content to include the words that your target audience might use to find your website as well as find the right relevant links. This article seeks to simplify the explanations so that search engine optimization becomes less intimidating.

Search Engine Optimization – Don’t forget the site map!

Search engine optimization is not complete without a site map. Search engine spiders will index content at a faster rate when one is available on your site. Site maps are also useful to those who already visit your site and for new visitors. Site maps assist them in navigating your site.

Use Key Words Sparingly

An important rule to go by when dealing with search engine optimization is to use your keywords or keyword phrases in the title of your page. Using the keywords in your title will make it much more likely for users to visit your pages. If your title does not contain keywords, there is no way for users to know whether your page is relevant or not. Always remember though, your keyword selection is very important and you should not over use them. The search engine algorithms are now more advanced and can pick up the slightest thing that may seem off to them.

Optimal SEO Strategies

For optimal SEO you should strive to use your keywords in any links that are posted on your page. Search engines give preferences to links over plain text so try to create links that utilize your keywords. Also test surrounding links tend to get higher preferences so use them around your links as well.

One tip for increasing your search engine optimization is to get to know your target audience. There is a big difference in what you should post if your readers are stay at home moms verses single men who like to travel. Once you can figure this out you will know what type of blog posts to write.

Remember to be patient when it comes to carrying out your SEO as it takes time and you will not see results instantly, the search engine spiders have to crawl your site once more and identify your content. You might work hard changing things around and not see an instant reward from it. Don’t get discouraged. Just keep at it and you will eventually see some results. Remember it just takes time for your blog or site to grow. Patience is a virtue!

Another tip to increase your search engine optimization is to have web analytics set up on your site from day one. You don’t want to miss what analytics can teach you about your traffic. There is always something you can learn from it and it is a great tool to help you with your SEO. There are many other analytics programs out there to use …

Bing SEO Techniques

Bing is one of the up and coming search engines in the online community today. I'm sure that you have seen the commercials that have telling you that they are the decision engine not the "search" engine. Pretty good when you think about it. Bing is trying to crawl up the ladder slowly but surely. There are many great reviews about bing from users around the world. Many say that Bing is easier to navigate, more interactive, better customer support, and is more faster and responsive than Google itself. You can search more information on Alexa.com. What does this mean for SEO? This means that Bing has plenty of knowledgeable people looking for specific types of information online and are starting to use Bing for answers before Google.

I'm not saying that Google is being threatened by them nor am needarily saying that Bing is better than Google. What I am saying is that you should pay close attention what is going on in the internet as opposed to listening to particular figures that narrow your mind only into a specific strategy or search engine, telling you that this is the only way you can get to people online which is preposterous.

There are three unique strategies that you can use to optimize on Bing.com. You are gong to have to do something a little different from what you have been told. First of all you first need to do a regular search on Google. Once you perform your keyword search on Google (using quotations on the keywords you are looking to use) you will want to take those same keywords or key phrases and place them in the bing search bar as well. You will want to analyze both results and see which one is the best ranked.

You should know that Bing does not favor domain keywords (ie xyz.com, .net, .info, etc.). Bing.com's own domain does not even rank that high their own search engine but they are in the top ten in Google. However, Bing does like EzineArticles.com and forums.

You will also want to use XHTML as oppose to HTML as Bing optimizes better for XHTML. You will want to be sure that you have the appropriate validation for your XHTML to suit the W3c standards. Bing is also big on meta tags. Google does not give much detail about the amount of characters for optimizing meta tags but Bing states that you should have original tags for each page that you want to establish and should be 25 to 150 characters, 874 characters in your keywords, and the most important keywords in your title and description. Keywords should not repeat more than 4 times or it will look like you are spamming. …

Strategies To Improve on Targeted Website Traffic – Part 1

For each and every vehicle there are shifting components that make it functioning. Web site visitors are no different. There are techniques to it or resources that make creating visitors efficient and achievable.

In this section we will:

1. Determine the most frequent and most powerful traffic generating resources

2. Supply good examples of how every resource functions

3. Supply suggestions to increase the traffic generation resource and provide critical success components.

Targeted traffic Strategy # 1 Content

Content will very likely be the groundwork for your company. It does not make a difference what business enterprise product you use, content material promotes your company; it offers worth and trustworthiness and it pushes visitors to your site.

For the greater degree, content is a vital part of most traffic generating techniques. Regardless of whether you're discussing blogging and site-building, linking, social media, or marketing with articles, all of which we will deal with in a second, content material is the building blocks of this strategy.

The reason being that the way the web functions. It's a source of content material and as a web site proprietor and company owner, the easiest way for individuals to locate your site is for you to provide content material.

At any time somebody gets on the internet, they're typically looking for information. They really want information. They wish to learn, they would like to enhance, and they would like to be entertained.It's vital that you realize that content material does not need to be just print content. It could also be audio or online video subject material.

It's also essential to realize that content is proportional to the level of visitors you receive on your web site since, among other things, search engines like Google base their results around the content material you've gotten on your web site.

Let's take a glimpse at the most fundamental element of content material as it applies to traffic generation.

S E O – Keywords

The foremost and probably most critical way content material pushes visitors is it assists your web site to be visible on the various search engines. When Guru's discuss Search Engine Marketing or SEO, they generally focus on written content.

The reason being: to be able to be visible on the major search engines results, whenever your prospective customers search for the information you have, search engines like Google require something to find or evaluate.

They look at and "index" your website pages – you're written content.

For instance, if the web page is all about sports health supplements, then your web page and web site is going to be compared to other web sites with similar kinds of info and keywords and phrases.

Through providing an abundance of content material on the web site regarding your niche subject areas, you are basically providing the various search engines much more of a good reason to list your site higher within the results. So when individuals seek out the information you have, they will see …

Search Engine Optimization Strategies

Search Engine Marketing (SEM) is a subset of internet marketing, which uses a combination of free and paid techniques to ensure the achievement of the client's objectives. The central idea behind any search engine marketing campaign is to ensure a high ranking for a website in search engine result pages. The need for Search Engine marketing arose because users wanted faster results.

Organic SEO techniques are time consuming and results usually take many months or weeks to show up. Clients who want instant results often resort to search engine-marketing campaigns, which include sponsored listings, pay per click campaigns and similar such paid techniques to obtain high ranking on search engines.

Sponsored listings are a sure shot way of achieving high ranks on search engines. Depending on the kind of money, a customer is ready to pay; search engines alter the ranks of companies in search results for certain defined keywords. Another way to achieve high ranking on search engines is to bid for certain keywords in search engines. Most search engines allow users to customize their ad campaigns in line with their advertizing and marketing budgets. By bidding for certain keywords, users can improve their rankings in search engine result pages. However, this method can prove to be quite expensive, as users need to increase the bids if their ranking does not improve in search engines.

Other paid methods of improving your website's ranking are CPM and CPC. Cost per (thousands) Impression (CPM) technique enables users to pay for their advertisements only when the page has been rendered at least a thousand times on the browser of each unique visitor. A customer's account is debited only after thousand impressions have been rendered. Such methods are however frank to fraud and require proper management through web analytical software's.

Cost per Click campaigns on the other hand require user s to pay for each validated click made by web surfers. Users can set the lower and upper limits for the payments that they are going to make to their advertisers on a daily basis. If users want, they can choose to pay for only those visitors who end up filling an online query form. This method will ensure that they end up paying for only genuine questions. However, this method is also vulnerable to fraud and requires web analytic software for effective management and execution.

Search Engine marketing has become immensely popular as it provides a measurable method for advertisers to evaluate the return on their advertising spend. Other mediums like print, TV, radio, although effective, do not possess the ability to inform advertisers about the direction of their marketing spend. …