Search Engine Optimization Technique of Choice

Search Engine Optimization is the technique of ranking a web page or site high in the free search engines listings.

The Search Engine Optimization effort evolves optimizing the various tags in the html such as the title tag, headers, alt tags, anchor text, keywords and more.

There are onsite and offsite Search Engine Optimization that both play a big part in your SEO endeavor.

Onsite returns to the tags describe above as well as the content, navigation, and many other factors.

Offsite returns to links from other sites pointing to yours. For some search engines this can also include how many visitors you receive, how they click on various links and more.

You can tune up your website by using keyword research, key phrase placement in your Meta tags and content, and the application of special formatting such as headers, bold and bullets.

Beside online optimization, you also want to do offline optimization. This will include regular practices such as submitting to directories, writing press releases, submitting articles, and getting other links pointing back to your site.

White Hat SEO is optimizing your web pages in an ethical way so that they rank better in the search engines.

Black Hat SEO is using tricky and unethical practices to try and get higher rankings.

The search engine understandably does not like Black Hat techniques. Be sure to only use the white hat techniques.

Some people strongly think that Pay-per-click may lead to a quicker conversion rate and earn them money more quickly. There is a place for paid advertising, but you are missing out on a potential broad audience who trusts a site more that is perceived as relevant but does not have to pay for promoting. Search Engine Optimization is vital for your website. You can save a lot of capital by not having to rely entirely on paid advertising, and you ever reach a wider audience.

If you are considering entering the world of Internet Marketing and making money online, you want to understand how Search Engine Optimization works, otherwise you will not know how to make your site seen by your target audience. Even if you end up outsourcing all or part of your SEO activities, a working knowledge of SEO will help you decide if the company or individuals you are working with is reputable.

Some people believe that SEO is difficult and being ranked well by search engines is near impossible. That's not true. Anyone can vastly improve their position in search engines. It's not very difficult. You just have to know what to do and apply it. To make a search engine positioning campaign worthwhile, however, you must have the right information The dynamic nature of the Internet means that various types of listings are displayed in search engines result pages, which mainly include pay per click advertisements, paid inclusion listings and organic search results. SEO focus on advancing the goals of a website by improving the number and position of its organic search results …

Comparison of PPC and SEO Optimization

Lots of journalists, pundits and 'experts' online say that search engine optimization (SEO) is free. However this is not true. Whilst it will not necessarily cost you much money, implementing SEO in the right way will consume time and effort on your part. That said, SEO done right will deliver far more benefits, consistently and over a much longer term than you will get through alternative search engine marketing (SEM) and other online advertising techniques.

When your site is receiving 'free' hits and traffic from organic search engine results, and links on other websites, there is not much need (in many cases * no need *) to spend additional dollars on pay advertising. SEO done right therefore, will save you money. PPC and other marketing campaigns will usually work only while you are paying the provider. SEO on the other hand carries on working long after you stop investing in it, provided that it is content centered SEO.

For many sites on tight budgets (despite all of them?), Correct and effective SEO can be the difference between survival and death of an internet business. Because of this, it really is worth spending some time and effort in the planning and development stages of your website, to build SEO into the DNA of the site's design and architecture. This will only pay dividends in the long term.

Adopting SEO from the beginning and as a central component of your online strategy will make many other things easier in the long run. When your web designers, your technical team, and your marketing department are mindful of SEO in all their decision making, the rewards you will get from SEO will be many times more than if you only try to implement SEO as an afterthought.

Below is a summary of the pros and cons of PPC and other search engine marketing strategies.

PPC Advantages:
* Can provide immediate traffic from the second you start the campaign
* Is easier to start up, with most search engines providing you tools
* Is easier to manage because you can just turn it off and on

PPC Disadvantages:
* Can become very expensive very quickly, particularly for expensive or popular keywords with low conversion rates
* In placements, the top positions will go to those advertisers paying the most
* There is not much trust in PPC as there is in organic results
* Once you stop your ads, the visitors stop coming

SEO Advantages:
* Can be significantly less expensive to start
* The benefits are more longer term and sustainable
* Helps to increase trust for your website and brand
* The click through rate is often higher than with PPC
* The increase in your website traffic will be more natural, and depends on your site's content

SEO Disadvantages:
* Achieving the initial results can take a bit of time
* It takes brain power, and effort to get it right
* There are no guarantees of success.

Whilst it is true …

How to Harness the Power of the Internet

Just a few years ago, internet access was seen as being a very exclusive source of communication and entertainment: it was hard to find it domestic situations and it was more likely to be found at workplaces and educational establishments, such as schools, colleges, universities and libraries. But now, just a short time later, the online world has grown significantly and you can do just about anything online, from sending emails, to making phone calls, to finding out specific information about a certain subject, to buying everyday essentials, such as food, drink and clothes. But what are we using the internet for? And can we harness our existing knowledge and skills of the online world in order to create a greater understanding and a better use for the online world?

While what people use the internet for can vary wildly according to location, interest and access to the internet, but some of the most common uses include: reading news articles, and keeping on top of the news, connecting with friends and relatives around the world , and buying products, such as clothes, furniture and anything else you can imagine from the comfort of their own home. However, the internet is probably one of the fastest-growing and most popular tools we have in the world today, it's constantly changing, with new sites and new adventures cropping up everyday, so how we deal with something that will be one thing one day and another thing the next?

The answer is, you've got to keep on top of what's going on in the online world, and there's a number of ways that you can do this, such as finding work in the online industry, and as this is a growing and very successful industry, it may not be so difficult to do, or doing your own research and keeping an eye on some of the best industry blogs, such as Google Blog, and technology news sites, like BBC sites. Get into social media if you haven; t already, get a Facebook account, a Twitter account and see what news stories you can find. In many cases breaking news stories will appear on sites like Twitter first because the public will be able to spread news stories fast via this medium. Companies will also release new stories on Twitter, such as the latest Apple releases and the like, so keep ahead of the news sites, and go direct to the source for news and information.

The internet is a very powerful communication tool, and as it was originally designed for sharing information, it stands to reason that it's still used as a communication tool today. So start teaching yourself about this tool, find out it's trends find out its weaknesses and see if there's anything that you can do to improve your browsing experience, you never know, you could create the next big thing online. So do your research, get an understanding of the internet, how it works, look at certain discriminals such as …

SEO Techniques to Promote Your Nonprofit

SEO (Search Engine Optimization) is crucial for any nonprofit that wants to have an online presence. This is not just limited to for profit companies that are trying to market themselves. It means more than just building a website and assuming your organization will win search rankings. You need to practice SEO in order to place higher than other nonprofits with the same name or in the same arena.

Take a quick test: Google these three search terms: your organization's name, your organization's name and city, and your organization's field and city. For example, "Tampa Humane Society," "Humane Society, Tampa FL," and "animal welfare Tampa FL."

Where did your organization rank? If you do some proper SEO, your site should appear at the very top of the search rankings, or at least the top 5. If your SEO efforts are lacking, your site may not have even appeared on the first page. We have seen several nonprofits which websites are outranked rather severly, even by newspapers that wrote a single article about the organization. Obviously this will not do for nonprofits that are trying to increase pledges through their online efforts.

One SEO technique for nonprofits is to publish your newsletter on your website. The easiest (and best) way to do it is to publish each individual article as a blog post. This helps your SEO by giving additional content for the search engines to find. The more content you create, the better your search engine performance. You can still publish your newsletter, but recycle the content and use it in more than one location.

Another option is to publish the entire month's newsletter on an a separate web page. This will keep each article on one page, which will make it easier for your web programmer, but will not give you as many SEO benefits as the blog option. Remember, good SEO is based on frequency and recency, meaning update a lot, update often. If you can republish your articles as blog posts, you will have better SEO results than if you publish a single page newsletter.

Another SEO technique is to purchase a domain name that includes your field and city. This is one of the best ways to improve SEO rankings. Get a unique, local domain name – "TampaAnimalWelfare" or "TampaFloridaAnimalWelfare" – and create a single page with basic information about your organization, with links back to your main website. Be sure to use keyword-rich content in order to win the searches for that particular term. By creating a microsite like this, you can have a powerful backlink to your main website, which improves its rankings.

If you have offices in more than one city, use this technique for each city, county, and state. Or if your field can be defined by many different terms – animal welfare, animal protection, animal care, animal shelter – then use each term with your city. The more pages you can do this with, the better your search engine placement. You …

3 Characteristics Of An Invincible Website For An Incredible Business

Internet is the best and the quickest platform to market your business. It opens the doors to millions of visitors worldwide, turning them into your potential customers or clients. This in turn increases your sales manifold. Planning ahead is the key to successful web development and hence, for apt business marketing. According to it, all the stages right from website design to deployment are meticulously taken care of by dedicated professionals.

To avail such services, you can opt for many a custom website development company. With all the latest tools and techniques, these companies are nearing perfection with their superior quality of work. Also, the web developers working with these companies are well qualified and have expertise in a wide range of web-related services. With minimal instructions, the web designers and programmers play a pivotal role in assuring the success of your website.

Let’s take a look at some of the characteristics of invincible websites that help take your business to new heights.

They have content that is up to date

A good website is all about content. After all, the main aim of the site visitors is to find information and they are more likely to prefer a website, which provides them all the information they want and that too clearly. Hence, you must make sure that your website contains fresh and not obsolete content be it in terms of the text or the graphics used. This will help improve your search engine rankings; you will show up in search results, when your potential customers search for a relevant term.

They know their target audience

Another trait which all the top websites (created by some or the other custom website development company) have in common is the fact that they know their target audience. This helps them understand what exactly do their end-users need and so, it helps them cater to their requirements in the best way be it in the terms of its design, content or development. This helps websites make their site visitors take the required call-to-action be it submitting a form, signing up for a newsletter, buying a product or downloading a brochure.

They are easy to use

The best websites need not necessarily be the most complex websites. In fact, they are simple and easy to use, neat and interactive. This is why you must ensure that your site visitors find your website easy to navigate and use, even if they are visiting it for the first time.

Nowadays, many web developers and designers create ‘minimalistic’ and ‘clean’ websites, which not only look simple, subtle and elegant but are also easy to browse, access and take various call-to-actions without any hassle. Think of an eCommerce website; if the visitors can navigate the site easily, they will be easily able to find the products they are looking for, and ultimately purchase it. This will in turn, help increase the conversion ratios of the site. Apply the same concept to any website, and it will hold true.…

Internet Money Making Opportunity With Your Hobby

Hobbies that are lucrative

Almost any hobby of yours can be used as an Internet money making opportunity. However the most popular and lucrative ones are the ones to do with craft and art.

o Bike customization: If you love transforming ordinary bikes into high quality custom works of art – you can use the Internet make money in style! You can have workshops and even tutorials which will educate others and improve the credibility of your brand as well – since it establishes you as an authority in this field.

o Knitting: Or if you love knitting or crochet you can 'sell' your articles on the Internet. Especially if you undertake customized orders your business will be more successful. You could showcase innovative designs which will help in making this a more lucrative Internet money making opportunity.

o Stamp collection: If you love collecting stamps, why not showcase them online? Many stamp collectors using Internet make money that amounts to millions in a year! Why not you? You could invite others to buy and sell on your site. This way you can transform a much loved hobby into an innovative Internet money making opportunity for yourself.

o Shopping: Yes you heard this one right! If you're addicted to shopping, you can help others by shopping for them! By providing personalized shopping for customers many personal shoppers using the Internet make money the innovative way! To do this you need to find out the person's tastes, likes and dislikes, color preferences etc. This will help buy things for them that they like.

How to go about it?

No matter what your hobby is, you can turn it into a powerful Internet money making opportunity. One of the first things you¡¯re going to need to do is to set up your own store online. In this way, many people using the Internet make money by creating their store space online. They then showcase their products on their website, along with pictures and brief descriptions of each. This helps customers get a fair idea of ​​what they're offering. You could even have 3D views of your products to help customers get a better idea of ​​the dimensions of the product. Many people using Internet make money by turning their hobbies into high revenue earners. Once you have set up your store and uploaded product information, it's time to optimize the site for more traffic and hence customers. You can use SEO techniques to accomplish this. As sales begin to happen, you will realize that this can be a great Internet money making opportunity. …

What to Look for in a Web Designer or Design Agency

Google for web designers or web design firms and you will get millions of results for companies all promising very similar things: timely delivery, budget-friendly, search engine optimization and cross-browser compatibility, etc. Now if they were all so great, why are there so many crappy websites you may ask. Here are some qualifications that will help you to weed out the good web designers from the bad ones.

Great Portfolio

A great portfolio displays creativity, style variety and most importantly has examples of real client work and not just spec work from school. Ensure that the web designer’s overall style in their portfolio matches what you are looking for. Test out their previously launched websites to ensure that they are user-friendly, error-free, suitable for their target market and fast-loading.

A great portfolio always trumps design experience or education. Web designers with too much experience could be set in their ways and less open to new ideas or trends. And just because someone took a few classes for design does not mean that they have an eye for it. We have encountered many websites offering web design services with hideous websites.

Customer Service

No matter how stellar your designer or agency is, if they cannot respond to your calls or emails in a timely manner during business hours, they most likely cannot meet your deadline. This can mean death to your business if your project is time sensitive due to something like a product launch. Some freelance web designers are moonlighters meaning that they have full-time jobs and they pick up the odd project here and there for extra cash. Be wary of those folks because they will likely not be around when your project goes awry forcing you to forfeit your deposit.

Required Skills

Whoever you select should be proficient with the web technologies your project requires. If you need Flash for an animated clip, ensure that your web developer is proficient in Flash Actionscripting 3.0. If you want to convert your website into a CMS, ensure that they are well versed in your chosen CMS and the web technologies that support it. Most open-source CMS’ are controlled by PHP. It is always better to hire an expert who can excel at the things you need rather than a jack of all trades who is just mediocre in everything. Usually, you should be able to evaluate this based on their online portfolio.

Their Timeline Fits your Timeline

All projects have a deadline or some preferred time range in which you would like it to be completed. Inexperienced web designers often quote overly optimistic timelines. No matter how simple your website design or redesign is, it is almost impossible for the design process (from concept to completion) to take less than two weeks because there will always be revisions. I always laugh when a potential client emails me and estimates that their new website is very basic and should take no more than 2 days. It is much more professional to …

SEO and Link Building

Every SEO (Search Engine Optimization) effort must be accompanied by a link building campaign to be effective. After all, the incoming links are the entry points into any website along the links displayed during a search result on Google or any other search engine. There are different ways of building links and undoably the most preferred method must be the natural way of linking that attracts a visit to your website in search of good content. However this is a slow process and can take much time and effort though one can not deny that "content is king" and good content creation is one of the best SEO techniques ever.

Another common route of developing links for a website has been the reciprocal link building method where two or more websites exchange links with each other or links are purchased via a vendor. This method of search engine optimization is not appreciated any more by Google and such a practice will result in the site being blacklisted or it will get the website's ranking to be slashed down.

Web directories like Dmoz are human edited and are therefore well respected by the search engines. There are many directories with well categorized listings that are referred by people. While Dmoz is a free directory, there are many other paid directories that can be approached and this process can help in multiplying the incoming links to our website. One of the most common mistakes people make while submitting to paid directories is going for bulk number of directories that have no intrinsic value and are in no way related to our line of work. Such kind of linking if any will only create an adverse effect on the website.

One of the most effective linking strategies is to purchase text link ads from other high ranking websites. It has got a double benefit as the advertisement itself will pay by bringing in traffic and the site will get good ranking on the SERP (search engine results pages). Business websites can register or place an ad on online yellow pages and this also can generate good traffic within generating business. …

Internet Marketing SEO Consulting, Is It A Smart Investment for Your Website

The concept of using an expert SEO Consultant company to help rank your website in the major search engines like Google, Yahoo, and MSN definitely has a slight intrigue.

Having a Internet Marketing SEO Consulting service taking care or even training your staff in proper site analysis, keyword research, link building, site optimization as well as putting together an ethical strategy indeed does have a price.

Is this investment into your website or online business worth it to you?

Search Engine Optimization is not rocket science but indeed involves a process that should be understood before someone ventures out into the dark by themselves.

You definitely could learn the process and concept of Internet Marketing SEO. After studying how the process works, implementing the techniques learned, understanding what strategy works best for your industry, testing, and understanding and correcting mistakes made along the way.

Staying on top of the frequent changes in the search industry and realizing that what worked today may not work tomorrow.

What if you could have the Internet Marketing SEO sides of things taken care of why you concentrate and focus your time on what aspects you know best about your business?

SEO Specialist have already made the mistakes and have the know how to correct errors. They tend to understand Internet Marketing changes and how to counter them. SEO experts also have the experience in putting together as well as implementing what will work right the first time.

SEO Consulting is a type of service that tends to continue to pay for itself long after the techniques, tools, promotion, and overall search engine marketing has been put into place.

The possibility of your website receiving the benefits years after the initial investment is what makes SEO consulting a business decision that may prove to be a smart one.

There are things to consider when looking for an SEO Consultant like whether there website ranks for industry terms themselves and whether or not they are employing ethical practices. Spaming may get your site banned so be sure to ask questions before you decide after all this is an investment into your business so you want to be sure that it will benefit you not damage you.

There are low cost SEO Consulting service options you may want to consider like looking for an up and comer into the Search Engine Marketing industry. These young hungry professionals are looking to make a name for themselves and may cost more than half the price of a Internet Marketing veteran.

Although there are disadvantages when choosing a new comer like experience but there talents should not be overlooked.

You invest in your business every day from your time to the decisions you make to promote your business like platforms such as: Newspapers, Television, Magazines, Radio yet some of the biggest returns on your investment may be still waiting for you on the Internet and in Search Engines.…

Tips for Small E-Retailers Competing Against Ecommerce Giants

In today’s digital marketing age, more and more retail stores are building ecommerce websites. An ecommerce site enables any size retailer in any place of the world to have a global market reach. When promoted effectively, an ecommerce site can also offer immense cost-efficiency for customer acquisition and product sales.

Parallel to the enormous growth in ecommerce, most industries and product sectors are being dominated by a few major ecommerce giants. These powerful players often have a prominent brand image accompanied by targeted search engine ads and wealthy online marketing budgets. This has made competing against such ecommerce sites a difficult endeavor, especially for small e-retailers with limit ad spend.

In sectors where it might seem impossible to steal market share from ecommerce goliaths, there is usually always a way to capture a good chunk of customers. The trick is to get the creative juices flowing and find out which channels are the most relevant, least competitive, and cost-efficient. Below we highlight three tips that can help small business ecommerce sites compete with big budget brands.

Carve a Fine Niche

One of the most important approaches to building a successful ecommerce store is to establish a very specific market niche. This is particularly significant for boutiques and small business retailers with a very distinguished inventory. Unlike some large ecommerce stores that offer a broad range of goods, determining a very focal niche will help to establish a retailer as a specialty provider for a certain category of products. This can help to promote greater trust and credibility in potential customers.

Well-established ecommerce sites typically sell all sorts of products within a certain category, such as ‘motorcycle clothing.’ Take the time to do some research on the inventory that your ecommerce competitors offer with respect to your own product lines. Your objective is to pinpoint the areas that could be the most profitable for your ecommerce efforts. This may involve narrowing your focus to very select product categories as the overall theme for your online store, such as ‘leather motorcycle jackets.’

Starting off slow in a niche that you’re confident will drive sales is an excellent tactic for small business ecommerce. As you begin to dominate one product category, you can start exploring new categories to expand your sales potential.

Mix Up Your Marketing Efforts

Marketing your ecommerce site can seem like a daunting task. However there are a few primary channels that are paramount for ecommerce. These include Pay Per Click (PPC) advertising, organic search engine optimization (SEO), and social media marketing. In a nutshell, ecommerce marketing hinges on being found in the search engine results as well as being recognized on social media platforms. But before picking which channels are priorities, think of approaching a marketing plan with a more holistic approach.

Between SEO, PPC, and social media, none are more powerful than the other. Although each channel is very different, that all share the same degree of potential in attracting more customers. More times often than not, including …