The Top 5 Things You Must Check Before Announcing Your Business Website to the World

The following list should serve as your checklist before the "Go Live" date for your business website. These things may seem obvious, silly, not worth mentioning, but they are the groundwork for website business optimization techniques. If you ignore them and it could result in disaster. Taking months of planning, time and money and throwing them in the dumpster within minutes.

Here we go:

1. Triple Check all your links. Broken links leave a horrible impression on your visitors about your business because it shows lack of attention to your website. It makes it seem like you do not maintain your business website and, in turn, you must not take much care of your business (or customers!). Since we know this is not true, avoid broken links using tools online like this SITE LINK ANALYZER TOOL: seochat.com/seo-tools/site-link-analyzer. It will check for broken links automatically. Make sure to tell your web designer to fix any problems you find. I can not stress the importance of this !!

2. Spell check. I know, I know … DUH! Seriously people, this one is often overlooked because you would never think that your web designer would overlook spelling. I mean, you are paying for this website, so the least they could do is spell everything correctly! The reality is that a website can have many features, images, fonts, alignment issues and little things that your web designer could get cooked up with in an effort to give you a great site. The thing is, spelling can sometimes be overlooked. All you have to do is put your domain name into an online spell checker like: netmechanic.com/cobbrands/FutureQuest/spell_check.htm and it will take care of the rest. Enter your URL and that site will check the spelling on your Web pages for you.

3. THE FOLD: Everything that's on your Web page, in the area you see before you have to scroll down, is "above the fold". Studies have shown that, whatever you have on your Web page that is supposed to impress your visitors (the reason for your business website), must be above the fold. Otherwise, they probably will never see it. It could be catchy headlines, bulleted content, highlights of your product or service, a promotion or whatever! These things must be positioned above the fold so people do not have to scroll to see it, otherwise, they might not scroll.

4. Attention spans are not high among people who surf the Internet! I'm not saying that people who surf the net have some kind of problem or disorder! People are busy and on tight schedules combined with way too much information causes people to surf quickly. If you have too much information on your pages, people will not read it. The most that they will do is skim information, but do not clutter your home page or include too much information because people will not take the time to read it if they do not know who you are or what you're about. If …

How To Get Your Website In Google

How to get your website to page one on Google is another way of asking the question, how to get more traffic and have your site indexed. Getting traffic online is having more people viewing your website on a daily basis. That means your site is Search Engine Optimization (SEO) ready. This is not difficult nor does it take long. You can have your site on Google in three days or even less if you do it right.

How to get your website in Google is like putting a jumbled puzzle together. Which means, if you are going to be successful doing that, you must have all required pieces ready, and also have an idea of ​​the bigger picture. Here are some guidelines to follow for your website to be indexed by Google.

Doing the basics . Make sure you get the basics right. These include good quality unique content that lots of people are searching for. No broken links, testing every link before you publish it on the web. You should also sign up with Google Webmaster Tools and create a Google Extensible Markup Language (XML) site map.

That can easily be done by simply visiting Google Webmaster Tools. If you use Word Press however, all you need to do is install the "All In One SEO Plugin" and you are done. It will create and submit your site map for you

Optimize Your Site . Your website should be SEO friendly. You do this by engaging in some simple research of keywords that are highly targeted. After you find these targeted and valuable keywords, correctly using them in your site is what makes your site search engine optimized.

To understand how to get your website in Google, is to know how to strategically place your keywords in your site. Places that must be targeted with these keywords are your title, first sentence, a few times through the body (about once every one hundred words), and in the last sentence.

Other places to target your main keywords are in the Meta tags. These are hidden descriptors that appear at the beginning of your Hyper Text Markup Language, better known as HTML, that are found inside your tag. They are not visible to your visitors eyes, but are exactly what the search engine spiders are looking for.

Getting high quality "backlinks ." Getting into Google is not a problem, the challenge is to be highly ranked, and the higher you are ranked depends heavily on the amount and more so, the quality of traffic visiting your site, and how many quality trafficked websites linked back to yours, Known as "backlinks." These are a few of the common recommendations for knowing how to get your website in Google. …

5 Inexpensive Marketing Tactics That Work With Smaller Budgets

New marketing strategies and channels are growing fast as our digital world evolves with each year. An entrepreneur on a limited marketing budget should first identify the best possible method and tactic for marketing. What in essence will deliver the most bang for the marketing dollar. The following marketing tactics are a great start for entrepreneurs wanting to create momentum for their brand.

Make Organic Search Engine Optimization (SEO) a Marketing Priority

A company website is one of the most important tools if not “The” most important tool for a business. It is often, where potential customers get their first impression of a brand. SEO campaigns help brands drastically improve their website when done right. When optimizing a website for SEO campaigns, almost all aspects of a website are improved. Therefore, the website increases in quality. SEO campaigns are created to have a brand’s website appear in the top search results of dominant Search Engines such as Google, Yahoo, and Bing organically. This means, it is not shown in search through paid advertising, but in the organic search results. They are more trusted and yield a much greater click-through rate.

Google’s free AdWords tool helps entrepreneurs identify what keyword phrases yield the most traffic online. Those should be considered for optimization and SEO, but competitiveness should be kept in mind. At times, smaller niche markets are easier and faster to reach. AdWords will be able to provide all those details for entrepreneurs.

Use Google Analytics Constantly to Gain Valuable Insights

Too often entrepreneurs fly blindly. This means, they do not really know what is happening to their website and marketing efforts. Without factual data, a business is not be able to measure their efforts. With Google Analytics and other third party tools, entrepreneurs can get quickly reports, statistics, and measurements of their marketing efforts.

Entrepreneurs must embrace tools such as Google Analytics to successfully launch and manage marketing campaigns. Even though there are many other tools, Google’s Analytics and Webmaster Central are essential to online success and should be frequently utilized by website operators and entrepreneurs. Intelligence information is crucial to understanding once marketing efforts.

Content Marketing Campaigns Can Yield Great Results Online

Many entrepreneurs neglect the importance of content marketing efforts. Content marketing is one of the most beneficial marketing tactics, can be free or small investments, and the publishing and distribution is free as well on many websites. Entrepreneurs can create quality content, publish it, and distribute it with very small investments or free.

Content marketing is considered the creation of articles, blog articles, press releases, videos, and Images such as Infographics. Once created, they are uploaded, shared, and distributed across many channels such as Social Media.

It is a critical method of marketing, very results oriented, and also one of the least expansive techniques to market online.

Find Your Target Market Online and Join them

For a business or entrepreneur to have success through marketing, the target market should be identified, studied, and found online to join …

Why Web Designers Are Switching to Website Builders

Website builders are the perfect solution for creating big-impression websites and landing pages because they allow you to have an online presence legally within moments, depending on the package.

Rather than being restrictive, web creators are evolving to become more and more feature-rich and are the perfect way to build fantastic, professional looking sites with less hassle.

Some of the benefits:

You are using pre-loaded templates which you can then enhance in your own time, saving you a great deal of thought thought but, very importantly, still allowing you the freedom to personalize them to your customer's liking. With a website builder package, you will have access to technical support around the clock. The number of included add-ons available from these packages is growing every day and they can make your websites look more attractive while easier for your customers to use – let's face it, the customer just wants something that looks great and is hassle-free.

Because they are web-based packages, you can access your websites from anywhere around the world as long as you are online. Web builders also give your customers access to statistical information which means that they can keep in touch with how well their business is performing and use the information to target niche markets. You can now also get full HTML access but with automated search engine optimization (SEO) built in; again saving you time and effort. You can easily upload and store your own written documents, images and content to web builders with large amounts of storage space.

The alternatives:

The alternatives to web builders, such as Dreamweaver, can be ridiculously expensive, time consuming and mean that you are tied in to one particular package when designing a web for your customer. What happens when that package is superseded by a better product and you have to re-train to familiarize yourself all over again? They take up enormous amounts of your time and can be rather frustrating to say the least.

Leave yourself with more time to make more money!
Website creators are, therefore, the most affordable, trouble-free method of getting online, promoting businesses and still allow you the freedom to be who you want to be and put your own personal stamp on them. You will be able to generate more more websites for your customers in a shorter space of time with increased levels of success, meaning that you can deliver a consistently high-standard of work and generate more income for yourself.

It's all about becoming more and more efficient in a shorter space of time to stay ahead of the game. Once you have found and used a website creator, you will wonder what you did without one and find new ways to spend your time making even more money! …

Internet Marketing – The Basic Step of SEO in "Off Page Optimization"

SEO or Search Engine Optimization it the most important thing in Internet Marketing. It is the way of website optimization, sometimes how to be search engine friendly, so our site can appear on the first page of search results on the search engines, and so we can get free traffic from search engines.

SEO has 2 important phases:

  1. Optimization on the site itself (On-page Optimization)
  2. Optimization beyond the site (Off-page Optimization)

This time I will describe what is "off-page optimization".

What is Off-Page Optimization?

In a simple word Off-Page Optimization is the activities we do on our site with the goal of creating robots that search engines rate sites our site is famous among other sites. This is also known as "Link Popularity"

How famous our site among the other sites (with a particular target keyword) will be a consideration in determining search engine positioning of our site in search engine result.

Based on the experience of internet marketers who have been successful, Off-Page Optimization is very important now, even that says Off-Page Optimization is much more important than the On-Page Optimization. But I think both of them are important to get a high ranking on search engines.

The main components of the Of-Page Optimization, or to determine how famous our site is through the quality back links. So if you want the robot is considered as a famous site we need to have a lot of quality back links.

Back Link have 2 types:

1. One direction or One Way Back Link, where other site link to our site, but our site does not link back to the site. This is usually our sites have information that is considered interesting and he recommended to the visitor of their site.

2. Two-way (mutual link). Also known as "Link Exchange" or exchange links. Note that One Way Back Link has a wine better on search engine than two-way link.

Which link back is good for the Off-Page Optimization?

Many webmasters make the mistake and has wrong mind with Back Link. They tried to find link partners as much as possible without examining the positions, topic and status of the site which will be invited to become their Link-Partner.

To avoid this the following steps are necessary to find a quality Back Link:

1. When searching for potential link partners, select the same site, or at least close to the topic or topics related to our site.

2. Search site potential link partners with high-rank page.

3. When we do Link Exchange see where they will put the link. Usually they have a special page for Link Partner, see the page rank of the special page, either they have a high page rank or not. This is very important.

Note: Page Rank of each page of your site in one domain can be different. Although the main page has a high Page Rank, the other Page Rank can be lower or even zero. Or the Page Rank of the main page is …

Step by Step SEO – How to Make Your Website Search Engine Optimized

SEO means search engine optimization. It is a process, technique to optimize your web page for getting more and more customers or visitors. In SEO several methods are used to get the maximum possible visit and clicks on your pages.

  1. The first SEO step is to optimize the content. Content optimization is done by using the keywords. Use the relevant keywords in the content to make it optimized for your website. You can find th necessary websites from different keyword searching websites and tools.
  2. Build links to your website. The more links you get to your website, the better search engine ranking you can get.
  3. Submit your website to search engines. Search engine submissions will help you to get more traffic for your website. Submit to good search engines and as many search engines as possible.
  4. Create good meta tags for your website. These meta tags will help you in getting search engine ranking.
  5. Create site map for you website. Site map is necessary for your search engine ranking. It helps in better indexing of he website.
  6. Mend all the broken links. Broken links are strong factors for lower search engine ranking. Before you submit your website to search engines and directories corrct all of them.
  7. Get your website listed in some good directories. Directory listings help your website to get better search engine ranking. It also helps in getting more quality links to our website.
  8. Use articles directories to get more links to your site. You can post your articles in various articles directories to get backlinks.

How A SEO Content Developer Is Valuable

Content in a website has to be informative and convey knowledge about the subject to the users. The content representation can be in any way but should be logical and ethical. The content of a website should have text s well as images and links to make them more attractive and eye-catching.

The content has to be organized in a professional manner and the users should find them interesting and make them visit again. All the websites in the internet are not search engine friendly. The websites have to be optimized to get them indexed by the search spiders and to get them to the users of the internet. If a website does not contain SEO content them it will affect the overall performance of the website on the internet and the website will not be indexed by the popular search engines.

A SEO develops the content if a website in search engine friendly style. The web pages are built in a particular format and style to get the page easily indexed by the search engines and to provide a high page rank to the website. SEO content writing include content development of the website in a way that favors faster optimization process.

Content plays an important role in the process of optimization. The SEO content developers organize the page in a professional way with graphical and textual arrangement of information that is searched engine friendly and user-friendly. The SEO content developers get the latest updates on the products and services and optimize the page with useful and attractive content . …

SEO For Budding Webmasters

Creating and setting up a Web site on the Internet for personal or business use is quite easy. Considering that there are tons of tools and programs around to help you design and publish a site that requires no hard-coding or programming experience, you can easily create one for your own function in the shortest possible time.

The problem of budding Webmasters today is to come up with an online page that is accessible to the online public. Let's face it, a site that Web surfers do not know about is quite useless. SEO, or search engine optimization, offers tons of different strategies that will help these individuals boost their site's accessibility on the Web. But if it's your first time doing it, then you might find it hard to even try the simplest of methods in SEO.

However, it is quite possible to apply some of the Internet marketing strategies that follow SEO concepts without wracking your brains to make it work for you or to spend hours and hours implementing the changes. Here are some of them.

Keywords

Improving your accessibility through the use of search engines is the gist of SEO. To achieve this, you need to keep in mind that these lookup tools require the use of keywords from Web surfers to run a successful scan on the Web, so you need to place keywords on your site that fits perfectly with your online content.

For starters, you need to come up with a variety of keywords that people on the Net might use to look for information that is found on your site. Integrate these keywords onto your site title, description, site address (domain name or URL), and into the content of your online page to increase its search engine coverage. Avoid spamming keywords if you do not want to get your site banned from search engine listings.

Page Rank

Page rank is another fact that will improve your placement in search engine results. Your page rank value will be determined by the number of links on the Web that points back to your site. To get this done, you might want to contact Webmasters of other Web sites to place your link in their site and vice versa.

Other methods are also available to increase your page rank, such as:

o Social bookmarking

o Social networking

o Publishing articles on the Web with embedded links on the content

o Advertising your links on forums (place links your signature instead of posting it directly on topics)

o Submission of your link to Web directories on the Internet.

http://7seo.com – Search Engine Optimization (SEO) …

Search Engine Marketing and Optimization – The Basics

As competition on the web grows, more and more business owners have questions about search engine rankings and what can be done to show up higher, or even show up at all, for certain search terms. This is where SEM and SEO come into play. Here, we review some basics.

So, what are SEO and SEM?

Search Engine Marketing seeks to increase a website's visibility within the search results of a search engine – this can be within the "natural" / "organic" results or in a paid advertising area of ​​the results. An SEM campaign can include many facets – including Search Engine Optimization (SEO), Pay-Per-Click (PPC) Campaigns and more.

Search Engine Optimization (SEO) seeks to improve the number and quality of visitors to a web site from "natural" ("organic" or "algorithmic") search results – generally what comes up from a basic search within most search engines. SEO can most easily be explained as implementing content and technical elements in a site that increase the ranking in search engines for specific keywords / phrases.

Where do you start?

If you are just trying to make sure that your site appears in the search engines, there are some very basic steps to take that will help ensure that the search engines will include your site – most of these are technical pieces that your web developer may have implemented on your site when it was first built. If you want to try to increase your ranking in the main search results then an SEO campaign is the way to go. And, if you want to increase your ranking while also showing up in other areas of the search engines (such as in the right column) then you will want to begin a full SEM campaign.

The first step for any SEO / SEM campaign is deciding on keywords and key phrases that you want to focus on for your site. It is important to not only consider the words and phrases that you associate with your organization, but also what keywords / phrases people are actually using in their searches. A good web company can help you do important research into your industry, competitors and audiences to ensure that your SEO and SEM efforts are done strategically to get the most value.

Once the initial decisions have been made, implementation of content edits and technical elements are the next steps. Search Engines are continuously changing their ranking methods or "algorithms" and, in order to maintain your ranking, ongoing changes to your site will need to be made as well. …

Discover the Secrets Behind Choosing an SEO Services Company For SEO Promotion!

Ranking of your business website in search engines can help you in generating more clicks and sales. SEO promotion has emerged as one of the most powerful marketing tool for various business websites.

Now the companies have a budget allocated for SEO promotion in advance due to the amazing results it can provide in return. SEO work done on your website increases the volume of potential traffic to your website by improving the rankings in the major search engines such as Google, MSN, Yahoo! and Bing.

Around the world there are many SEO services companies that are providing SEO work at affordable prices. Such SEO services include many a kinds of SEO packages according to need so as to improve the rankings. According to a study conducted, 90 percent of the total traffic visits only first page of the search engines and the remaining goes to the second page thats it.

Beside of all the truth, SEO promotion is not as easy as it looks. SEO work needs constant focus on good content, intelligent link building, and social bookmarking. In addition to that finding an affordable SEO services is also not that easy. It needs a decent research and a little patience to find the appropriate match.

Any SEO company should properly work within the guidelines of major search engines and should devote some time in market research of the concerned business before stillating the project. Before hiring a SEO services company for the promotion of your business website you should keep the following points in mind. These important points are as follows:

a) Ask and confirm that the keywords suggested by the SEO services company are relevant to your market. You can very well check the suitability of the suggested keywords yourself using Google keywords tool to confirm that it will bring potential traffic to your website.

b) If you are willing to have an On-page optimization, then you should be well prepared for the changes made to your business website. Make sure that it does not adversely effect your business or the content updated is irrelevant to your focused market.

c) What promotion strategies will be used? Article promotion, Social bookmarking, Social networking and many others are the major strategies used to promote the website. Customize services according to your website's need is the best option.

d) Have a detailed discussion on what On-page and Off-page strategies that would be using while promoting your website.

e) Not big claims only an Expert team work and good research can make promotion successful. Ensure the previous work done.

f) Re-check the ranking of their own website and then be sure.

g) The price of any SEO project depends on following factors: –

1) Number of keywords targeted.
2) Number of search engines targeted.
3) Competition available for targeted keywords.

h) Do you want long-term monitoring and time-to-time maintenance, in addition in which format you want your progress reports.

Getting the best suited SEO services company is far more important than …