How to Do SEO for Your Own Website

Our ultimate guide is to rank our site for a keyword which has decent search volume. Before starting SEO, you must know how the search engine works. This article is about how to SEO. if you are a beginner and want to know how the search engine works, please refer some Moz articles.

I start with keyword research as its must and very first task in SEO. You cannot proceed further without a targeting keyword list. Now let’s see how to do keyword research with Google Keyword Planner. First, sign up for an AdWords account with your Gmail account. Once you login click keyword planner under the tool tab. Now click find new keyword ideas and type some services or product you provide through your website and select the country you want to target. Now you have a list of keywords with search volume.

Now you will get the search volume range, not the exact number. AdWords gives accurate data only to the accounts who running paid campaigns. If you want to know the exact search volume then, add the most relevant keywords into the account and click review plan. Enter the maximum value in the bid and change the tab from keyword group into keyword finally, select the exact match keyword then you get keyword and its search volume with competition details. Now you can select the most relevant keyword to your business and make sure that keyword has decent search volume.If you want some more keywords to check search volume manually, give a search on Google and pull the keyword from auto-complete and related search queries. You must select only one targeting keywords per page and select some long tail related keywords to enrich the page content. Now you have done the keyword research and have a list of targeting keywords. Now we move onto site audit.

We must understand what Google checks on our website before auditing a site. I will give you a basic idea of what are the ranking factors. Google first check the accessibility of a site, whether the site is loading fast and can be accessed easily by users. Even though I write this simply Google perform this in large-scale like from browser header code, redirection and code errors. Next will be search engine optimization to check whether the pages are optimized to search engines with proper meta tags. Starting from the title, meta description, keyword and social open graph tags.

Most importantly Google checks the authority of the website. In order to check authority, the major factors will be the number of links referring to the website and its quality, and it checks domain age, domain expires, server IP, social signals brand mentions and the website traffic. The authority will be the most powerful factors to beat the competitor and rank top in search engines.

Here I have mentioned only the major audit checklist if you want to perform a complete SEO audit on your site my advice would be to buy …

How to Prepare Your Site for SEO

If visibility for your website is what you want, you may consider using Search Engine Optimization or SEO. It does its work by showing your website more frequently whenever users search for information related to what is available on your site. They usually make use of things like keywords, images and videos to show information that a user is looking for. Given that the benefits of SEO are huge especially to those who seek to promote products and services via the internet, knowing how to link up your site for SEO is important. To help you with the process, here are a few things that you can do.

You first need to do some research on how people or online users are currently searching for whatever product or service you deal with. This is important because it will help you decide on the keywords to use when it comes to optimization. Know what your competitors are using to win more searches and what you can do to turn traffic to your site. Once done with this, your SEO process will be much easier. Go over your site and select the keywords that you feel once used will win searches. Aim at leading key information about your site to the keyword so that the moment people check it out they understand what it is about faster.

When developing a website always, remember that you want it to use the SEO to link users to it. So have every page showing a unique, HTML title taq, meta description taq and keyword taq. These are basically links that will enable the user to follow and get to your site or open to get more information. When it comes to keyword and phrases, make use of them as frequently as possible while at the same time, making them italic or bold. Also include them in titles or headers and footers.

Make text navigation of your site focused on the keywords and phrases. When organizing the navigation of your site, consider linking every page; that is if you have many pages, to the website you are creating. Once you feel like you have exhausted all the information you want, submit your main directories to the Open Directory and also do the same to search engines and web directories in order to create popularity for your site.

SEO process will be complete after your request for link with relevant sites has been worked on. This usually takes time but when your site will be able to find using search engines. Note that when requesting to be linked, you may be required to pay but there are companies that offer these services for free. …

Learn How Google My Business Can Impact Your Local SEO

A Google My Business profile is essential for local online business. It’s free and will enable you to appear in local search results for queries specific to your products or services. Without local SEO, you won’t be appearing on any local map listings in which Google displays search results for the vast majority of local queries. When it comes to choosing your categories be specific. You have a much better chance to rank for “New Jersey Local SEO” or “New York SEO” than for generic terms like “Local SEO” or “SEO”.

Local search results appear for people who search for products and services near their location. They are shown a few number of places across Maps and Search. For example, you will see local results if you search for “new jersey web design” from your mobile device. Google will show you the kind of matching nearby web design firm that you’d like to visit.

Local SEO starts with NAP (name, address, phone) and then creating citations (listings) on every other local listing sites like yelp, foursquare, yellowpages, hotfrog etc. Having same NAP information on your website is absolutely critical and essential. Adding accurate and complete information about your business always helps you with click through rate. Its essential to get the website updated with accurate and complete NAP and other business related information like description, hours, menu, photos etc and then copy all the information into GMB.

To really improve your local rankings you will need to build citations for your local business website, these can be on local business listing website (LBLs) like yelp, foursquare, yellowpages, hotfrog etc. The building, maintaining and data cleansing of local citations is an important part of local SEO. This enables you to not only showcase your services in search engines such as Google, Yahoo and Bing but also, more importantly, help your customers find you easily.

Another big ranking factor for local SEO is to encourage customers to leave positive reviews on your GMB listing. Your star rating is also displayed on the Google map to searches so a high rating can also improve your click through rate from the SERPs too. Google wants to translate your offline popularity into online. Hence getting positive reviews from your clients and customers is critical these days, so it’s an essential that business owners, managers or concerned executives communicate with their best clients and customers to get positive reviews from them which mention their products and services.

Reviews are always a subject of scrutiny, whether it be positive or negative. With Google My Business, it can come from anyone, from field experts, regular customers or clients, and anyone else. Reviews are one way that helps your customers and clients get their concerns straight to you, that is why it’s important to respond back. For every negative reviews, proper response with your clarification is essential to convert their impact positive.

Google My Business shows customer data through their insights. By using insights, you will be able to …

What Is Search-Engine Optimization? The Basics of SEO

Recently a long-time business associate of mine asked, “Why in the world are you doing SEO? You’re a writer.” I laughed at first but, after thinking about it, realized that some people in the advertising business (and other businesses) still don’t understand what search-engine optimization is all about.

SEO is, yes, mostly writing.

That’s because Google and other search engines are continually sifting through the text on your website in order to determine what your pages are about. It’s the main way they determine your SERP (search engine results page) rank. And ultimately the way your website is found in organic search results–organic, meaning the way a search engine naturally finds you, without you driving traffic to your site through web advertising or word-of-mouth, etc.

Great organic search results are vital to a business, as the attention span of consumers get shorter and shorter every day. Rarely will a consumer even venture to search page two in their quest to find a product or company online.

So, how does search-engine optimization begin? Well, with thorough research. That’s key. Keywords and keyphrases, to be exact. You have to be a bit of an experimental slooth to determine the optimal words to use on a website. Google and other sites offer keyword tools to help you learn which words people are actually searching for. You shouldn’t use the interesting, and possibly quirky, words you might coin. You want to use the terms and phrases people are actually searching for. Then, code those words into your website’s pages so search engines can find them. I’m simplifying the process, of course, because there’s a lot of strategy that goes into SEO, particularly in choosing keywords.

Now, back to the writing part. The thing Google (and other search engines) values most is your title. That’s the text at the very top of your page (possibly invisible), the text that is bookmarked and also appears in blue on a search engine results page. Therefore, you’ll want to incorporate your main keywords into this title, and place them first–even before your company name. Unless your company name is Coke or McDonald’s. Or some other well-known brand.

Next in importance is the “meta tag,” the black text underneath that blue title that tells searchers more about your site. Prioritize your most important keywords there, as well. Then, search engines will scan your website’s HTML text for those same keywords. They give most value to what’s coded as h1 (your main headline) then h2, h3, h4 (subheads), then the rest of your html copy. Note: the text on your site must be in HTML fonts, or they won’t be recognized.

Search engines also give good rank to pages that are updated often, which is why blogs and news can do well, and to backlinks, such as articles that link back to your site. All of which is writing. Yes, writing.

It surprises me when I see prominent businesses, especially advertising agencies, that use “Home” in the title of their …

How to Work With an SEO Company

Is your website not attracting the number of visitors that it should? Are you sure whether it has been properly optimized for the search engines? Do searches of keywords that are relevant to your website show up your website in the top list of search results? If you have answered in the negative to any of the above queries, then it is high time you had a discussion with the representative of an organization that specializes in search engine optimization.

However, just contacting their agent or visiting the company and telling the person in charge over there that you want your website search engine optimized is not enough. While the folks in such organizations are clever enough, there are certain things you need to tell them in order to make their task easy. Providing them with those details also ensures that your website is fine tuned as per your requirements. The specialists might suggest you to change certain keywords based on the content of your website and you should accept it.

First of all, make out a list of all the relevant keywords of your website. Ensure that they are not repeated too many times in the body copy, or else, your website will be shunned by the search engine for spamming. The main, secondary, and tertiary keywords should be included in the body of the text. The other jobs shall be taken care of by the SEO organization. They shall include your main keyword in the HTML of your website. Including images with relevant keywords also helps.

Suppose your website promotes shoes, you should include images of boots, sandals, etc. and use requisite HTML tags for them too. There is one big mistake that most people commit. They believe that, in order for a website to be successful and to rank high in the search engine results, the text in the index page should be search engine friendly. While this is correct, they should remember that humans will also visit their websites.

Hence the text in the index page should also be human friendly. Employ the services of a professional writer for all the text and ensure that they are familiar with the topic of your website. If you are planning to embed any video or audio on your website, you should inform the SEO organization that you plan to engage, about it.…

5 Do-It-Yourself SEO Techniques That Works!

Do you need to spend a bomb to hire self-proclaimed gurus to assist you with search engine optimization (SEO)? No! We all know the importance of SEO to our internet business. The following 5 Do-It-Yourself SEO techniques can save you money and yet improve your website's rankings! The saved monies can then be used to further promote your website through Google's Adwords, Pay Per Click programs etc. Let's get started.

1. Take a lot of time with developing your web site's content.

For most web sites, content is the key. When writing the content of your web pages, insert vital keywords which relate to the products and services that your company offers. Make it brief and concise, yet informative.

You might see that Internet users do not actually read a web site's content word-for-word.
They just skim through the text and concentrate on the articles that they need and the data which they find interesting. A 600-word article may be too boring or too long for a user to read. Keep your facts up-to-date so that users will visit your web site more often. Do not forget to include a lot of helpful links, articles and guides that users can forward to another user and add to your customer base.

2. Make the overall design user friendly.

In most cases, the rule the simpler, the better applications. Do not design your web site in an overly-complicated way that users will find it too "frightening" to browse through.
Adapt the design to your target market. If your target audience is of a youngger age, make sure that the colors and designs are funky, youthful and attention-grabbing. For a more mature audience, you can use subdued colors and have a more elegant theme and overall web site design.

3. Vary the keyword for each individual web page.

Think of every possible keywords or phrases that will apply to your products and services. Each user is different and may not needarily use the keyword that you expect them to type in the search bar. Search engines offer tools which will guide you through finding the correct keywords for search engine optimization.

4. Make sure that your hyperlinks are visible, accessible and informative.

Providing users with hyperlinks or HTML links which are useful and easy to find is yet another way to optimize your web site.

5. Learn how to lead traffic to your site.

Seek the advice of experts on this field if you do not know how to lead traffic to your site. Develop a plan and learn how to use the necessary tools pull traffic your way.

Gather all the statistical data that you can use to keep your web site on top of the search engines' list. Vary your web site's contents and keywords to adapt to the current trend. If there is a particular word or phrase that you have not used when searching for keywords, use it instead to lead more traffic your way. Be flexible enough to …

What to Look For When Hiring an SEO Consultant Or Company

Openness and education are incredibly important, especially when it comes to SEO, as the profession is open to abuse and misinformation. In order to better inform my site visitors I have prepared this article which will hopefully allow you to gain a basic understanding of what is involved in SEO and what to look for when hiring an SEO consultant or company.

What do you see when you use a Search Engine?

Once a user has submitted a search query to either Google, Yahoo or MSN they will see a list of ordered results that take 2 forms:

Pay Per Click (PPC) Adverts

PPC adverts are how the main 3 search engines make money, an advertiser chooses the search terms that will trigger their adverts and whenever a user clicks on the advert the advertiser pays the search engine. PPC adverts are shown down the right hand side and sometimes above the other results that appear on the page. On Google, Yahoo and MSN these results are labeled as either "Sponsored Links", "Sponsor Results" or "Sponsored Sites" respectively.

Natural (Organic or Algorithmic) Search Results

The Natural (Organic or Algorithmic) Search Results appear next to the adverts, and are served up based on the relevance of each given page to the search query that was entered. It is commonly suggested that these results enjoy around 75% of the clicks for any give term, but in my experience this can vary greatly depending on the search term selected and the competition.

What is Search Engine Optimization (SEO)?

Search Engine Optimization or (SEO) refers to the process of improving the results of a given web site / page in the Natural (Organic or algorithmic) search results, using both onsite and offsite elements. A good SEO will consider how search engines work in light of what people have historically searched for, the relevancy of the phrase and the strength of the competition for each phrase.

What do Search Engines want?

As established above the main search engines (Google, Yahoo and MSN) make their money when users click on the adverts that appear along the natural (organic or algorithmic) search results, when a user clicks on the adverts the search engine in question makes money from the click. The key word here is relevancy; if the results served up by the search engines stop being relevant the users will leave and try to find what they need from an alternative search engine, and the clicks (and therefore the revenue) will start to dry up.

What do your Site Visitors want?

It is quite common for people to implement SEO thinking that ranking for a given phrase is the only focus; This can lead to a poorly designed site that does not work for the site visitor. When implemented properly SEO should lead to the addition of site content that will improve both the standing in the search engine rankings and the experience of the sites visitors.

So what does all this mean?

  • Exception PPC there

SEO – Display Clickbank Ads Can Be Good SEO

Google AdWords is not the end of the story when it comes to inviting the appropriate ads to displaying towers or panels of ad on your site. ClickAdsPro which displays Clickbank ads on your site also works well and has been known to increase traffic over three thousand percent.

Like Google programs, this program comes with a javascript generator that instantly creates dynamically linked pages. You can pretty much install the whole thing and have it running in a few minutes.

The reason that you want this type of program on your site is because the simple and quick installation makes it easy for you to increase ad revenue by monetizing the visitors to your site that are not buying. This enables you to capitalize on your search engine optimized contextual advertising so that it brings visitors as well as income potential to your site.

Another great thing about this type of program is that it allows you to display target high quality affiliate programs on any type of web page. This selection process is based on a number of criteria including the subject area associated with the product, the ranking of the product and the commission that you earn as ad revenue.

The best type of software for this is the type that can be adjusted so that it looks nice and fits in with the colors and layout of your site. It is important to choose the format of towers or bars as well as the background color, border color and font of the click bank ads that you choose to display so that your SEO attempts are not really obvious to a web site visitor. Unfortunately many programs of this type are actually really intrusive and make it obvious that you are trying to sell something, which is just tacky! …

An SEO Agency Provides Services to New Businesses

An SEO agency may include SEO as a standalone service or even offer a broader marketing campaign as a professional SEO may even require a switch over to the HTML source code of a website and some of the tactics may even include web page development as well as design.

There are several tactics and techniques one needs to be aware of used by so called SEO agencies who will claim that they will enhance your website and promote your services and products. If an agency tells you that they uses some of these methods such as include link frames, article spinning, spam dexing, keyword stuffing then avoid those types of agencies as many of the search engines look for websites that employ these methods and remove them from their indices.

These types of tactics and methods are fast becoming a thing of the past whereby keywords are no longer in the control of webmasters which now limits nearly all rank manipulation as well as abuse. Nowadays search engines have been adapted to ensure that the pages show only the most relevant search results as opposed to pages crammed with hundreds of keywords used by bogus webmasters.

A search engines success and popularity is determined by its ability to produce the most important results to any given search. More complex ranking algorithms have been developed by search engines which now make it far more difficult for any webmaster to tamper with. Tools such as Meta tags, site structure and headings were developed which now enables Google to filter and kind of manipulation picked up in the various search engines.

Now that you are aware of some of the methods and tactics used by an unorthodox SEO agency you will save yourself the frustration, time and money of signing up with such agencies as there are many dynamic agencies that are capable of delivering quality services.…

Means of On Page and Off Page Search Engine Optimization

Search engine optimization has become a part of online marketing campaigns. Every company is looking forward to get its website in the top results of the search engines. But in the competitive market, only those with the best SEO services get themselves among the top rankings sites for the most commonly used keywords.

The search engine acts as one point stop for locating all kind of websites on the basis of keywords that a user mostly searches for. To get maximum online exposure, it is highly necessary to improve the search ranking of the web page. The on page optimization and off page optimization are two sub categories of SEO optimization process that actually hit the bull's-eye.

On page optimization includes those changes which are made in the web page coding that lead to better search engine ranking.

Various steps performed in on page optimization are:

a. Key words and description insertion in the Meta tags

b. Title submission in the title tag that is a part of the Head portion of the HTML coding

c. Site Map generation

d. Robots.txt file preparation

e. Insertion of text with the relevant key words in the body section of the web page

All the above on page steps optimize the web page for better indexing by the search engine robots.

Beside on page optimization, off page optimization also plays an important role in determining the fate of a web page in the struggle for good web page ranking.

Following forms of SEO writing are the means of successful off page optimization:

Article submission

Article submission in various relevant directories is performed on priority basis every day to boost search engine ranking of a web page by every website owner. Relevant articles with good quality text are searched by most of the online users. Such articles are commonly written and submitted in popular directories. The articles not only contain text but also a link to the particular site that the article writer wants to advertise. Therefore, SEO article writing is a need of the time as it is done in accordance with key words that are most frequently used by the user community.

Blog Writing

Blog writing is the latest concept of driving the user community to any particular site by providing regular and quality blog posts. The users are compiled to come back to the blog if it provides them relevant and logical information about a certain subject. Blogs on various subjects prove important in bringing the relevant web traffic to the web site. Thus it's an influential sub section of the SEO writing.

When users read a blog post, they get a fair chance to comment or inquire on a product or service, which a blog discusses about. Blog writing technique since involves an active participation of the user community to increase traffic on the web page, thus leading to improved search engine ranking.

To conclude, writing articles and blogs has been incorporated among other kind of SEO writings to offer …