How to Generate Website Traffic in 10 Easy Steps

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Targeted Traffic for your website is hard to receive? Not with these 10 easy steps that will show you how to get website traffic with ease.

1. Optimize Your Site – Potential customers primarily use Google, Yahoo, MSN and AOL to search for services and products. Search Engines are picking up keywords so make sure your website contains sufficient relevant text and not just pictures.

2. Email Signature – By adding a personalized signature with your website URL to your email is one of the quickest and easiest ways to increase your website traffic. If you have employees, ask them to do the same.

3. Viral Marketing – One of the most powerful marketing strategies is still the word of mouth. Put an incentive program into effect and give your customers a reason to spread the word. They can easily be added to an affiliate program by supplying them with a link to your website that they can put in their blog and email.

4. Paid Search Placements – Paid Placements you can find on the right side and top links on the Google website. You can purchase these area on a "pay-per-click" basis. This is a phenomenal way to generate website traffic and it is fairly inexpensive when compared to the return on your investment.

5. Link Or Banner Trade – To trade a link or banner with other relevant websites is always a good idea. You advertise for them and they advertise for you. Also, having links posted on other sites that are relevant improves your Search Engine Ranking.

6. Offline Advertising – You are missing out an easy way to increase your website traffic if you do not have your website URL visible on your business cards, letterhead, packaging and even certain products. Business cards are one of the most powerful marketing tools you have access to, be sure that you are reaping your maximum rewards from them.

7. Customer Email – Repeat customers are one of the most important parts of your business. To keep your customers informed of new products and promotions be sure that you have their email addresses.

8. Virtual Sales Force – Sign up for an affiliate program to increase your website traffic. An affiliate is paid a small commission to send people to your website. When you see sites or blogs with a "Buy at Amazon" type of link or banner, those are put there by affiliates for example.

9. Powerful PR – Have a media release about a new product or contest that you are offering. Be creative! The eye of a busy journalist will catch a unique story much faster than a generic one will.

10. Write Articles – There are many industry websites where you can publish articles relevant to your product or service and supply a link to your URL. Additionally, EzineArticles, Hubpages and Squidoo are all wonderful outlets to use to increase your website traffic. …

Owning Your Own Website

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Having your own website to share what you know can be very exciting for many people. The size and capacity of the internet allows pretty much anyone to have their own website for any purpose that they desire. However, owning a website will not guarantee that there will be people visiting your website. You need to find ways to draw people to your site for the information that you are sharing. Using articles for SEO can help to draw more people to your site by placing your site well on the search engines.

The content on your website will greatly affect where your site ends up in search engine results and how interested visitors will be in your site. It can affect whether or not users choose to visit your site repeatedly. Many website owners want to draw in visitors and keep them coming back. Using articles for SEO will ensure that your website achieves a high ranking in the search engine results. This type of content will also help to keep visitors interested in your site.

Articles for SEO will cover the information that you are offering on your website. They will explain to potential visitors what your website is all about and what they can expect to find there. The information contained in this content should be interesting and should be geared towards holding a reader's interest long enough to keep them on your website. Having content that is boring or that does not follow a rational line of thought will cause people to lose interest and likely never return to your site.

Constantly adding articles for SEO to your site will also help to ensure that visitors return. If they liked what they saw initially, they are more likely to return to your site to learn more. If they return and there is no new content, it will more than likely be their last visit. New content will keep them coming back for more.

It is a lot of work to write more articles for SEO [http://www.articlehelium.com] but they are important. This type of content will not only help internet users to find your website but it will also help to keep them coming back again and again. …

5 Marks of a Great Content Management System

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The functionality and appeal of your CMS website rests on your ability to select the best content management system for your needs. There are a lot of big names competing for attention as well as some smaller names that have great promise to become big names. This means lots and lots of choices for those who want to design CMS websites.

To make the selection process a bit easier, consider five tell-tale marks of a great content management system:

# 1: You do not need an IT crew on staff to install the CMS.

Installation is where some of the less effective content management systems fail. If a user can not figure out how to get the system installed they start to wonder if they will be able to actually use the system once it is installed. The best content management systems will be very easy to install even if the IT guy is not down the hallway.

# 2: The backend must be very easy to use.

This may be debatable for some people, but in most cases the backend of a CMS website should be incredibly simple to use. Most people using a CMS do not know HTML code or do not want to waste time messing with code. This means they are looking for a very simple system that allows them to add to, tweak and change their websites without getting into complicated procedures.

The simpler the backend is, the better suited a CMS will be to those who do not know how to completely code a website for themselves. This is important if you are designing websites for consumers who do not know much about web design. The easier the backend is for them to maneuver, the fewer calls of frustration the designer will receive after the product is in the hands of the client.

# 3: The CMS should offer templates that are reliably easy to modify.

The great thing about designing a CMS website is the ability to easily modify templates to come out with the perfect website for a given client. You should be able to take a template and make changes so it matches what you want your site to be or what a client wants their site to be. If the modification is too difficult or not possible, then the CMS fails to live up to its main purpose.

# 4: A great CMS will allow easy manipulation of extensions to extend the functionality of the CMS website.

If you can not add extensions, you can not get the most out of your CMS website. The best content management systems will make it easy to work with extensions so you can create the perfect website with any template.

# 5: There should be some form of community or support service where help in the design process can be found.

Finally, make sure the content management system you select has some type of support where you can ask questions and get the …

Importance of SSL Certificates on Banking Websites

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It is possible for every piece of data to be seen by others unless it is secured by an SSL Certificate. Your customers won’t trust your web site without it.

Why banks need SSL?

SSL Certificates are essential factor to gain Customers’ confidence in your Services and Brand……

SSL stands for Secure Socket Layer, which allows online users to create sessions with Internet sites that are safe and secure i.e. they have the least risk of external contravention. In an Online Banking website, the customers can only be secure with the use of SSL technology. An SSL Certificate ensures that all data passed between the Web server and browser remains private and secure.

To make online banking safe for its Customers all the banks must have SSL Certificates. SSL Certificates is the only answers to questions such as – Will my money be safe? Can someone steal my Personal information?, Can someone access funds or track my transactions?, Could a thief find a way to clean out my bank account?

Thus all the banking websites need SSL Certificates –

o To enhance Customers’ Confidence in your Website.

o To get accepted globally – expand clientele from all over the world.

o SSL is mandatory for sites collecting personal or financial information from their customers.

o Most of the consumers now expect safety & security to the part of online services they use.

o You value privacy and expect others to trust you.

o Banks need to comply with privacy and online security requirements.

o SSL is a necessity if you have offices that share confidential information over an intranet.

o The most important is to protect your customer’s transactions and provide visitors with proof of your digital identity.

What happens if a bank does not use SSL, What are the risks involved?

Customers are very careful while doing online banking. They are aware of SSL and check for HTTPS before logging in to the website. SSL, Secure Socket Layer is extremely essential for any website, which is collecting sensitive information like personal information, credit card numbers online. Especially banking websites should have SSL Certificates to secure the online transactions of their customer.

Consequences for not deploying SSL certificates on banking website are –

o Customer may rebuff to expose his bank account details to the Internet.

o Hackers and criminals may track the valuable information.

o You can lose a potential customer.

o Customers may loose faith and may go to some other bank.

o Non-availability of SSL on any Banking Website may affect its brand image or Goodwill.

What is SSL Certificate?

SSL (secure sockets layer) is a communications protocol, which is now the global standard for security

SSL creates an encrypted link between a web server and a web browser to ensure that all data transmitted remains private and secure. The Secure Sockets Layer protects data transferred over http using encryption enabled by a server’s SSL Certificate

SSL uses a cryptographic system that uses two keys to encrypt …

Little Known Secrets Of Getting Free Website Traffic From YouTube

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What is YouTube? YouTube is basically a free online video sharing website while any visitor can upload, watch and share their video clips. Did you know that YouTube serves up over 200 million video clips per day?

It's true … people are flocking to online video sites that even network television is worried that they'll become obsolese. Online video will probably be the largest fastest growing advertising media for the next few years. It's so wonderful because unfortunately any marketers really know how to use it as a promotional method.

A savvy internet marketer will find that this service will drive traffic to websites, get sales messages to potential buyers, and to market products and services.

If you understand Search Engine Optimization (SEO), it is difficult to get great rankings and results are rarely if at all guaranteed, even with the hard earned money you spend. It is, however different from online video as the competition is not that fiercely compared to SEO. Let me share with you some of the tips to drive traffic using YouTube service taking consideration that you already have an YouTube account and some interesting videos to upload.

Customize your profile and channels

You should always customize your profile and channels. Create play list if you have more than one video. This will surely give you a big advantage when people sort for channels, groups or play lists.

Tag your keywords

You should try to tag as much keywords you have in mind. This will help the visitor to find your video easier. If you are not sure what keywords to tag to your video or you have run out of keywords ideas, you could just do a search based on your video content and see what those keywords are used for the top video that appeared.

Videos that work

There are certain characteristics about successful and profitable videos. They are either funny, weird, shocking, sexy, inspiring, demonstrates or instructional. If possible, you should also try to put other people in the videos as well. Why I say that? The reason is simple. If those people are being featured in the video, they will show their friends those videos and those friends may show other friends and so on. In this way, more and more people will get to view your videos.

Build a community on YouTube

To further promote your products, you should create a community to cater for those groups of people that share your passion. This could easily be done by creating 'groups' using YouTube service. With that, you are likely to attract the right type of people and it could potentially be your buyers or business partners.

Go Viral

By getting your videos posted in the YouTube is just not enough. You will also need to post them in your blog or any social network website such as Facebook or myspace. Beside, you should also email these videos to your friends, relatives and family. With the above knowledge and skills learned, …

What to Emphasize and Avoid With Search Engine Optimization Strategies

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The concept of trial and error seems tailor-made for the contemporary world of how to improve search engine optimization (SEO). With this adventurous spirit, the initial emphasis is traditionally on a rapid-fire testing of what works and what does not work in achieving winning internet marketing strategies. However, at some point the emphasis needs to switch to a focus on emphasizing what is working and avoiding whatever is not working. But this is frequently easier said than done as efforts to avoid marginal and unsuccessful content marketing strategies can involve internal politics and resistance to change.

5 Search Engine Optimization Tactics to Avoid

Perhaps because the effort to avoid certain SEO strategies can be more difficult than choosing what to emphasize in search engine optimization efforts, the starting point in this overview is a short list of what to avoid:

  • Overly promotional content
  • Non-original content (aka duplicate content and article spinning)
  • Excessive affiliate marketing
  • Link saturation (aka too many links and blog networks)
  • Stolen and copied content

One of the primary goals of any search optimization strategy is to obtain more business exposure, but unsound content marketing can actually have the reverse impact. For example, Google and other search engines have constantly struggled with how to address issues such as the five just noted. At the most extreme, websites can be deindexed entirely (and swiftly) by violating sound SEO principles – a private blog network known as Build My Rank was eliminated from the Google search index in 2012 and within a day or so, the company ceased its business operations. This enforcement action not only impacted BuildMyRank but also customers that had used the site to publish content and obtain backlinks.

One of the most perverse examples of non-original content is exhibited by articles and images that are copied and pasted from the original publishing website and placed on another site without any credit whatsoever to the original author. While this is a problem for the original authors and various article directories that unwittingly become the second (or 99th) place some articles appear, it is also a challenge for prospective customers who have little choice but to be perplexed by the mixed messages of duplicate content appearing in multiple locations with names of different authors attached to the article. For example, shortly after this article initially appears here, it is highly likely that it will be improperly published on one or more additional websites without any attribution to the original author or article directory.

3 SEO Tactics to Emphasize

On a positive note, some approaches to SEO deserve to be emphasized, and here is a short list of three candidates to consider:

  • Presentations on SlideShare
  • Images that are unique (such as customized textual images)
  • Content that is unique

This is intentionally a shorter list with the thought that it might be easier to implement. Some content marketing strategies such as white papers can illustrate all three concepts. A white paper is a longer and more advanced treatment of a …

SEO Test as a FREE Website Assessment

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The SEO Test introduced here is a free website assessment method that enables you to see how well a website has been optimized for search engines. You do not have to buy any software to perform this SEO Test!

Such a free website assessment can be transported out based on various search engine optimization standards. You examine the features of a website that are important for search engines. Let's begin now.

Major SEO Test Categories

To find out how well a website has been optimized for search engines, we should examine the major areas of that website: Google Page Rank, Alexa Rank, Indexation, Link Popularity, Meta Description, Meta Keywords, Keyword Density, etc.

Tools for Free Website Assessment

Like I've said earlier, this website evaluation is free and you do not have to buy a software. To be able to launch this task, you need some tools that are easily available on the internet. Therefore, take the following 2 steps to equip yourself for this SEO Test:

1. Download Firefox Browser with Google Toolbar if you do not have it.

2. Download the following add-ons for Firefox: Search Status and SeoQuake.

Firefox is a great web browser developed by Mozilla. It's fast, secure and customizable to your search engine optimization activities online. There are a large number of add-ons for Firefox that could enrich your web browsing experience. As you want to perform a free website assessment, I've only selected these two to show you how it can be done.

Search Status and Seo Quake are two exciting add-ons which could help you perform this SEO Test you have ahead of you. When installed, you can activate them both so that you can see them on your toolbar.

How to Start Your FREE Website Assessment

Now, let's start checking out the results by one of the add-ons and then go to the other one. Let's begin the SEO Test by learning from Search Status toolbar.

Search Status

Go to the homepage of the website which you want to test. When loaded, move the cursor onto the Search Status toolbar and right clock on Search Status logo. The opened task menu has got a list. What you need to check on for your SEO Test are:

* Google Page Rank – It's a graphic indicator up in the toolbar of your Firefox browser which shows some rank between 0 and 10 for each page of the website.

* Alexa Rank – It's a number which show the amount of traffic that this website receives. The higher the traffic, the lower the number. For example, Yahoo's Alexa Rank is 1.

* Indexation – Task Menu: Show Indexed Pages> All. Function: It opens three tabs at the same window of your Firefox browser in which you'll find the indexation of that webpage in Google, Yahoo and MSN.

* Link Popularity – Task Menu: Show Backward Links> Page> All. Function: It shows the number and address of the pages that have linked to this page …

The Impact of the Internet on Marketing Research

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Probably the most important impact of the internet on marketing research is that it has taken it from the realm of academic studies, with set subject pools and reliably serious experimental conditions, into the realm of real life, with people interacting with one another on the level of regular day-to-day interactions. While it is clearly possible to still apply controlled, scripted situations to marketing research, the more effective way is to find methods of collecting and evaluating data collected in the more natural environment of virtual interactions.

In some ways, this makes marketing research harder, as new techniques must be developed, and as with many new innovations, there is a large ratio of failure to be expected. In other ways, however, this makes marketing research easier, particularly because, thanks to such developments like social networking sites, gathering the necessary data for marketing research has almost become 'one-stop shopping'. Marketing researchers are now able, with a fairly large degree of accuracy, to gather enough information to determine how successful a product or service is going to be, who are the existing and potential future competitors, how long the various levels of market demand will last , what the best distribution channels will be, what type of an advertising campaign will be most effective, how big an advertising budget to allocate to each particular product launch, and what the next step is going to be in terms of either phasing out the product or service or changing / enhancing it to maintain demand.

The Internet also allows marketing research to proceed along the partial implementation of the actual marketing campaigns by creating various low-cost advertising options. For example, while creating a YouTube ad is one step in a marketing research effort, driving viewers to the ad is another matter. Without one has a very wide social network to which an e-mail can be sent informing them of the ad creation, the low-cost way to have people view the ad in large numbers is by utilizing pay search engines or pay-per-view (or pay-per-click) advertising websites. There is even a way to reduce message dilution if one is willing to pay a little more for a targeted audience based on the demographic information that some of the advertising sites. Even without it, however, there is an excellent chance to ensure thousands of views for one's ad while spending a very small fraction of what it would cost to purchase the cheapest broadcast media advertisement. The response from such a method may be minuscule, but since the expenses are so low, the actual ROI can potentially be higher than that of a TV ad, for example.

The advantage of such a method, however, is not in the low cost of running an ad with an Internet advertising company, but rather in the long-term benefits acquiring a large number of views offers. Firstly, through the functionality specific to YouTube but also available on other social networking sites, an ad with a drastically increased number of views …

Embed Your Own Music and Video Playlist to Your Website to Boost Online Presence

Posted on Posted in programming, website

If you have a website or a blog, you would know building a website is just the starting point. It is equally important to ensure that your website is attractive and is able to pull in the requisite traffic.

Various media website addons like photos, music, videos often act as appealing elements, attracting the casual surfers and entice them to look into your website and understand your business.

Even if you were not really looking into increasing your business but were creating a personal website or websites offering content for a selected group of audience, such additions in the form of photos, videos and music will enhance your site's overall appeal and visibility.

Most people who want to build websites refrain from adding multimedia elements on their own. Mostly because they are not aware of the various technicalities that go into designing or building a website embedded with music and video play lists. What such beginners do not realize is the easiness of using Flash software for creating web designs and uploading music and videos. Using Flash software tools, it is easy to create an interactive music player to play MP3 files, or a video player to play FLV streaming video, and embed them into your web page.

The best part of these flash software is that you need not be well versed in the using Flash or any programming language and tool. The biggest advantage of this software lies in its simplicity, which ensures that you can create and upload music as well as videos in a matter of minutes, with very few mouse clicks.

You can use flash software tools to create your own music as well as video player and convert all music and videos into easily usable format. Additionally, you can actually publish your music as well as video list onto HTML format. This in turn enables you to create as well as edit play lists.

Apart from creating and playing your own play lists, you can also build buttons on your player, which allow you to link to the author's website or your favorite websites. This is of great use when you want to cross link between websites or use information from one site onto the other.

It is very easy to enhance the interactive nature of your website through the use of such mechanisms, especially video footage as well as music. Explaining the various aspects of your website as well as your business, service or product in the form of a video or an advertisement is a great way of attracting casual surfers and converting such leads into actual sales.

Last but not the least, flash media players allows you to use all kinds of music as well as video online, while provide better protection of the media files from being illegally downloaded from website without permission. If you have been thinking of ways to enhance the presence of your business website, bringing in the power of flash music and flash video player and …

Marketing Online – Changes Day By Day – A Dynamic Industry

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Marketing online is becoming or already is the most dynamic marketing industry in existence. For example, how often is a new ABC, CBS, NBC, or FOX going to come along on television? Rarely, but in the online world we have seen king of the throne change quite a few a times. It is a never ending game of musical chairs. To see an example of how quick top 100 rankings change on the Internet check Alexa to see how traffic trends continuously change.

Keeping our clients listed at at least 30% of the top websites in the United States is a priority for us. Currently we keep our main clients ranked in 50% of the top 10 websites in the country. Is this priceless? Does your website sell? If it does we can get you all the right traffic. We are even working to help our clients increase their conversions and sales using a great new tool called Google Analytics. We are mastering the features of the program to apply are findings to our clients sites to deliver maximum results.

We are doing well marketing our clients, but getting better every month. As a result we decided to cap the number of clients we are taking in a marketplace. Two lucky people per a marketplace. Because after all there are only 10-20 results people look at the major sites and search engines. We are also helping our clients become the most informative people in their industry hosting and maintaining their blogs. This is important because people tend to feel more comfortable purchasing from the people that inform them the most about their services.

Online Marketing will never stop evolving and for all we know and neither will, search engines may not exist in five years. That is why it is critical to choose an Online Marketing Agency dedicated to creating you an Online Presence beyond the search engines. Today's market is still driven by Word-of-Mouth along with other forms of marketing. This means that Joe's brother may tell him about what he found on the Internet. Or Jane may tell Susie about a great blog she read on rejuvenating her smile with porcelain veneers on her dentist's blog.

Our client's still see results surfacing from marketing they were doing 1 month ago. How is this so? Well how many domain names do you have written on a piece of paper on your desk? How many sites have you added to your favorites (bookmarks) intending to do business with them one day? Traditional SEO is over, yes I said it done / dead, and depending on strictly SEO is a facade. Online Marketing is the key and SEO is just one of the pieces of this puzzle.

We practice what we preach, are business has quickly evolved over the past 9 months to deliver the results our clients should expect. This is a multi prong approach and not suitable for every client.

How many successful marketing campaigns depend on one medium …