What is the Google AdSense Program?

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If you have a website and want to make money out of it, then the Google AdSense program is meant just for you. It has become a boon for a lot of sites whether they are small or big or medium. In fact, this has become such a popular tool that some web designers have started making websites solely for the intent of AdSense.

But since making a site for the sole purpose of AdSense is against the policies of AdSense it is better to make a website that has some affiliate links or sells some of your own products too.

AdSense works by supplying Google AdWords that has been written in text format to your site. When users click on the ad, you receive a share of the revenue from Google under the Pay per Click method. The way the AdSense ads are presented is usually on the right hand side of the screen when you do a search on Google or as a customizable box anywhere on your site.

Advantages

One of the main reasons for the popularity of the AdSense program is its simplicity. AdSense is very easy to join as compared to the other affiliate programs out there. All you need to do to show the ads on your website is copy and paste a code into your website. This is again very easy to do. You do not have to pay anything to join.

Google provides a platform where the advertisers and the publishers meet each other. You do not have to go on looking for advertisers. The content of the ads match the content of your websites, so they are absolutely relevant. No time is wasted searching for relevant ads, Google does all the work.

If you are a beginner, then the Google AdSense program is the right choice for you. You can have different affiliate links and at the same time use Google AdSense. This might not be possible with other affiliate programs. Also the feel and look of the Google AdSense program is unique, so you should keep in mind that these are not imitated by any other affiliate ads you may be running on your site.

Disadvantages

One of the problems with the Google AdSense program is incomplete stats. Google provides you the information of how your ads are doing. You might even be able to filter out quite a few ads. But the stats do not provide any basic information about which ad is working and which ad is not. They do not even tell you which keywords are getting the highest clicks so you might not be able to remove the least effective ads. This can be frustrating.

The minimum amount of payment is $ 100. This is difficult to achieve, especially for beginners. But if you are an experienced web designer, you can earn much more than this.

Another problem is that you receive an unknown share of the revenue from Google. It is not specified what percentage …

The "X" Factor

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So you've invested more time than you ever believed possible on your website and in optimizing the pages for the search engines. Having sacrificed weekends and holidays, you've ensured that your site ranks in the Top 10.

Eagerly, you monitor your site's progress as it slowly makes its way up the rankings. Day after day, you run searches on Google, Yahoo, MSN & other major engines to locate your site. Over time, you typically achieves higher rankings until one day it happens. There you are in the Top 10. You've made it. You are now a member of the search engine 'elite'. So why are not you making any more sales?

It is the content, look and feel of the website which is preventing visitors from becoming buyers. The "X" Factor is the ability of your site to actually entice visitors into becoming paying customers, or to at the very least move them in a direction of wanting to contact you for more information. Is your site competitive? Can people trust you?

The "X" Factor basics are simple – does your site have what it takes to keep visitors there longer than 5 or 10 seconds? The psychology of buying is one where your customers come to you wondering what it is that you can do for them. Can you offer great prices on great products? How do your prices compare to your competition? Shoppers are interested in the benefits of doing business with you; the benefits to themselves.

Here is a starting point for better results:

  • Find a professional design company that includes SEO marketing with their design work
  • Keep your site up to date and add new content consistently
  • Make it very clear what you sell and for how much near the top of your home page
  • Do not show confusing symbols which must be decrypted
  • Offer a return / exchange policy
  • Hire an outside professional to review your site

A great way to find out if people are actually spending time on your site is to run a visitor tracking log program on your website. A good tracking software will enable you to monitor visitor trends and to unexpected potential marketing problems before it's too late. You can determine if a website suffers from "X" Factor related problems by regularly reviewing the site logs which reveal the average length of time visitors are spending on the website. If they're consistently only out there for a few seconds, something needs to be changed – and quickly.

The "X" Factor is different from site to site, and customer to customer. One visitor may praise your site for looking great, while another will quickly click away as it simply does not appeal to them. There are certain elements that you can use to improve your chances of making additional sales, but you can not appeal to everyone all of the time; so focus on appealing to your target audience by making your site user-friendly, easy to navigate, competitively priced, and …

The Need For Expert SEO Services

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It's been three years since I started my journey on the internet and it is my second innings already. During my first stint, I almost did everything right. Well, almost. I hired the best website design company in the whole of Philadelphia. I hired a professional content writer from New York to do the content and then when it mattered most, I settled for a new and inexpensive SEO company. This was the biggest mistake of my life. As a result, my website failed to get the traffic and the exposure that it deserved.

Today, three years later, I have finally hit it big. My website has a Page Rank 3 in Google and it is among the top 5 pages in the search result pages. How did I achieve this? It's simple really. I changed the SEO Company and the results were astonishing. This is one of the reasons why I emphasize on the need for expert SEO services.

Beyond the price

If there is something that is going to get you results on the internet then it is SEO. As I realized, having the best design does not mean that you succeed. Most people tend to think the way I did when it comes to SEO. They think that saving a bit of money here will benefit them.

But you need to think beyond the price. Look for companies who have years of expertise behind them in SEO. Just because a company gives you SEO services at cheap prices do not necessarily mean that it will be effective enough.

Search engines are evolving everyday and the SEO Company needs to be well equipped with the latest tools and techniques to ensure that they stay updated along with the search engines.

Hiring tips

You can request for statistics of the websites which the company has optimized in the past. Only then should you ask for a quote. …

Get $ 100 Per SEO Article – How to Become a Highly Paid SEO Writer

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SEO copywriting is an exploding niche. There are SEO writers routinely bill $ 25 to $ 100 per SEO article, or more. So then, why are there so many freelance writers who still struggle and take on $ 3 per article article writing gigs? Because they lack the following:

3 Keys to Becoming a $ 100 Per Article SEO Writer

1. Marketing Skills: Many SEO copywriters go to job boards that list poor-paying SEO article writing gigs because they do not know how to market. Going to job boards is easy. After all, it's where many of the jobs are. But, the lucrative SEO article writing gigs can not be found on job boards – you have to ferret them out for yourself. This means learning how to marketing effectively.

2. Confidence: Many writers lack confidence in their skills. Thus, they find it hard to negotiate with clients. When you know that you're good at what you do – and especially in a high-tech niche like SEO – you negotiate from a position of power. This means you command higher rates – because you know you're worth it.

3. Negotiating Skills: Speaking of negotiating skills, keeping the following in mind: clients pay not for the 400-600 word SEO articles for their bottom line.

They may be selling a product or service that is worth thousands – and using your SEO copywriting skill to do it. Many who hire SEO writers either do not have the time or skill to do their own writing. This means they need you as much as you need them. They're not hiring you, they're partnering with you. Always tune into this info when you're negotiating rates.

Have not a clue as to what SEO article writing is? Read on.

What Is SEO Article Writing?

Basically writing articles with specific phrases that clients give you. FYI, SEO stands for search engine optimization. For example, if you owned a website that sold carpet, you would want a lot of articles with phrases like "carpet cleaning"; "carpet stains"; "carpet stores"; etc. on your site.

So, the client will email me and say, "May I have 3 articles with the keyword phrases (that's what these phrases are called)" carpet cleaning ";" carpet stains "; and" carpet stores. "Make each article 400-500 words each, please.

You would write then write the articles on anything you want around these keyword phrases, ensuring that you repeat the keyword phrase at least 7-10 times. This helps drive traffic to the webmaster's site (it's called keyword density).

That's SEO article writing in a nutshell. And, there are millions of websites that need this type of writing. The amazing thing for those who know how to write this kind of copy (SEO writers / copywriters) is that there is very little competition because the field is so new.

Becoming a $ 100 per article SEO writer is not hard, if you learn how to market, have confidence in your skills and learn do some research …

Turning Your Niche Website Into A Network

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Everybody Wants An Online Business

"71% of people surveyed have thought about starting an online business."

OK. Maybe 71% is not everyone, but it is a lot of people. I read the words above in an article one day and it started me thinking. 71%! That really is a lot of people. That means a high percentage of people I see at the grocery store have thought about starting their own online business. It means people in rush hour traffic have thought about owning their own online business. It means people from all walks of life with all sorts of interests have thought about starting an online business.

It means the majority of people who visit my website are thinking about starting an online business.

Now hold that thought.

Networks Are Better

I wonder how many of these people have thought about owning an online network of businesses. Owning a traffic-getting website is great. But owning a growing network of businesses is much better.

That, of course, is how franchising started. Why own a single hamburger stand when you can profit by helping others start their own hamburger stand? We are all witnesses of how well that idea has worked.

What if you could bring that same concept of networking to the internet? I mean, what if you could help others start their own niche websites and make a profit? Or how about this? What if you could help others start online networks and make a profit? That would be better would not it?

If it can be done anywhere, it can be done on the internet. It is the perfect tool. It has the potential for bringing thousands of people every day to your doorstep. It quietly takes your message to the ends of the earth

Turn Your Website Traffic Into A Network

I am a fan of niche websites. Anybody who is willing to work can turn a particular passion into a traffic-getting niche website. They can share their passions with the global neighborhood. Their next door neighbor may not share their passions. But there are many thousands of people through the world who do.

Let's suppose you were to build a niche website out of what you know and love. Let's suppose further that thousands of people per day visited your site. That's great. But there are two things you know for certain.

  1. Not everyone who visits will be interested in your offers.
  2. A strong percentage of your visitors will be thinking about building their own online business.

Why not capitalize on that?

What if you could help some of your visitors fulfill their dream of starting their own business? What if you could help them start a network? What if you could make a profit from it?

Intriguing idea, is not it? Once you own your online traffic there is a whole lot you can do with it. All you need is the right tools and the right instruction.

Perhaps you are among the 71%. …

SEO Technology – Know Your Competition

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Webmasters looking to implement SEO technology to increase web traffic often underestimate the importance of knowing what your competition is doing to achieve high rankings. Using one of the latest software tools in SEO technology can help identify your competition and analyze their sites to know exactly what they are doing.

Being able to analyze immediately and break down a high ranking competitor site and know what keywords they are using, who is back linking to them can provide a great starting point to implementing your own effective SEO technology.

It used to be that you had to rely on a so-called SEO expert to help get traffic going to your website and that can cost hundreds or thousands of dollars per site and does not allow you the ability to monitor daily things like back links, search rankings and competitor site changes.

Recently there have been great software tools available that, for a fraction of the cost allow you to implement your own SEO technology and monitor a whole host of key factors on a daily basis. You can find out what sites are back linking to your and if they are favorable back links. You can also find out where you list within any of the major search engine results compared to those competitors you can analyze to make the necessary changes to improve search engine rankings.

Competitor research is without a doubt one of the very best ways to start your own implementation. Knowing what they are doing and being able to not only use this information but improve upon it to move ahead of your competitors can make the difference between little search results and massive amounts of site visitors. …

Marketing Video – The Mobile Technology Advertising Tool

Posted on Posted in internet, technology, website

The 4th Generation of mobile communication technology is around the corner. The 3rd generation has already taken the world by storm and we now carry desktop equivalents in our pockets. The mobile communication technology today has revolutionized our lives like never before. It enables us to access internet from anywhere, anytime.

This has changed the dynamics of work on the internet as well. The internet marketing has got a lot of scope of improvement. With the ability to view live videos with ease, the online marketing campaign is at par with television advertising and the ability to create market campaigns involving videos has become a possibility.

However there is one basic difference between advertising on television and advertising on the internet. The television offers you a possibility of browsing only a selected number of channels. On the other hand, the internet offers you almost unlimited possibilities of browsing.

Therefore the effect of a normal video campaign is not as much as it would be on television. However, internet offers you a greater variety of video postings. These include product introduction, product launch, comparison, market analysis and many others depending on your marketing needs.

The marketing dynamics do not work the same way on the internet as they do in the other media. On the internet, it is a game of large numbers. A conversion of 1% of the total website views consistently is considered to be decent. On a regular basis, a prominent website can have hundreds of people visiting it. If you have a shop, do you have hundreds of people visiting it daily? Under normal circumstances, the answer is no. Therefore the kind of elaborate and expansive marketing campaigns that work conventionally are not relevant on the internet.

Let us consider a marketing video. A market video created after spending thousands might not be as effective as a simpler version of it. On the internet, the viewers need information which a marketing video should provide crisply and in an attractive manner. If the user is not satisfied, then he/she will move on to another option. Hence it is important the marketing video should be convincing with all the visual effects that you would find in a conventionally good advertisement.

So how does one go about creating a marketing video that has got immense features and world class graphics? There are many software tools available that help in the creation. However, these tools are expensive and even the most easy-to-use amongst them is complicated enough for someone who wants a quick video created. Apart from the video creation, the editing process that follows is time consuming and intricate. This is what makes the creation of marketing video expensive despite there being immense opportunity of using it for marketing.

All those who have so far missed the marketing video bandwagon can now board it easily. There is a software tool that allows you to create marketing video in about 3 minutes and this video is derived from the articles written …

SEO Tip – How Do Search Engines Choose Page-One Sites?

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How Do Search Engines Work?

There are three important elements that make up the database and finding relevant material by search engines. From the inputting of words, the search until the hierarchy of results, there is a process that is mathematically formulated and produces the links and sites that suit best.

1. The web crawler. This is also known as a "spider" or "robot" which roams the web. It is a program that translates web pages and any existing links relevant to the page. The web crawler begins by looking through the web addresses that are available in its database or index. Any other page on the internet is added to the database should the web crawler consider it relevant to its existing index. Thus, the database continuously grows and the web crawler also goes back to the index to check for updates and again search for new available links.

2. The index. The index holds all information of websites and pages that the web crawler has discovered during its frequent web roaming. Whenever any website or page is updated by the owner, the index also updates its stored information then it continuously grows over time.

3. The search engine. A search engine is a software that goes through all the information stored in the index whenever a search is done by a web browser. An algorithm supports the final results according to how relevant the websites found are to the search. The hierarchy of page results is determined by shutting on or off categories that the search engine feels is relevant to the search.

The Goal of Search Engines

The ultimate goal of a search engine is to provide the most relevant and informative webpages to the web browser. The effectiveness of search engines may be tested through search engine optimization. Page results for different search engines may vary depending on the algorithm that they are using. Thus, website owners aim to improve their rank based on the algorithm.

How Can I Get Page-On of Search Engines?

1. Links. Links are small routes leading to your website so a lot of these will increase your visibility in search engines. When typing in a search, it is possible for your URL to be exposed even if the engine may be revealing another website housing your link.

2. Page Summary. Make your page summary more effective by using meta tag names and using keywords in a balanced manner. Be more flexible in your website's description so that it can stand out even if the search is bound for a different category. This results your website from being completely shut out by the search engine.

3. Title. Although the true nature of the fixed algorithm used by search engines is not fully known, it may help to start with titles that begin with the letters A to E. Engines arrange equal scoring websites in alphabetical order.

4. Keywords. Wisely input keywords in your web pages. More is not better when it comes …

SEO Training for Business – Keep It In-House

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For your business to survive in the new age, it's important to make sure your website is the best representation of who you are and what you do. Not only should visitors and potential customers and clients be able to easily navigate menus and click straight through to points of sale, but the work done to optimize the backend is necessary to ensure that you are sufficient to keep you on top of relevant search. With your staff's workload, however, you may feel it's necessary to hire an SEO firm to handle these tasks. In reality, maintaining the search optimization for your website is simpler than you think, and less expensive when you keep it in house.

Rather than hand your website over to an outsourced group, you have the option instead of bringing SEO experts into your office for a series of workshops designed to train staff to take charge of various aspects of site optimization – everything from keeping the code clean for spiders to better cache your information, to properly linking anchor text. Even if there are people in your office with some experience in maintaining websites and working to achieve high rankings in Google and Yahoo, the benefit of SEO training keeps everyone up to date on new paradigms in search, so you can stay ahead of your competition.

Why is it better to keep your SEO strategies in-house? For one, it's less expensive than outsourcing. You have the option of bringing in one or two employees to do the work, or parsing the responsibilities among your current staff. Also, keeping the web work inside retains security. Let's say you're interested in hiring an SEO firm. There is the risk, either during or after your tenure, that the firm could sign on to work with a competitive business, and apply the techniques used to help you towards their success. Why let that happen, when you can control your search rankings?

Search optimization training presents intensive groundwork for your Internet success. When you hire trained SEO agents to demonstrate the steps involved in creating and promoting a powerful web presence that includes your website, social media profiles, videos and even e-mail marketing, you'll discover that the time invested in SEO will not divert from your company's duties, and as certain staff become more profitable in optimization your business will reap more benefits. Keep the business of your website in-house for an affordable solution by hiring an SEO trainer. …

The Internet is Blooming With New Social Media and Internet Social Clubs

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There are 6.7 billion people swimming around in this great big fish bowl we call planet Earth. The world is a very big place … With so many people buzzing around each other other everyday, one would think we would never get lonely, or need to look outside our own backyards to find interesting people, just like ourselves. Yet, for so many people, finding just that right person, group, or network really is not that easy. On the other hand, for some, it is that easy; however, they choose to look way beyond the next horizon to find interesting people to socialize with, or interesting places to visit. It is for this reason that the Internet is blooming with new, penpal websites, Social Media sites, and Internet Social Clubs worth checking out.

There are five million penpal listings on Yahoo, and well over six-million Internet social clubs listed on Google. there is another 519,000 international Internet social clubs listed on the World-Wide-Web.

Of course, we are all familiar with some of the giants in the industry, such as MySpace, Facebook, and Flicker. Oh, I could go on and on; however, I think you get my drift. What it all seems to boil down to is this; people, like you and me are trying to make our world a smaller place, in which to connect and socialize with people.

The thing is; though, the big guys in the social-media arena are just that, big and getting bigger. The bigger they get, it seems the harder it is to meet new and interesting people. Oh, sure these sites have become great for social marketing and mass networking, but for those of us looking to meet people to socialize with, either one on one, or in groups, it can be overwhelming. It's getting harder and harder to meet quality people. I have to admit, there are times, when on great social media websites, I feel like a little kid in the background at a large party, waving my hands, and shouting. "Look at me! Look at me!" while the world just passes me by.

So, yearning to make a few new, good friends, I decided to do a little surfing to see what else was going on in the penpal or Internet social club arena. I'm glad I did. I found what I was searching for, this new international penpal Internet social club website, It has only been up and running a short while, but it's really cool with great people, from all over the world as members. As a new site, it's still fresh and not over-crowed, so it is much easier to meet people and to socialize. While I was there, I met 19 people in all, from all over the globe. I also checked out an awesome group about motorcycling, played a few games, and checked out a lot of really great pictures. The best thing I liked about the site was that it was free to join and become …