Search Engine Optimization and Meta Tags – Getting Started

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With the billions of webpages that have been created, it becomes clear why search engines were created. Internet users need a navigation system to help them find what they need when surfing the web. This navigation system has been provided by internet search engines such as Google, Yahoo !, MSN, and a plethora of smaller search engines that are being added every month. With so many keyword-driven avenues through which people travel to find what they want, web developers realize that they're an absolute necessity for success.

In order to achieve a relevant online presence for your site, search engine users must be able to find the site. Thus, you have to make sure that your page receives a listing and high ranking within the search engine. There are various elements to consider when experimenting with search engine optimization (SEO), such as page content, headers, keywords, title tags and meta tags.

First and foremost, you want to make sure that the content of each page in your website is centered on a certain subject or theme. You'll want to include a frequency of keywords that you'd like to be picked up by the search engines' spiders. Typically, about 2-8% of the article should be composed of your keywords. Be specific; generic keywords such as "cars" result in millions of search results, rather than something more targeted like "classic Italian coupes". Using a free keyword selector tool, such as Overture's, can be very helpful when researching a keyword's popularity.

You may also consider adding title and meta tags to the HTML code. The title tag defines the name of the web page, and is displayed in the bar at the top of a web browser. This area remains a sweet-spot for keywords to be picked up in a search engine, and should be concise while reflecting keywords found in the page content. This is likely to be the first impression that users receive from your site.

The description meta tag defines the site info that is listed on search results pages. It should be short and enticing, as it's basically a short ad for your site; However, you'll still want to focus more on actual page content, as description tags have lost a lot of their glory. Many search engines now list snippets of body text containing keywords as a description instead.

Heading tags are useful for highlighting headlines, subheadings and other large print on web pages. Because bold-faced text grabs the attention of many search engines, well-placed heading tags (H1, H2 … H5, H6) can help with the search engine optimization process. Smaller heading numbers means larger font size, and likewise. Ideally, the most important keywords are included in the headers.

The keywords meta tag enables you to compile a list of keywords within the html of your body text. It should include standard words, compound words and phrases. One could also use this meta tag to include common misspellings. While the keywords meta tag used to be the main …

What is SEO Marketing? How to Use Keyword Research to Optimize Your Online Marketing

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What is SEO marketing and search engine optimization? The whole point of marketing online is to put your content in front of the eyes of your potential clients and the best way to do that is through SEO marketing. When marketing and advertising online it is important to learn how to optimize your content so that it will be found by your target audience. The following information will help you get a better understanding of this important concept and how to use it in your current online advertising campaigns.

What is SEO Marketing?

Also referred to as SEM, it is a method of online marketing that promotes websites by improving their ranking and visibility within the result pages of Google and other top search engines. This form of marketing is one of the most important and thought after forms of internet marketing because, when done correctly, it can help your website to generate more traffic, clicks and leads.

Keyword Research for Internet Marketing SEO:

In order to ensure that your websites and content will be ranked high in the search engines it is important that you use keywords and long-tail keyword phrases that will help to propel you to the top of the competition. A long-tail keyword will help to filter out competition among other marketers and websites that are also competitive within the same niche and subject as well as ensuring that your articles, videos or websites rank as high as possible to allow the most exposure and visibility for your target audience.

Do it Yourself SEO Marketing – Where to Learn Keyword Research for SEO?

As you can see one of the top elements to a successful online business and internet marketing campaign is the use of keyword research to make your SEO marketing as effective as possible. So where can you go to learn SEO strategies and business tips. From my experience as an entrepreneur and internet marketer I would say that your best bet would be to look for an Online Marketing school that teaches both keyword research as well as SEO marketing tips. An experienced program will be able to equip you with SEO marketing services as well as provide you with keyword research that you can use within your online campaigns.

So what is SEO marketing and is it important to your online business? Absolutely! Marketing with search engine optimization is one of the most important things you can learn if you want to market your business successfully online.

Internet marketing can be extremely competitive but if you understand your target audience and know how to use keyword research to ensure that all of your efforts will be found, you can get ahead of the game and build a basic online career. Just be sure to do all your homework and start following those who are already succeeding and you will continue to advance further towards your financial goals. …

Basics of SEO for Local Businesses

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The first thing I do with any local client is to look at their current citations. I will look to see if they’re matching what is listed in the Google My Business listing and seek to fix any inconsistencies in those listings. One of the most important things for ranking locally is consistency, so this is where I start. What is referred to as the NAP is what is most important to be matching across the different listings. NAP is short for Name, Address, Phone, although it is an added bonus to have a website link wherever possible when building citations.

After the initial audit of the citations, I will move to the cleanup phase. During this process, I will claim any listings which are incorrect and make corrections. Of course, it is much easier to just create new listings with the correct information, but that would be a mistake. Duplicate listings are just as much a problem as having incorrect information.

Once I’ve got consistent citations built for all of the major citations, yelp, yellow pages, Brownbook, Foursquare, Manta, Bing, Google My Business, Apple maps, etc. I then will go into building a custom Google map. It isn’t very difficult to build a Google my map, and it can be a powerful tool to embed or place links to citations on.

With the cleanup and a Google map built, it’s time to get some extra juice to the map and get some schema on the website. The first thing I do would be to create the schema with an online tool. Schema is some extra code that helps Google to identify what location, and type of business is listed. I prefer to create a code called JSON LD. This type of code is a script which I can place in the head of the website, as well as placing it inside the iframe of the map. When you create your Google map I always make sure to set it to public and create the iframe, once I have this code I will send it to a vendor who I use to embed these for more link juice, but first I slip the schema code in before the closing iframe tag.

Those few things are the mainstay of how I rank businesses locally on Google and other search engines. There is always more that you can do to build relevance to the location though. Getting local bloggers to mention you, or being listed in local directories is also something that I pursue in the upcoming months as the campaign continues.…

Organic Search – The Core SEO Service

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Organic search is a process in which the web surfers find out about websites that use an unwanted search engine listing. Websites use this facility to increase the visibility of their website by optimizing their sites with the most relevant keywords, so that their site can appear in the search listings.

Organic search are an effective technique of getting more traffic into a website which will help improve your SEO Services too. All that the web masters need to do is optimize their websites with the most relevant keywords that are frequently searched on the search engines. The higher the demand of the keyword, the greater is its search results and it becomes even more difficult for the web masters to optimize their websites for those keywords.

There are a lot of benefits of organic search that over rule the paid search services (PPC). The most important factor is that people are always more loyal towards the organically searched websites, than they are about the paid searches. This there indicates a higher targeted influx than what would have come from the paid searches, but only on the condition that your website is ranking high on the search engine pages.

The trend these days indicate that more and more large websites are focusing more on the organic searches than on the paid searches, for the simple reason that this has the potential of increasing their popularity and do a bit of branding for them. It creates a great impact on the surfer, if he or she finds his favorite brand of shirts listed in the organic results even if he types in a common keyword like 'shirts'.

Better branding and greater trust amongst visitors results in higher and faster conversions too, thereby enhancing the overall sales of the company. Whether the purpose of a website is to invite more people, or to promote their products or to encourage them to buy from their products, better branding results in greater popularity which, will automatically result in higher conversions of their core purpose.

And finally, the organic search procedure is a zero investment process. All you need to do is sit at one place and optimize your website with effective keywords. In order to obtain best results out of the organic search results, it is very essential that your website be updated always and carries fresh and relevant content that will fulfill the customer's needs. Only then can we literally state that your efforts in availing the organic search have been successful. SEO services [http://www.rupizmedia.com/seo-services] help improve the web presence of your website. Here, the more you utilize them the better it is for your websites. …

Affiliate Marketing – Why Search Engine Optimization Is Better Than PPC For Beginners!

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Many affiliate marketers only rely on pay per click advertising to get traffic to their presell website. It is a good traffic generation strategy, although it's a little bit tough if you are just trying to get started with this business.

For affiliate newbies, I always recommend search engine optimization because they can learn the ins and out of affiliate marketing without losing money during this learning curve.

First, let's answer to this question: what does SEO mean?

Seo stands for Search Engine Optimization. In other words, how to get your affiliate website at the top of the search engines like Google, Yahoo and MSN.

Whenever you perform a search in the search engines (Google for example), you will have a page with 10 results (or more if you changed the settings). The page is divided in two parts: On the right side, you have the paid Results (AdWords) and on the left, the paid results: the SERPs.

SEO will help you to get your site on the first page of the SERP's (also called organic results).

While it is easier to get a top ranking in MSN than in Yahoo and Google, sometimes weird stuff happen …

I tried to get a site ranked in MSN for its main keyword, since it was an easy word to target, but I got the high ranking in Google alone, not in MSN.

What about Yahoo !?

Yahoo is tougher to get in, and I did not even register my site in their directory yet.

I prefer to focus only on Google for my sites and blog because I also get traffic from Yahoo and MSN. Sometimes, I will get a high ranking with MSN, but I do not try to optimize my sites for any of these 2 other Search engines.

Do you need free traffic as an affiliate?

The answer is yes, whether you are a newbie or a market veteran, you want free traffic to your websites.

What I like with SEO is that it does not require a lot of money to start when you are focusing on one or two websites only. But if you have some cash, I would advise to outsource.

Another question that you may ask is: Do I need a software?

No, you do not need a software either. I had a software named Traffic Travis (does almost everything that Keyword Elite does). However, I used it only two or three times just to check my competition.

It's true that a good keyword research software will save you a lot of time, but it's not required. Plus, a software is never a magic pill, you need to understand that you need to do the work. …

Using Your Title in Search Engine Optimization

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When performing any sort of SEO or Search Optimization on a website you need to make plans before you start hacking and slashing at the content. You need to have a damn good idea where you want to be.This Idea will be reflected by your choice of Title.

I would have assumed that you would have done some research, run a few pay per click campaigns to see if there is a market for your product or service and what sort of click through rate you are getting.

The reason I mention pay per click is that it is the quickest way to get clicks on pages bar none, add to this the data you get back from the statistics that will tell you what keyword and phrases produce the most money. Using this information before you properly SEO content can help you save a lot of time in your search engine optimization efforts. As when you make changes it can take some time for these changes to show up in the SERP (Search Engine Results Page)

For on optimization the title tag is the top of my list for the most important element to optimize this is the part the searcher clicks on via the search engines so not only does it have to contain the relevant keywords to make the search engines happy, it may have to contain a hook to get the viewer to click it. Common hooks are, free, cheap, low cost, deals. You do not have to use hooks but if you do have a deal on or offering something for free let you title tell it to sell it.

Keyword and Key phrase Selection With regard to your keyword selection the more specific you are, the less clicks your going to get but the hire proportion of those clicks are going to buy. This is the position we want to be in not only for SEO but for your pay per click as well. if you have a very specific product we want to be there when the buyer is ready to make a purchase not when they are researching what product they want.

Typical search behavior mobile phone example Search 1 mobile phone Search 2 Nokia mobile phone Search 3 Nokia N95 Search 4 Nokia N95 16GB Search 5 Nokia N95 16GB in red

As we see from the example the further along the search we go the more specific we get. When using SEO for your on page optimization we want to target the more specific search 4 and 5 as by this point in the buying process that they are ready to hand over cash as they have done the research and have decided that they want this product. Also the added benefit of being more specific is less competition and the better chance you have of getting to the top of the rankings. …

10 Places Where You Can Give You Local SEO Campaign An Instant Boost

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If you are a local business owner, there is no doubt you would like to see your website, Google Places , Yahoo Local or Bing Local listing come at the top of the local search results when a potential customer does a search for your products or services. To achieve that you will need a good mixture of local SEO techniques, all of which are designed to get your business in front of web users. one such technique is link citations optimization.

You may not yet be aware of how important they are, how to get them or even what they are but I'm here to tell you, without them your business website or search engine local listing is going to be buried out of sight, hidden for ever from the eyes of your life blood, new customers.

What exactly is a link citation?

When ever the search engine spiders come across your business details, like business name, address of your trading promotions, telephone numbers, website address, email address and other details associated with your business, it is counted as a reference to your business and the best part is it does not matter if it is a link in the true (internet) sense of the word, just the mention is enough to improve the position of your website or local listing in the local search results.

Do you really need them?

Quite simply yes, link citations improve your chances of getting on top of those all important Google Places / Maps Listings. Just in case you have been really busy of late, and have not seen the "new" Google search results, these are the results that appear when you do a local search, such as say "central heating engineer Wolverhampton". The search will return results with marks A to G, the top seven spots under the paid results, that are represented on the map found in the right side bar. Check it if you have not seen them before, or you need reassuring that this is the case. Now if you are not in those seven results you will show on the map as a spot and chances are no one will even bother checking you out. There is plenty of evidence that this will be the case on my website.

So, it is now not enough just to claim your Google Places Page , you have to set it up right and then go about getting links back to it, not in the same form as normal websites (a hyperlink with keyword anchor text) but in the form of citations. The good thing is there are plenty of places for you to get citation links, from the big players in local online directories to the smaller niche specific directories, you want to add your business information to as many as you can find (or afford) but the downside is, it takes up so much of a business owners time doing so. And just to prove the point I …

One Way Link Building – A Sure Fire Way to Increase Your Search Engine Rankings

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By now, you already know that there are so many ways on how to do search engine optimization. In fact, because of the different techniques, you can hardly find a good time to do all of them. You might as well choose one that really works, and one of these is one-way link building.

Let's Define One-way Link Building

Link building is a way of increasing your rankings in search engine. Any link that goes to your website corresponds to one vote of popularity and relevance. If you have more inbound links, then it means that your web pages are very valuable, and then, you can be given a better page rank by search engines like Google.

On the other hand, you can also see that one of your main goals there is to get inbound, not outbound, links. This is then described as one-way link building. You let others link to you as many times as they want, but you do not have to unnecessarily link to them.

Benefits of One-way Link Building

This is a lot better than other form of link development strategies, such as reciprocal and three-way linking. One-way link building is a lot simpler. Moreover, you are sooner to suffer the same fate of your partner in reciprocal linking. Some Internet marketers can also be very devious. They will remove your links once they see that the people are already added to your website or link directory.

How Do You Do It?

Despite the fact that one-way link building is very basic, there are still a couple of things that you have to remember. This way, you can avoid committing mistakes along the way.

For one, you have to ensure that all your links are working-all the time. This may mean that you have to check them regularly. A broken link usually warrants a penalty from search engines. They can also pull your rankings down, and no one wants to link up to you since they're not getting any information in return.

You too can also perform one-way link building. You can just come up with articles such as this one and add your links at the bottom of the page. Submit your copies to different article directories and press release distribution centers. The good thing about this strategy is that publishers can post your articles in their respective blogs and websites, together with your active links.

Neverheless, you should see it that you're using anchor texts. This is to make sure that your links can come up once your Internet visitors would use the keywords in searching for information.

You also have to keep track of the links that are going to your website. There are others who would take advantage of your excellent position in the rankings. These include link farms and spammy websites.

You may also consider hiring an SEO company to do one-way link building for you. You can save yourself the hassle, and you are assured of their professionalism and …

Are the Images on Your Website STOLEN?

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Website owners through the Internet do it, regardless of whether they're running business websites or personal websites or blogs; and many of them do it without knowing the legal implications. I'm talking about the usage of images on your website: more accurately, the use of copyrighted images on your website.

Searching for images online has become increasingly easy as search engines like Google improve their technology and devise tools that not only make it easier but also encourage the search for images. Similarly, social bookmarking websites across the entire Internet thrive on tagging and bookmarking images. There's nothing inherently 'bad' or 'evil' about this practice: it's simply what most Internet users want and like to share with each other.

Where 'the line' becomes a little blurry however, is in how Internet users choose to use the images they search for. On the one hand, technology has made acquiring images through search extremely easy, and on the other, Internet 'culture' and current trends are driving the social media arena to consume images and video almost as a necessity or a key part of participating in the discussion. Thus creating content for the consumers requires, almost by default – or at least a strategy to meet the audience's expectation – to involve images as well as text. And the acquisition of images, easy as it is, becomes a case of searching, downloading and re-using or repurposing other peoples' images for your own (or as you own!) Content.

This is where we enter into legal issues, because most images online are the property or their owners, either by license or by right. This fact seems to be largely ignored by Internet users, and its debatable whether this is a question of ignorance or lack of knowledge on the subject, or arrogance.

Business owners who delegate the running of their company websites to others can sometimes be oblivious to the production of the content in their own websites, including the use of images and their source. Unfortunately this is not something that the law takes into consideration in favor of the ignorant. If you're using images on your website without the permission or the legal rights to use them, then you're breaking the law.

Although nobody is exempt from this rule, when it comes to business websites, a lot of reputation damage can take place through using images unlawfully. The potential costs and ramifications far outweigh doing things the right way and taking the extra time to acquire the images legally.

What to do if you think you're using image illegally on your website:

If you manage your own website then you should have first-hand knowledge of how the images you use were acquainted. If someone else runs your website then it's your responsibility to make them aware that every single image on your website must be owned: either you bought the image or the rights to use it, or you took the original photograph. If this is not the case, it is in …

Dominating the Search Engines With the Help of Search Engine Optimization

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To reach the top of major search engines, like Google, you'll need to focus on both on-page optimization and off-page optimization. These strategies ensure that your web pages are properly coded and that many third party websites are linking in. Make sure to develop your web pages with proper search engine optimization techniques. Once you've done so, focus on building links to your website. Links should be formatted properly and generated from high ranking websites (Google PR).

1. Begin with properly formatted Meta Tags. The meta tags, including your title tag, description tag, and keywords tag, are important for classifying your web page and communicating to the major search engines the content of your page. Although meta tags are not as important as they once were, they are used for many purposes including how your listing appears in search engine results lists.

2. Focus on keyword density. Are you trying to optimize for a particular keyword or keyword phrase? Keyword density is the concentration (as a percentage) of your keyword phrase on a particular web page. Keyword density should range between 2 and 8%. To determine your keyword density on a given page, divide the number of times your keyword appears by the total word count of the page.

3. Use proper page formatting. Search engines love to see emphasis. You can identify your keywords with specialized tags such as title tags (h1, h2, etc.) and properly formatted text. Be sure to bold, italicize, and underline your keywords at least once on the page you are trying to optimize.

4. Generate links to your website through article marketing and link building activities. Submit original content to article directories and authoritative sites in order to generate back links. When a third party website links to your site, search engines take notice – improving your overall search result placements. Build as many back links as you can.

5. Obtain listings in Web directories. Large directories like the Yahoo! Directory, DMOZ and others are important to improving your overall search results. Many websites use these directories to display websites when users search on a particular term. If you're not included in the directory, your website may never appear as a search result option.

6. Use social bookmarks to generate inbound links. By bookmarking your website or webpage on popular social bookmarking sites, such as Reddit, Digg, or Del.icio.us, web browsers are pointed to your website and valuable links are created. This strategy is essential for making users aware of your content and generating interest. Many sites will provide links to valuable content.

7. Be persistent. By applying search engine optimization techniques on a regular basis, you're sure to improve your Google placements. The key however is to remain vigilant and continuously apply seo even when you've achieved a number one ranking. Do so ensures that you will remain in the top position.

These strategies are important for anyone interested in improving search results for their website. Begin any search engine optimization effort with …