SEO: Agency, In-House Or Freelance – What Is Ideal For My Business?

With every passing day, digital marketing is becoming more important as ever. Big and small start-ups are advancing for digital marketing platforms to get their high business rankings and more ROI.

Search engine optimisation is one of the most crucial pillars of online marketing that supports the other channels including email marketing, PPC and more. Many businesses favour SEO over email marketing or PPC, because SEO is fruitful in the long run and offer a better ROI as compared to email marketing, PPC or any other strategies.

SEO is a long-term investment; it’s high time that your business should seriously consider to invest in SEO. There are many ways through which you can get your SEO done: outsource your SEO, hire an in-house SEO agency or hire SEO freelancers.

Hiring An In-House SEO Team

SEO is not a simple thing, it’s complex and difficult regarding getting rankings, leads and traffic … Read More

The Technologies Behind Web Design

Web design is the artistic or professional work of a person in creating content for a website which is published through the internet, or any other network related service to the outside world. The published information is usually viewed by others via a web browser. The internet browsers that are widely used nowadays are Internet Explorer, Firefox, Safari, Chrome and Opera.

The primary objective behind web design is to create a website usually in the form of an HTML (hypertext markup language). In the year 1980, a physicist called Tim Berners-Lee proposed and prototyped ENQUIRE, a system for researchers to share documents. Berners-Lee specified HTML as the language to communicate over the Internet and wrote the browser software in 1990. Tim Berners-Lee initiated and published the first website in the year 1991. Berners-Lee was the first to combine both Internet communications (email and Usenet) with hypertext.

When the web progressed, … Read More

The Best Method to Get Quality Backlinks to Your Website

Web directory does not put on show lists of web pages based on keywords as an alternative, it lists websites by category along with sub-category. Most web directory entries are as well not found by web crawlers other than by humans. The classification is usually based on the total website rather than single page or a set of keywords, and sites are frequently some degree of to inclusion in barely a few categories. Web directories habitually let site owners to directly submit their site for inclusion, and contain editors analysis submissions for condition.

Directory submission is cost effective way to put together one way links from thematic category of high quality website directories and find link from appropriate content.

One way links and search engine rankings encompass a enormous cause and effect relationship. Imagine of it seeing that a business referral classification. The commerce with the extra referrals is most … Read More

How to Start a Business – Rock Your Website Sales Now

What if you discovered the easy formula of starting your own internet business and make loads of cash? Do you want to know how to make massive profits the easy way starting a highly profitable internet business? The purpose of this article is to get you started on the right track making loads of internet cash step by step. Here are 5 simple steps to get you started making easy money online.

Step 1 – Niche and product research is the key to getting started.

Step 2 – Setup a powerful sales presentation on your website.

Step 3 – Here's how to boost your website traffic right from the start.

Step 4 – Setup a powerful backend marketing system to boost your net income.

Step 5 – Duplicate your entire system to earn ridiculous long term income.

The purpose of this article is to show you a simple 5 step … Read More

The Websites People Hate

There are web sites out there have really bad design. As the old adage goes, too much of a good thing can do you harm. According to usage stats at internetworldstats.com, close to 240,000 Americans surfed the web at the end of December of '07.

What this means for anyone owning a website is that the potential for reaching a wider audience is easier than it's ever been before. One caveat: It's also easier than ever for businesses to compete for that same audience. The obvious point? .. That you can not afford to loose a visitors' interest in your site.

Do not confuse your audience.

If your site is about selling dvd's then sell dvd's. People come to your site because they are looking for something specific. They want answers, and they are impatient. Be clear from the very first sentence, what it is that you're selling. Decide in … Read More

Unethical Search Engine Optimization Explained

If you've ever thought about hiring a professional search engine optimization (SEO) consultant or read about SEO as a subject then you may have seen the term "black hat" mentioned. Let's take a closer look at what black hat SEO really means.

To begin with, we'll revisit what is meant by the term search engine optimization (SEO). SEO referers to methods that improve search engine rankings for a particular website. Techniques can vary but will often involve making the most of the website by ensuring that its content and structure appeal to search engines, as well as visitors.

There are various schools of thought on how best to carry out such optimization. As far as the major search engines are concerned, there are ethical methods of improving search engine rankings and unethical methods.

Within the professional search engine community, ethical techniques are known as "white hat", while techniques that are … Read More

Small Business Web Design & SEO Tips to Boost Your Website Ranking

If you are an entrepreneur, then it is very important to understand the trends & challenges of the business market in today’s competitive world. As a startup, you must have to compete with the industry giants in your business.

Online business is now overlapping the traditional way of business. Hence, it is very important to create a strong online presence for your business. No wonder you had to deal with those industry giants too.

The primary requirement for creating an online presence for your business is “A Website”. A website, that helps to establish a brand. A website, that helps to grow your online presence. A website, that helps to build trust in the market & brings you business.

In order to have such a website, you need to focus on two things.

  • Website Design(UI/UX)
  • SEO

There are two options to build a website. Either you hire a freelance web … Read More

Web Design and SEO Tips For the Newcomer

Find your Keywords!

Keywords – the words that people will use to find your website. Choosing the right keyword and being consistent with it is vital to your websites success in the search engines.

There are many tools on the market to help you make the right keyword decision. Tools such as Wordtracker will highlight keyword opportunities. We are looking for popular keywords in terms of expected traffic delivery but have a low competition score from other competing sites. This score can be called KEI.

KEI or Keyword Effectiveness Index is a measure of performance. KEI is a ratio of business against competitiveness. The lower the KEI number the harder to get results in the search engine results pages.

As a general rule avoid any keyword with a KEI of under 0.1 as this will be very difficult to target and you could be wasting your efforts.

Go for longer, … Read More

Six Steps to Get Your Website Working For You

So you've got a slick looking website. Is it working? Is it bringing in business?

If you answered "no" or "do not know" to these questions then this article is for you. You've probably spent considerable money and / or time developing your site so you owe it to your business to make it work for you.

Here are six steps to help you get a handle on how your site is performing:

  1. To find out if your site is generating leads:
    • ask everyone who calls for a quote where they heard about you
    • where possible use a unique "web only" number so you can trace where leads come from
    • keep a tally of email enquiries that come from the web
    • have a web only email so you can track them

    If you do not know what percentage of leads come from the web then you do not know how

Read More

Internet Business – How to Start an Online Business

Yes! Starting an Internet business online is not a walk in the park. I learned it the hard way. There is a lot of hype about how much money you can make online, and yes – 100% possible, but you need to have the correct mindset for it. It all start with the right mindset.

Beside the correct mindset, the next thing you need to do is learn how to create a website . You need a website that is created by you and no one else. You want to be able to control your website and keep updating it. There is a start in an online business but no end. If your website remains looking the same, your visitors will not keep coming back!

Then there is a product . You need a product to give away and one that you can sell. To giveaway a product (ebook) you … Read More