Do not forget the SEO!

Posted on Posted in internet, seo, website

Okay, so you have decided to commission a web site to be built. Maybe this is a 'brochure' type website to compliment your existing business, or it could be an ecommerce website which is an entirely new business. You have spent some time looking for a web design company that can meet your requirements (and budget) and have planned the site down to the very last detail.

You may have spent hundreds or thousands of pounds on the design, photos, hosting, and you may end up with the best looking website of the Internet, but if you have not taken into account search engine optimization then it will most likely spell disaster for you and your business.

Search engine optimization is, in our opinion, one of (if not the most) important consideration when creating a new web site. In our experience it usually the part that most people neglect too!

The logic behind this statement is quite simple. What is the point of having an amazing website, selling / advertising your amazing products if nobody knows about it and can not find it?

How many times have you searched for something on the Internet and found websites in the top listings on search engines that look like they were designed by an amateur? It happens all the time, however you can be certain that these are the websites that are making money on the Internet.

The principle of making money through a website on the Internet is simple really:

Have a good product at a competitive price

Have a website that is easy for customers to make a purchase through

Attract as many potential customers to the site as you can

If we assume the first 2 points have been taken care of, the next step is attracting potential customers / clients. Anybody who has run a business before will tell you that traditional marketing methods are extremely expensive. Magazine adverts can cost hundreds of pounds with no guarantee of anything back, and let's not even talk about TV advertising costs.

The potential number of clients you can attract to your website from good search engine positioning can be massive if you target the right 'search terms', add into the equation that these website visitors are actively searching for something that is related to your site, and you can easily see how this form of marketing is vital for any new, or already established business.

One final point. If your web design company offer SEO as part of their service check for evidence of their results. …

SEO Technology Helps Your Search Position

Posted on Posted in internet, seo, website

Creating a website for your business or organization is a great way to inform the public about your services. It is not hard to create a website, as there are many different easy to instructional sites and programs out there that can help you, step by step. After all of this, if you want to be sure that your site reaches the most potential web surfers, you have to have a good search position.

Search position is essentially as follows. When potential customers or internet users want to find certain products or information, they typically use a search engine, such as Google. They can type key words into the query box and press enter in order for them to be sorted out by the search engine. For instance, if someone was looking for state of the art cooking supplies, they might type the phrase cooking supplies into a Google search. Within the resulting sites and companies, search position would show whether sites are first, last or somewhere in the middle of the list.

For one, customers often see those sites first, and there before they usually have the most traffic. Another thing is that these sites may contain the most key words relevant to the search that was done, therefore it is often found to be a better match than sites further down on the list. It comes down to the fact that there are many factors involved in acquiring, and maintaining, a high search position.

If the thought is crossing your mind that you would like to improve your search position rank, you have quite a few options. One of those options is to hire an SEO. An SEO is essentially a company that is expert at improving the search position of web sites. A good, ethical company will practice White Hat SEO practices. Black Hat SEO is the practice of using unethical methods such as spamdexing, which misleads web surfers with irrelevant key words.

Introduction of relevant key words is one White Hat SEO procedure. Key words that encompass the content and message of your site are used in order to direct potential customers there, when your services are a match with their needs. White Hat SEO also may include reorganizing your site content, or adding things you may have overlooked. It is miraculous what a little rearranging can do for a tired looking site in the eyes of potential customers!

You may think it would be easier to change these things yourself, but more goes into search position than meets the eye. It can take months of training to understand the algorithms and formulas that also go into search rankings. The combination of knowing all of these components will make for the best search position for your company, which in turn will help improve upon your site traffic. …

Flipping a Website For Profit

Posted on Posted in website

The process of flipping a website, once you've learned it, is surprising easy, which is what leads more and more people into the market. Best of all, the better you get at it, the fast you can do it and so you could find yourself flipping 3-4 websites a day. With a profit potential of $ 400-500 a website, that's nothing to shr at.

To begin, you have to find your niche market. The more specific the better, because its guaranteed to have an built-in interested audience. Though, make sure you choose something that's interests you as well, or you'll find yourself bored at work which was the original problem!

Each site will need 7-10 short, informative articles about the niche topic. Do not worry, these do not need to be great. The articles just provide a foundation for the buyer to get the site moving already with some content. The entire process of flipping a website is as simple as this!

Armed with your content, now you'll need a place to host it so you can start flipping a website. Hosting sites like WordPress make this simple with free themes and stock photography to choose from to design your site in no time. No need for coding or scripting!

When you ready to start flipping a website, shoot over to sitepoint.com There you'll find the market place is already there for you, with easy resources to list and sell your website for prices between $ 400-500. For only a few hours worth of work, that's a steal! …

How to Master Internet Marketing – Four Areas You Must Master to Succeed

Posted on Posted in internet, website

Internet marketing advertising has never been better. It is also referred to as i-marketing, web marketing, online marketing, or emarketing. It is best known as the marketing of products or services over the Internet. It is sometimes considered to have a broader scope because it does not only refer to digital media such as the Internet, e-mail, and wireless media; but includes Internet marketing, management of digital customer data, and electronic customer relationship management (ECRM) systems.

Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. E-commerce goods are sold directly to consumers (B2C) or business (B2B), publishing. The sale of advertising, lead-based websites which in an organization generates value by acquiring sales leads from its website, and affiliate marketing; a process in which a product or service developed by one person is sold by other active sellers for a share of profits.

Marketing

There are different ways that you can schedule your marketing to ensure that you are doing it consistently and as easily as possible. Marketing and advertising are on a convergence course and also go hand in hand.

This is the age of the virtual consumer, but how do you get the attention of a potential client or prospect that you've never met face to face? Marketing a product via the Internet may be the solution and takes no time at all.

Web

Websites can be the Internet equivalents of offline brochures or mail order catalogs and they are a great way to establish your business identity. Marketing on the internet allows for an unsurpassed methodology to maximize the search results and when properly manage, feeds in this medium.

Money

By hiring home based data entry employees or other online typing employees, you can save a good sum of money when you are using blog marketing to make an income.

Really the amount of money that can be made is something that you determine. It is solely based on your blogging and marketing efforts. Obviously, making money online is easy when you know how to find the right market. One popular option: let eBay or article writing become a money-making opportunity for you and your business.

Traffic

Traffic from search engines (Google, Yahoo !, MSN, Ask, AOL, others) Learn how to get people to link to your site for free. Very important: traffic does not equal income, it never has. Traffic to your website is absolutely essential to the success of your business, both short and long term. …

Google Search Engine Optimization – My Own Road Map For Internet Success

Posted on Posted in internet, seo, website

One of the most profitable marketing techniques I've used for my businesses is without any doubt search engine optimization.

Since venturing into SEO, I've encountered much success for my websites. At first when I saw the top 10 websites in Google for a popular search term in one of my markets, it was kind of dream for me. I knew what they did to get there but I knew there was hard work to be done. But certainly it was achievable.

I have to admit it was a kind of obsession to get my website in the top 10 placement because I knew once I am there I will receive targeted traffic and sales for a long time to come. That thought just keep coming in my mind.

All I know is I have to take action right now and I was also really motivated to attain my goals. I know getting search engine traffic is passive and that to profit from passive traffic, I have to start promoting my site right now or else it will take more time to get those coveted rankings.

And once I've worked on my search engine rankings, I can leave it aside and concentrate on other aspects of my business but also look for other ways to promote my business. One fundamental thing you should always remember is to FOCUS. Focus on one marketing strategy and keep at it. Give it all you can before moving on to the next one. If you try to do too many things at once, it's very difficult to find success and you will most likely fail.

The day will come when you will do a search for a keyword phrase that you have been working on and to your surprise, you'll see your site in the SERPs (Search Engine Result Pages). This will just prove that what you're doing is working. I've been there and I can tell you that you will feel proud and happy with such an accomplishment. It's an amazing feeling. It's kind of you do not believe you are really there.

If you want to achieve those top search engine rankings in Google and other major search engines, educate yourself well and learn the search engine optimization strategies and techniques that work because you will not be wasting your time and time so so precious in search engine marketing . Have a plan like what you're going to do everyday to achieve your objectives ie doing some valuable link exchanges with related and relevant websites, article writing, directory submissions, text link advertising.

Link exchanges are not useless. In the past, they were the major ways to get top rankings but now they have been a bit devalued but still they are worth getting. Why? Simply because related and relevant links will bring direct traffic to your website and will help your link popularity too. They will help you in rankings automatically but less as compared to several years ago. Well just focus …

SEO Canonicalisation Issues – How to Spot Them

Posted on Posted in website

The subject of canonicalization is literal too big a topic to cover in just one article and as such I will avoid the topic of parameters, sessions ID's and other whole scale duplicate content issues that each would require an article on their own and instead I will focus on some less obvious canonicalization issues that sometimes are tougher to spot.

Canonicalisation is basically the process of determining an authoritative page where two pages exist on two different URLs. With some form of canonicalization, these pages could both be indexed by a major search engine and end up competitiveness against each other for a given query that is targeted to each particular page. One example of a canonicalization issues is the trailing slash. Webmasters may opt to place a trailing slash at the end of their URLs, or this may be pre-determined by their particular CMS. However, this URL:

<a target = _new rel = nofollow href = https: //translate.googleusercontent.com/translate_c? depth = 1 & amp; hl = en & amp; ie = UTF8 & amp; prev = _t & amp; rurl = translate.google.com & amp; sl = en & amp; sp = nmt4 & amp; tl = en & amp; u = http: //www.example.com/& usg = ALkJrhgR4c9SeVEZ9zBFmDg8PtrbuNr7Yg> http://www.example.com </a> is different from this URL: <a target = _new rel = nofollow href = https: //translate.googleusercontent.com/translate_c? depth = 1 & amp; hl = en & amp; ie = UTF8 & amp; prev = _t & amp; rurl = translate.google.com & amp; sl = en & amp; sp = nmt4 & amp; tl = en & amp; u = http: //www.example.com/& usg = ALkJrhgR4c9SeVEZ9zBFmDg8PtrbuNr7Yg> http://www.example.com/ </a> – notice the subtle difference. There is a danger that both of these pages will be indexed, so posing a duplicate content issue.

Another duplicate content issue is that of the non-WWW version of a page competing against the WWW version of a page. Both versions of this URL can be indexed and thus all of the pages on your site could potentially be competitive against one another. Once a search engine crawler accesses your website through a non-WWW version of your URL it may continue to crawl your webpage following this pattern ie it may crawl every page on your site via the non-WWW versions of your URLs. Two further examples of canonicalisation problems include the index version of your webpage eg index.html or index.php, and the https: or secure pages on your website.

All of these issues require tailor solutions. In some instances you can merely set up a 301 redirect to redirect any authority contained in one page onto another. In some instances you can disallow certain pages (eg https) via robots.txt. In other instances, you may need to pursue a different strategy altogether eg the canonical tag or no index tag, or parameter handling via Google Webmaster Tools. …

High Standard and Quality Website

Posted on Posted in website

If you will cook a special food to a very special visitor, I know that you will make it the best menu ever. It will really be the food that your visitor will be filled and satisfied. Your food will sure be well prepared and well presented even without tasting it and your visitors will say, "Wow!"

Your website is like the special menu that your visitors online should say wow as well because of the sense and importance to them. Even in one look to your website should make them confirm that they found what they are looking for. Your site should be well prepared and presented too. Leave your old website and modify it to the very attractive and organized web page. First impression really keeps, so you need to make sure that your menu of food or your website is concise and complete, meaning filling and satisfing your visitors.

To make the best menu is not an easy task. You should have enough knowledge on ingredients and procedures to end up with your special food best. Likewise, you should know how to package your website and how it works in every search engines. Your expertise is very important and if you need more knowledge about making your site traffic creator or talk of the net, experts are ready to help you too. The looks of your website maybe attractive to visitors but always remember the quality and taste is the most important part of it. So always make first impression really lasts. …

Freshen Up For Google

Posted on Posted in website

It has nothing to do with layout, design or images. Content in this article reflects only the text of the website's information. Google indexes the text content in websites in order to rank them in search results, but ignores layout, design, and images (except for the "Alt" text and captions of images).

While the website that you had designed for you last year still looks perfect to you, since then, many new competing web pages have appeared on search engines. Your content, while still perfectly good, is now no longer the latest in a search. So how can you fix that?

Adding new content

A useful way to get fresh content indexed is to add more web pages. Remember also that the quantity of information in a website is another of the many factors that search engine algorithms use to determine the relevancy of a website to a search.

Look through your current pages for bullet points that can be expanded into new pages. As the subjects have already been introduced in your website, they may be the easiest on which to provide more information.

Are there any new uses of your products or services that you can announce? These can be the basis of additional pages.

Is there any new customer feedback that you can publish? This not only adds to the content – it is useful information for prospective customers.

A "News" page is useful for summarizing new content. Have your products or services reached new markets? Are there any new products or services that you can announce?

Refreshing old content

There may be ways of rewriting existing web pages to show that they are fresh. Keep file names the same, but change titles, headings and text.

Add some words, sentences and / or paragraphs. Add something to make the text topical. Eg If you are selling surfboards, mention current surfing news.

Expand on some descriptions. But do not pad them out – not obviously anyway. Do not just rearrange the sentences.

How to write the new content

Once you decide on the pages that you will add, on the first night select a page and just type a list of the ideas you have for that page. On the second night, take each of the ideas on the list and type something about it. On the third night, edit what you have typed. Each time you take a fresh look at the text, after sleeping on it, you tend to improve it.

Use this procedure for each of the ideas listed, and for each new page. This works for most people. Only if you are a genius will write the perfect copy the first time. The rest of us ordinary people need to work at it.

When people tell me that they do not have the time or ability to write copy for their web pages, I remind them that they are good at running a business selling their products, so why not stick to that and …

Tips on Creating Search Engine Optimization (SEO) Friendly Web Pages

Posted on Posted in internet, website

What point is there in having a website that nobody sees? The largest source of free web traffic for most websites on the Internet comes from search engines like Google, Yahoo! and MSN etcetera. Therefore, if you design a search engine friendly or a site with search engine optimization in mind you are likely to rank higher in search engine results and grab more valuable free visitors for yourself.

The Big 3 search engines eg Google, Yahoo! and MSN use internet robots known as web crawlers or spiders to crawl and index websites which they can list within their organic search result pages. Most spiders follow links to a page then read the text content of the page and make a record of it in their own database … this allows the search engines to pull up the listing at any time as people search for it.

In order to make it as easy as possible for the search engines to index and crawl and index your site, the use of frames on your website should be avoided. Frames can often confuse search engine robots and many spiders have difficulty indexing pages created with the use of frames. They could even leave your site without crawling it any further if it is not search engine friendly enough. In addition, frames can make it difficult for users to add a bookmark a particular page on your website without using certain long and complicated scripts.

Do not put valuable text content inside flash movies or in images … remember search engine robots can only read the text on your website source code. Therefore if crucial text is presented in flash movies and or inside images rather than the readable textual form, your website's search engine rankings could have been affected dramatically.

Correct use of meta tags on each page is essential, especially correct use of titles and descriptions. This will allow search engine robots to understand straight away what your web pages are about and whether or not to index it. Correct use of meta tags helps to make the search engine robot's job easier so they may be encouraged to crawl your site more often.

Stop using old style HTML methods like tables and font tags to style your page. Instead use div tags and CSS or Cascading Style Sheets. This is because div tags and CSS are a more search engine friendly method and are also more efficient. With the use of div tags and CSS, you can eliminate old style HTML tags and your pages will be much lighter and faster to load.

Make sure that you always put the text you want to be found for on the body text of your page with your most important keywords near the top or beginning of your body text. For example, if your primary keyword is green widgets put the keyphrase green widgets in the first sentence of your body text and repeat the phrase a few more times throughout …

Proxy Websites

Posted on Posted in computer, website

I wanted to take a break form doing reviews and things like that today, this will be a semi-informative post regarding proxies. I'm sure many of you have heard to word used, and maybe and came across a website of two that is a proxy. Well what exactly is a proxy?

There are two different types of proxy. One involves editing something on your local machine. The other is just visiting the proxy website and putting in the address you wish to visit.

A proxy is a way for you to not only get privacy, it also is a way to view websites that are blocked on your network. Such as your school, work place, or even the library. When you use a proxy, or proxy website all of the information is transferred through that proxy instead of your local machine. This means not only a whole new level of privacy for you, but this also means any pesky restrictions on your computer or network do not apply.

If you are interested in a web proxy one I like to use is Adverted.com. It's fast, free, and it also has small shortcuts to very common websites that are blocked by most network administrators. If you are interested running a proxy on your local machine you can check out Proxy4free.com. If you are unsure oh how to set the proxy on your computer read around their site, there are a few guides that you can use. But I always found it way more simple to use a web based proxy such as Adverted.com …