How to Revamp Your Website Without Affecting SEO

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If your website has outgrown itself and needs a change in its overall look/design, you surely are in for a revamp. Since Google constantly keeps on making changes in its algorithm, it includes new ranking factors based on user friendliness etc. Your website needs to bring about renovation with passage of time so that it can adapt itself to new website designing trends and bring more user friendly features to its audience. Here are some ways you could revamp your website without affecting SEO:

Retain the same URL structure or use 301 Direct

Take a list of all the urls in your original website and save it in an Excel file. Make your best efforts to retain the same URL or use 301 redirects for saving the website from incurring a loss in traffic. If you change the URL structure of the website abruptly, you will also lose all inbound links and that could lead to a total disaster.

Conduct a 301 redirect mapping campaign so that you get your website’s traffic back. Execution of the 301 redirects is essential so that you don’t lose all your traffic. A major advantage of redirecting your website is that search engines will move all values of your inbound links from old urls to new ones.

You Need to noindex your Website

If you are in the process of working on a new web design, you definitely wouldn’t want Google to index it before you finalize it completely. Therefore it is critical that you noindex the website including all the web pages. You have a few options: if you have WordPress, check the box which says “Discourage search box from indexing this site”. You can also put “Disallow /” for blocking your robots.txt file. Any digital marketing company and elsewhere in the world should know all about SEO and web designing best practices to keep up with the latest trends of the industry.

Conduct an Inbound Link Analysis

It is very important that you should do a detailed inbound link analysis of your website before you go ahead with the website redesigning process. There are a myriad of tools available to help you in doing a detailed link analysis. You will be able to know the pages which contain the inbound links and also the sources from where you are getting all those links. In fact, there is a need to do an inbound link analysis of the website before and after the new web design.

Updating the Site Map

Avoid making the switch at once. Follow a phased approach in various steps starting with a small sub domain of the website. Once you have validated everything in that step, you can start moving the rest in baby steps, and ultimately transferring the entire website.

This definitely increases chances of success for the relaunch. You can do the transition all at once if you have a very big website and that will expedite the crawling process. After you launch the new website, it …

Easy Ways to Promote Your Brand New Website

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When you're just starting out promoting a new site, where do you start? There are so many options, so many methods of promotion you can take advantage of, so many ways to go about each method, it's easy to be confused. Here are some tips to get you started promoting your new site, the right way.

Press Release It

A press release is an excellent way to announce your new website to the world. Write about your company, what it does, what your goals are for it, how it came about, and then distribute your press release via a reputable newswire like PRWeb. A newswire will allow your press release to be accessible and searchable through many search engines and news databases as well as being posted on their site. A press release can potentially attract attention from news media including local, as well as national and even global magazines, newspapers, TV news stations and other media outlets. If your website offers something unique, something of real interest, a press release may be your website's ticket to stardom.

Talk About It

Talk about your website in the many communities, forums and blogs across the web where your customers converse. Post to relevant blogs, join the discussion on a relevant forum, answer questions in communities, and include your link in your post signature. Offer good information and you'll gain a good reputation as an expert in your area, which makes people more likely to trust your posts, click your link, and may even make them more likely to buy from you!

Announce It

Announce your new website in your local newspaper, circulars or a trade magazine or publication. This helps you get your name out there and reach local customers who may be able to start your business off on the right foot with good word of mouth.

Network It

Leverage the many social networks on the web, specifically the ones where your target marketathers, it could be MySpace, FaceBook, LinkedIn, Zaadz, Ryze etc. There are thousands of social networks online, with new ones popping up everyday, you're sure to find one or two, or maybe a dozen that cater to your target audience. For instance, if your website offers something for seniors, you could network with people on Eons.com, which caters to seniors.

To use social networks to reach out to your audience, simply sign up for an account. Then set up your profile, add as much information as possible to your profile, including a picture, links, information etc. Then browse around and join groups, add friends and converse with people. You'll quickly gain some friends if you have something interesting to say. To promote your site, you can add your link to your profile, or send your link to friends via private message or bulletin boards, or post it to groups. Remember not to spam though.

Link It

Link building is an important part of the website promotion process. One way to start off your link building is to …

Should HTML5 Be Used for Creation of Mobile Friendly Sites?

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In February 2015, Cisco forecasted that “mobile data traffic will grow at a compound annual growth rate (CAGR) of 57 percent from 2014 to 2019, reaching 24.3 exabytes per month by 2019.” In April 2015, Google released a mobile-friendly update, and announced, “We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

Thus, you can reap a number of benefits by developing a mobile-friendly website for your business. The mobile-friendly feature will make your website rank high on search engine result pages, and hence get regular website visitors. At the same time, the website will further keep the users engaged by delivering optimized mobile experience, and convert them into customers. However, you must use powerful and widely used web technologies like HTML5, CSS3 and JavaScript to create a website that delivers optimized mobile experience, regardless of the user’s mobile device.

As the complete and final version of HTML standard, HTML5 comes with several new syntactic features, element attributes and APIs. The new features enable developers accomplish a variety of tasks without writing longer lines of code. At the same time, they can also take advantage of these features to boost the website’s performance and compatibility across a variety of devices. They can further use it to create mobile-friendly websites that offer more functionality than native mobile applications, while storing data on the client. There are also a number of reasons why web developers across the world use HTML5 for building mobile friendly websites.

Why Use HTML5 for Developing Mobile Friendly Websites?

Compatible with Major Devices and Browsers

At present, HTML5 is compatible with the latest versions of major web browsers like Firefox, Chrome, Internet Explorer, Safari and Opera. However, each browser does not support all HTML5 elements. Whenever a new element is introduced, it is not supported by all web browsers instantaneously. But the programmers can simply define the doctype to convey information about the elements to the web browser. It is also designed with features to create mobile websites that function smoothly across many devices and browsers.

Enhances Site Accessibility

While using HTML5 for web development, you can take advantage of ARIA and several semantic tags. New semantic tags like <header>, <footer>, < nav >, and < section > make it easier for the screen readers to access your website content. As the screen readers can read the document, the users can get optimized experience. Likewise, ARIA assigns specific role to various elements in a HTML page. It uses role attributes to identify and separate elements like header, footer, navigation and article. HTML5 further validates these elements to customize the content for each device.

Optimizes Website for Mobile Browsers

HTML5 allows developers to use several Meta tags to design websites for smaller touch screen devices. Based on their requirements, the programmers also …

Skills Needed For Marketing on the Internet

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Learning and mastering the right skills for Internet Marketing is an important aspect of your marketing strategy. Developing these skills will not only bring fulfillment and growth, but mostly, the opportunity for you to assist others in this area. So, what are these skills? Although there are many skills to learn, here are a few, that if mastered, will provide you with a great overall strategy as well as the best opportunity to achieve your goals and / or desired results.

Skill One: Google AdWords. Even though Google has recently come out with some compliance and / or requirement changes, it still remains the one of the most effective ways to market your product or service. Learning how to use Google will be well worth your time and investment. There are a number of resources that are available that can assist you in developing the knowledge required to drive traffic to your website. One such resource is, Perry Marshall's "The Definitive Guide to Google AdWords." It still remains the best resource for those desiring to become proficient at AdWords. If you have more money than time, AdWords should have the number one skill mastered in your arsenal of strategies for marketing on internet.

Skill Two: Video Marketing. Video Marketing is a marketing skill that many seem to overlook for one reason or another. First of all, it is a very effective way to market on internet because it allows you to connect with your potential prospect by sight. Secondly, its free and that is the ultimate return on investment. With an inexpensive Flip Camera (approx. $ 150.00) or WebCam (on your computer), you can begin to generate traffic to your website in a matter of minutes by uploading the videos to YouTube, Social Media sites, Blogs, and other sites as you see fit. There are those who say that they get nervous in front of the camera, do not allow fear to prevent you from marketing on internet in an effective, cost efficient way.

Skill Three: Copywriting. Learning the skill of Copywriting, or Direct Response Marketing, can be a very powerful and effective way to gather potential customers and build a list of potential prospects. Utilizing the written word to present your information and / or product to millions of people via the internet can produce a tremendous amount of targeted traffic to your website. By connecting to the reader emotionally and psychologically, you give yourself an opportunity to develop a relationship that could last for many years. Copywriting can be a game changer in marketing on internet. …

Is Your Site Ready With Local SEO For E-Commerce?

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The last additions to Search Engine Optimization in 2010 included local SEO. Google came up with Google Places and even the other search engines joined the group with Yahoo Local and Bing Local. It is a smarter way to search for business and amenities in your area rather than reading about an outlet located in another continent.

What is Local SEO?

Local SEO strategy mainly emphasizes on targeting the local clients in the area for business with an optimized website. It means if you are a bakery in New York, your customers will be able to find you quickly in local search once your optimized website is created.

How to optimize website for local search marketing?

Conquering all clients worldwide may not be feasible for all businesses like restaurants or basic facilities such as plumbing. Well, here you need local help. With a few changes you can ensure presence in the local search results using local business SEO.

  1. Include the area and physical address along with state, city and zip code on the website. These details will be considered by the search engine spiders and used for indexing your webpage.
  2. Include your page with Google Maps. You can register on the site and get spotted promptly as compared to your counterparts who do not optimize their site with such validation process.
  3. Local directory submission is a big aid for local search optimization. These area based directories can ensure your site is in the list with hyperlinks for better organic traffic.
  4. You can improve local SEO marketing with the use of local keywords. Using the city name in the article or description is certainly a win-win situation for getting the highest spot on SERPs in local queries. Adding the same targeted keywords in other sections of your website moderately will help optimize your website.
  5. PR submissions are a good way to bring potential buyers and the spiders to your website. You can ensure a spot in the useful listings and people may come across your services often with regular press releases online.
  6. Website reviews for articles make a recognizable difference to promoting your webpage, getting organic backlinks and even spreading the ideas about your website.

Presence in different campaigns like emailing and networking sites will bring you close to achieve the target of a perfect site that is optimized for local search marketing.

Google local SEO or other result page listings are target oriented. You should boost your campaign means with a properly optimized website. Hire expert services in case you are unsure how to go about the optimization process. The Local SEO services experts know how to use the search engines and submissions, keywords and other techniques to get maximum web traffic.…

The Importance of Web Database Development

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Web database development is the process of creating a website whose contents are not sitting on server files, but on columns and tables in the databases. A website that stores data in the files system is a static website; the website that is database driven is most of the time referred to as a dynamic website. More functionality is offered by a dynamic website than by a static one. Some of these functionalities include the following:

Construction site crane building Web Design 3D words.
  • shopping cart,
  • customized homepage,
  • ability to store vast amount of data about your business – services and products.
  • advanced search functionality with ability for users to filter the results in a given field, such as “date” or “price:,
  • ability for users to register for a newsletter or post their questions to forums, post comments, and update their profiles,
  • ability to integrate with corporate applications, like HR systems, CRM systems,
  • reducing site maintenance,
  • enhance web interactivity
  • ability to easily perform statistical analyses and complex queries,
  • ability to sort and retrieve data efficiently, and more.

If you are a technologically inclined person, you might be able to work on your web database development. However, if you believe you do not possess the necessary skills, you can hire a team of database developers, and there are many of them on the internet. But how can you find the team that is best for you? First of all, the company should have a strong background in website design and database development. They should be able to have the right tools and technologies and have prior experience in implementing these latest software and technologies in the development.

Besides the above requirements, the specific expertise of the programmers and engineers should also be looked into. Make sure that they have many years of experience in developing web databases. The staff of engineers and programmers must be experts. Creating a database driven website does not only need graphic artists and web designers, but a full team of skilled web programmers, web development engineers and application developers.

These experts in web database development should be closely coordinating with you so they will be able to determine the requirements and needs of your website. They should also be able to assess your existing database (if any), and identify the right solution and technologies that they should implement. So before you sign any contract with any database developer, you should have a roster of their skilled team. They should have a design conference with you to ensure that you’ll have a database driven website.

In these days of the advancing internet, database driven websites are getting popular. Users need highly dynamic and interactive web solutions, so websites should be able to address this requirement of web users. If your website is database driven, it is certain that it will always be updated and ready to provide complete information to your online visitors. Repeat visitors will be attracted to your site if it is found useful, highly …

Four Sure Key Ways to Generate Traffic to Your Website or Blog

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With an internet presence, you have to aim at generating as much traffic to the website as possible. This is due with an increased traffic to the site, there are more visitors. Some of these visitors are sure to turn into customers, which in turn leads to a profit to your online business.

o There are numerous ways for you to use for generating traffic, without having to pay for it. One of them is the exchange of links; which is a sure and proven method where webmasters exchange links with each other to create more popularity and awareness of their sites.

To exchange links, the sites have to have similar niches or contents and share a common subject for continuity of provision of service and information. By changing links, you get a high ranking in search engine results as you get more inbound and outbound links.

o With traffic exchange, it is possible to view another webmaster's site or page and vice versa. This way, both you and the second webmaster benefit from the generation of traffic as visitors of the other website can get to see pages from your site and learn about your services.

o Writing and submitting articles to ezines and online encyclopedias help to generate traffic. You have to write or get freelance writers write articles based on the niche of your site and which will generate interest of visitors to read. Perhaps articles with tips and guidelines about the subject of your site. Add a resource box at the end of the article which is linked to your site so that visitors visit your website after reading the article.

o Create newsletters to generate traffic to your site. Instead of writing all the articles for the newsletter, there are numerous authors and sites that offer free articles, as long as you mention their names on your newsletter. By passing the newsletter around to people you know, you cause awareness about your site and build an opt-in list that regularly visits your site.

Try out all these simple and cost effective tips in generating traffic to your site; there will be a great difference in traffic within a few months' time. …

Create A Web Site That Builds Trust

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If someone does not know you personally, will they trust you enough to do business with you just by visiting your web site?

Most people view organizations – and web sites – they do not know with great skepticism. Given all the identity theft and viruses running around, people are understandably cautious and somewhat skeptical when they go to a new web site.

What can you do?

Here are four tips on how to create a web site that builds trust:

1. Provide your contact information

You visit wants to know that there is a real person somewhere behind your web site. Ideally, put a real person's name, full postal address, e-mail, and telephone number. Some of your visitors will want to communicate with you. Make it easy for them to do so.

2. Post testimonials

You say: "Our web site is the greatest".

Your customer says: "Yea, right."

Every business toots own own horn, and most people do not believe a word of it. But, when your customers sing your praises, it has much more credibility. Make sure that you ask your customers for short, specific testimonials. You can even ask a specific customer to speak of a particular experience with which they were pleased. The more guidance you give folks in writing these are the more helpful they will be to your viewers since they are looking for others who have had dealing with you like they may have.

Put these testimonials through your web site and include as much contact information about that customer as they will allow. Ideally you will want to put their picture, full name, and phone number or e-mail address; even clearing it with them first is always a must. And as mentioned in number 1 above, the more details you provide to show there is a real person behind that testimonial, the credibility to will have to your viewer.

3. Provide a guarantee

Who wants to get stuck making a bad purchase? Providing a guarantee helps put your potential customers at ease and makes buying from you that much more inviting. The longer and more iron-clad guarantees can not be beat. If your competitors offer a 30 day guarantee with a resting fee, why not offer a 60 day guarantee with no fees?

4. Be nice

For goodness sake, be nice to people! Your potential customers do not know as much about your product or service as you do. They may ask what seem like dumb questions – many times. It's ok. Answer them courtesly, honestly, and promptly – even if you are having one of those weeks! Let's face it, you are desiring that they are willing to fork over some of their hard earned money to you so it is always to your advantage to entertain what may seem like the most outrageous inquiries.

When you create a web site, make sure that you follow these four tips to build trust. Building a genuine website is only half of the …

Selling Custom T-Shirts Online

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There are various opportunities to sell custom t shirts that you create yourself online. The shirts themselves should reflect a slogan or graphic that people will want to own because they associate it with something positive or is something that they, themselves, want to promote. You do not have to spend a lot of money making custom t shirts. You can find a website that will not only offer you the opportunity to buy these shirts for a lot less money than you think, but also to design the custom t shirts yourself.

Designing custom t shirts is a lot easier than you think when you use an interactive site. You can see how the shirt will look before you place the order and then resignation to selling the shirt online. There are various ways that you can do this. Here are a few of them:

Sell ​​them on auction websites

If you have a slogan or graphic on your custom t shirts that you feel many people will want to also wear for themselves, you can sell the shirts on sites that offer you an opportunity to sell products to people all over the world. Selling anything on auction sites is easy, even if you have never before sold a product before. Sites are very user friendly and make it easy for you to sell your custom t shirts.

Sell ​​them on your social networking page

If you have a social networking page that is devoted to a cause or is something of a fan club, you can sell your custom t shirts on this site as a way to make money for your cause or for your club. You can offer these shirts that are in line with the thoughts of others on who are your friends on your social site. You can do this even to raise money for a cause.

Sell ​​them on a website

If you have a website that is devoted to a cause, a celebrity or even a sales website, you can easily add custom t shirts to the mix. One of the best aspects about selling custom t shirts on your own website is that you can take orders for the shirts, place the order with the company and then just net in the profit.

There are various ways to make money online. Selling custom t shirts online is just one of many ways that you can put the internet to use for you. …

Finding the Ideal SEO Consultant

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Building a website is the first step towards making an online presence. To be successful, it has to be ensured that the website is located easily. Search engine optimization (SEO) is the way by which you can raise your site's position on popular search engines. An SEO consultant would be the person who can help you achieve this. So how can you zero in on the best SEO Consultant?

Learn some SEO techniques yourself

It's impossible to hire a good SEO consultant if you do not understand the SEO concepts yourself. There are some SEO consultancy firms that engage in risky techniques like black-hat tactics to forge results for a client. As an owner of a website, you have to remain aware of these. Most of these tactics typically backfire and result in your website being not shown in the search engines at all. So, it's always advisable to learn some SEO techniques ahead of hiring a consultant.

Determine your needs

Determine what you exactly need from your SEO consultant. Remember, search engine optimization involves multifaceted tasks and a consultant must have a diverse set of skills. These include pay-per-click campaigns, correct keyword utilization, SEO back-linking efforts etc. The consultant who is finally hired but posses all these skills. A thorough knowledge of all the search engine optimization concepts would have been added bonus.

Ask for recommendations

Visit social networking sites and forums to get trustworthy names of SEO consultants. You can also visit websites, online blogs that are broadly respected in the search engine optimization industry and seek their advice. Ensure that your needs and goals are met by the consultant.

Interview prospective candidates

Ask SEO-related questions to the prospective candidate. You can show them your website and ask them what they think about it and how it can be made better. Suggest some linking strategies and seek their opinion wherever they think these strategies would work for the website. In this way you can gauge their knowledge.

Check references, claims and rankings

Do not hire any SEO consultancy professional until you have checked and verified his credentials. Speak to his previous clients and do not merely rely on his claims. Try to search related websites for consultants and verify his testimonials. In case such websites are buried in a search engine, question the consultant about his performance on his own website before you go on to hire him. SEO consultancy is a serious thing. …