Internet Marketing – Why People Google

Knowing why people Google is important basic knowledge. As an internet marketer, you're either interrupting their search process or entering into it. You're saying "Hey! Look at me! I've got the solution you've been looking for! In order to really get your prospect's attention, you need to know why they're doing what they're doing.

At base, people search for two reasons.

  • for entertainment
  • for information

You can make money out of both. I make money out of both. So, for thoroughness, let's look at both.

Entertainment Searchers

These are the millions who spend millions of hours surfing the internet and not looking at TV. These are the folks who hang out on MySpace or Facebook and interact with each other. They also download stuff – music, books. If you consider shopping a form of entertainment, then these are the people looking through Land's End's website looking at the shoes or sports coats.

Can you make money off these folks? You bet! The shoppers are obvious. My first successes were sites selling hard goods, instead of information products.

Plenty of internet marketers have made money off of MySpace. There's one guy who designed stuff for MySpace pages. I do not know a lot about his business, because MySpace is not something I do, but he's making a good living at it.

If you're considering reading a form of entertainment, which it is, then there are a ton of sites devoted to promoting authors and their books. These would have to be included among the sites making money off of the entertainment end of things.

Information Searchers

The other reason people use the internet is to find information. Although, most of my early success was with sites selling hard goods, I mainly work in information marketing, now.

Information marketing works like this

  • find a group of people with a problem
  • sell them the information they need to solve it.

How do you sell information? With information! There are a number of ways of doing this. Let's mention two

  • You can build an authority site (a site with lots of information about a topic) and use search engine optimization to get traffic. There are many ways to monetize that traffic.
  • You can offer information in other formats (articles?), Get traffic that way, then send that traffic to a squeeze page where you collect the name and email address.

The later is my current modus operandi. …

What Is Search-Engine Optimization? The Basics of SEO

Recently a long-time business associate of mine asked, “Why in the world are you doing SEO? You’re a writer.” I laughed at first but, after thinking about it, realized that some people in the advertising business (and other businesses) still don’t understand what search-engine optimization is all about.

SEO is, yes, mostly writing.

That’s because Google and other search engines are continually sifting through the text on your website in order to determine what your pages are about. It’s the main way they determine your SERP (search engine results page) rank. And ultimately the way your website is found in organic search results–organic, meaning the way a search engine naturally finds you, without you driving traffic to your site through web advertising or word-of-mouth, etc.

Great organic search results are vital to a business, as the attention span of consumers get shorter and shorter every day. Rarely will a consumer even venture to search page two in their quest to find a product or company online.

So, how does search-engine optimization begin? Well, with thorough research. That’s key. Keywords and keyphrases, to be exact. You have to be a bit of an experimental slooth to determine the optimal words to use on a website. Google and other sites offer keyword tools to help you learn which words people are actually searching for. You shouldn’t use the interesting, and possibly quirky, words you might coin. You want to use the terms and phrases people are actually searching for. Then, code those words into your website’s pages so search engines can find them. I’m simplifying the process, of course, because there’s a lot of strategy that goes into SEO, particularly in choosing keywords.

Now, back to the writing part. The thing Google (and other search engines) values most is your title. That’s the text at the very top of your page (possibly invisible), the text that is bookmarked and also appears in blue on a search engine results page. Therefore, you’ll want to incorporate your main keywords into this title, and place them first–even before your company name. Unless your company name is Coke or McDonald’s. Or some other well-known brand.

Next in importance is the “meta tag,” the black text underneath that blue title that tells searchers more about your site. Prioritize your most important keywords there, as well. Then, search engines will scan your website’s HTML text for those same keywords. They give most value to what’s coded as h1 (your main headline) then h2, h3, h4 (subheads), then the rest of your html copy. Note: the text on your site must be in HTML fonts, or they won’t be recognized.

Search engines also give good rank to pages that are updated often, which is why blogs and news can do well, and to backlinks, such as articles that link back to your site. All of which is writing. Yes, writing.

It surprises me when I see prominent businesses, especially advertising agencies, that use “Home” in the title of their …

How to Work With an SEO Company

Is your website not attracting the number of visitors that it should? Are you sure whether it has been properly optimized for the search engines? Do searches of keywords that are relevant to your website show up your website in the top list of search results? If you have answered in the negative to any of the above queries, then it is high time you had a discussion with the representative of an organization that specializes in search engine optimization.

However, just contacting their agent or visiting the company and telling the person in charge over there that you want your website search engine optimized is not enough. While the folks in such organizations are clever enough, there are certain things you need to tell them in order to make their task easy. Providing them with those details also ensures that your website is fine tuned as per your requirements. The specialists might suggest you to change certain keywords based on the content of your website and you should accept it.

First of all, make out a list of all the relevant keywords of your website. Ensure that they are not repeated too many times in the body copy, or else, your website will be shunned by the search engine for spamming. The main, secondary, and tertiary keywords should be included in the body of the text. The other jobs shall be taken care of by the SEO organization. They shall include your main keyword in the HTML of your website. Including images with relevant keywords also helps.

Suppose your website promotes shoes, you should include images of boots, sandals, etc. and use requisite HTML tags for them too. There is one big mistake that most people commit. They believe that, in order for a website to be successful and to rank high in the search engine results, the text in the index page should be search engine friendly. While this is correct, they should remember that humans will also visit their websites.

Hence the text in the index page should also be human friendly. Employ the services of a professional writer for all the text and ensure that they are familiar with the topic of your website. If you are planning to embed any video or audio on your website, you should inform the SEO organization that you plan to engage, about it.…

5 Do-It-Yourself SEO Techniques That Works!

Do you need to spend a bomb to hire self-proclaimed gurus to assist you with search engine optimization (SEO)? No! We all know the importance of SEO to our internet business. The following 5 Do-It-Yourself SEO techniques can save you money and yet improve your website's rankings! The saved monies can then be used to further promote your website through Google's Adwords, Pay Per Click programs etc. Let's get started.

1. Take a lot of time with developing your web site's content.

For most web sites, content is the key. When writing the content of your web pages, insert vital keywords which relate to the products and services that your company offers. Make it brief and concise, yet informative.

You might see that Internet users do not actually read a web site's content word-for-word.
They just skim through the text and concentrate on the articles that they need and the data which they find interesting. A 600-word article may be too boring or too long for a user to read. Keep your facts up-to-date so that users will visit your web site more often. Do not forget to include a lot of helpful links, articles and guides that users can forward to another user and add to your customer base.

2. Make the overall design user friendly.

In most cases, the rule the simpler, the better applications. Do not design your web site in an overly-complicated way that users will find it too "frightening" to browse through.
Adapt the design to your target market. If your target audience is of a youngger age, make sure that the colors and designs are funky, youthful and attention-grabbing. For a more mature audience, you can use subdued colors and have a more elegant theme and overall web site design.

3. Vary the keyword for each individual web page.

Think of every possible keywords or phrases that will apply to your products and services. Each user is different and may not needarily use the keyword that you expect them to type in the search bar. Search engines offer tools which will guide you through finding the correct keywords for search engine optimization.

4. Make sure that your hyperlinks are visible, accessible and informative.

Providing users with hyperlinks or HTML links which are useful and easy to find is yet another way to optimize your web site.

5. Learn how to lead traffic to your site.

Seek the advice of experts on this field if you do not know how to lead traffic to your site. Develop a plan and learn how to use the necessary tools pull traffic your way.

Gather all the statistical data that you can use to keep your web site on top of the search engines' list. Vary your web site's contents and keywords to adapt to the current trend. If there is a particular word or phrase that you have not used when searching for keywords, use it instead to lead more traffic your way. Be flexible enough to …

How To Increase Website Traffic

Internet marketing is one of the most difficult parts of online business. You must be willing to spend hours each day marketing your website making sure you are marketing more than your competition. The most valued commodity of an internet marketer is the ability to learn new internet marketing methods and ideas. This is what will keep you ahead of the rest of online business owners within your niche. If one hour of your marketing is better than ten hours of your competition then you will only need to market a tenth as much as your competitor. To begin learning internet marketing I recommend the major webmaster forums. The two forums that I have found very useful when trying to learn internet marketing include v7n.com/forums and digital point. When you begin learning internet marketing the two primary methods you should be concerned with include social marketing and search engine optimization.

To start optimizing a website you will need to learn about keywords. Keywords are what your audience will type into Google when looking for something. If you rank your website or blog well in Google for keywords which directly relate to your site the traffic that comes will be targeted which means they will want what you are selling making it much easier to make money online. You need to figure out which keywords are best for your site. Go to Google AdWords Keyword Tool and type in your websites title and some related keywords. This tool will bring up the traffic for each keyword and the traffic they generate monthly. The tool will also give you a list of related keywords and the amount of traffic they get. Look through the related keywords to find which ones are bringing in the most traffic. These are the keywords you should be optimizing your website for.

To begin optimizing your website you should place the keywords in the main places which search engines look closely at when trying to find what a website is about. These places include the URL, title, and all the headings. Place the keywords in these areas to let the search engines know what your site is about and what keywords to rank your website well for. Next it will be time to begin external search engine optimization.

This is when you use external resources to increase link popularity. Some of the basic places you should be using include free web directories, article directories, and link exchanges. For link exchanges check out linkmarket.net this is a free resource full of websites which would like to exchange links. Article marketing should take up the majority of your internet marketing campaign. To find article directories you can search Google for terms like "free content," "article directory," and "free articles." These are the directories that will be most beneficial to submit content to. …

Entertainment on the Internet – There Is Something for Everyone!

The Internet is an exciting place for entertainment. We can play Online games, Chat with friends and family, Can browse live news and interesting articles, Watch online movies, Do online shopping, Hear FM Radio’s and Podcasts, Watch Live Televisions, Get new friends through social networking sites such as Facebook, MySpace, Orkut, Twitter, Friendster etc. And in general, Internet provides a great range of entertainment.

Video sharing sites provide much more fun and entertainment. Those sites such as Google video, YouTube, Metacafe includes lot of funny, interesting and useful videos. Funny pranks and Comedy videos in those video sharing website shall be used a good stress relieving tools.

Watching online movies is another great entertainment in Internet. There are numerous websites providing online movies, some of them are free too and some charge a tiny payment. Online movies include all genres such as action, romance, drama etc.

Online games such as Yahoo Games, Pogo, iWin, Shockwave, and New grounds are all great pages containing thousands of free online games for users of all ages. These games are often Flash, Shockwave, or Java and can be easily played through your browser without having to download and install the game. There are stress relieving games to overcome everyday stress in business and personal life’s. Websites such as Bored.com, Funisland.com, and gamefunonline.com have lot of free online games, computer games and flash games. Not only that but we have tons of fun filled games.

Social networking site’s posses lot of fun and they are equipped with options like chatting, video and photo sharing, tagging, writing comments, updating status and lot more. Messenger services and VoIP service provide chatting and group conversation, which enables enhanced communication.

Listening to music is yet another great way of stress relieving and entertainment we can get on the internet. Lots of sites provide online music, covering almost all the languages available on the internet. Free internet radio stations, Live FM radios, Music libraries are the sources of music on Internet. We shall also hear music from online live concerts, video uploads etc.

We shall get more tips on stress management in websites regarding health benefits. There is a lot of websites provide guidance on meditation, yoga and tai-chi. These sites provide video tutorial on those Yoga, Meditation etc.

In general Internet is a great source of fun, entertainment provider. Internet is resourceful tool providing lot of entertainment. Internet acts as a great communication application.…

Dynamic Website Designing – In & Out

The concept of having a dynamic website to enhance the efficiency of online marketing is not a new concept. It has evolved ever since the concept of online marketing began to hold a stronger grip. The main purpose of dynamic websites designing is to give merchants a better and a smoother way of marketing their products online.

There is not a massive visual difference in a dynamic or a static website. They look quite similar in appearance only until they are made to perform an action. A static webpage is unable to perform any action other than loading and unloading; where as a dynamic webpage is created with the aim of performing an action which will lead to another activity in the website.

Dynamic website designing is largely used in shopping cart portals, where the user is suppose to perform a number of tasks one after another. Websites that invite users to register with them as members or subscribe to newsletters and other month subscriptions also use dynamic website designing to create these pages.

Dynamic websites are usually database driven websites. Where the web designers initially have to add some necessary data into the server which, also can be updated from time to time. Dynamic website designing that is quite different from static website designing. The dynamic sites are typically built on ASP, PHP or JAVA languages ​​to create the HTML pages that appear on the website. The coding of these pages is such that every time a user performances a task on the page, they automatically respond by showing the most relevant result which has been coded in the initial stage for the relevant user activities.

Dynamic website designing saves on a lot of website management time which, one would otherwise have to invest if it was not for the programming skill of the dynamic websites. Making changes in the dynamic web pages is also quite simple. All you need to do is make the change in the back end database which will hence forth begin to reflect on the website itself. These changes can be easily carried out by any person who has been authorized to edit the database. Websites that invite users to register with them as members or subscribe to newsletters and other month subscriptions also use dynamic website designing to create these pages. The programmers generally create a back end process protected by a security password. This is provided to the administrator who can sinceforth carry out the changes on his own.

Now a day's dynamic websites have become so popular that almost all web owners are making use of the technology to enhance the performance of their websites. …

Search Engine Basics For Realtors

Search Engine Optimization often looks like a dark art performed by wizards with a keyboard. But the reality is that it's much like anything else, there's a process and given the right amount effort anything is possible.

We're going to cover the basic concept in this article.

What does Google look for?

Keep in mind this is a basic introductory article and that Google owns a lot of patents that describe how the specific algorithm works. So we're focusing on the most important elements. We're going to break this down into two pieces.

1. On-site optimization – Things you do on your website which help Google understand what your site is about.

2. Off-site optimization – Things which are not part of your site such as links from other websites.

Let's get started with On-site Optimization.

There's one general rule I use here. If a normal person can see it, Google will use it to help decide what to rank you for. So that includes the text on your website, pictures on the site and the Title Tag.

Let's talk a little about the title tag. The Title Tag is a small piece of html code inserted just after the head tag. It looks like this Belleville Real Estate.

. You can see what a title tag is saying about a site by looking at the very top of your browser, directly above the File Edit View Menus. This is perhaps the most important element on your site to optimize. Google uses this tag in the search engine results to describe your site and as such puts a lot importance on it when deciding what your site should rank for. So if your site is about Belleville Car Sales the your title tag may read, Belleville Car Sales.

.When Google sees that title tag what do you think it will think your site is about? That's right "Belleville Car Sales". Google does the same with the rest of the site, but the title tag is perhaps the most important piece of the puzzle and for most local companies may be the only thing you need to focus on when optimizing your site.

Let's move to Off-site optimization.

Again this is not as complicated as many people think it is. Think of trying to rank high in Google like a popularity contest. The person with the most friends and most important friends win. Ranking highly in Google is the same process. You need to have a lot of website link to you, and the more important those websites are the better it is for you. What that means is that a link from the New York Times is better than your cousin's son's myspace page.

To break that down more, 1 link from the New York Times is worth 1000 links from unknown web sites, you get the idea.

Links from sites which are relevant to yours are better as well. A real estate focused site linking to a Realtor makes …

An SEO Agency Provides Services to New Businesses

An SEO agency may include SEO as a standalone service or even offer a broader marketing campaign as a professional SEO may even require a switch over to the HTML source code of a website and some of the tactics may even include web page development as well as design.

There are several tactics and techniques one needs to be aware of used by so called SEO agencies who will claim that they will enhance your website and promote your services and products. If an agency tells you that they uses some of these methods such as include link frames, article spinning, spam dexing, keyword stuffing then avoid those types of agencies as many of the search engines look for websites that employ these methods and remove them from their indices.

These types of tactics and methods are fast becoming a thing of the past whereby keywords are no longer in the control of webmasters which now limits nearly all rank manipulation as well as abuse. Nowadays search engines have been adapted to ensure that the pages show only the most relevant search results as opposed to pages crammed with hundreds of keywords used by bogus webmasters.

A search engines success and popularity is determined by its ability to produce the most important results to any given search. More complex ranking algorithms have been developed by search engines which now make it far more difficult for any webmaster to tamper with. Tools such as Meta tags, site structure and headings were developed which now enables Google to filter and kind of manipulation picked up in the various search engines.

Now that you are aware of some of the methods and tactics used by an unorthodox SEO agency you will save yourself the frustration, time and money of signing up with such agencies as there are many dynamic agencies that are capable of delivering quality services.…

Means of On Page and Off Page Search Engine Optimization

Search engine optimization has become a part of online marketing campaigns. Every company is looking forward to get its website in the top results of the search engines. But in the competitive market, only those with the best SEO services get themselves among the top rankings sites for the most commonly used keywords.

The search engine acts as one point stop for locating all kind of websites on the basis of keywords that a user mostly searches for. To get maximum online exposure, it is highly necessary to improve the search ranking of the web page. The on page optimization and off page optimization are two sub categories of SEO optimization process that actually hit the bull's-eye.

On page optimization includes those changes which are made in the web page coding that lead to better search engine ranking.

Various steps performed in on page optimization are:

a. Key words and description insertion in the Meta tags

b. Title submission in the title tag that is a part of the Head portion of the HTML coding

c. Site Map generation

d. Robots.txt file preparation

e. Insertion of text with the relevant key words in the body section of the web page

All the above on page steps optimize the web page for better indexing by the search engine robots.

Beside on page optimization, off page optimization also plays an important role in determining the fate of a web page in the struggle for good web page ranking.

Following forms of SEO writing are the means of successful off page optimization:

Article submission

Article submission in various relevant directories is performed on priority basis every day to boost search engine ranking of a web page by every website owner. Relevant articles with good quality text are searched by most of the online users. Such articles are commonly written and submitted in popular directories. The articles not only contain text but also a link to the particular site that the article writer wants to advertise. Therefore, SEO article writing is a need of the time as it is done in accordance with key words that are most frequently used by the user community.

Blog Writing

Blog writing is the latest concept of driving the user community to any particular site by providing regular and quality blog posts. The users are compiled to come back to the blog if it provides them relevant and logical information about a certain subject. Blogs on various subjects prove important in bringing the relevant web traffic to the web site. Thus it's an influential sub section of the SEO writing.

When users read a blog post, they get a fair chance to comment or inquire on a product or service, which a blog discusses about. Blog writing technique since involves an active participation of the user community to increase traffic on the web page, thus leading to improved search engine ranking.

To conclude, writing articles and blogs has been incorporated among other kind of SEO writings to offer …