Website Evaluation Services

Many businesses are simply not getting enough out of their websites, and too many small businesses do not even have a website. Perhaps, it is the technological barrier of entry, the cost, or just the time it takes to dive into the issue. Whatever the reason, it is important for a business to maximize online revenue. One means to start doing this is by hiring website evaluation services.

Businesses spend thousands, millions, or even billions of dollars a year to acquire new customers, depending on their size. Having an effective website can make a large impact on a company's bottom line and may allow them to cut down on expensive, antiquated advertising methods such as yellow page phone book ads.

Whether you are just getting started or already have an established website, it is important to know where you and your customers stand in terms of external links, keyword search engine rankings, features, design, and customer conversion. Website evaluation services will better help you understand how you are competitive, what opportunities you are missing, and what it will take for your website to be successful. This service may also be known as a website competitive analysis.

Also by evaluating your competitors' websites, you will gain a better understanding of what is working for them and what is not. One of the great things about the Web is how open it is and how easy it is to obtain information. You can learn a lot by exploring other websites. And having perspective is helpful in making business decisions.

So who performs website evaluation services? Most search engine optimization (SEO) firms provide this service. They typically can offer it a stand-alone service as part of a leader package of SEO services.

A quality SEO firm can help your business grow organic in the search engine rankings without having to pay-per-click or pay per lead Internet advertising. Moving up in the search engine rankings can have a huge impact on your business.

Did you know there are now more than two billion searches a day being performed on Google? The Internet is now the primary place where people get information on business products and services and accounts for billions of dollars in sales, both directly and indirectly. With the growth of the Internet specifically with mobile devices, it is very important for your company to have a powerful online presence. …

The Importance of Content on Your Website

Everybody these days uses Search Engines to find what they are looking for online, but how do search engines work? How, for example, does Google return a huge list of pages of results for a term you typed in to the search window, and how does it get it right so much of the time?

Well, Google is the world’s #1 search engine and it accounts for over 75% of all the searches carried out worldwide. That means that 3 out of every 4 searches worldwide is made using Google – and that’s some statistic!

What makes it work?

Most search engines work in a similar way: they base their search on the term you typed in the search window. However, a great many factors are taken into account when the Search Engine conducts the search – the page title, content and Meta data, how many other pages link to it, whether or not it validates correctly, and of course, whether it is relevant to your search term. All these factors (and more) are added to a mathematical formula called an algorithm which is used to aggregate the results pages, and this algorithm can often change to keep the results as accurate and relevant as possible.

Putting it into practice

So, let’s say you were searching for a pair of shoes – just searching for “shoes” would return a huge number of results (344 million) because the search is so broad. You could narrow your search considerably by qualifying it somehow; let’s say by searching for “brown shoes”. This would reduce the number to 35 million, but searching for “men’s brown shoes” would reduce it to2.6 million – a fraction of the original search!

Keep making the search more specific and the results become more focused as well, so adding “London”, “Bayswater”, “brogue” and “leather” to the search brings the results down to 900 – still quite a few, but a lot less than 344 million – and they are specific, targeted results. Now, if you had a shop that SOLD men’s brown shoes, wouldn’t you want to make sure that anyone searching for some found YOUR website and not your competitor’s first? I know I would!

Next steps (no pun intended!)

Search engines want to be as helpful as possible, so they want you to find exactly what you are looking for. The content you put on your page should be written for human visitors rather than search engine crawlers. If your site is full of fresh, original and relevant content Google will love it and reward you with a high ranking position. All search engines are greedy for content, so the more you have and the more specific it is to the searcher’s term the better it will be viewed. And the more times your search term appears in the content, the more relevance will be interpreted.

The process can be self promoting too. The better your page is ranked, the more visitors it will attract and …

What Are Some Of The Costs Associated With Ecommerce Website Development?

If you are thinking about making an Ecommerce website, you should look at the costs that you might have whenever you are going to get this type of site onto the internet. There are a variety of things that will need to get started all of which have associated costs and fees.

It is important to realize the difference between development and design. Web development is mainly concerned with the functioning of the working parts to a website whilst web design is more about the look and feel of the site. All though the two are similar and often work together, they are comely different parts to the overall structure of a website.

Some people for E-commerce website development simply hire a business or service to take care of everything for them. This will be the most expensive option as you are using their tools and expertise to be able to get the job done. Before agreeing to anything, ask for all the costs upfront so that you won’t get locked into something that becomes too expensive.

If you are doing the website development on your own, there are a many things that you need to get. First of all, you have to get reliable hosting to be able to upload the website to. This isn’t too expensive although costs do go up depending on how many visitors you are dealing with.

You are also going to need to use a tool to develop the site. Some people use paid software while others choose to use some of the free content management systems that are available. It all depends on what your exact needs are and what you are tying to achieve. This step can be done for free although you will need some experience in working with scripts.

Setting up the merchant account and shopping cart tend to be the largest costs that you will deal with. These will have to be integrated into the website so that everything functions properly. Before agreeing to services for these types of products, you should make sure you understand what all the fees are to get a good idea of what you are really getting.

You may also have to pay for your Ecommerce website development template and graphics. At times these can be purchased cheap although if you need custom designs, it will cost much more.

These are just the basics of the costs associated with Ecommerce website development that you should be aware of.…

Lucrative SEO – Intermediate Tips for Make a Profit With SEO

SEO is very important these days. Actually the number of web sites on the World Wide Web has increased a lot in the past few years. If you look at the figures, few years back the number of web sites was not as huge as it is today. Nowadays you find millions of web sites on the web. In this situation standing out of the crowd is what every web site needs to do. Keeping this in view all web sites have to pay all due attention towards promoting themselves.

This is the reason that search engine optimization has become so important to human beings in the recent past. No web site today can survive the high level of competition without proper promotion. And to achieve this target, search engine optimization becomes really important. Search engine optimization is not only a method of promoting your own web site. It is also a method of making money in the online world. You need to follow certain steps to make money through search engine optimization.

If you want to make a profit through search engine optimization, you need to follow a step by step approach. You should first of all go for rearranging the text of your web site and submit it to the directories. Once you start getting visitors you can earn directly through making sales to them. You can also earn by helping other web sites with their promotional campaigns. You can place their links on your web site and help them in promotion. You fget paid for performing this service. Similarly, placing a banner ad of any other website may also be a good idea. Pay per click advertising may also help you in this regard. …

Best 6 SEO Optimization Tips For Newbies

People are generally looking for the best SEO optimization tips they can find to assist them explode their web-site and hopefully generate great traffic. Below I wanted to list just a couple of SEO tips that could get you an head start of mastering this thing referred to as SEO.

1. One of the first things you will need to do is to come across good keywords that accommodate the subject in hand. There are several free keyword tools you can use that will help you build an list to help you do articles and blog post around those subject matter.

Plus always target keywords below 1,000,000 pages so you do not need to work as tough to get to the top. Due to the fact less competition is the best way to control your marketing.

2. Without a doubt content is required to be driving your force to be able to SEO optimization with regards to your post. Ensure you write good material for the world to read.

No person wants to read garbage that's been repackage, emerge and be yourself and make it happen.

People today ask me? How many times should I use my search term in my post, and I say to apply it at least once each alternate paragraph to help keep down spamming your post.

3. Submit an article every week day from the week if you can .. the key reason why? because you need to be passion about your current niche enough to have something to say.

Be a standard blogger and do not be worried too much about being a grammar king. I express this because people should just be yourself and people will become members.

4. Talk about your content on other sites because this construct backlinks my friends, the more quality sites your connection to..the more leg room you have on Google. Look at the time of this article my website has a PR of 2.

This is certainly great because first and foremost the articles I write, shots towards the top of the search engine optimization because I'm linked to good quality top sites. So your content must be good enough for people to share it … Period

5. Link building for free targeted traffic – Speak to related sites and swap links if you can, which will include an two link exchange. But those times of doing that are gone because Search engines got hipped to that game, so to achieve good links now you should just do it the natural way by networking with similar sites and ask for a guest article.

6. Guest posting is an good way to not only build backlinks, but it also creates free traffic from web sites that gain thousands of prospects a day.

Now look .. I really could have listed more tips but I think these are generally the ones you need to focus in the beginning my friend. Once you dominate these, then you will notice an …

Uncover Different Ways on How to Get More Traffic for Your Website

Ask any webmaster what is the top priority for him in his job and the answer would be to get traffic for his sites. This is because no matter how well or professionally designed or how much content you have, without traffic, the website serves no purpose. Hence as a web masters, it will be a challenge for you to uncover different ways on how to get more traffic for your website. You should not only use one but try to combine those different ways so that you can draw as much traffic to your website as possible.

As a webmaster, you are fortunate because you can use many methods to help you draw traffic from the internet. Some of the more popular methods include pay per click or more commonly known as PPC, pay per view (PPV) advertising, search engine optimization (SEO), email marketing, affiliate marketing, joint venture and email swapping, viral and social media marketing. Just trying to uncover these different ways on how to get more traffic to your website will be enough to keep your hands full.

As you will probably realize by now that there is no one specific solution that will help you to get more traffic. As such you should try to build yourself as an expert in your targeted niche and then combine the use those tools and techniques to draw traffic to your site. Good content is also very important. With good content, the likelihood of your readers coming back repeatedly is more. So, you should not feel disappointed if in the initial stage you do not get so many visitors as you would like because they have yet to know you. The idea is to build trust. Once they find that your content is of quality, you build up the trust and they will likely to come back again or maybe introduce your site to their friends who have similar interest. If you use the combination of good content with good tools and processes, you will soon find that you will be able to get a steady stream of never-ending visitors which can’t help but lead you into making profits.

Hence to be successful as an internet marketer, amongst other things, you should set aside as priority on how to get more traffic to your website. Ideally you should not only focus just on traffic but specifically on buying traffic. As oppose to browsing traffic who comes to your site to get information, buying traffic are traffic that will be buying from you or your affiliate. That’s where your profit is going to come from.

Hence, go ahead to strategize on how to get more traffic for your website and you may find yourself making the money you dreamt of.…

Fact and Fiction – What Makes Website Design Work?

It can be difficult to keep up with all of the developments in website design, but whether you are launching your first site or your fiftieth having the right information is necessary to make clear decisions. Which of the following statements about website design are based on fact?

A website design should always be viewed the way the designer intended-Fact or Fiction?

Fiction: it is impossible for this to be true when the method of viewing differs according to the type of browser software being used along with the difference in monitor sizes, resolutions and other user preferences that can be activated on the Internet.

In addition, people want the ability to control how they view websites; the more flexibility you offer them to customize their experience on your website to their liking the more satisfied they can be with the experience, providing of course that your content provides the information they need as well. If you limit your website design to be seen as you intended instead of giving people the freedom of choice, you may also limit your online business profitability.

How can you create website design for the browsers of your "target audience" when there is no way to know which browser and configuration your "target audience" is using and these are changing all the time? Are they a business owner on a laptop using Apple Safari in their hotel room or a person using Lynx to browse at the public library? Either way the browser they use does not influence their preferences in products or services. Website design that is created to be browser independent is your best option to reach your audience where they are and regardless of their computer specifications.

HTML 2.0 is the best coding to use for web pages to be accessible- Fact or Fiction?

Fiction: with the new backward compatibility features you can maintain web page accessibility using HTML 4.0, HTML 3.0, HTML 3.2 or HTML 2.0. The important thing to remember is to use features non-supporting browsers can handle, for instance using HTML tables can require extra attention and using style sheets provides an excellent workaround that can compensate for the short comings of some browsers.

In order for web pages to be accessible they must be created with boring content content only- Fact or Fiction?

Fiction: using style sheets in website designs affords you the ability to specify colors, fonts, and parameters allowing the visitor the option to see the style as designed or customize it to their preferences and still access the content. You can use the multimedia capabilities of the Internet to your advantage with images, video or audio and provide alternative content for those who do not want to utilize these features.

Writing accessible web pages is cost and time consuming-Fact or Fiction?

Fiction: if you pay careful attention to the authoring process, using HTML creates accessible web pages without additional cost. Where you may encounter expense is in the process of converting a website design …

Wikiasari – The Convergence of Usability and SEO

Just before Christmas, Jimmy Wales, the founder of Wikipedia announced he was going to create a new search engine for the web – Wikiasari. This piece of news might have slipped under the radar for many people, but people working in the search engine optimization industry probably did not sleep well that night.

The end of search engine optimization?

Wikiasari is a search engine with a twist. It plans to display results based on what humans think are the most important. Yes, that's right, real people!

At the moment, search results are based on complex algorithms. These formulas are closely guarded secrets (or they'd soon be copied) – a bit like the recipe for Coca-Cola. Over the past decade a whole SEO industry has spawned out of the need to skim the tiniest advantage to allow businesses to appear higher up the search results than their competitors. More people finding your website measures increased leads and hopefully increased sales. As the saying goes, "If they can not find you on Google, then you might as well not exist".

The way to get to the top of the search rankings has been to optimize your content around keywords (the phrases users type into the Google box to find you) to ensure the 'machines' associate your site with those words.

But if Wikiasari are suggesting that humans and not algorithms will decide, then does the whole SEO strategy become moot? After all, why bother optimizing your site if absolutely a real person will decide your web ranking? Hmmm … Images of tumbleweeds blowing across a deserted SEO industry …

But SEO already incorporates usability and users' opinions!

So is this the end of SEO? Well, probably not. For years now search engines have understood the importance of getting users' opinions factored in and Wikiasari is just a natural progression of this. Search engines have basically always tried to mimic what users want. For example:

– The number of inbound links a site has plays a major part in its search engine ranking. Every link to your site essentially represents a vote for your website – the more votes (especially from quality sites) the higher in the rankings your site will appear.

– All other things being equal, search engines rank sites with good spelling and grammar higher than those without. This holds true in the real world too – who would not prefer a well written site !?

– Google has its own analytics package, which allows them to take an inside peek to see which sites have the most conversions. It could figure that sites with more conversions are effectively votes for that site by users and should be ranked higher.

– Bookmarking sites (eg Digg) are all about user powered content. The community votes for the best sites, with the best ones being promoted to the front page.

Good usability is the key to SEO

Perhaps the search engine algorithms will die a death, perhaps not. Either way, usability is …

All About the Apple Desktop Computer

Can you even recall the days when there were no computers? If you can, then you know that back then, a typewriter was just a typewriter. Then IBM came out with the one with the ball. It was a really big deal because you could actually change the font.

The personal computer much revolutionized the way we communicate. Now the rest is history with some many applications, games; how can anyone live without a computer? Sometimes it looks as if there is only one type of computer, absolutely not true.

Like so many of us today, I have actually been tethered to a computer for about ten years and I also thought that all computers were created equally until I was using an Apple desktop computer or Mac.

An Apple desktop computer is about the same as an ordinary computer as a horse is to a cow. The cow runs, well, like a cow. The horse (and the Apple desktop computer) is sleek and efficient, build for performance. Can you tell that I'm an Apple fan by now? Yeah? It is pretty obvious as it? The cow will do what you want it to with a little encouragement. The apple desktop computer lives to follow your commands just like the horse. The cow needs to rest and often quits working 'just because'. The Mac continues to go on and on and on because that is what it is made to do.

Daiei may think I'm just talking out my butt here but I became a true believer after a month with my Apple desktop and quickly came to the realization, it never once crashed on me. The 'cow' crashes all the time. Sure, if you worked with a PC for a long time, you'll need a period of adjustment to wean yourself away. Not that the Apple computer is hard; it is just a little bit different.

To open a file from the "finder" known on a PC as the explorer, you can not press 'return' that takes some getting use to. And here is another thing that is not the same with an Apple desktop. No viruses. I do not even own a virus cleaning system because I do not need it, although I keep a virus checker going in the background on my Apple desktop computer just in case. And what do you suppose it finds? PC viruses that have no effect on my Mac.

Another great advantage of owning an Apple computer is the automatic software updates from the Internet. It actually communicates to the Internet and automatically updates itself. No checking the website, no having to decide what you need. The complete shebang is updated automatically. Pretty cool, huh?

I always tell my pals, my Apple desktop computer is a real computer; the "other one" is nothing more than a pretender. …

What is SEO Anyway?

Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Marketing and SEO are different, yet very, very similar. SEO are considered as the main factors in enhancing the traffic of one's website. The concepts of good SEO are strictly a secret. The people who least understand issues with URL structure and SEO are the very people who create them: web developers, programmers, and software developers.

Many long-time SEO's are now looking at the big picture and working with usability analyzers. Some SEO are scam artists. I find it interesting that so many newcomers are given the wrong impression that there is one almighty answer to doing well in search engines. SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. But SEO can also be the most profitable methods of driving leads because any leads you receive from SEO are free leads.

There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. They employ unethical techniques that are against search engine policies. The best results from SEO are rarely achieved overnight. Black hat SEO are the techniques used to fool the search engines in order to bring in more traffic to websites. Website owners who unknowingly utilize black hat techniques of SEO are more vulnerable to changes in search engine algorithms and faced being banned.

Most hardcover books on the subject of SEO are best viewed as a vehicle to help the beginner understand the process of search engine optimization. This is because the principles behind SEO are not easy. They are very informative and most webmasters are involved in SEO and using it. White hat and black hat SEO are two opposing views of how to do search engine optimization. In a nutshell, SEO are methods that aim to improve the position or rank of a website in the listings produced by search engines. The benefits of SEO are almost unlimited.

Watch out for SEO Tools and software that is outdated and totally useless. Always research before you buy any SEO software because the search engine Algorithms are constantly changing theby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. SEO tools for press release optimization were also launched by PRWeb at the end of June called SEO Wizard. Search engine optimization is not easy, but with the right SEO tools, your website promotion task just got a lot easier. Blogs are one of the best SEO tools around and some like WordPress are free. Google Sitemaps' are a powerful SEO tools which you can get by visiting my website.

MSN has launched a suite of SEO tools to go with their Pay Per Click product adcenter. There are many SEO tools available on the internet, some are …