SEO and LSI – How to Use Latent Semantic Indexing

People get worried when they hear about terms such as SEO and LSI, and when they try to find out how to use latent semantic indexing, they get even more worried when they get conflicting messages. On the one hand some say that LSI does not exist and therefore can not be used, while others, on the other hand, state that it is critical to your website's success with the search engines.

We all know what computer people are like, the way they try to make acronyms of everything. LSI is one of these, although not quite what you would call an acronym. LSI does exist, but not in the form that Google would have us believe, and not in any form that you can use to make your website 'LSI compliant'. Anybody claiming that they can do that are simply playing Google's trick and using big names for what is a very simple thing to do.

LSI or LSA?

Without going into any detail as to the mathematical background of LSA, it can be used and is used, to determine the relevancy of a passage of text to any given topic based upon a keyword or multiple word search term. LSA was, incidentally, patented by a group of people in 1988, although the basics were known prior to this. LSI is nothing more than the use of LSA in the indexing and retrieval of information. It is therefore a concept, and you can not make a 'concept compliant' web page.

However, it is all semantics (ha-ha!) And the meat of this article is not to knock holes in the way the terms LSA and LSI are being wrongly used by SEO experts, but inform as to how you can make your web page more likely to be considered relevant to the main keyword for which you want your page indexed. This is very simple and does not warrant all the books being being offered on the subject.

The Development of AdSense

Latent semantic analysis is used by Google primarily to detect spam, in respect of excessive repetition of keywords in order to fool the search engines into providing a high listing for that keyword. There was a time when smart people could indeed achieve this simply by writing a meaningless template with rotating synonyms into which any keyword could be multiply inserted by means of software. Thousand of pages could be generated in minutes, each targeting a different keyword. Some were making $ thousands daily from AdSense using this method.

In fact the principles of LSA to determine the content of web pages were used by a small company called Oingo that changed its name to Applied Semantics who developed a search system to determine the relevancy of page content for specific advert placement. They called this Adsense. This company was in turn bought by Google in April, 2003, and AdSense used to replace their own system which was still under development. Adsense, then, was not developed by Google, …

Bing Vs Google – Why You Rank Well on One Search Engine But Not the Other

With Microsoft and Yahoo combining their muscle in the search space, it is imperative that you do not ignore it in your search engine optimization efforts, especially since it will be the Bing search engine that works behind Yahoo search as well. There have been countless articles written online and in technology magazines comparing Bing to Google, but you need to know the differences between how these two search engines rank their pages so that you can optimize your web pages for both of these as well as Yahoo.

Why Would You Rank Higher in One, but Not in Another?

Most small business owners get frustrated that their site either ranks highly in Bing, but poorly in Google or vice versa. Here are some of the reasons why this may be happening and more importantly some workarounds to tackle this problem.

1. Amount of text: Bing places a lot of importance to content, so if your pages have more than 350 words, then you have better chances of ranking higher in Bing. Not so in Google, for which it does not seem to be of importance. So, you need to optimize each and every page individually to meet Bing's page score requirements.

2. Natural Language: Bing places a lot of importance on relevancy, so if your website is optimized with LSI keywords, then you are likely to be ranked higher in Bing. Google is soon catching up, so maybe it's a better idea to optimize based on LSI rather than mindlessly repeating exact keywords. You can also get a firm offering professional link building services to help you out here.

3. Title tags: Bing places more importance on title tags than Google, so make sure that your keywords appear as in your title tags as often as possible.

4. Back links and outbound links: Bing places more importance on links in general than Google, and the higher the number of relevant back links you have, the better your chances of a good ranking in Bing. Google used to penalize sites with a large number of outbound links, but Bing likes them, and so you may want to have a judicious amount of these as well in your site. Here again, if you get a professional to work on this area, their link building services team would identify the right places to place links for you, so that it actually translates to a better page rank.

5. Domain age: Both Bing and Google seem to favor older domains, so if you are trying to start off on a new business, it is better to purchase a domain name, that's been around for some time.

What This Means to You?

As a business owner, you would want all the traffic that you can get from Bing, Yahoo or Google and the best way to do this is to optimize it for all the major search sites out there. The best way out is to hire professional link building services to help you …

Tips for Choosing the Right Website Development Company

With the help of the right website development company, you will be able to create a website that creates ripples in the internet world. However, it is not that your website development company will land in your lap, on a silver platter. You have to conduct some of your own research to choose the right company that caters to the needs of your business or company.

Go through the portfolio of the website development company
Experience is an important factor to take into consideration when choosing anyone's services. Looking at the company's portfolio is the best way for you to find out how good a website development company is. Look for the types of projects the company has done, the number of projects completed so far and if the company has served big or small clients. You will be able to decide whether to do business with the website development company or not, by taking a look at its portfolio. If you want to outsource projects, find out if the company is experienced in outsourcing matters. This is important, to ensure that your work does not reach wrong hands. Check to see if the website development company has a well defined web development process it follows. If the company has no clear cut process that it follows, you find that your project will not be successful. In addition to this, you have to go through the information security policy of the website development company.

Sign an agreement ensuring safety of all your information
This is to ensure that whatever information you provide to the website development company remains and remains in safe hands. In fact, signing a confidential Non Disclosure Agreement ensures that you have a legal binding with the company where you are sure that all the information you provide them remains safe and secure. Of course, also ensure if the company has the right firewall systems, secured VPN and network and restricted employee access systems. Make sure you ask clients of the website construction company about its reliability, professionalismism, credibility in work and work efficiency. This gives an idea of ​​the working capacity of the company. Always work with companies that provide you with a single contact for your website development needs. This is because if you are assigned a second person for your project, you just have to explain everything, all over again.

Have an agreement stipulating the completion date of the project
Once you have got everything clear, and have clearly defined your needs and prerequisites, it is important for you to ensure that you have an agreement stilling the completion date of the project. This is to ensure that your website is produced as you want it, whenever you want it. Make sure all doubts are clear, and that the website development company has understood what you want them to do. Once this is all done, you can rest assured that your website will soon be ready for you to use. …

Internet Marketing – Stay in Tune With the Latest Internet Marketing Information For Real Success!

It's always a big pain to learn everything from scratch, especially if you own a website that needs much more exposure. Online advertising, banner ads (and god help you, newspaper ads). You've tried it many times and to what end – a whole lot of work and money and little results for your efforts. Would it not be better to save yourself the time and frustration and let real professionals teach you all the most advanced, cutting-edge Internet Marketing information?

Getting help is not a sin. We all try to handle everything on our own because we want to feel in control and we want to feel competent. But the hard fact is this: Without constant help from knowledgeable people who have already been through the paths, your chances of being a successful online marketer, in a relatively short period of time, are pretty much impossible. Why?

There is not enough time to learn everything you need to know to be successful without getting help from people who are already successful! And why should you struggle? Getting professional Internet Marketing help from professional Internet Marketers can save you YEARS of miserable mistakes.

So many of us spend years trying to re-invent the wheel only to finally discover that all that time was in vain because we were barking up the wrong tree. We tried all types of methods only to find that these methods were outdated long before we even started using them.

Internet Marketing is a vast area of ​​learning. And no one book can teach everything there is to know. If you really want to be successful in your online business, you need to get help from a network of professionals that are always in tune with the latest information. Being involved with leading Internet Marketing experts will positively give you the edge you need to stand out way above your competition. The fact is, not too many people keep tabs on all the best and most useful information.

Internet Marketing also includes networking. This is the key for online success whether you sell light bulbs or real estate. What is the best way to meet lots of people? Free Internet marketing courses and seminars in your area is a great start. Did you know that hundreds of Internet Marketing seminars and free courses abound? Thousand of highly educated teachers are offering the best of the best information to help you plug in to a whole new world of knowledge and useful, practical information. Best of all, being associated with highly exposed Internet Marketing teachers and groups will lead to a gigantic list of many other helpful people that you can learn from and benefit.

If you allow yourself to stretch out beyond your day-by-day thinking, you will quickly discover a whole new world of information and people wanting and working for exactly what you want and work for. . . happiness, inspiration, support, and success. Learning practical knowledge from the best Internet marketing professionals, who are ALREADY …

Making Money on the Internet – Can You Or Can not You?

Making money on the internet is possible for just about anyone anywhere. There are two things that need to be done in order to run a successful website business or any online business. They're both pretty obvious but lots of folk actually do not do them.

Ok, wait here it comes. They are so obvious they'll smack you in the face. Number one, you have to find a website business which is genuine and which offers complete unlimited training. Now before we all scoff at the sheer obviousness of this comment it might surprise you to know that thousands upon thousands are still, even after 15 years of internet land existence, getting scammed each and every week. They are losing money to false, corrupt, cheating, robbing scammers.

To be making money online you need honesty (there is such a thing in business) together with moral and honest business associates. Here's two quick notes. If you're looking for a business opportunity, always, without exception put the name of the person or company into the search engine together with the word "scam" and you will know soon enough if they are a scammer or not. And equally important is getting a meeting together with that person or company, yes to check them out but also to discuss all the facts before anything changes hands. If the meeting can be face to face so much the better.

Ok, number two. Your website business will actually need you to work at it. Yes, we all know of the "amazing opportunity to earn £ 50K in your first month, working one hour per day" but come on folks, this really does not exist. Do not waste your time like I did and spend two years searching for that millionaire opportunity. Working from home , in my opinion is far better than working a traditional job, but it is actually work. Some folk work three hours a day whilst others work twelve hours per day – but they all work.

So, if you're hiring to be making money on the internet working from home with your own website business remember the two important points. Do not get scammed. You will have to work. (But it is fun though). …

Web Design – Designing Your Website Beautifully And Creatively

Every website owner would like to have a website that is designed beautifully and creatively. Why? This is because the more a website is designed excellently, the more advertisers and visitors too. Therefore, it is important that web design will be taken into much consideration when making a website.

There are several tips that you must consider when making your website.

1. Choose An Interesting Design
It is important for any website developer to be able to choose an interesting design for his website. Make the design one of a kind. Make it as creative as you can manage. It is important that you find a design that is unique and striking. You will notice that people get to be enticed to view a website when it is has harmonious and creative colors and images placed in it.

Because of the various websites online, find something that is one of a kind. A unique design will help you gain popularity on the web. It will also show that your website has been worked hard on and that it will encourage your visitors to look more into the things you put into your website.

2. Make It A Fast-Loading One
People do not really have the patience and the time to get into websites that are too slow to load. A faster-loading web design will get more visitors than a slower-loading one.

Since people will need to get into your website many times, make your website have a design that does not need to take too many minutes to load. A website that only takes a few minutes each time to load will certainly have more visitors and advertisers.

3. Have A User-Friendly Navigation
A website that is easy to navigate is the best. People do not really have all the time to find things in your website. Therefore, give them a website that is easy to use and easy to find information in. clear-cut tabs and links will help them save time and get information as fast as they can. This will encourage them to use your website more.

4. Use Easy-To-Read Fonts
Use fonts that are easily readable. No one has the time and patience to look into websites that have fonts that can not be easily read. A good website design takes into consideration the fonts used. Normal fonts are better than fonts that have too much fuss on them.

5. Make Sure Your Links Are not Broken
Links must be workable. Make sure that every link you place works. Otherwise, visitors will get disappointed and leave the website to find more easily accessed links to find information.

6. Make Sure Your Website Is Compatible with Any Browser And Any Device
Make your websites as accessible to your visitors as much as possible. There are devices that do not support HTML, so, make your websites accessible via using both HTML and plain text.

It is necessary that you make your web design as user-friendly as possible. In that …

Broken Links Detected

A broken link is a link that goes to a page or a picture or a video that no longer exists on the internet.

There are 2 main reasons why you do not want them in your website.

1. They are annoying and look unprofessional.

2. But more seriously, they can have serious consequences for the performance of your website in Google because Google penalises websites with broken links.

They do occur from time to time as websites that you have linked to close down, or they delete images or articles that you may have referred to.

Imagine that you were using Yellow Pages (remember what they were?) To find a business, and every second business you called was either closed or did not exist.

You would not be very happy and you would soon ditch the Yellow Pages.

Well, Google wants to protect it's position as the # 1 search engine in the world by only giving people hyperlinks that work, and so it views broken hyperlinks in your website very badly.

We are not sure how quickly the impact comes, or how many you can have before the penalties start. That probably changes all the time.

So you should be vigilant and always minimize the amount of them detected in your website.

How do I Know if I have Broken Links

Most good website software will send an email to your admin email address to notify you when you have them in your website. (Ours does!)

From there it is a few simple steps to:

  1. click on the link in the email
  2. review the link that is broken
  3. fix it or delete it

You will receive an email with the subject – [your website name] Broken links detected

At the bottom of the email is a link that says: You can see all links here

When you click on that link, you will be taken to a page in the admin area of ​​your website where they all are listed.

For each website hyperlink that is not working, you have 4 options to select:

  • Edit URL
  • Unlink
  • Not broken
  • Dismiss

You should review each link and attempt to fix the link, but failing that, you should Unlink the link.

It is better to not have the link active, than to have an active link going nowhere.

Well, that is quite simple really!

What should you do now?

  1. Check that your website has no links broken.
  2. Fix or delete any that you do find.
  3. Do this regularly.
  4. Want some help or ideas? Just contact us at Hotpink Websites now.

Six Golden Optimization Techniques For Getting Your Site Listed In Google and Yahoo

The basic criterion used to return relevant search results for a specific user query is more or less similar for every search engine. Websites having relevant content and appropriate use of keywords primarily in the title tags, meta tags and web page body typically achieves rankings in the search engine results pages. However on a micro level there are differences in the ranking algorithm of Google and Yahoo or any other search engine. Following are few ways of improving the search results of a website in Google and Yahoo

Keyword Analysis: Keyword selection should be based on two parameters; (A) The popularity of the keyword and (B) The relevance of the keyword with the website content.

Appropriate use of the keywords: There are many parameters that are taken into consideration by a search engine to rank a specific page. However, the presence of targeted keywords in the title tags, meta tags, anchor texts, backlinks of the webpage and headers tags (h1-h6) improves the chance of ranking high for the specific keyword query.

Page Rank: This algorithm was developed by Google to judge a website's quality. The concept of page rank is based on the promise that a good webpage will have other pages linking to it because its content has been found useful by those websites. The calculation of the page rank of a particular site depends on the page rank and relevance of the web pages linking to it.

Importance of Inbound Links: Incoming links from authoritative websites like well known media sites, educational institutions, non profit organizations, government websites and other related sites rank very high in Google preference list.Links from .edu, .gov, and .org web sites are considering to be more authoritative and relevant than others Google Page rank: Page rank is very important for Google when it comes to analyzing a website's relevancy for a keyword. Apart from it a high PR site improves the crawlability of its internal pages. The higher the Page Rank the better chance of the site to come on top of search engine listings if everything else remains the same. Directory Listings: A website should be listed in directories like Dmoz and Yahoo directory. The inclusion in a directory depends on the scrutiny of the website by human editors and thus only quality sites get listed in the above mentioned directories. Google does not have a directory of its own, so it takes help from Dmoz to generate directory results. On the other hand Yahoo directory forms an integral factor in achieving high positions in Yahoo search. Getting listed in a directory can take anything from 3-6 months but it definitely helps in achieving good positions in the search engines. …

Computer Networking Simplified

So what is computer networking? To the uninitiated this term may sound intimidating but you may have already come across it or have even used it either at work or at home. For those new to computer networking, simply put, a network refers to a system where two or more computers are connected to each other. This is done so people can share things like information or computer hardware, like a printer for instance.

Now there are several things you need to set up a computer network. The most basic system consists of a protocol, NICs or network interface cards, cable and a hub.

A protocol is a set of rules that the computers have to follow in order for them to "speak the same language". For example, http is a protocol. If you want to be able to access a website from your computer that works on http, the website you are accessing must also operate on the same protocol otherwise you will not be able to read the site.

NICs are cards that you put at the back or side of a computer. This allows the computers to communicate with each other. A cable is simply a wire that connects the computers together and the hub is a device that controls traffic, for example, information that one computer sends to another.

Now this is a list of items for a standard network. You're going to need a different set of devices if you are going to go for wireless networking.

How does a computer network work? Let's say for instance, you want to send information from your desktop to your father's computer. The NIC on your PC transfers the file through the cable into the hub. The hub then transfers the data to your father's computer. If each of the units uses the same protocol then the information is accepted by your dad's computer and he will be able to open the file you just sent.

There are two types of networks: the LAN or local area network and the WAN or wide area network.

The LAN is a very simple type of network where all the units you connect are located in one place. There are two types of LAN, peer to peer and client server. A peer to peer network is where two or more computers are connected to each other directly. For example, computer 1 is connected to computer 2, computer 2 is connected to computer 3 and so on. The computers are dependent on each other so if one unit experiences problems, the others simply will not be able to connect to each other. The client server type is where all computers are connected to a main unit. This is more convenient because if one computer has problems, the others will not be affected. You will still be able to exchange data.

An example of a WAN is the internet. As you can see, this is a very large type of network allowing millions …

Incident Response Computer Forensics

Following the rapid growth in the use of the Internet, the number of crimes involving computers and digital data has increased significantly. When dealing with criminal cases that involve this type of evidence, it is essential that experts with many years of knowledge and experience working in computer forensics are called in to recover files and data.

Fortunately, there is one UK based company, specializing in digital forensics which has an experience of working on more than 6000 cases, meaning clients can rest assured that their forensic investigation will be carried out to the very highest standards.

The company offers a range of computer forensics and E-discovery services, to recover digital evidence from computers, mobile phones, satnavs and many other digital devices. They are currently accredited to ISO9001 and ISO27001 levels and are working towards the complex and stringent ISO17025 accreditation.

Most commonly working alongside the police, this company has worked with a number of law enforcement and independent companies. Their computer forensics services can be used to uncover evidence of fraud, money laundering, hacking, indecent images, drug dealing, murder and terrorism. If uncoovered, this evidence can be used to link individuals to commitments in criminal investigations.

It is due to the fragility of this evidence and the delicate nature of digital data that computer forensics specialists should be called in. Whilst many companies have their own internal computer specialists, many can only skim the surface of complex digital data. Just some of the services that this company has to offer include deleted data recovery, mobile phone forensics, computer analysis, cell site analysis e-discovery.

E-Discovery, otherwise known as Electronic Discovery is a practice that is also related to this particular field. In non-criminal cases, it allows multiple reviewers to view various items of electronic data from digital devices. Just some of the items that can be reviewed using this are e-mails, databases, documents, images and a variety of other files.

The company has a number of case studies on their website for clients to browse. These show the varied cases that this computer forensics specialist has worked on. If you require the help of this specialist company, contact them via telephone or online inquiry form. In case of emergency, there is an out of hours contact number on their website. …