The Most Important Step Before You Start An Internet Business

Posted on Posted in internet, website

There’s a very simple way to almost ensure that your new Internet Business will be successful before you even start it, – and that’s by doing your homework. It seems an obvious thing to say, but so many fail at the first hurdle by jumping straight in without a correct plan of action. As the saying goes, – ‘fail to plan, plan to fail’.

The common mistake made by budding online entrepreneurs, is creating (or taking stock of) a product and then trying to sell it via their website. Those Internet Marketers who really know the secrets to online success however do the complete opposite; they find a hungry market first and then simply provide them products tailored to their interests. It’s a devastatingly simple concept, but then most of the best and most successful methods usually are!

So what does this homework entail and how do we go about it?

As well as being the biggest marketplace ever seen, the Internet is also the best possible research tool to find out about specific markets. It allows us to go through many different processes to determine the overall popularity of ‘niche markets’, – and the fact that it gives us so many methods in which to undergo market research, means we should get pretty conclusive results.

Wordtracker and Google’s own keyword search.

Check some of the keywords or phrases that relate to your market – see how many people have been using them to search. Ideally you’re looking for upwards of 2000 daily searches for a very popular niche.

Google AdWords Advertisements.

Type in your niche subject into Google and check if there are many people already advertising their products with Google AdWords. These advertisements are listed down the right side of Google’s search results. If you see the same adverts repeated continuously then it’s safe to assume it’s because they work and that the product on offer is selling well.

Google Search Results.

While you’re there check the search results themselves for sheer volume of sites. You’re not necessarily just looking for commercial sites related to your proposed niche, more just websites in general to get an idea of the level of interest.

YouTube Videos.

How many videos are listed when you type in your particular subject, and how many views have the videos received? YouTube is a fabulous research tool; more and more people are searching for and publishing video content all the time. The figures that YouTube attach to each video allow us to see exactly how many people have viewed in a specific time frame.

Groups, Forums, Message Boards, Facebook.

These are places where you find groups of people all interested in the same topic, have a look to see if those catering for your market are a hive of activity. Facebook in particular is gaining in popularity at an astonishing rate; you will get a pretty clear idea of the popularity of your niche by checking out the Facebook groups centred on it.

ClickBank Products.

An SEO Tool is Important For Your Search Engine Optimization Efforts

Posted on Posted in seo, website

There will always be a need and a demand for a SEO tool which can provide website owners with the information that they need to improve their site's standing in search engine results. After all, gaining visibility to consumers on the web via search engines (which is how 85% of web users find the content they're looking for) is everything, especially if you have an online business or a website that promotes your brick and mortar establishment.

Search engine optimization can seem complex – and there's no point in sugar coating it. It actually is a complex subject and there are a lot of different methods by which website owners optimize their sites in order to make their content easier for users to find, especially when these visitors happen to fall within their target audience or market.

Even if you happen to have a good respect on the fundamentals of search engine optimization, having high quality SEO tools on your side can make things considerably easier – even more so if you're new to the idea of ​​SEO and do not know your meta tags from your long tail keywords.

User friendship is something which almost every website aims for; and site owners interested in boosting their own page's rankings in search results are interested in making their own site easy to use.

They're also interested in making the process of optimizing their website for the major search engines easy on themselves, which is why simple yet effective SEO tools tend to find the largest audiences.

Everyone wants their site to be easy to find and to offer a positive user experience to visitors, but at the same time, not every site owner is an IT professional and even if they were, an easy to use SEO tool is always seen as a good thing.

Perhaps the most user friendly SEO tools of all are those which are web-based. There's no software to download, install or configure and most of these types of tool are designed to provide users with accurate, reliable data on their site's SEO performance in real time.

Better yet are tools which integrate with web browsers; and there are several tools available which are designed as an SEO extension for the popular Firefox web browser – a model which looks to be the future of SEO tools.

Search engine optimization is too important for any website owner to ignore; and with the increasingly sophisticated SEO tools on the market, it's easier than ever for site owners to get their hands on the kinds of metrics that they need to make a very real difference to their rank in search engine results pages as well as their bottom line.

If you're not using a modern SEO tool to help your search engine optimization efforts, it's time to begin looking into what's out there and growing your presence on the web, armed with the right tools. …

Running Gear Review – Nike Plus Vs Garmin Forerunner 205-305 GPS

Posted on Posted in computer, gadget, internet, website

As a gadget and tech junkie, it was to my good fortune that my initiation into the world of distance running rough coincided with the appearance on the market of several new high-tech running gadgets: the Garmin Forerunner 205 and 305, and the Nike + system . I have used both the Garmin Forerunner 205 and Nike + for greater than 6 months each, and what follows is a review and comparison of my experiences with them.

The Nike + System
Back in 2007, I was just beginning my life as a runner, and I was looking for tools to help me progress. The Garmin Forerunner and Nike + systems both had instant appeal to my techie side, though I was initially hesitant to invest the several hundred dollars (at the time) needed to buy a Forerunner. I was also swept up in the excitation surrounding the introduction of the Nike + system, and my first pair of "real" running shoes were Nike + ready. Since I owned an Ipod Nano, and had shoes that could accommodate the little Nike + foot pod accelerometer internally, I decided to give Nike + a try. In the interest of full disclosure, I'll say at the outset that I no longer use the Nike +. However, that does not necessarily mean that I would not recommend it to anyone since it does have its benefits and uses. The Nike + certainly helped my running in those early days, and the motivation provided by the on-line Nike + challenges was great. I liked being able to gauge my pace, track distance, and record my runs on-line. But for a perfectionist like myself, the Nike + has some major drawbacks.

The most serious problem I had with the Nike + was that it was only really accurate if I ran at the same steady pace on every run, and stuck to more-or-less flat ground. Any deviation from the pace you calibrate it at messes up both the pacing data as well as the distance recording for your run, and at times I found these measurements to be quite far off. Now, for many runners this is not a big deal, but if you like to mix up your training and include things like interviews, tempo runs, and long, slow runs, the Nike + comes up way short. Furthermore, for me as a road racer, tenths of a mile and accurate pacing data matter a lot, so these shortcomings presented some major problems. That being said, I'm glad that I used it, and it did help a lot when I first started out. Even after I upgraded to the Garmin Forerunner 205, I did still continue to use Nike + for treadmill runs (this probably goes without saying, but GPS does not work on a treadmill). The Nike + recordings on a treadmill are accurate enough, and in my case are more accurate than the readout of my treadmill's own data console (it has never worked …

Link Building Techniques for a Successful Online Business

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The success of an online business depends on its website's position in search engines like Google, Yahoo, etc. The higher the link at the top of the search results page, the more the users will visit the page. Here, it is very important to get the highest possible rank for such businesses in the search engines. The most important way to get a higher rank is link building, which is the most challenging issue for Search Engine Optimization and it needs to be effective in terms of performance as well as long term benefits.

Here are the most popular link building techniques that lead to success:

1. Lists – People do not have time to waste. Everyone requires all vital information in an easy and quick manner. The best way to reach people quickly is by preparing lists. For example,

· Create a '100' or '101' list

· Create '10 easy tips to help you 'list

· Create a 'top 10' list

2. Infographics – Stating your content through visuals is the fastest way to connect the audience to your link. It is eye-catchy as well as interesting and takes less time to understand as compared to the written message.

3. Blogs – Start a blog by posting good content regularly. Link to other blogs from your blog. Comment on other blogs. This will help bloggers notice you.

4. Free gifts & contests – Give away free stuff to selected bloggers. Launch a contest with a big prize that is open for all. Launch a bloggers contest which asks them to write about the product or service and the lucky one will get a prize. You can even offer free samples in exchange of feedback.

5. Sponsor and seller – Become a sponsor for all kinds of charities, contests, and conferences. Sell ​​items on online shopping sites and donate the profits to charities. This will make you noticeable and gain you links.

6. Tags – Tag your content on other related sites. If people find your tagged content interesting, it may lead them to follow your site. Ask your friends to tag your content too. If your site gets on the front page of other well-known sites, hundreds of bloggers will notice you and get to your link. Write about popular in-news topics and you will definitely be noticed.

7. Question groups – Ask or answer questions on Yahoo Answers or Google Groups and provide your website links wherever relevant.

8. Wikipedia – Create your own page on Wikipedia or get your link directly or indirectly added in any of its topics.

9. Privacy policy – Creating a privacy policy will make your page look more trustworthy.

10. Surveys – Perform surveys and studies that will make people feel important. They will in return do the marketing of your site for free.

11. Get in the news – Organize a press conference. Make it good and large enough to get in the news. Submit it to the media and journalists, …

Internet Marketing Exposed – Does Making Money Online HAVE to Be Difficult?

Posted on Posted in internet, website

Internet marketing newcomers are lucky nowdays. 8 years ago, finding information about making money online was difficult. These days, information is everywhere you look. It's not a question of whether there is help available, but if you act on the information.

So the answer to the question – does making money have to be difficult? Yes. Depending on various degrees of determination and smarts, making money online can be hard or it can be easier. Note, I said easier, not easy. As the saying goes, the hard road leads to the easy road while the easy road leads to the hard road.

Just to give you an idea of ​​what it takes to run an online business, here is what you need: writing skills, marketing skills, ad writing skills, web design know-how, setting up a website, product creation, planning and visualization, and the list goes on.

Many people just want a push-button solution to making money without learning anything because they are sick and tired of learning after all those years in school. Well, let me tell you that there is no magic pill and you will have to pick up skill sets if you want to succeed. If you want to earn a professional income, guess what? You have to become a professional at what you do. Most people do not look at it at that way. They look at the Internet as a lottery, basically.

If you're still struggling to make a penny online, I hope this article has been a wake-up call to you. It's time to go to work. …

Using Technologies Wisely To Build More Accessible Websites

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Each website has an optimal design that fits perfectly to its thematic, requirements and visitors' type. For example, a web site offering e-cards will certainly need to catch the visitors' eyes, using images, animations and interactivity, while a site dedicated to science, teaching or investigation may not need any of those to show up their information and content .

The amount of animation or interactivity will certainly affect the accessibility of the web page given that the technologies used to provide this type of content are typically not supported by user agents or many times not designed for people with disabilities. To consider how many people you could be letting behind I will base my study on the statistics of this site (HTMLQuick.com) which is completely accessible and provides a lot of textual information.

To look at some round numbers I will say that if the content of the site would be completely based on Flash or JavaScript we would be losing from 1.77% to 4.55% of the visits due only to the lack of technologies, which could be a very large number of visitors if the site is successful. But lets take some considerations based on the most popular and problematic technologies available.

Flash

Flash is a great way to build animations and interactivity but could also be a big accessibility problem. Creating a website completely in Flash could let out a 2.78% of the visitors and make the site completely empty for search engines, which may be your primary inconvenience.

Many sites will look at Flash as a primary necessity while others may only use it for animation or will not use it at all.

– If your site does not need it, then try to use it only for animation or providing rich alternative texts.
– Avoid building menus in Flash, as user agents not supporting it will not be able to follow their links.
– Export the swf files using the lowest version possible. Only a 69.2% of the visitors use the latest version. The rest 29.03% will have to download before playing the movie.
– Try to make the movie size as little as possible so people do not get bored waiting for the page to load. There are still an 11.83% of visitors using dial-up connections.

JavaScript

JavaScript has similar issues to Flash. Many user agents will not support it, including search engines robots. A 1.77% of the visitors will not be able to see the information written in JavaScript nor follow the links.

– If possible use it only for not necessary interactivity and functionality.

– Otherwise, provide alternative static content in the "noscript" tag.

– Do not make it necessary to follow a link. Use the "location.href" command as the "onclick" event in a static link ("a" tag).

Frames

Frames are nice, but should be definitively avoided. While most of the user agents support frames, search engines, as well as blind people, could have been seriously confused when trying to relate the …

Using Articles to Advertise

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Articles are a form of content advertising. When you learn something new, write about it. In your own words, write what you have learned. Write about products that you sell. You do not have to have any experience writing.
With that information you can send them to Article websites and they will publish your articles.

It is a way to get some exposure to your website. After submitting enough articles that are helpful and informative, individuals will see you as a leader and want to follow you. A lot of the websites that you submit to your article will have a profile you can set up. In that profile you can put your website.

You can do articles on anything that has to do with your business. You want to attract individuals to your business. This is a great way to get to know the products that you are selling and at the same time you are getting more customers or business partners.

You do not have to have any experience writing. Make sure your spelling skills are at their best. It does not have to be long. Usually around 250 words is what your articles should be. Try to write a lot of articles. Your articles are out there for a very long time. You will continue to get exposure for a very long time.

So when you decide to start article marketing, remember there is so much you can write about. You can write about the products that you sell, or anything that you have learned to do. Get creative and enjoy yourself. …

Website Promotion Strategies – Using PPC Marketing

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As an effort to get website traffic, many website owners have already begun using pay-per-click advertising. When Google introduced Adwords, webmasters were impressed that they only had to pay a fee when someone actually visited their website.

Examples of PPC Marketing

Google AdWords allows advertisers to create advertisements (based on content) that ever appear on the search results page of the Google search engine. Websites that give the OK to allow these kinds of advertisements to appear on their pages will receive monetary compensation in return. Every time someone clicks on an ad displayed on a web page, the owner of the site accumulates profit.

Yahoo also offers pay-per-click advertising, although Google is the industry leader and most recognizable. Yahoo's pay-per-click program used to be called Overture, but is now called Yahoo Search Marketing.

Together, these two services make up the largest pay per click systems on the World Wide Web. However, many other individual sites provide website owners with different sponsorship capabilities, such as ExactSeek, ABC Search, and Enhance.

PPC Marketing Benefits

The attractiveness of pay per click is seen in the level of targeting available to advertisers. With PPC, it is rather uncomplicated to market to the kind of audience you wish to reach. Many site owners have positioned advertisements that only appear when specific search terms are used or on websites that cater to a particular kind of readership. This method increases the quality of traffic that visits a site – bringing in visitors that are more likely to show interest in the type of products or services you are offering.

Another benefit of pay per click advertising is the fact you only pay for the clicks to your site. There's no need to pay simply for exposure, you only pay for actual visitors who are interested in what is being sold at your site. In addition, tracking your results is not a hassle, because in-depth statistics (given in real-time) show you exactly how your marketing is doing. This is one reason PPC has gained a great following among online businesses that solely use the Internet for advertising, as well as traditional companies (bricks-and-mortar) that are searching for effective methods of marketing.

Because pay per click marketing allows webmasters to track and target their results, the offline advertising such as magazine, newspaper, and television have suffered a decrease in advertising sales. PPC has also replaced CPM (cost per thousand impressions) advertising that once served as the original foundation used to sell advertising on websites. With CPM, advertisers had to pay for their advertisements whether they produced traffic to their website or not. This method did help the branding of a business, but did not help much with getting sales. And advertisers were not able to track or modify their efforts because they had no way of assessing the effectiveness or progress of their ads.

If you want to get the best results possible from your pay per click campaigns, it is recommended to become familiar with how …

What Everybody Ought to Know About Linkbait and Modern SEO

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A successful linkbait is one of the fastest and most inexpensive ways to build thousands of good quality backlinks pointing to your site. But here is the best part: it is the way Google wants you to build links.

Let us start by describing the concept of linkbait for those who are not familiar with it. Linkbait referes to the art of creating content with the main purpose of attracting links to your site.

Nothing new, you may be thinking. Linkbait is basically good content, right?

Well in a way it is, but there is more to it than that. Let me start by telling you why linkbait is so popular nowdays among Search Engine Optimizers (also known as SEOs.)

A few years ago when SEO professionals wanted to promote a website in the search engines that would do what was working at the moment: reciprocal link exchanges. An SEO would set up a website, put some content on it, and start sending emails to webmasters offering a reciprocal link exchange. If the webmaster accepted both sites would display a link back to the other site.

This used to work well until Google and the rest of the search engines realized that the technique was getting abused and reciprocal links were not any an indication of one site's popularity.

At this time most SEO practitioners agreed that the best way to achieve Search Engine Rankings was to get one way links pointing to their sites. A one way link was worth a lot more than reciprocal link exchanges. This is when the link buying market boomed, using the Page Rank metric as the main market arbitrager.

So basically all an SEO did was open her wallet and buy as many links as she needed to rank for certain keywords. This worked well for a while but of course it did not take Google long to figure out that these type of links were not an accurate indication of a website's popularity.

So Google is now penalizing sites that buy and sell links. Many SEOs and webmasters are complaining about this because they are left without ideas. They think this is unfair.

I personally think that Google has every right to decide what is the best way to decide what a site popularity is. I also agree on the fact that paid links are not an indication of site popularity. So instead of complaining about what does not work anymore, why do not we talk about what does work?

What works now is Linkbait., So how do you create a linkbait?

1. Visit Digg, Reddit, Del.icio.us, Propeller and other popular social media sites and research for stories related to your niche that have become popular in the past.

2. Analyze all these stories and use them as the basis of your brainstorming. You want to understand why these stories were popular among these communities.

3. Write your article. Some article formats have better chances of becoming popular in social media sites. …

How To Select A Good SEO Company!

Posted on Posted in internet, seo, website

I once read a remark that if a SEO company can not top (at least) for the keyword "SEO" in Google, it can not be a worthy company.

I know a lot of people might come up with the same logic while searching for the best SEO Company for his site. But let's take a look at the scenario from some different angles.

Why do you target some keywords in your website? The answer is obviously to get targeted visitors who are looking for some service – those who are my potential customers.

But does the word SEO have the potential to bring me genuine customers? For example if my site ranks 1st on Google for 'SEO Services' and 'SEO', which one do you think will get me desired visitors who are willing to buy a service? The answer is obviously SEO Services. And at the same time the competition for SEO Services is comparatively less (but tough) then SEO.

Most of the good SEO companies get clients on recommendations. For example, if I like XYZ Company's job, I will recommend it for my friend's site. And that XYZ get more clients – simple.

Another big reason is that a lot of SEO companies do not want their name to be associated with the term SEO to search engines.

But if some SEO companies say that due to heavy work pressure that could not concentrate on the ranking of their website – do not believe them or do not work with them either. If they can not find time to work for their mother site, how much time can you expect for your own site?

Now, the problem is somewhere else – every one claims them to be the best SEO Company. And unless I get recommendation from some reliable sources, it is tough to decide their credibility.

So how to find the best SEO company?

To start with it is better to go for local SEO companies (for example search for Florida or Ft Lauderdale SEO and website marketing in search engines if you are from that region). If you are new to internet marketing, this is the best option to start as they are comparatively cheap and you may get someone in your extended friend's community who can give you some feedback about them. At least you can reach them physically at any point of time.

If some companies say that they will help you guaranteed top ranking in Google or Yahoo for a very competitive keyword like SEO Services and they will do it within one month – do not work with them. Getting a good search engine rank is a long term process and no one can guarantee it. And even if they do it with some black hat SEO techniques, it may harm your business in the long run and this sort of ranking is normally not sustainable for a long period.

Ask for their track record – if they have done some good work …