Dominating the Search Engines With the Help of Search Engine Optimization

Posted on Posted in seo, website

To reach the top of major search engines, like Google, you'll need to focus on both on-page optimization and off-page optimization. These strategies ensure that your web pages are properly coded and that many third party websites are linking in. Make sure to develop your web pages with proper search engine optimization techniques. Once you've done so, focus on building links to your website. Links should be formatted properly and generated from high ranking websites (Google PR).

1. Begin with properly formatted Meta Tags. The meta tags, including your title tag, description tag, and keywords tag, are important for classifying your web page and communicating to the major search engines the content of your page. Although meta tags are not as important as they once were, they are used for many purposes including how your listing appears in search engine results lists.

2. Focus on keyword density. Are you trying to optimize for a particular keyword or keyword phrase? Keyword density is the concentration (as a percentage) of your keyword phrase on a particular web page. Keyword density should range between 2 and 8%. To determine your keyword density on a given page, divide the number of times your keyword appears by the total word count of the page.

3. Use proper page formatting. Search engines love to see emphasis. You can identify your keywords with specialized tags such as title tags (h1, h2, etc.) and properly formatted text. Be sure to bold, italicize, and underline your keywords at least once on the page you are trying to optimize.

4. Generate links to your website through article marketing and link building activities. Submit original content to article directories and authoritative sites in order to generate back links. When a third party website links to your site, search engines take notice – improving your overall search result placements. Build as many back links as you can.

5. Obtain listings in Web directories. Large directories like the Yahoo! Directory, DMOZ and others are important to improving your overall search results. Many websites use these directories to display websites when users search on a particular term. If you're not included in the directory, your website may never appear as a search result option.

6. Use social bookmarks to generate inbound links. By bookmarking your website or webpage on popular social bookmarking sites, such as Reddit, Digg, or Del.icio.us, web browsers are pointed to your website and valuable links are created. This strategy is essential for making users aware of your content and generating interest. Many sites will provide links to valuable content.

7. Be persistent. By applying search engine optimization techniques on a regular basis, you're sure to improve your Google placements. The key however is to remain vigilant and continuously apply seo even when you've achieved a number one ranking. Do so ensures that you will remain in the top position.

These strategies are important for anyone interested in improving search results for their website. Begin any search engine optimization effort with …

4 Rock Solid Reasons For Building Your Own Website

Posted on Posted in internet, website

What is the point of having a website, you may ask, when the affiliate program you have joined has provided you with your own web page to promote? This is a fair question. The answer has to be that with your own site – and of course your own domain name – you will have a lot more control over your business. Here are four reasons why you should be grabbing your piece of internet real estate – right now.

1) To begin with, it serves as the focal point for your business. Once you have it properly set up you can have all sorts of pages leading off from it, effectively creating an entitlement network of interlinked pages. Adding fresh, unique content to your site on a regular basis, can also help take your site from obscurity to top rankings on the major search engines in a relatively short time of time, resulting in high profile exposure for whatever business you are operating.

This is not pipe dream that only top level search engine optimization experts can achieve. Anyone can do it. Believe me. Try to remember this simple process whenever you add something to your site:

* build a page with fresh content related to the theme of your site.

This can of course be on the subject of the product you are promoting, whether it is your own or someone else's.

* optimize it with appropriate title and description tags

* make sure it is linked to the home page

* give the page itself a descriptive name

2) Another rock solid reason for having your own website is so that you can take advantage of some really neat scripts and features you can add to it, such as a classified ad service, a pay per click service, a search engine, even a web hosting service. Some of these features can also make you a healthy income.

3) You can use a web page as the gateway to an automated followup system that is activated whenever a visitor submits its contact details via a form. Why would your visitors give you their details? Because you have something they want. And you are going to give it to them in exchange for their name and email address. This can be a free report, ebook or other product.

Once they submit their details, the first of a series of emails is sent to them containing whatever they are requested – together with an ad for the product or service you are promoting. You should also set the system up to send them further emails over a period covering about a month.

By setting up such pages and systems you are leaving yourself free to concentrate on developing your business and bringing in new visitors. Which brings us to the fourth rock solid reason for having a web site.

4) Joint ventures. This is another excellent reason to have your own site and either your own product to sell or …

Make Joomla 1.5 Search Engine Friendly

Posted on Posted in computer, seo, website

Creating a website that is not accessible to search engines, is like writing a book with no titles, punctuations, or paragraphs. Although the information is there, it is barely possible to envisage. This is a problem that has presented itself to the Joomla community since the days of it's ancestor Mambo. Web Developers were constantly forced to weigh the ease and organization of a Content Management System with the priority of search engine presence.

With the advent of Joomla 1.5 and a small amount of work, even a novice web developer or business owner can optimize Joomla 1.5 with the SEF Patch. This Patch was released to augment and "hack" the Search Engine Optimization (SEO) files that already exist in Joomla 1.5's core, and upgrade them to complete more functions such as applying Meta tags to Sections and Categories, removing the Joomla Generated metatags , place html titles on pages, insert robot commands, and institute bot specific commands.

Understanding Some Search Engine Basics

One of the method's that a search engine uses to determine where a site ranks for a certain keyword is by determining its relevancy to that keyword. Meta Tags, are Tags that the search engine reads to determine what content that a page should be relevant to. It also reads the site title, and URL to see where they fit in to the description.

For example if XYZ service is the service that a John Doe's website provided and a potential surfer were to search for XYZ Service, John Doe would be most likely to come up high in the rankings if the following was true: ~ his site is http: //www.xyzservice.com , or as a back up if its taken [http://www.????????xy=szervice]. It is important that John Doe's website contain the name XYZ service somewhere in the URL. ~ His site title contains pages named after keywords associated with xyz service. (IE if xyz service is a restaurant than he would want pages with the title tag of xyz menu, about our xyz service, our xyz locations.) ~ One of the keywords in the Meta Tag should be XYZ service, as well as other relevant tags that are likely to appear in the content of the site. (ie the if local the location of the service, style of xyz service offered, other variations of names for xyz service.) ~ The search engine will then look to match the keywords with the content of John Doe's associated page. For the index page it is important that the article content contain many if not all of the keywords. Each page should have the keywords and content that make it relevant to a search. (IE th restaurant menu page should have content and keywords that are relevant to the search XYZ service menu, XYZ service food, etc)

These simple-yet necessary- website functions are an integral part of the average SEF page. Joomla uses databases and something called dynamic content to generate pages. It uses long url's that have no sensible …

The Benefits of Writing Ezine Articles

Posted on Posted in internet, website

Perhaps one of the greatest ways to get free publicity for your blog or website is writing articles and submitting them for publication in ezines, or electronic magazines. If you have been participating in the online marketing race for quite a while, then you are likely familiar with these articles – but what exactly are they and how can they help promote your website?

Online marketers or webmasters who fail to see the power of the viral spread of ezine articles are definitely missing a lot. Writing articles and having them published in these electronic magazines and websites is actually one of the most effective and cost effective promotional resources that one can ever find in the internet.

Buy say for example you already have articles ready for submission, how can it "promote" your site?

Well, when you submit your articles (or offer them for publishing, so to speak), a "resource box" is included at the bottom of each article. The resource box is simply a section maintaining a few sentences about the author – a brief biographical information or a reference to the author's field of expertise or interest and most importantly, a link to the author's main page or website.

The main goal of writing articles for ezines is to reach the widest possible circulation for your articles and to do that, you can try submitting your articles to website owners running sites or blogs with similar content to the subject of your article. This process however can be time consuming, and the same results can be achieved faster if you just submit your articles straight to article directories.

If you know of some extremely popular websites where you really want to place your article, you can email the webmasters of that site directly and express your motives. But then again, excellent results can be attained by submitting to article directories and letting them do the publishing.

Submitting your articles to online directories work like magic – each one will automatically be available for anyone who wants to republish the article, given that they will not change anything in the article and that they will include your resource box as well as the link to your website. By just submitting one article to an article directory that gives you a guaranteed one-way link back to your website, how much more if you publish several articles a day in a number of article directories!

Free one-way links are the bread and butter of most webmasters, and are usually the secret behind very popular websites that are dominating the upper ranks in the search engines. Submitting your articles to ezines is the best way to promote a certain product or service – it's effective, viral, and is absolutely free! …

How to Index Your Websites

Posted on Posted in seo, website

Getting your websites indexed quickly has always been a wide debate among the SEO experts.

"What is the quickest method to getting your website indexed?"

Some suggest placing your new website url on the front page of one of your high page ranked established websites.

Now this is great! If you already have an established website with a high Google page rank. However, this is not practical for everyone. We do not all have a high Google page ranked website.

Another suggestion is … To buy a one way link from a page rank 6 or page rank 7 website for your new url.

This is expensive! Usually in excess of $ 100 for your link to appear on the high page ranked website for just one month!

Personally myself … I prefer free methods.

What I do to get my websites indexed quickly is this:

First, I go to the msn.com website.

I type my new URL into the search engine.

Usually it will show up as "address not found" (if it does not then it is already indexed). Click on "send this address to us" and enter your url in to be crawled by the msn search engine.

Once I've done that, I then go over to the Google search engine.

http://www.google.com/addurl/

And add my url there as well.

Usually msn indexes your website first, then Google a couple of days later.

It will not be long then till you are indexed in all the other search engines like: yahoo.com and so on.

All the best to you! …

Imply Innovative Thoughts to Decorate Your Website

Posted on Posted in internet, seo, website

Since the internet is the latest way to promote products and services and that is why your web designer need to implicate innovative thoughts to decorate your website. You need to ensure that your competitors are also using the internet to market their products and services equally. For this you need to get an impressive yet innovative website in place.

The first thing that, you need to get in place to decorate your website is use fresh content. You need to use unique content which has meaning and is relevant to your products and services. Remember, this is the basic of your internet business as this is the only medium through which you can communicate with your potential customers. So you need to keep your content simple.

The second thing that, you need to work on is to create a web design with soothing colors and keep the graphics less. This is a mantra which will work wonders for your e-commerce as well. The reason for this is that the more of graphics you have the more time it will take to load. It is needless to mention here that viewers will not wait for that. As far as the colors are concerned you need to keep them sober which should not hurt the eyes!

Thirdly, using web 2 design styles will help you with fewer frames and columns which will help you with easy loading of your website. This is the foremost concern for most of the business houses as well as SEO experts. The point in spending so much of money in internet marketing is to increase revenue generation. For that you need your potentials to stop by and read through your services and products. That is why you need to make it easily download in all applications and servers.

Fourthly, while decorating your website; you need to keep this on your mind that the navigation should be kept easy. You need to make sure that visitors can browse through your web pages in a smooth and effortless way. This will make them surf your website thoroughly, which in turn will help you pitch your products and services in the best possible way. In this way they will get all the information that is what you want. The point is your customers should be able to get information that they are looking for in an effortless manner.

Fifthly, to conclude this discussion it can be said that in order to implicate innovative thoughts to decorate your website you need to think different from others. Creativity can not be limited and you need to let it flow with ease. Only then you can be different and generate more revenue for your business in the long run. …

Practicing Good Search Engine Optimization Techniques

Posted on Posted in internet, website

The last Google PR update was held on June 23, 2006. That means that we have approximately two to three weeks before the next one. The serious internet marketer has probably been very busy over the last three months. For those of you who do not know what these internet marketers have been doing, here is a look into consistent search engine optimization techniques.

Most of us took a vacation. It has been summer after all, and it is the slow period for internet recruiting. However, if you remember, Google changed it's algorithm drastically. This left many internet companies in a hole. If they were to survive and continue doing business on the internet, they had to dig themselves out in three months. That is not a lot of time. The next two to three weeks is going to be critical and the internet marketer should be re-doubling their efforts to make up the search engine placement that had been lost.

Marketers have been writing a lot of articles. Backlinks are what got their webpage in that prominent position in the first place. It will work again. Backlinks from articles Do not lose any of their pr because there is no reciprocal link. Writing articles also provides a number of benefits to you in the form of fresh ideas. Remember, Google loves fresh content? It is a good idea to write and submit at least one article to the article directories weekly.

Articles may be a little difficult to post every day. Blogging every day has become the main-stay for the stay at home internet marketer. It is easy. The marketer can say anything he or she wants to. Common entries include reviews on something that has been read or a webpage that has been visited.

Forum posts also create one way backlinks. You can take the same article you have written, post it in the article directories, post it to your blog, and post it to a number of forums. You can really get your money's worth this way just from one article.

Many internet marketers have been trying to get into Dmoz again. This article is the hardest to get into, but it is worth a try. Directory submission will increase your traffic as well as your link popularity.

Find other places to post your ads. Revise your ads with the new keywords that you may have found for your new niche markets. This has been a must since the last Google update. Landing pages have been hit hard. Ever notice how many info sites are there with zero pr? Internet marketers have been fixing their landing pages.

Tighten up your website search engine optimization. All of the search engines seem to have a different idea of ​​what they are looking for in a well optimized website. Too many topics on one webpage may be an indication that you are not focusing enough on a few keywords. Too many and the webpage seems to loose its glister to …

Protect your Computer with Windows Vista

Posted on Posted in computer, internet, website

There are number of security features in Windows Vista. Most of which are newly introduced in this version. Along with them old security features also available with some advanced protection mechanism.

UAC (User Account Control) is the most significant security update in Vista. With this feature, all users, including users with administrative privileges, run in a standard user mode by default. When any action require Administration privilege such as software installation or changing system setting, Windows prompts for Administrator authentication. This security implemented in Vista to protect your computer from malware software. If any of those malware softwares attempts to change any setting or install any software in your system, they will be prompted for consent first. System administrators also have the option to configure the system to require an administrator password for such elevations.

Microsoft added another layer of security 'Windows Defender'. Windows defender goes to scan the system periodically to detect spyware, addition to that it includes Real Time Security Agents which is going to monitor the important settings of the systems if there any system configuration changes caused by spyware.

Windows vista introduced several parental controls. As an administrator it is possible to locking web content and limit web browsing to only Kids website. As well as controlling based on categories such as "Pornography" or "Chatting" and so on. Administrator can restrict other users from executing certain programs. Also there is an option to restrict certain hours of the day when gaming or other activities are permitted.

It also introduced BitLocker Drive Encryption to protect data from a lost or stolen computer. There is a big threat of data theft or exposure from lost or stolen computer. Data on lost or stolen machines can often be viewed by installing a different operating system. BitLocker Drive Encryption is a hardware-enabled data protection feature that helps protect data on a PC when the machine is in unauthorized hands. By encrypting the entire Windows volume, it prevails unauthorized users from accessing Windows file and trying the offline viewing of information on the secured drive.

The Encryption File System (EFS) is a powerful tool for encrypting information on client computers and remote file server to protect them from unauthorized users. EFS support storing user keys as well as administrative recovery keys on smart cards. If smart cards are used for logon, EFS operates in a single Sign On mode, where it uses the logon smart card for file encryption without further prompting for the PIN. The Client Side Cache, which stores offline copies of files from remote servers, can also be encrypted with EFS.

Another way that malicious software makes its way onto a user's machine is by taking advantage of buffer overruns. Address Space Layout Randomization (ASLR) is a defense capability in Windows Vista that makes it harder for malicious code to exploit a system function. Whenever a Windows Vista computer is rebooted, ASLR randomly assigns executable images such as DLLs and EXEs to one of 256 possible locations in …

Answers To 7 Popular Search Engine Optimization Questions

Posted on Posted in seo, website

More and more website owners realize the benefits of top search engine ranking. Therefore, they are willing to invest their time and money in search engine optimization. At the same time, many search engine optimization problems arise. I am trying to address some of them in this article.

Question 1. For the sake of time saving, I just scan our pamphlet as an image file and put it on our main site. Can you help me optimize the website for high ranking?

Your pamphlet may contain lots of text for visitors to read. Since you only scan it as an image file, search engines only recognize that you have a single image file in your webpage. Simply put, they just treat it like a photo or a graphic, and do not convert your image text for analysis and indexing. A solution is to add an alt attribute for the image. It is a bit better because a few HTML text are available for search engines to "understand" your webpage content. However, comparing with rich HTML text in a webpage, text in alt attribute is too few for search engines to analyze significance of your webpage.

Therefore, I do not recommend this approach although it may save you time in building a webpage.

Question 2. If I implement a SEO campaign, does it mean that I can give up my pay per click search engines marketing (PPC marketing)?

SEO campaign and PPC marketing are not mutually exclusive. On the contradiction, they are complementary with each other. First, I suggest you implement both natural SEO and PPC marketing for high conversion keywords. You can get more exposure in the search result pages. Second, because of copywriting or marketing communications consideration, you may not be able to implement SEO for all useful keywords. Under this circumstance, why not use PPC marketing as an alternative? For example, the word "pay-per-click search marketing", "PPC marketing", "search engine marketing", "paid search" are more or less with the same meaning. However, it may be confusing to use all the terms interchangeably through your website.

Question 3. My boss wants to have a full flash website so that our company site is more visually appealing. Can you help me to optimize the website after we make a full flash website?

From experience, many search engines can not "read" content from flash files. In many cases, search engines only treat flash file as if it is a single image file. They do not index the text or follow the navigation links to index content.

Matt Cutts, a Google representative, stated that Google has some improvements in reading textual content of a flash file by utilizing the search engine SDK tool offered by Adobe / Macromedia. However, the tool has not been updated frequently and extract text out of a flash file correctly is difficult. To conclude, reading textual content from flash file is still at a preliminary stage.

It implies that a full flash website is unlicensed to be …

6 Things Influencing Web Development

Posted on Posted in computer, website

Web development holds the prime service part in the Digital Marketing spectrum involving hosting, database and website designing as the crucial aspects of this domain. Once the basic requirements meet the expectations and local hosting checks are complete, the website availability is public on the World Wide Web (www) after completion. Despite of the basic pointers mentioned for website completion, a few segments still hold a major influence in the process of web development to make it a flexible, responsive and attractive to customers or fail to appeal due to lack of proper security features discussed in a quick 6-thing list below:

1) Static website over dynamic

Static websites are gaining importance on an everyday basis providing a stronger focused online content and shelter for bloggers or ventures. Affordable and low costs, enhanced speed and performance with additional ease of understanding and security are amongst a few benefits of a static website. Although, leaving aside the development part, dynamic websites can be complex to understand and load for consumers due to its various database structures created for dynamic website functionality annoying the users trying to use various services, whereas plain text and simple development makes a static website easy to understand and stream through.

2) AI’s incorporation in Web development

Artificial Intelligence (AI) depicts a life created through machines, mostly a computer system intending to give consumer – an easier and smoother reasoning’s and explanations. Although AI is still in the process of reaching the public and making an impact in their life with its existence, the coming future definitely holds a crucial part across the world! The developers are extending these services in the educational department for the benefits of students and easing out the entire learning system. Intense AI development can strengthen the alternates for future generations commencing a new dimension for understanding and living life.

3) Bots functioning or malfunctioning

Automatic programs running continuously over the web are termed as Bots. Python, PHP, Java, AngularJS, and NodeJS are the main languages Bots run on, creating easy to understand graphical user interface over a web page. Bots fill forms automatically, manage and operate through every single step and can be a big security threat for customers or enterprises. However, a developer needs a set of latest skills to make it function or protect it from running over a website script.

Bots reside within chat apps programmed as per human context to assist customers while shopping online, asking help, etc.

4) JavaScript at its Peak

Various methodologies, libraries and frameworks already based on JavaScript offer transactional and deterministic designing for websites and applications with known JavaScript elementary such as DOM, DHTML, Functions, Promises, Classes, Callbacks, RAIL, Node and Express, etc. JavaScript has the ability to enhance website appeal and structures attracting the focus of modern web developers as the main scripting platform for their projects.

5) Single page application

Undoubtedly, JavaScript is slowly replacing HTML creating wide options for developers to use and design web portals and applications for …