5 Points You Need to Step Up to Your Internet Marketing Plan

Small businesses that take the time to create a solid internet marketing plan will be rewarded with better brand and name recognition for your local area as well as on a more global scale where you develop the potential to attract clients from other parts of the world.

If you already have a business plan then you need to integrate your business plan and internet marketing plan. Here are 5 steps you need to lead up to your internet marketing plan.

1. Know Your Competition

Whether it's online or in your day to day business activities knowing who your competition is and what their strong and weak points are giving you significant advantages and allows you to strengthen your internet marketing message. Start by doing a keyword search for the terms that a potential client might type in when looking for your type of business. Write down the top 10 competitors that you face. Examine how relevant they are to what you offer and how popular their sights are. Alexa search engine lets you check their traffic ranking, while Google allows you to check their page rank. Learn what's making them successful in their placement and see if you can use any of it on your site.

2. Your Website

Stick to one easy to read font and just vary size to get the attention, and use a primary color scheme, buttons that are easy to identify, and a layout that's easy to navigate. Keep it simple because the minute your visitor becomes frustrated because they'll move onto another site. Always detail how your visitor will benefit from buying your product or service. If you're hiring a web designer to design your site that's great but you should put together your content or work with a writer because no one knows your business better than you.

3. Problem Solving

The reason consumers buy anything is for problem solving. This applies to both products and services. If you're selling laundry stain remover your target market is looking to solve a problem with a stain. If you're selling "how to make a successful living on the internet" your target market has a problem with income their trying to solve.

4. Marketing Funnel

If you ask a successful online business owner what has made them successful. You'll hear this "marketing funnel" almost all of the time. What the heck is a marketing funnel? Think of an upside down triangle and through this triangle clients are funnelled. It starts at the wide to on your funnel which is representative of free give aways, and / or low cost products, which are designed to attract visitors and from there you will funnel them down into the narrow part of your triangle which represents an earnings increase from the products and / or services that you sell. What are currently offering? Do you have different price points? This can be very important to your marketing campaign so that you are able to capture potential clients at …

SEO Certification – Important For Valuable SEO Services

Till recently none of us really considered thinking on the lines of a certified SEO. Well this sounds absurd since we were under the impression that there wasn’t any specific SEO or SEM training provided. This is a misconception. There are several institutes that provide professional training in SEO. The rising competition in the field has persuaded companies to now assure that their SEO services projects are actually in hands of experts rather than the self taught SEOs who possess a fair knowledge of the game but are still not experts in it.

In order to choose the right person for your SEO programs, it is important that you consider a few aspects diligently. An expert SEO personnel must not put a lot of emphasis on ‘submissions’ ONLY. You can identify an untrained person from a trained one, if he put a lot of emphasis on submissions. Though directory submissions are important for a internet marketing, Search Engine submissions are not that critical a part of the web.

The next essential thing to find out is about their core technique of achieving results. If they are more into PPC campaigns, they probably do not use the organic search techniques in SEO services. Other teams that use e-mail marketing as their prime medium of search performances, they probably might resort to spamming techniques in order to earn a name for your website. As a result of which, you might have to face a lot of losses in the long run.

Look out for people who are over confident about outsmarting the search engine programs. Be assured that they are into the Black Hat SEO techniques which might get harmful to your website. As a matter of fact, a good SEO is one, who has been taught to create relevant, high quality content that ranks in the search engine out of it authenticity rather than tricking and be-fooling it.

Always remember to ask your SEO company or personnel to produce a few referring examples of his work and success story in order for you to check and re-check their working techniques and to analyze the success they have achieved. Do a personal check on their efforts by doing a search for the referred company on the internet and see its performance details.

These few useful tips might help you choose the best SEO services [http://www.rupizmedia.com/seo-services] for your projects that will make your website popular and successful on the internet.…

Widget Box the Perfect Resource For SEO & SMO

So you have a company blog that you’ve just created. It’s practically empty except for one or two posts. It looks bare and you want to take the next step and optimize your blog so that you can build up a consistent flow of traffic. What can you do and where do you go? Widgets are the perfect option to make your company website SMO and SEO friendly. A widget is a small piece of code that you can insert into your website. The code inserts an application or a box that will perform some activity to attract visitors and consumers. There are widgets on the Internet for just about anything and you can find them all over. Widget Box is a website which provides codes that you can insert into your company blog. Widget Box collaborates with a variety of blogs and social networks including Facebook, Twitter, iGoogle, Type Pad, Blogger, WordPress, My Space, etc. Widget Box actually inserts the code in for you automatically once you direct which social network or blog platform you want to use it on. Widget Box will let you customize the background colors, the size of the application, and test out or preview the application. If you are HTML savvy, It will also give you the code to embed yourself. Did I mention this was a free web 2.0 resource? I will now share with you the top 5 widgets you can insert from Widget Box onto your company blog, to help improve its rankings.

Social Bookmark Buttons. This widget displays all the social bookmarks on your company website. Social Bookmarks include Delicious, Facebook, Digg, Reddit, Furl, Technorati, Magnolia, Stumble Upon and many more. Inserting this widget allows visitors to easily distribute the information they found interesting on your blog by using their social network accounts. Collaborating with social networks will help your social media optimization campaign and will help attract more visitors to your website.

Latest Google News — SEO News Updates. This widget displays a live feed of the latest SEO news updates from Google News. To stay on top of the latest SEO trends this is an extremely helpful application. Visitors would be able to view the topic updates and be able to click on whatever topic interests them and have the full news description open up in a second window. This widget would be ideal for Offshore SEO company websites. There are other widgets also that provide news and updates based upon the industry and topic of interest you choose. There are other widgets that just display SEO information on your website such as the number of visitors on your website, the page rank of your website. Some widgets even categorize the visitors according to which country they are from. If you are able to analyze the countries where you receive most of your company website traffic from, you can accordingly plan your campaign around this useful information and bring in more business.

YouTube Sidebar Widget. The name of …

How to Generate Online Revenue Without a Website

Do you think you need a website to generate massive amounts of income from the internet. No you do not. It's called affiliate marketing and thousands of affiliates all over the world are making money online without a website, and simply by promoting their vendor's products.

First, all you need to do is sign up with an affiliate network. Some of the most popular include Clickbank, Shareasale, and Commission Junction. Next pick out one or two products to promote. It's best to choose a product that is something interesting to you, it will be more fun to promote. Now that you have a product or two picked out, you need to advertise it!

Pay-per-click advertising is the fastest and easiest way to advertise anything on the internet. Google AdWords is a good place to start, there is also Yahoo or Facebook. Choose one to begin and you can expand from there.

You should have gotten a hop link from your affiliate network for the product you are promoting. This is the http: // link that you will be promoting. Whenever someone clicks on it and buys the product, you receive a commission of the sale.

Now you need to write an ad for your product. Create a catchy headline and great ad copy. There are numerous resources online that can help you write a creative ad. Write several of them and choose the top three you think are best. Start using them on your advertising platform, such as AdWords or Yahoo, and be sure the link points to your hop link.

That's it. You should check your stats daily to see how many people click on your ad and end up buying the product. …

Top 10 Essential Application Programming Interface (API’s)

Web Service Application Programming Interface (API) is an interface implemented by a software program to enable interaction with other software, similar to the way a user interface facilitates interaction between humans and computers.

The API (Application Programming Interface) has been an essential component for creating applications that hook into or utilize web apps such as Facebook and Flickr. The practice of publishing APIs has allowed web communities to create an open architecture for sharing content and data between communities and applications.

In this way, content that is created in one place can be dynamically posted or updated in multiple locations on the web. Sharing live comments made on Twitter to a Facebook account, for example, is enabled by Twitter and Facebook’s APIs. With it, developers have been able to create some amazing mashups and tools. Some of the most helpful applications on the web wouldn’t be possible without APIs. Here are my pick of the best 10 on the web…

1. Google Maps API

The Google Maps API is the most used code on the web. It lets you embed Google Maps in your own web pages with JavaScript. The API provides a number of utilities for manipulating maps and adding content to the map through a variety of services, allowing you to create robust maps applications on your website. While most API’s are data servers, with the Google Maps API you take control of an instance of the application itself using JavaScript. To use a Google Maps you need an API key

2. Flickr API

Flickr is an image and video hosting website, web services suite, and online community. There are hundreds, if not thousands, of mashups that rely on the Flickr API to add a little bit of visual appeal. With 3-5 million new photos uploaded to the site daily and recently passing the 4 billionth photos, it’s no wonder that developers are excited to use it. It’s a simple call-and-response-based API, but with extensive tailored support for your chosen language. It communicates using REST, XML-RPC or Soap and gets your data back in XML, JSON or PHP. One of this API’s great strengths is the number of third-party developer tools and libraries. For more information on Flickr’s API visit the Official Flickr API documentation page, which offers a ton of information about using the API and links to third-party API kits.

3. Facebook Platform / Facebook Connect

Facebook is the king of the social media network. The site is driven by user contributions, offering coders a rare platform that hooks you directly into an eager audience. Facebook’s bespoke mark-up language – PHP and FBML are use for coding their Apps. With over 350,000 active applications on the Facebook Platform and Facebook Connect, that easily makes Facebook’s platform and Connect API among the hottest development platforms on the web today. More information on this can be found at the Facebook Developers site, one of the most complete and well-made and maintained developer sites on the web.

4. Twitter …

Website Traffic the Life Blood of Your Online Business

Website traffic is without doubt the single most important factor when it comes to the success of a website. Website traffic is equal to the number of visitors your website gets. Web site traffic is the number one fundamental for 99% of the people trying to establish a business on the Internet.

Traffic generation is one of the most talked about issues. Most needed, and it's probably the area where people waste the most amount of money. Website traffic will be the life blood of your online business. That means your ability to generate website traffic is essential to your success.

Now, to make it more clear, the only way to make your website more successful and increase your profits, is to receive more TARGETED traffic. Targeted website visitors are seeking, or are looking for the products or services you offer. What you really need are visitors specifically interested in your product or service. We call it targeted traffic.

Here Search Engine Optimization, or SEO, comes into play. It's the process of modifying the structure and the content of your web site so that your web site gets a high position in search engine results. Your aim will be, when a surfer search for a keyword phrase at a search engine, you want your site coming up in the top 10 results.

The more relevant keywords you're using, the more targeted visitors you'll get. If you for example are selling golf clubs and you get a bunch of rubber ducky seeking visitors to your site, it'll not do much for your business.

Search engine traffic is so valuable because visitors search you out, rather than the other way around. Targeted visitors should be the ones you are most concerned to provide what they are looking for, since they are finding your web site due to a proactive search for information relating to what you offer.

The only way to receive targeted traffic is long term, is to write and supply useful and interesting content. Try to build relationships to keep them coming back. Use a constant flow of informative content, that your visitors will find useful. Keep your website up to date and add new content on a regular basis.

Now, of course any kind of website traffic is better than no traffic at all. However, in the long run, your site is doomed to fail if you are not getting visitors that are looking for the products, services or information you have available on your site. …

How Is SEO Beneficial for Your Business?

Search Engine Optimization provides a great payback to your online business. You will be able to obtain sales leads, improve sales revenue, increase the visitors, enhance brand responsiveness etc.

SEO plays a major role in heaving the traffic towards your site and there by developing your own plunk in the online marketing. SEO also helps in drawing active visitors to your site, who are really prepared for buying your products and services. SEO process also increments the awareness about your products and upcoming services. It is very important to get updated with the optimization procedures of your website. SEO is not a one time job, it is a continuous process. If the work is not done frequently, the rating of your website will go down.

Your business will also get international exposure due to SEO process. SEO fetch active and prospective customers for your website and thenby increasing the sale of your products and services. Complete exposure to your website is provided by the SEO Services.

After investing a least amount of assets in the effectual marketing promotion your website will obtain universal world wide exposure. If you are binding up with a trustworthy SEO company you will get a higher come back for your investment. This will also result in boosting up the overall income of your company.

To make your website in the top searches is a very difficult process. It requires continuous attempt and hard work. Be wise to choose a dependable SEO service provider. Have a little knowledge about the services that the optimizers provide. After selecting the company for optimizing your website, ask them about the type of services that they are going to provide and their work culture. Try to contact with the service provider frequently to know about the development of your website. All these techniques will help your website to be in the topic ranking. …

10 Small Business SEO Tips

Being a small business means being in need of tight money management. For this reason, small budgeted means of marketing, such as website often becomes the first choice of marketing means. Unfortunately, launching your website without having appropriate search engine optimization will just take your money straight into the garbage can. Here, here are few affordable tips of SEO that helps you including your website marketing success:

1. Search Engine Submission

While you want to want to introduce your product, it's quite impossible to when you have a bare new web of no link at all. Nobody knows you, yet. Here, one strategy to be deployed is by listing your site in the search engine to increase your traffic counts and introduce your site to the world.

2. Website Checking and Cleaning

Your web is the way of you to promote yourself (and / or your products, of course). Here, make sure you made it organized and clear. Always remember to erase the dead links. And also, you need to remember how search engine doing his work of ranking a website primarily by using a robot. Here, you need to arrange a good working order so that the robot will not find any roadblock and leave too soon from your site.

3. Excellent Phrases Choice

In choosing keyword, you will want to be very perceptive. Instead of choosing single keyword, which will give you quite a number of competitions in traffic gathering, you may choose a phrase for your product. A phrase of three or four words best describe your product will be increase your chance to be found. Always remember to research what phrase often used by your targeted market.

4. Good URLs Creation

Readable URL will give you an extra edge in competition. Although recent study of Google showed how keyword-rich URL will not give extra credit in Google searching, you may still be sure that in other search engines, it still matters. Readable URL will matter even more for your visitor. Make sure you put enough information in your URL so that your visitor can easily recognize the information provided by you in your site.

5. Title Tags Improvement

Always make sure that your title tags involve unique and appropriate keyword. Do it in each and every page of your website. For this step is an extremely easy step to do, you are in the dire need to do it properly.

6. ALT Tags Checking

Alt tags are primarily designed to aid visitors with visual impairments to navigate and understand your content. By ensuring you have proper alt tags, you are actually giving an effort of taking more portion of the market while maintaining the professional looks of your company.

7. Backlinks Grabbing

While putting effort in getting relevant backlinks maybe time consuming, it's actually worth it. You may take advantage of industry groups or trade associations that you belong to in your effort of getting these backlinks. Usually, they have online directories that give you the …

Aliens From The Planet Scardox

Hulu is a popular Netflix alternative and, better of all, it presents a majority of its content at no cost (supported by advertisements). He states that people are blind for claiming that it’s the results of video video games or motion pictures that children are being violent.

As our world is changing into more and more reliant on know-how, our children spend an increasing number of time with computers, video games, and digital toys. Widespread product strains on Amazon embrace toys, child products, sporting items, well being, magnificence, clothing, groceries, DVDs, books, and shopper electronics.

Inform your loved ones, mates, and colleagues about it may well add to the embarrassment which is why this text presents up a number of believable stories which you could tell to explain what happened to your face. The main focus is to allow users to simply track those who they have a relationship with (often called connections).

GamersGate is among the different common websites like Steam that gamers flock to when they are on the lookout for a cut price. Tumblr combines blogging and social networking right into a single website which has confirmed a extremely popular combine with the net community.

Fraud prevention specifically has at all times been on the prime of the checklist for CQout, and it’s undoubtedly one of many high public sale websites on this regard. The websites featured below supply options that both concentrate on a selected niche or fill a gap in Craigslist’s choices.…

Write SEO Copy Like the Pros!

Good SEO copywriters earn as much as $ 300 an hour. And that can be a bargain! Why? Because of something called the natural text algorithm (NTA). A few years ago Google started using NTAs to spot Web pages that were written more for search engines than real people. Correction, spot and penalize such pages is a more accurate statement.

The NTAs were clunky at first and really not much of a threat. But times have changed! Today's natural text algorithms can interpret the natural flow of written communication at the same level as a college student. The game has completely changed. But do not worry. This is great news for you if you learn five simple steps the pros use to get top ranking and earn the big bucks.

Step 1: List your three top keywords in order of importance and then put the list aside. If you are interested in the technical nuts and bolts, right now we are establishing the topics of content.

Step 2: Call a friend and describe your Website's product or service. Feel free to show your excitation but try not to oversell.

Step 3: Write out what you said to your friend, word for word, or come as close as possible. If you can record the call, that's even better. Do not worry about correct sentence structure or anything else your last English teacher taught you. Jot down the conversation just as you spoke it. This is your "story." The ability to tell it naturally, as if chatting with your closest friend, is the best way to sway both the natural text algorithm AND the reader.

Step 4: Take out your keyword list and try to fit your most important keyword within the first sentence or two of your story. Now, still in the first paragraph, slip your second keyword somewhere in the middle. And then place your third search term (keyword) toward the end, but only if it fits naturally. If not, simply place it somewhere in the middle of the second paragraph. The beginning of the second paragraph is reserved for your top keyword again. Now feature only one keyword per paragraph for the reminder of your story (except the final paragraph.) Here's how to do it … Like we already said, begin the second paragraph with an early mention of your most critical keyword. Mention your second most important keyword toward the beginning of your third paragraph and so on for your final keyword. Do not use any keyword more than three times before the final paragraph. Here you've taken care of both loyalty and consistency. These are both key elements to SEO copywriting success.

Step 5: When you reach the bottom paragraph switch the order you have been following. In other words, start it off with your least important keyword and end it with your most important. This enhances the consistency and reinforces the importance of your topics (or keywords.)

It's that simple. Just remember the wise words of …