SEO – What is Search Engine Optimization and How it Can Benefit Your Business

What is Search Engine Optimization?

Search Engine Optimization, which is also known as SEO, is the process of increasing the volume and quality of traffic to a website from search engines via organic or search results. The higher your company's website ranks on Search Engine Result Page (SERP), the more visitors will visit your site.

As a marketing strategy for increasing site's relevancy, SEO consultants consider how search algorithms work and what people search for. A SEO process may involve a site's coding and structure, content and copywriting, site presentation, as well as fixing other problems that will prevent search engines from indexing your company website. If your company's website is not indexed by search engines, there will be no chance at all for your site to get high visibility rankings on search engines. Therefore, it is extremely important for businesses to take note of SEO and make sure that their websites are properly indexed by search engines.

The term "SEO" can also refer to "Search Engine Optimizer". This is an industry term that reflects to agencies and consultants that carry out search engine optimization process on behalf of their clients, and by employees who perform SEO services in-house. Every agency and consultant has their own SEO methodology; therefore they may use different methods to achieve high organic rankings for websites. In most cases, in order to have effective SEO, it may require changes to the HTML source code of a site, SEO tactics will be incorporated into website development and design. That is why almost all reliable SEO agencies and consultants will first look at the design and back-end architecture of a website before starting any SEO process. This will ensure that SEO is carried out out effectively.

Search Engine Optimization as a Marketing Strategy for Businesses

So how should businesses use SEO as a marketing strategy? The primary objective of implementing SEO to a company's website is to drive targeted traffic to it. Eye tracking studies have shown that searchers scan a search result from top to bottom and left to right, looking for relevant results. Therefore, if your site is near the top of organic listings (organic listings refer to the web results that are listed on the left hand side of the SERP), it will most likely increase the number of searchers who will visit your site.

A successful online marketing campaign may actually involve SEO, but it also consists of the use of paid advertising on search engines, building high quality websites to engage and promote site visitors take action either through inquiries or online sales, setting up analytical programs to allow site owners to measure their successes and improving a site's conversion rate.

Benefits of SEO for Businesses

Businesses can benefit from SEO in a lot of ways, be it to increase brand awareness, get sales leads or increase sales revenue. The following is a list of benefits that businesses can get from SEO:

o Get more targeted traffic. SEO can increase the number …

Keyword Research – Most Important SEO Method

Keyword optimization involves proper keyword choice and positioning based on comprehensive keyword research. It’s likely you have an excellent site and effective programming to support your site however all these will be of no avail if you do not obtain presence within the search engines. You will not get the desired return of investment if the site does not make it to the search engines. It can be all the more frustrating if you cannot get the desired traffic to your website despite spending cash on optimizing your site for the search engines by the so called top SEO companies. You may be given a report on the top search results for which your sites show up on top in the most popular search engines nevertheless what’s crucial at this point is having listed for the right keywords. Only when you get listed for the keywords that match your business profile will you be able to see the essential conversions otherwise anyone will only be getting stray traffic that is really not even interested in your services.

This can depress numerous website owners since they fail to see worthwhile returns on the investment. What is missing here is a good in-depth research on the right keywords and keyword phrases that will attract target visitors to your website. What these site owners need is an extensive key phrase research that can very well understand their own company model and comprehend their desires and business requirements.

The benefits of researching keywords are: 1) Good quality traffic. You would get the targeted traffic that provides you more income since not all traffic is the same. 2) Increased traffic volume. By targeting the keywords that will get higher search volume or by targeting a higher quantity of key phrases you’ve got a potential to get more targeted traffic. 3) Much better sales and revenue. With increased quality traffic will mean an increase in sales. 4) Less competition. You could have the power to target keywords that have fewer competitors. These lower volume keywords are a great place to start while you’re building towards ranking for the more competitive phrases. Before you start marketing a website it is crucial to first carry out effective keyword research. Your site’s visitors, income as well as overall success depend upon it.

Here are the disadvantages of neglecting keyword research. 1) Failing to properly target keywords. You may only obtain great search engine rankings for your business name. You shouldn’t need to optimize for your business name. 2) Targeting low volume keywords. You will get very few visitors with limited room for improvement. You can also get good rankings, however it would not translate into revenue. 3) Focusing on overly competitive keywords. You can struggle to get lots of search engine traffic if you cannot overcome the top ranked websites. Select your competition level. 4) Targeting low quality traffic. You may get traffic but have problems with poor conversion rates. This is why you cannot manage to ignore keyword …

Website Builder – The Easiest Way To Master Your Destiny

A person who only thinks of making his own website might consider it to be a daunting work. Organizing photos, titles and captions, all are needed to help the website to function. Besides, advertisements should be added,and mail services should be offered for customers’ replies. It is not necessary to think that this is difficult. The internet has many sites that offer a semi automated service for the creation and maintenance of a person’s own website. The website can be made functional in one session.

Website builders have been around long enough that most of the unpleasant bugs have been worked out by trial and error by people with years of experience. Many of the companies offering this service have reduced the creation your website down to just three simple steps: choose a name, customize your web site design and launch your website. The fees for this basic setup are very inexpensive.

A new company needs a name. This name may be related to the service or product, but it can also be the name of the owner. Often the company name can be transformed into a web domain. You can do this automatically with the website builder. By using general input from you, it creates a domain name, verifies it is available and registers it for you.

Building your own page is easy. The program will offer you a series of templates for a wide variety of business categories, such as bakeries and web styles, such as blogging. After you have chosen one, the program will lead you, step-by-step through the templates, allowing you to change information, add or delete features, include your own photos and video, and tailoring the look of your page. The templates are not completely customizable, so you do have to use specific field provided by the program, but the final result is generally very professional.

The final step is easy. You push a button (after paying your fee of course)! Voila, you are published, the proud master of a new website. As you can see, it is indeed possible to establish your own web page in a single session.

As with persons who build physical homes, website builders can add perks for eternity. However, there is nothing complicated about the basic procedure. Once the underlying site is done, consult with others and determine what additional features you wish to offer. You should also consider your audience, and what they want from their interaction with you. With a bit of thought and effort, it is quite possible to be king of your castle.…

Strategies and Tips on How to Host Multiple Websites With One Web Hosting Account

If you are one of those who host multiple websites, then you might want to try using a single hosting account. This could reduce your hosting costs significantly without sacrificing the quality of your many websites.

Hosting can be a very big price to pay in exchange for better service and higher quality of websites. If a single website will incur big cost in web hosting, what more if one plans to put up several websites in the internet? If in the near future you plan to operate multiple websites, then you will do well to read below a few strategies and tips on how to host multiple websites with just one account.

As you read more about the internet, you will realize that it is highly preferred to put up a separate website for each of your project. One website should cater to one specific niche only if possible. As you further explore that niche, you may deem a need for another website to cover a sub-niche. You will find it better to open up multiple websites rather than just rely on one, each website dominating a sub-niche to increase traffic of visitors. The sub-websites could also be directed to the main website.

It is crucial to understand the principle explained above to increase your traffic ten times over. Your website will only be good for as long as people across the globe are able to view it. Otherwise, your site is considered virtually non-existent.

Many people think that they should get a different host account for each domain name they get or buy. Perhaps this is advantageous if you will maintain about 60 websites and you spread these to around 6 hosting accounts. But if you plan to setup only a useful, it might be better to host multiple websites under one account only. This will save you lots of money. After all, if you will get only one service provider, you will only have to pay one fee.

Small hosting providers may confuse you by saying that you will need a separate hosting account for each new domain bought. This is absolutely false. Hosting multiple websites in one account is possible, and is in fact more recommended.

The big and major service providers try to remain competitive in the market by offering good deals to their clients. They usually offer hosting 10 domains under one account. Some could even go as high as hosting 25 domains in a single account. You may even find a service provider offering unlimited hosting under just one account. To host multiple websites in one account is very practical nowdays. …

Tools You Need in Affiliate Marketing

Affiliate marketing is one of the most easy and gainful opportunities to do business through web. And just like any other work it also requires an organized plan and efficient tools.

Tool 1 – A Website

The first and most important tool required to begin with affiliate marketing is to have a website. A website not only provides you a platform but also helps in developing trust and confidence among your clients. If you find difficult to build your own website then you can take help of other companies who deal with it. They will also help you in developing sufficient content for your business. Also, your visitors are needed to be convinced time by time and this is possible only if you a website of your own.

Your website can have:

– Articles

– Reviews of the products

– Free tools

– Membership details

– Audio files

– Endorsements & testimonials

Tool 2 – An Auto-Responder

After you get a website, you need to have an auto-responder. Every website, affiliate, e-commerce or membership requires an auto-responder. Having an auto-responder is not enough. You also need to know how to use it properly. It is important to maintain a good relationship with your all of your clients.

Tool 3 – Article Submission Software

Article submission is made so much easier by using a software for submitting the articles. This necessary task could take hours without the use of software (or an article submission service).

Advantages of Submitting Many Articles

– It increases the amount of high quality "back links" to your website. More "back links" means more publicity to your brand.

– Other website owners will make use of your content and add it to their website. They will also give a back link for your website.

Tool 4 – A Link Cloaker

If you do not want to waste your time and efforts and you think that you have worked hard to:

– Establish your website

– Build your list

– Create your article submission and search engine optimization.

Then you must have a link cloaker. You might be aware about the increase in the link thefts and frauds. By cloaking the links you are keeping your money or income. Another benefit of having a link cloaker is that it persuades the visitors to click your site because these links appear neater and less confusing. At the same time it conceals unwanted and ugly links.

In order to increase link popularity you should submit your site's link to various websites, free newsletters and so on. The more you submit the more you are increasing your website's popularity.

Tool 5 – A Good Affiliate Mentor

The last tool needed in affiliate marketing is a good affiliate guide or mentor. You will surely need some good kind of roadmap or guidance in order to move ahead. Here you really do not need to re-establish the business but simply follow the suggestions given by an experienced person in the same field. …

Principles To Keep In Mind When Developing An Online Marketing Strategy

The Internet has changed the way we do business in both local as well as global platforms. With the increase in the number of online buyers, it becomes necessary for a seller to make themselves available to their customers online. And having a foolproof online marketing strategy is a must for the same. Follow the common principles to hit the goal like a pro.

  • Discuss Your Objectives With Designer Or Developer: Undoubtedly, having a website is the very first step toward a successful online marketing strategy and in an order to get results from it; you need to discuss your goals with designers or developers. It will help them create an SEO-friendly website for you that further help you attain your goals of making yourself visible on the very first page of the Google.
  • Don’t Underestimate Your Competitors: Always remember that you can’t rest on your top position because the company below you isn’t resting. They are still improving their efforts to beat you. So, you shouldn’t underestimate their efforts and have to think a step forward from them.
  • Focus On Your Content And Remember The KISS Rule: Content is important to capture the attention and you need to focus on it for better results. In an order to get the positive outcomes, all you need to do is follow the KISS rule (Keep It Simple Stupid!). If it is simple and easy to understand, so, it makes your impression and helps you get a flurry of compliments, also, it increases the chances of customer revisits your website.
  • Don’t Leave Your Audience Behind: Attracting customers toward your brand is your top-most priority and in an order to attain it, put your strokes in the right direction. And for this, you need to start thinking from their perspective and write something that you would love to read if you were in their place.
  • Don’t Leave The Practice: Online marketing is not a one-time shot that you did and it’s done. No, you have to make some constant efforts to maintain your position in the market. So, make sure you learn from your every mistake and take it as a challenge to improve all your actions accordingly.

These are some of the common rules that you need to follow for a successful online marketing strategy. Don’t let your customer’s tire of your website, or else it may ruin your online image in the market. Hire an expert for professional support to take your website to the next higher level.…

10 SEO Tips for Google, MSN, and Yahoo

My guess is that if you are looking at SEO articles you are a beginner to the subject. Here I will show ten easy ways to better optimize your site for search engines. These tips are not only great for beginners but also for experienced webmasters as well. Check out these 10 Search Engine Optimization tips and apply them to your site. Remember, search engines are not a magic bullet! But they are a good way to drive extra targeted traffic to your site. Getting to the top of any search engine does not happen overnight it takes time, patience and hard work.

1.) Great Content

If you spend all your time worrying about ways to get traffic and no time spent working on content your site will never get any where. If your content is good people will voluntarily give you non-reciprocal links. SEO, traffic techniques and every thing else is secondary, your content is why people come to your site. Even if you do a great job getting people through the door, if your content is bad they wont come back.

2.) "Link to Us" and "Add a Link"

Create a "Link to Us" and "Add a Link" page and add them to your site map. This lets other webmasters who may visit your site know that your are open to link exchanges. Also, you want to make it as easy as possible for other people to link to your site. For your link to us page you should give people numerous options ranging from images to text. Give them the HTML code to copy and paste into their site. You should not iculate codes for images that are on your server, this uses up a lot of bandwidth and can even screw up your website stats by showing more unique IP's than have actually come to your site. Instead display the image and tell people to right click, save as, then upload to their own server.

3.) Links, Links, and More Links

All search engines take into account how many links are pointing to your site on other pages. You should avoid discrimination linking to other sites in unrelated fields as well as linking to sites that are not indexed in Google, as they may have been penalized and could get your site penalized too. The best way to get back links is to visit sites with a similar topic, look for a "link to us" or similar page, then look for any contact information for that site. Place their links on your page first, then contact the webmaster of the other site telling them you would like to do a link exchange and where they can find their link on your site. Then ask for a reciprocal link and give them your link info. You should avoid sending your link info in html format because some webmasters do not like that. Instead tell them your page TITLE, URL, and DESCRIPTION

4.) Do not Optimize the Wrong

Website Blunders – Mentioning Features – Not Benefits

Talking about features and ignoring the benefits of the product or service you are selling is a mistake many first-time website owners or indeed retailers make. While features of your product can be important and need to be shown, benefits of using the product will appeal more to the human nature of your customers and will help to make sales.

While there is a place for features of a product this information should not be front and forward when designing your web site. Instead, try using the benefits of the product or service. To write good website copy first brainstorm ideas. Make a list of all the possible benefits of the product and write them down. Work from the list and remove any that may be too far out or weird.

Use the pared-down list of benefits and write a small paragraph about each one. Be sure to include what the benefit is, who would benefit, why and how. Now you should have a great deal of information that can be used as selling copy for your website. You can also use the benefits for picture descriptions and in titles and tags.

People love to know what the potential benefits of a product are. These alone can make a sale. Every product or service has at least some benefits. Root these out and use them to your advantage on your web site. If you are having trouble finding benefits for everyone try asking people to help you. Try to use the most universal benefits on your web site. These are the ones that appeal to the largest group of people.

Benefits are a great selling point for your product but they will do well when placed in different areas of your site. Spread out the benefits so that there is something new to learn on each page of your site. If you want to you can use a button to link to a benefits page where you can describe everything in detail.

The more benefits you can think of for your product the better. Chances are that many people will find that they have the need for your product based on at least one benefit. Provide informative articles and statistics to back up your claims. You can also opt to use testimonials, which are particularly successful Internet selling tools. When choosing testimonials look for those that appeal to the senses and describe the benefits rather than the features of a product. …

SEO – Five SEO Do's

Whether your web site is big or small there are five basic things that are must do's when it comes to search engine optimizing your website.

The first key thing is to take the time to do a careful search of all of your keywords and key phrases and make sure that they really do relate to what you are selling. Use a good program like Wordtracker or hire someone to do professional keyword research as not knowing your keywords is like driving blind in the dark.

Make sure you write a short descriptive title tag of what each page of your site is all about before you submit it to the search engines. This information can also help the users that are searching for you locate you easily. "Avoid the temptation of creating title tags that are longer than 30 characters maximum, since they might have a dilution effect in your rankings of certain search engines.

Make sure that the main text on your web page is the same as the keywords contained in your title tag. This is so that the search engines have something to hook into when they search your site. Try and repeat these keywords two to three times in the main body of the text without sounding repetitive it.

Add a sitemap to you r site as that assists both the search engines and users in assessing your pages. It also helps Google properly index your site.

Another tip is to make sure that your site is surrounded in some kind of link popularity program. Increasing the number of links that point to your site will boost you in the results pages. You should only link to sites that have similar themes to your site, and stay away from bad "neighborhoods" or from so-called link farms or FFA sites. …

How to Establish a Budget For SEO

SEO (search engine optimization) is an incredibly young and volatile marketing realm. As a marketing manager with great expectations for SEO, you likely feel intense pressure to generate a great ROI, but you also feel dizzy from the possibilities and risks inherent to any internet marketing adventure.

Before you and your accounting team pull out your calculators and Excel spreadsheets, you MUST organize your strategic marketing goals. If you do not spell out these goals explicitly – and harmonize them with your vision for your company – you will burn up your investment and fast. Think of building a budget for SEO like designing a house. Without and until you select the right neighborhood and style of house (vision) and map out the architectural skeleton (strategy), you will be hammering nails (budgeting tactics) essentially at random. And this will inevitably lead to a big mess.

That said, let's get down into the nitty gritty and discuss SEO budgeting tactics that work.

Three ways to gauge your project's budget:

  1. base your numbers on a (successful) past campaign that's similar to yours.
  2. aim to capture a specific share of your SEO market, and work backwards (based on figures published by competitors) to determine what SEO resources to deploy and where.
  3. design a target percentage of total sales you wish to achieve though SEO marketing and work backwards to make this figure a reality.

What percentage of your total marketing budget should go into SEO internet marketing:

o If you're selling pharmaceuticals or herbal products, you may want to go as high as 25%.

o The average (across industries) is somewhere around 6%, but this figure will likely grow as SEO gains prominence as a marketing tool.

o If you advertise primarily in the brick-and-mortar real and / or have an unusual online demographic, your percentage could dip to 2% or lower.

Other important info to keep in mind:

o Nearly 90% of all business traffic generated from Google, Yahoo, and the other search engines comes from organic listings.

o Every month, nearly 6 billion search engine queries are made.

o The top three search returns generate over 91 percent of traffic.

Unlock your SEO budget with the help of SearchMar.com, a full-spectrum website optimization company with awesome experience. …