What is Search Engine Optimization?
Search Engine Optimization, which is also known as SEO, is the process of increasing the volume and quality of traffic to a website from search engines via organic or search results. The higher your company's website ranks on Search Engine Result Page (SERP), the more visitors will visit your site.
As a marketing strategy for increasing site's relevancy, SEO consultants consider how search algorithms work and what people search for. A SEO process may involve a site's coding and structure, content and copywriting, site presentation, as well as fixing other problems that will prevent search engines from indexing your company website. If your company's website is not indexed by search engines, there will be no chance at all for your site to get high visibility rankings on search engines. Therefore, it is extremely important for businesses to take note of SEO and make sure that their websites are properly indexed by search engines.
The term "SEO" can also refer to "Search Engine Optimizer". This is an industry term that reflects to agencies and consultants that carry out search engine optimization process on behalf of their clients, and by employees who perform SEO services in-house. Every agency and consultant has their own SEO methodology; therefore they may use different methods to achieve high organic rankings for websites. In most cases, in order to have effective SEO, it may require changes to the HTML source code of a site, SEO tactics will be incorporated into website development and design. That is why almost all reliable SEO agencies and consultants will first look at the design and back-end architecture of a website before starting any SEO process. This will ensure that SEO is carried out out effectively.
Search Engine Optimization as a Marketing Strategy for Businesses
So how should businesses use SEO as a marketing strategy? The primary objective of implementing SEO to a company's website is to drive targeted traffic to it. Eye tracking studies have shown that searchers scan a search result from top to bottom and left to right, looking for relevant results. Therefore, if your site is near the top of organic listings (organic listings refer to the web results that are listed on the left hand side of the SERP), it will most likely increase the number of searchers who will visit your site.
A successful online marketing campaign may actually involve SEO, but it also consists of the use of paid advertising on search engines, building high quality websites to engage and promote site visitors take action either through inquiries or online sales, setting up analytical programs to allow site owners to measure their successes and improving a site's conversion rate.
Benefits of SEO for Businesses
Businesses can benefit from SEO in a lot of ways, be it to increase brand awareness, get sales leads or increase sales revenue. The following is a list of benefits that businesses can get from SEO:
o Get more targeted traffic. SEO can increase the number …