Training Or Teaching Websites – Part Four

If you have the skills to be a good teacher, trainer or lecturer you are already a very large step in front of almost everyone else. The need for high quality training online is insatiable. While this model of website that I am about to cover for you in this section is not really one that should stand on its own as a website type, I feel that it still needs to have a specific focus and be planned carefully from the beginning.

As I myself am still relatively new online I am part of a few websites and membership sites that are teaching me things every day. These website owners that I have learnt to trust have such a wealth of experience that they really do fit into that joking category where we comment that they have long forgotten stuff that we do not even know yet.

I digress; the training niche online is a very complex and at the same time is simply the very basics of all online development. The internet training websites can be divided into two very distinct types of training facilities, those that teach traditional things that have been around for years and now simply do it online, and those that teach internet based items.

Either way these types of websites are extremely popular as they can be followed in your own time and at your own speed. They are drive very largely by video which is a great medium for teaching and allows a student to rewind and repeat difficult sections that they were struggling with.

Equally the proportion of training products that are followed online and the ones that are downloaded and followed on your own computer off-line are probably about the same proportions. If you are a teacher or a trainer then you need to realize that the need for quality products and training online is so great and necessary that you almost have a head start on all the other online products that are out there.

There are a few main ways that training is promoted online and your method of delivery would be best suited to your style of training or you product. The first way would be to divide your product up into 6 to 25 modules and sell or promote it as a continuity course or as a membership website.

The second way is to write up your product as a complete report or product and promote it or sell it as a download-able product and then to gear your website to promoting and selling that product.

Another way to do training online is to offer the bulk of your training online for free and this will get you a large following and then promote products to those free trainees. Perhaps also by allowing the free trainees to download products but then would have to join an a email list where you would then promote up sell products to them from that platform.

So just to recap …

Dominating Searches Through SEO

There are plenty of articles written on how to improve your website's ranking through search engine optimization (SEO). Yes, those articles are true. They present several topics on how to get your website ranked on the first pages. Were you able to apply those techniques? As the saying goes, "It takes two to tango", in search engine optimization it does need a combination of techniques in order to get your site on the top results.

Google has a different implementation with Yahoo. Focusing your technique on how to rank your site in Google will not insure you of the same ranking in Yahoo. There is no doubt to it since these are two giant moguls in the industry. Ranking your site on different search engines require some combination of SEO technique.

To place your website on top and maintaining on top need a lot of hard work. No big deal about that, ranking is not static. Once you have the chance of making it to the top on a search engine with your SEO technique, do not focus on it. Develop your technique to receive the same ranking on another search engines. Users are flexible and do not want to focus on a single search engine. If your website is at the top, do not let go of it. The higher your website ranking, the more work and pressure you have to exert.

Article submission combined with directory submission can give your site a jolt. Let us consider Google. The more backlinks your website has the more chances of getting it to the top pages. How to get backlinks involve several processes: article submission, forum posting with your signature, posting and etc. A combination of techniques will give a better result than a single implementation. …

Hiring a Marketing Expert Vs Doing It Yourself

Marketing is a complex field that includes different strategies designed to improve visibility, establish a brand presence, engage prospective customers, and earn more revenue as a result. Business owners need to invest time and money into marketing if they want to stay ahead of the game and stand apart from the competition. A good marketing strategy can help businesses grow and enjoy more success.

However, many small business owners hesitate to hire professional marketers to handle their marketing campaign. It could be lack of trust, no budgetary means for it, or that they feel it’s a manageable task. In the end, they struggle to share responsibilities and delegate tasks while they run a business; which means they don’t outsource marketing and rely on inexperienced in-house employees to plan and implement the strategies that they end up overseeing.

Why Hiring a Marketing Expert can Help

Modern marketing is an expansive field, and it includes everything from digital marketing online to traditional offline marketing. Business owners rarely have enough time to learn different marketing techniques and understand how to implement them well on their platforms. All kinds of businesses, especially small companies, can benefit from professional assistance. Here are some reasons why hiring a professional is a good idea:

1. To Navigate the Complexities of Modern Marketing Strategies

Modern marketing strategies involve a wide range of techniques, tools, skills, and platforms, which is why people work in teams to implement it. The digital marketing team includes professionals with different skills and qualifications who handle different tasks. These strategies are just too complex for a single person to manage, even if they’re qualified in the field. Even the simplest marketing strategy requires steps like:

  • Establishing Your Audience
  • Branding the Service for the Audience
  • Graphic Design & Collateral Creation
  • Creating a Website that Sells
  • Making the Website SEO Friendly
  • Promoting the Website
  • Creating Social Media Profiles
  • Establishing Brand Presence
  • Generating Content
  • Creating Ads for Paid Platforms
  • Managing Ad Spend
  • Managing Authoritative Links to the Website

All of these things require different skills and most business owners have to invest time to learn these skills if they want to handle marketing without professional assistance.

2. To Create Content that Establishes Industry Authority

Content is an important aspect of modern marketing strategies because it helps establish authority in the industry, engages with customers, distributes information regarding products and services, and include keywords to catch the attention of search engines. The Internet is saturated with content, so users are very selective about what they read. It’s not enough to just create generic content and include relevant keywords in the text. The content should provide the target audience with significant value.

  • Content should be well-written with sound grammar and spelling.
  • All the information should be current and relevant to the keywords included in the text.
  • The content should be in long-form and range from 1,000 to 2,000 words. The average word count of the web pages search on the first search engine results page is 1,890.
  • The keywords

Different Types of Websites For Different Types of Businesses

I think the following statement will probably cost me many followers, but this is my personal view and I feel strongly about it.

In the internet world there are only two types of websites. Those that work and those that do not. My opinion is that if websites are not designed with the customer in mind, they are definitely doomed and will more than often fail to deliver what the client requires.

However those that do work can be broken up into a few different types of websites. These are brochure type websites, more commonly referred to as static website, dynamic or content management websites, eCommerce websites, community and directory listing websites, portal and search engines.

In this article I would like to review the first three, as these are the most commonly used, where as the later two are used to either list actual websites or to search for websites.

I do not like to refer to websites as static websites, but would rather see them as brochure or informational websites. These are the most basic websites which are used to provide the customer with information on your business services or products and would at a bare minimum consist of a home or landing page, contact page and then one or more pages describing your services or products. These websites require a web development company to do all the web development work and the publishing of the content and also any future changes or additions to the website.

Dynamic or content management websites are those that allow the owner and / or customers to dynamically add or change the content of the website. There is still a portion that would require web development, especially the initial setup and some of the ongoing technical changes, but as the owner becomes more and more comfortable, even some of these technical actions can be done by the owner.

For clients that would like to either provide more detailed information on their products or services or that would like to actually sell their products or services online, an eCommerce website is the answer. Here you can either create a catalog type website, without any shopping cart or payment functionality. This will allow the customer to browse, search and obtain more detail about every product without the option to purchase. An addition to this is where the owner of the website allows for online purchases, immediate secure payment via credit card, PayPal or EFT and products are then dispatched via the back office functionality provided within the website.

So, even if you only want to promote yourself, your business or if you want to have a fully automated online business, there is a website for everyone's requirements. …

SEO for Your Website

Search Engine Optimization (SEO) is becoming more and more popular these days. If you want your website to stand out from millions of websites and get real and quality visitors to your website, doing SEO work for your website is a better choice compared to buying ads at other websites. You can get many visitors from search engines if your website SEO is good enough.

The main goal of SEO is to make your website friendly to visitors and search engines. SEO is not a difficult work, even you can learn much SEO knowledge online. There are two parts of SEO tasks, first one is onpage SEO work, such as writing your web page title, description, tag well, keep your keywords density between 3-7%, checking your robots.txt file, creating a sitemap for your website, writing alt for your images and so on.

The second one is offpage SEO work, it means linkbuilding work, you can build many quality backlinks from social bookmarking service , top web directory submission service, yahoo answers, and do-follow blog comments and so on. Doing some basic SEO work for your website is not so hard. You can do it yourself and no need to pay hundreds of dollars to any SEO company.

SEO is a long term work. Keeping your keyword ranking well in search engines is the goal of SEO. But what is the most important of SEO is your website contents. Updating your blog in time with good and quality content will make your website hot. Most of the time, SEO means no SEO. Keep working well in your website, you can get many visitors from internet. …

How SEO Services Can Help in Website Promotion

SEO services are turning out to be very much in demand mainly because of the global recession in recent times. More businesses are trying to get a more effective but less cost solution for marketing their products. With e-commerce sites sprouting up in the Internet, there is a vital need for search engine optimization to get better sales and develop a comfortable rapport with the customers. At the same time employing the proper SEO Company to do the job is also important so that the website reaches new levels in popularity and sales figures.

Offering Rational Solutions

The goal of the SEO companies is to provide the best possible website promotion. Search engine optimization has become a time tested method of providing the required traffic and business to a website. This is possible when your website improves its rankings in the search results of the search engines like Google, Yahoo and MSN. You can try to learn the ropes of the business and do the online marketing yourself but it is always a better idea to take the help of professional SEO services. With a greater understanding of the business, they can employ the right tactics for getting the website the promotion it describes.

Understanding the Individual Needs

There are a number of companies online which provide search engine optimization services. They have their own strategies, tools and advice to get you on top of the search results page. But it is up to you to understand the needs of your business. It is better if you can think of the right combination of these tools to help your business. In order to get the right kind of website promotion, you may require press releases, blogs, articles, banner advertising and back links which have the well-researched keywords inserted with the right density and in the proper places. Looking for an SEO company which can do this for you is the right thing to do.

Using the Right Strategies

It is very relaxing if you find the right SEO services to handle your website promotion. You can rest easy thinking that your business is sure to find new levels with the expertise of the SEO company. Having a lot of experience in this field, they know exactly which tools and strategies to use which will propel your company to the first page in the search results and then get a lot of traffic and visibility. They will make the necessary alterations to your site which will help improve visibility. Sometimes, these services are also very proficient enough to provide you with keyword rich content which may again have a say in your rankings.

Hiring the Right Services

Since the future of your website depends on the search engine optimization services you hire, it is good if you find out about their experience and proficiency in SEO first. If you can get recommendations from friends, then it is better to hire such companies. This will improve your chances of getting good services …

Offshore Web Development Company: For Powerful Web Presence

Offshore web development helps you to get an effective web presence by efficient website. With the advent of online and eCommerce business and their growing liking have turned website into a powerful business tool. Having a website alone is now passe. To empower your online business you need to deploy right website development tools and elements.

Website development term implies the basic and the most intricate elements of a successful website starting from web design, content, client/server side scripting, E-commerce development with secure payment gateway, SSL encryption and so on.

In these competitive times, when online businesses have become more than trend and grown up to serve as an image and reputation of a business, you cannot mess with them. They should be simple yet unique and beautiful in their own terms. A website should be visually appealing to its viewers yet serve the information they are looking for without creating hassles for them. The features should be easy to download and the website should be user-friendly. A website should have cross browser compatibility. This good stuff can happen only if a website has been developed with extraordinaire creativity, accuracy and technical proficiency.

Website development revolves around technical and non-technical aspects. A complete, accurate and error-free web development can be done by offshore website development companies for you. They can create user-friendly website by utilizing leading edge technologies and expert talent pool. They also integrate SEO tactics along with that.

Be it static website or multilevel functional website- the quality, functionality and usability of website architecture is unanimously unparalleled and within your budget. Committed to maintain the quality in software development and application development, offshore web development companies are here to provide intuitive navigational structure with powered interactivity.

Offering services of Open Source Software, they are the real cost savers for you. They help you make your website and business operations more interactive, flexible and streamlined.

The working expertise of offshore website development companies generally include:

Application Development / Maintenance

e-Commerce

Web Designing & Development

Product Lifecycle Management

Quality Management

Maintenance

Technology Consulting

Telecom Billing and OSS solutions.…

4 Ways To Record And Profit From Teleseminars

Teleseminars and teleconferences are a wonderful cost effective way of attracting qualified leads to your business to attract more clients and delivering profitable solutions to your current clients.

I often get asked questions about the recording technology I use for my teleclasses, webinar and teleconference programs where I interview experts from around the globe on the subject of developing you brand and growing your professional services firm.

The solutions available depend on your vision and strategy for deploying teleconferences and teleseminars in your business.

Here are 4 options for recording your teleseminar or teleconference.

Option 1 – using a teleconference bridge line

If you only want to record the teleseminar to make it available to your client or teleseminar attendee and do not wish to edit the recording, you can use a number of no-cost telephone bridge lines which also have a recording facility.

Many no-cost teleconference services now provide a facility where you can see on a web control panel how many participants are on the call and can mute and un-mute their lines from the web.

Option 2 – using a paid recording service

Paid recording solutions include Audio Acrobat and Audio Generator – both products I use in my business. These tools allow you to record your calls directly to them for a small monthly fee.

You can also encourage your teleseminar attendees to post their comments and feedback about your teleseminar on the 24 hour testimonial lines that are available with Audio Acrobat and Audio Generator.

Option 3 – recording to your computer or a digital recorder

If you want to record only your voice and not a guest expert or participants, recording on your computer or a digital audio player will enable you to access a higher quality of recording than on a teleconference bridge.

This is my preferred recording method for my branding and business development teleseminar program.

You can set up an external microphone set up that records your audio directly into the computer or to a digital recorder at the same time as leading the teleconference or teleseminar.

Using a digital recorder to record a teleseminar, you will then need to:

  • upload the audio file to the computer
  • save the master recording in a wav format which is uncompressed
  • edit the recording
  • add music and introductions and exits to the call
  • and finally make the recording available as a download MP3, an audio CD, a digital CD or streaming from the internet.

This is a great way to record a high quality audio at the time of delivering you teleseminar which you can then use to create a paid information product.

Option 4 – outsourcing the recording and editing of your teleconference

I highly recommend that as a leader of a professional services firm, if you do not have audio expertise in your business, that you outsource as a minimum the editing of your audio recording to a third party.

The third party provider can both record and edit your recordings and …

Computer Safety Tips – Six Tips You Should Know Before Downloading Any Files From The Internet

The Internet contains vast amount of information and information such as ebooks and software can easily be obtained by downloading it into your computer. This will save time and effort and everything can also be automated. You can download the files even though you're on a different time zone.

However, even though downloading files from the Internet have many advantages, there are some disadvantages because the files that you've downloaded are malicious threats. Before downloading any files to your computer, I have six tips you should know so you can be more secure when downloading files from the Internet.

1. File Size

First of all, look at the file size of the files that you want to download. For example, you want to download freeware software from a web site and you know that the software file size should be around 12 or 13 MB. But on that web site, it says 234 kB. You need to be very careful with this as it might be a virus or trojan because the size is just not right.

Many people have been dragged to download this type of file and the files turn out to be malicious software.

2. Firewall

Use a firewall before downloading any files. If the files you've downloaded are trying to send privacy information to the hackers, it will not be able to do so because the firewall will block its outgoing traffic.

3. File Extension

File extensions is very important when downloading files from the Internet. File extension with .exe and have a small file size may be malicious software. It would be better you have an antivirus that will terminate the connection every time you tried to download any malicious software.

I have this one time when I was trying to download a files with .exe extension from the Internet without knowing it's a trojan. My antivirus (I used Avast! At that time) terminates the connection immediately because it recognizes the file as a trojan. So, when you want to download any files, watch the extension. Files with double extension such as FILENAME.img.exe are mostly malicious software because it tries to trick you to think that it's not malicious software.

4. Antivirus

As I told you from my story, I was saved from downloading malware software by my antivirus and therefore, I strongly advised you to find an antivirus right now. If you do not have any antivirus or anti-spyware programs on your computer, your computer might be infected.

5. Feedback

Websites such as download.com provide comment section or feedback for the download. Always read the download feedback before downloading because it will help you to know if the files are malicious software.

6. Internet Explorer Add-On

Use Internet Explorer Add-On that will tell you if the website you're visiting contains threats that can affect your computer. Use add-on such as McAffe Site Advisor that you can download for free because this add-on will advise you which websites are safe to visit.

As I mentioned …

Internet Marketing Success – How To Let Your Customers Create Your Products For You

To become successful in any kind of online business you must become a guerrilla marketer. You need to get your product all over the Internet in front of hundreds of prospects.

Like they say, you do not need to reinvent the wheel, but you should not follow everyone's advice either.

To stand out from the crowd, you need a bit of creativity. Not too much, because you want to have a solid foundation based on proven and proven marketing models. And I heard from Alex Mandossian, one of my business models that creativity can kill your marketing, so be very careful with this.

Saying this, you absolutely need to have your USP. An USP is a unique selling proposition. Something that your prospects will not find anywhere. When you have a strong USP, you are almost "forcing" your prospects to make business with you because they recognize that you have a stronger benefit than anyone else.

This is the fastest way to earn more money from the Internet than you could with a brick and mortar business. You also need to learn the ins and out of Internet marketing and business online to avoid some blunders that can make you fail.

However, you should always act while you are learning! Do not make the mistake of trying to get the marketing perfect. Just get it right and improve from there. I learned from John Reese, a top marketers, that you need to "release crap". Wait! When I say releasing crap, I mean that you need to release products even if you think they are not perfect yet.

What do you think Microsoft is doing with Vista?

Do you want to create a product? Just create a one page website, start driving traffic and capture your visitor's names and emails addressees to get them into your autoresponder series.

Get yourself an autoresponder like getresponse.com or sendfree.com. and add a welcome message for new subscribers. In this message, ask them what they want. This is the best way to create a product from scratch. …