Get More Click Through to Your Website – 7 Best Resource Box Lures

You've just written an eloquent, intelligent, and enlightening article. Your title is great, your topic is timeless, and the quality is top notch.

But wait a second – you're not done yet. You need to create a resource box that will get the reader from your article on over to your website.

Article marketing is not just about the article – having a compelling resource box is critical to your success!

Remember, you should not be talking about your own website or business in the article body, but you can (and should!) Talk about your business and website in the resource box. Along with your name, brief bio info, and your website URL, you need to give the reader a reason to hop from your article on over to your website.

When you give the reader a great reason to click the link in your resource box leading to your website, you will generate more traffic to your site, which is what you're after, right?

Use one of these top 7 resource box lures, and you'll maximize your click throughs:

1) A free e-book

Your free e-book should be on the topic of your website (as all your articles should be), so any reader who likes one of your articles would be interested in a book with additional info.

In your resource box, be sure to say that the e-book is free, as anything is very attractive to readers! If the e-book is of a longer length (let's say 50 pages or so), you might want to put that bit of info in your resource box as well, as it lets the reader know that it's a significant amount of info (and that would be more of a lure).

Your e-book does not have to be of epic length though – even a book that is only 10 pages long and jam packed with helpful information would be valuable to a reader.

2) A newsletter

If you have a newsletter, you already have a wonderful reason for readers to click through to your website from your resource box. Instead of saying "For more info, visit my website", it would be more effective to say, "Sign up for a free newsletter offering weekly tips on this topic" and then give your website URL.

3) An e-course

An e-course is basically a series of emails that teachers the reader something. It's different than a newsletter because usually e-courses are of limited duration and are very specific in what they teach.

They're effective because people love to learn, especially for free!

In your resource box you could say, "Claim your free 10 part e-course on [some specific aspect of your niche]" and then give your website URL.

4) In depth content

Most articles are limited in length to about 1500 words or less, so it's hard to get super in depth in your article content.

Since you're an expert in the topic of your website, why not create a page on your website …

What to Know About Directory Listings?

Online website directories provide several benefits, the most important of which is linking. While this article reiterates to lawyers, it applies to any industry.

A FindLaw white paper, "Visibility, Design and Content-Three Steps to Successful Online Marketing" stated, "In the expanding online market for legal services, the most successful law firms focus on three essential (and related) areas: building visibility via search engines and directories; using distinct site design to set the firm apart; and delivering persuasive content that engages prospects and deepens client relationships …. Links from other law firms, online directories and legal sites such as FindLaw also support an effective link building campaign . "

When considering paying for a review of a listing in an online directory, most people think only of the potential for traffic and think about whether the cost of the listing review is really worthwhile. However, this is not the only consideration.

Obviously, when an online directory appears in the top search results of a search engine, people may find your website listing. One result is that your listing will provide some branding as people see it. Another result is that some of these people will click on your listing, land on your website, and possibly do business with you.

The often overlooked and most important benefit, as FindLaw pointed out, is that when links point to your website from many niche directories, such as legal directory pointing a link to a law firm website, your "web popularity" is enhanced and the position of your law firm website in search engine results will move up.

If you're serious about your law firm website appearing in the top search results, listing your law firm in as many legal directories as possible is a must. Again, this applies to any business. Just look for niche directories for your industry.

Whatever business you're in, obtaining a listing in a few of the top ranked general directories is also beneficial. Of course, once a directory becomes well ranked, there is generally a fee to review your listing.

The website directory must give you a true "live" link without a "no-follow" tag. The "no-follow" tag prevents passing any page rank, sometimes called "link juice" to your website. There are several ways of using a "no-follow" tag and it is not easy for the average lawyer to know if it is being used. Look for niche directories that do not use a "no-follow" tag, such as LawFirms911.com for law firms. If the website directory you are considering does not indicate whether it uses a "no-follow" tag, just send them an e-mail and ask. If the directory provides a do-follow link and it is a well-maintained niche directory, go ahead and pay for your listing to be reviewed.

Why should you pay for your listing to be reviewed? A well-maintained website directory will typically review each website listing to ensure that the listing belongs to the directory and is placed in the most appropriate category.

A website directory filled …

iPod Music Downloads – Free or Cheap Download Is Better?

iPod music downloads are available to music lovers either for free or at a cost. It can be perplexing to users as to why some sites could offer music downloads for free while some charges a fee. Let's dwell a little deeper into the world of online iPod music and find out if it is better to download free music or pay for your iPod music downloads.

When talking about free iPod music downloads, we are referring to downloading music files directly from sources such as Kazaa or LimeWire. These sites are essentially file sharing networks or what we term as peer-to-peer (P2P) networks where the music files are shared.

Now, there are some concerns associated with downloading free music from these networks. One potential problem could have been the legality of the iPod music downloads. There could be instances where copyrighted music is uploaded and shared. This is in direct violation of copyright laws. Users could be toe the line when downloading these copyrighted music files. While this may be true, there are millions of files that are uploaded by amateur musicians and singers who use these sites as a platform to share their music and songs and to launch their careers. These files are completely legal to download. In fact, talent scouting people do scour these sites in search of the next Big Thing.

There are a host of other shortcomings you may have to deal with if you are considering if you should get some iPod music downloads from these specific sites. The security and protection from attacks of adware, spyware and viruses, or rather the lack of it when downloading the iPod music files is a cause for concern. The downloading speeds could be incredibly slow and the audio quality of the songs and music can be exceptionally poor. Some users have also complained that the songs are incomplete. You would not want to trade your precious time to download such iPod music that is not worth listening to. So it looks that there is some truth in the saying, "There are not any Free Lunch in this world."

On the flipside of the industry is another group of iPod music downloads sites that have recently emerged. These sites offer users memberships to access millions of music and music video download files. It's not free definitely, but you would be surprised to know that the price of lifetime memberships costs less than what you would be paying for a full-length music video DVD at some stores. Word has spread among the music music community that the problems discussed earlier about downloading iPod music files are non-existent at these download sites. It makes sense now why increasing numbers of people are turning to these sites to satisfy their iPod music hunger. Learn more at my blog about which are the iPod music sites that are fast gaining status as top sites for iPod music downloads.

The content of this article is provided for the purpose of education …

Does Your Website Follow "The Iron Law of Marketing?"

Many websites unwittingly ignore 'The Iron Law' of Marketing. They begin by explaining features about the company, eg how long they've been in business, what their plans look like, etc. The truth is that most visitors to your website could not give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for 'What's In It For Me'. It's 'The Iron Law of Marketing'. Without visitors to your website can quickly see what your business can do for them, the chances are that they'll be gone quickly, typically in seconds. Once they're gone, they're gone – probably never to return.

WIIFM – 'What's in it for me'. Are we really so self-centred? Well, yes, I'm afraid that we are. Please do not feel guilty – it's just the way we're hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we're concerned about how we survive and thrive. That's simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed 'The Iron Law of Marketing'. You need to give your visitors WIIFM – 'What's in it for me'. But the paradox is this: the 'me' should not be you (ie your promises, etc). It should be them – your visitors.

You need to put yourself in your visitors' shoes and address what they're interested in, what they might want, how you may be able to help them.

Most companies are concerned to get 'targeted traffic' (ie potential clients to their sites) through SEO (search engine optimization) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, is not that just a little bit silly? (And we've all done it, me too!) Is not that rather like filling a bucket with water … which just runs out of all the holes in the bottom?

It's not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with 'FREE gifts', so that visitors derive immediate benefit. One of the most valuable gifts is FREE information which you give to your visitors and which will help them.

I'm amazed when I see websites created and run by people ten times more clever than me … yet doomed to failure because they broke 'The Iron Law of Marketing' – WIIFM, 'What's In It For Me'.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend. …

Artist – The Template Site Does Not Take the Place of a Genuine Website

I think I'm talking about complex stuff, trying to stay away from the obvious, but stating the obvious at times anyway. I just had a conversation with an artist. I'm finding that resisting the obvious is really all that is required right now. Yikes!

You need to be on the net, and not on what I call a template site. (I will, for the rest of this article, call such a site a "temsit", "tempsit", "temmie", "templesit", or "tpltsite". ) That should not be your all-all-end-all presence. Please … do not … try to solve your net problem … by getting one of these. What is a temsit? Well, it looks like a template because everyone else has got one. A web host says, "Come to me, my pretties. Come one, come all, and I will sell for an incredibly inexpensive site – and lookie here: I will also practically create the site for you. pictures. "

Artist, if you want something like that, do not pay – not one dime. Get a blog on WordPress or Blogger. Go now … and get a blog. That is all you need. I guarantee you this will be as easy, cost a lot less, and do what a tempsit would do for you – and more. Art on a blog is more prestigious. The tempsit art website looks unprofessional. I'm sorry to say that, but it is true. And what gets me is that a lot of the artists that do this thing, they think they've solved their problem and that the tpltsite looks great.

Compare the temmie to a gallery site or to an artist site that is not such a site – in other words, the artist either created the site or paid someone to webmaster the site. If you look at the tempsit and compare it to the genuine website, you may notice, besides the obvious, that the artist's temsit looks like an awful lot of other sites, that the website has a lot more pictures on it, and the pictures are larger. Yes, this is because you get LESS bandwidth. You get less space to put your pictures and display them properly. Your pics are small on the temmie.

Artist, your temmie looks bad. Someone's got to tell you. I'm sorry to have to be the bearer of this bad news. Do not blame me for being honest.

Templesit companies, please do not get angry with me. I know you have a purpose, an important one at that. You are, in effect, a social site. You are simply a social site that the artist pays for. That's completely okay. In fact, that's great.

So let me be clear: I do not want to dissuade you from creating what I call a templesit. What I want to steer you away from: Thinking you have a presence on the web because you have a template site. A tmplsit can create traffic to your blog or website. But a temmie is …

8 Facts About the Best SEO Companies

Any industry, any field, has its leaders. That is also true for IT and all its branches. Thinking about it will, for example, easily highlight a host of facts that will show why certain companies stand out above the competition.

Because it is the job of a good SEO or search engine optimization company to make sure your website ranks among the top ones in terms of hits, the first thing to consider would be: How does my site rate in terms of hits, when compared to other clients’ sites?

An interesting fact seems to indicate that the best or top search results on SERP’S – the results page – receive by far the most hits. Indications are that a small group of clients get up to 80% of hits. That in itself is a great compliment for the company that is able to position his clients to attract so much traffic.

Secondly, you will find that, apart from content that you offer on your site, page titles are the most important aspect of your site. Therefore, if you work with an experienced SEO company, they will make sure they advise you in this regard so that you pay attention to this crucial bit of evidence.

Thirdly, when important facts are considered, another question arises: Does my service know that close to 80% of SEO happens online, with the remainder off-line, in terms of attracting links and positioning the words for the content of my material in a way that visitors will find them easily? Your service should therefore know how to include those words in important spots on the page.

Another of these facts concerns the content your site or pages carry. The SEO company should help you, or advise you at the very least, how to come up with content that searchers are looking for. These links are important in terms of the traffic that is created to your site.

At number five you can add that certain issues such as the topics you offer on your site or blog, become crucial and you will know why it is important to employ the services of a company that understands what the facts are. They should be able to advise you, as the client, that this is an important aspect. Without relevant topics and material that searchers want, you may soon find that there is little traffic to your site.

In the sixth place: An experienced SEO company understands factual indicators. If you are looking for the most important facts you will know that the top activities across the whole spectrum of internet use indicate that search, followed by email, are the top internet functions for most people. You should employ the services of a company that understands that.

Very importantly, at number seven: When you consider the most appropriate indicators, you will find that IT and the internet are constantly changing and what was relevant a few years ago no longer applies, or has lost some of its …

What Is Search Engine Optimization (SEO)?

SEO is a way to draw visitors to your website. This will enable the search engine to "crawl" your site and boost your rankings. The higher your website ranking, in other words, the closer your website is listed to the top of the first search page, the more likely you are that you will be noticed, and to get noticed is what SEO is all about.

Do not get SEO and AdWords confused. AdWords is a Google sponsored results system that you pay for. The sponsored results are those slightly tinted results that you see at the top and right hand side of the front search page. SEO is a free organic results rating system and includes all the rest of the search results from first to last.

Google sends crawlers to rate your website. The more SEO-friendly your site is, the higher you will be ranked. There are a few things you can do to make your site more accessible to the crawler.

– Your title needs to accurately reflect your product. You should have clear titles on each page, not just your landing page. [No more than 70 characters will appear in your search results].

– Your content should be converted to HTML and contain for heading and description. There are many free HTML converters available online.

– Your keywords need to be carefully selected. Consider your target audience / shopper / searcher. What sort of words and phrases would they select to begin a search for your products? What words and phrases accurately describe your products? When you have written down all the possibilities, go to an online keyword tool. There are many keyword tools available, such as WordTracker or adwords.google.com [KeywordTool] These will give you all the statistics you need to see how many people search daily for those words, and how many websites are currently available who already use them . You will also find many alternative words and phrases that have similar meaning. You will be able to weigh up your options to find words with as many searches as possible with the least number of sites using them.

– Your URL [which is the string of words, letters and numbers after your website title] should contain your most important keyword (s).

You can try all kinds of clever tweaks to try and get your website higher on the rankings. These are well and good, and the cleverer you are, the better. However, there is nothing that can replace relevant and interesting content. Even your customers should be more impressed with the products, services or information you have to offer them than the tricks you used to get them to visit your website.

As you can imagine, this is quite a complicated subject to master. You need to thoroughly educate yourself about SEO. Another option is to seek experienced professional SEO services who will help you improve your SEO techniques. You may choose an SEO webshop that offers SEO packages, or one that will …

10 Tips to Optimize the On Page SEO

Here are our top 10 tips to optimize the on page SEO of your Website

1. Create high-quality content

What is important in optimizing and improving the on-page SEO of the blog is to produce the best possible content. Quality content that interests your audience. Content that solves the nagging problems of your audience while offering them what they are in search of.

2. Optimize titles

The headline may be the initial thing your readers see therefore it must seduce them. It’s also the section that is first Google takes into account to rank a typical page. To enhance the on page SEO of your website, you need creative titles but in addition optimized and also the main keyword has to arise in the titles.

Use the 70 characters Google displays in search results and make use of the main keyword. The greater at the beginning of the title the greater.

3. Optimize URLs

Although some CMS like WordPress or Blogger create URLS automatically, if you want to enhance the SEO that is on-page of website, always personalize them. The URL of one’s blog post has got to be short but abundant with content and relevant. Eliminate empty spaces by using hyphens between words.

4. Create links that are internal

Each time you write an article that is new the blog, create links in content that result in other articles on your blog as long as they truly are related, needless to say. Why?

1. You give Google ways to navigate your website and may rank it better because the links assist to transfer authority from 1 page to some other and reinforce the thematic relevance.

2. You give your readers valuable information as you enrich your content with other useful information. Have a look at point 6 and you’ll see what we’re talking about.

5. Connect to external pages

Linking external websites offers great value to your visitor as it gives them more info by what you’re talking about, of course, you really need to link to pages related to your content within the anchor text.

6. Optimize your images

Optimise the weight and size of the images before uploading them to the article.

Add the “alt” tag to any or all images, using the main keyword.

Fill out the “Title” label descriptively and making use of the keyword that is main.

Add a description towards the image.

Use an image compressing plugin like Smushit for WordPress.

7. Publish regularly

Google likes websites that are updated often. So create an editorial calendar and follow it. You don’t need to post every day but do it more often than once a month. And stay regular. On the same day and at the same time if you decide to publish once a week, always do it. Your readers will appreciate it.

8. Optimize content

The body of this article is where you need to work the hardest as it’s exactly what your visitors will read. We now have said it before …

Website Creation For Newbie's

Newbie's to the field of internet marketing have millions of questions. One such question is, "How Do I Build a Website?" There are all sorts of website building programs available both online and offline. My advice to newbie's is to purchase at least one website building program and experiment with it. You can learn a lot from a website building program such as how to lay out a website. Use them as a guide to building your own websites, because most of these programs will build a general website. In the field of internet marketing, that's not really what you need. You need a website designed to sell a product not to give general information.

I would also suggest that newbie's purchase at least one good book on the basics of HTML programming. This could be something like HTML for Dummies, or The Complete Idiot's Guide to HTML, personally I prefer Teach Yourself Visually HTML. You need to learn the basics of HTML programming because your website is the lifeblood of your business. You need to know how to create a website and how to troubleshoot it when something does not work right.

A website building program will give you the basic layout of a website, but you need to know at least the basics of HTML programming in order to modify and change the website to suit your needs and the needs of your business. As a programming language HTML is really quite easy to learn. The tags used to program a website are pretty much self-explanatory.

It may seem a bit difficult at first. You may put something on your website that you want in a specific place, but when you view your website it's in a totally different place. Remember the computer will only do what you tell it to do. If something is not where you want it to be, it's probably due to a syntax error. In order to correct this you need to know the basics, you need to know what you are looking for in order to fix it.

When you get more involved in this business you are going to create more and more complex websites, adding audio and video files, and script, and css. For now do not be concerned with all of that. You can make a pretty good professional looking website without using any of the above. When you become more comfortable with building websites then you can experiment and add different things. Use the KISS rule (Keep It Simple Stupid) especially when you are first starting out building websites. Do not try to make it harder than what it really is. If you try to add more into it than what you already know or are capable of doing, then you're only going to get extremely frustrated. Build a basic website first, get it on the web, and leave the experiment till a later time when you learn more. …

Find the Best Web Hosting Providers

Website hosting is the service wherein a business or company will buy an online disk space as a storage where they can keep the files needed for their website then broadcast it on the internet. Because of this, it will be possible for them to promote their services and product to their prospect clients. Internet is the place now where most people meet and interact. There are a number of website hosting services available to people who will need these hosting services.

Linux hosting is considered to be one of those services that are very popular in the market. This type of hosting service is made by Linux, which is also known as an operating system manufacturer that have been giving services at a very cheap price.

Another among the popular host is windows hosting service. This is also manufactured by Microsoft and has been very reliable just like the operating systems that they have been creating.

Virtual Private Server or VPS is another type of web host. The servers on this kind of website hosting service will be partitioned into smaller servers and assign them to different computers. This will give them an independent server that will enable them to boot independently.

A person may also buy these disk spaces and sell it to third party companies. These are called reseller hosting services that are giving income. This is because these resellers have bought the servers in whole sale and paid for it at a cheaper price.

Managed hosting or also known as dedicated hosting is where the company will just get a server space and dedicate it for their website alone. This is a good way of keeping the server secured because they will not be sharing it with other websites or company.

There are always services that will meet the needs of different websites and companies. And it is going to be possible for companies to buy the ones that will meet the allotted budget and preference of a company.

Keep in mind that searching the internet will help you find the right companies to provide you the best website hosting service that is going to help your website’s visibility online and its promotion. Read some reviews about these companies as this will help you find the most reliable company to help you achieve your business’ aim of becoming very successful in the future.…