The Legend Of The Search Engine Sandbox

So what is the Google "Sandbox"?

The Google Sandbox or the "Google Aging Delay" is a much debated restriction that Google places on new websites so that they can not rank "well" in its search results for a certain amount of time. This time is supposedly to allow Google to determine weather a site is trustworthy and legal or spam. While a website said to be in the sandbox may have many strong incoming links and lots of unique and useful content, it will fail to rank high for the search terms it is aiming to be ranked for.

Why do some sites not get "Sandboxed"?

Some sites are just plain lucky to avoid the "Sandbox" and some are trying to rank in an industry that Google will consider not extremely competitive. Let's say you have a site offering "Information On Local Badminton Clubs On The Aran Islands". Google's job is to help users find relevant results. This site would be relevant and would be far less subject to spam compared to a site geared towards "Making Money Online" which has many fly by night websites trying to spam their "latest get rich scheme" into the index. It should also be noted that even if a site is subject to the "Sandbox" effect, it can still rank pretty well for what is called Long Tail results. But that is a nice advanced topic for another day.

So I'm in, how do I get out?

Unfortunately, there is no sure fire way to get out of the Google "Sandbox". There are theories that suggest placing your site on a subdomain of an established site and then using a 301 redirect to your domain once established. This is less than desirable for a variety of reasons, among them being no proof really exists for this and what company wants to be a parasite on another company's website? All you can really do is wait.

So how long?

Now here is where it gets interesting. While there is no data freely available on the aging delay Google imposes on new sites, it does seem to vary from site to site. Sometimes it looks like it's based simply on the mood Google is in. However, one thing that is almost certain is that the time spent in the "Sandbox" is directly affected by a trust factor for your site / domain. This brings us to TrustRank. I will be covering this in more detail later, but for now, lets just say that Google gives a certain level of "trust" to your site based on many factors. One of them being the age of your domain. Let's just say a new sandboxed site on a 10 year old domain would almost certainly be out of the sandbox before a site in similar terms on a recently registered domain.

So I just have to wait?

Yes and no. Yes you have to wait, but no, you can get to work on your sites trust and authority …

The Importance Of Websites For Business

Nowadays, the internet is so well known and wide spread through the globe, that if you run a business, it looks like you should have a website too. You might have some reservations initially. Is it expensive to design, to run, to update? Do I really need to have an online presence? Will it make any difference at all?

These are common questions and lots of business owners have them. Either they are getting by fine or not computer savvy enough to understand the full benefits of having a websites. The truth is that having a website will do your business no end of good and will give it a great chance of even more success. This is even more evident with home-based businesses, where a lot of the customer base is reliant on establishing a presence over the internet to expand.

By having a website, you are immediately giving your business added credibility. The internet is so big now, that people often become suspicious of businesses that do not have website. It makes them question that business and wonder why they have not got involved online yet – do they have something to hide?

In terms of marketing and finding new customers, having a website is cheaper than ad campaigns in newspapers and magazines. The cost of running a website is minimal in comparison, so in many regards, you will save money, rather than waste it. Furthermore, there are more people searching online than in magazines now, so the potential is greater with a website, especially if you cater for a global market.

Websites are always 'switched on' and so you can keep in contact with customers all day, every day. It is the ultimate in convenience, especially if you work from an office that is closed during the evening.

One of the greatest benefits of having a website is that your target market is instantly expanded beyond anything you used to have. A global audience is at your fingertips, which, for a business can mean some really exciting prospects. The website will also give you the opportunity to 'show off' your brand and identity. With the use of great graphics, reviews, testimonies etc. you can really start to express your business how you always wanted to.

There are lots of other benefits to having a website; not least that it saves time in all kinds of different ways, such as retaining information, sending emails out, updating details etc. They also make customer service so much simpler and more efficient. Emails save paper, time, energy and money and that's just the start of it. Your business desires to have a website, so start looking into it and establish an online presence. …

Explode Traffic and Revenue

Do you ever have the feeling that everyone else is getting traffic to their website, except you? Is your revenue less than what you had hoped for? Do you have any sales and revenues at all? If the answer to even one of these questions is YES — then this article is for you.

Are you ready to kick your website up a notch and get your traffic and revenues into a hyper active mode! Any one of them can make a shocking improvement to your traffic and revenues.

Let's get started:

Tip # 1: Take This In The Right Way, But: Is Your Website Boring? Is it plain and / or drab? Add exciting colors, shorter content paragraphs, professional graphics, banners and ads.

On average, users visiting your home business web site develop an immediate sense of interest (or not) about your site within 10-15 seconds. A lot of long boring text, amateur graphics, layout and design of the site will drive them away almost immediately.

Add lots of action oriented text, designed to prompt them into the action you are asking them to take.

You literally have seconds to grab their attention and keep it before they move on. You have them on your home business web site. Make sure you keep them there!

Tip # 2: If Your Web Site Is A Sales Page – Show Only The Features And Benefits TO THE CUSTOMER. Help them understand what is in it for THEM. How the product will improve, enhance, and make their lives better.

Forget about trying to convince them on how great it is. This WILL NOT CAUSE a single sale to happen. Help them see how purchasing the product will make their lives better to have your product or service.

Tip # 3: For Most Websites, Free Content and Great Content Rules. It continues to be the case that an expectation has been established that internet visitors are absolutely crave free information of as high quality as possible. If it is free, then all the better.

Tip # 4: Get all those ads off your website. Ok, not really, just clean those up so at least they do not look so obvious! Visitors are completely turned off by websites (home based or regular sites) which are full of advertisements.

There are lots of ways to clean the text up (even the Google ads) to blend them into the website by coloration, etc. that not only looks less like an ad, but also closely matches the look of other information on your website.

Tip # 5: Generate more revenue by replacing Google Ads with Affiliate Program links.

You will be pleasantly surprised when your revenue checks increase dramatically from sales contracts versus Google Ad- "cents"!

Tip # 6 Check Your Website Links Over and Over! No matter how careful you are, if you are adding programs, websites, sales opportunities, you will occasionally have a bad link.

If you are a large business, sometimes you can afford …

What Does Make Money on Your Website Or Blog?

This article will have a look at the different ways to make money from your website or blog. To help you avoid all the scams about, these are just THE BEST WAYS.

Selling Your Own Product

If you take the time to research the market and create you own quality product you can make money.

There are many info products out there showing you ways to do this. But be warned most of what I read is just plain pie-in-the-sky rubbish. However, if you look around there are one or two that show you ways that work.

If you want you could make something at home. Someone I know makes these woolly purses and sells them on eBay. She does not do too poorly either.

Another way is if you know useful tips or information that others would gladly pay for. This is not as easy as it looks.

The main thing is knowing or finding information valuable enough for someone to pay for. Problem number 2 is letting people know about your product. And of course you have to know how to write sales letters that work. (That's a true skill in itself.) If you paid someone to write your sales page for you you'd better make sure you've got several thousand dollars lying around.

If this what you decide to do make sure you spend a lot of time finding out how to do it properly. Or else you'll just be wasting your time.

Affiliate Marketing

This is a craze which is still going strong. The idea is that you find products you know people will want to buy being sold by a website. Then you go to the site and sign up for their free affiliate program.

You get a unique link which you then put up and hope many people will click to the website. If they buy the website pays you decisions on average around 50% of the price paid.

Quite exciting when you think you could promote an endless amount of products. Nothing to make or sell. Just tell people about the products and get them to click your link.

Thousands of people are already doing this. But a word of warning. Not only is there a lot of competition but you have to know the tricks of the trade to get people to click your affiliate link.

Affiliates have found that people seem to avoid clicking affiliate links. Meaning they bypass you and go directly to the website. No commission for you. Sad but true.

But if you want to do this there are a few people good at doing this. So go and learn from them how to go about it.

Selling Advertising Space

This is simply getting paid by someone to advertise their website or business. You could place the advert on your website, blog, in email signatures, free ebook, your fence, t-shirt, etc. The opportunities are endless.

Again there are people who are successful doing this. But first I would …

Writing for People and Search Engines

Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking their language. When writing your web content, it's important to keep the following three things in mind.

1. What You Want the Reader to Do: While writing your content, keep the overall objective of the page in view. Think about what you want the reader to do. Do you want them to sign up for something? Click to another page? Buy something? Visit your store? Download an e-book? Whatever it is you want them to do, keep that in mind as you write.

2. Search Engine Optimization: Remember the search engines as you write too. Usually it's better to do a quick draft without thinking of the search engines first, then later, come back and optimize the writing of the page. We will get into the details of how to make your web content friendly to search engines later. For now, just remember that it's one of those things you have to keep in mind as you write your web content.

3. How people use the web. Know that people do not use the web like we sometimes think they do. People are more likely to briefly scan your writing rather than to dig-in and read it. Keep your content should be relevant and informational and conversational. People do not want to read a book, they want to be informed. Give them the information they crave and they'll keep coming back for more.

Now that you know what to keep in mind as you write your classic web content, we are going to discuss the different elements of search engine optimization. The good thing about SEO is that your page will show up at the top of search engines so that people – lots of people – will actually be able to read what you've written. What a concept!

The SEO Lowdown

Keywords

Keywords are what drives search engines optimization. Here's how it works:

* People type words into the search boxes at Google.

* Google goes through all the pages it already knows about … these pages are in its database because they've been crawled and indexed beforehand.

* Google delivers webpages that match the keywords the searcher uses to find what they're looking for.
When Google comes to your page, the only way they know it's good for the search is by keywords – period.

More About Keywords

We've already established that you need keywords woven through the content of the page, right? You also need keywords in your title. Here's a few other things to know about keyword placement in your webpage.

* Do not overdo it. Do not gross people out by sticking keywords everywhere. That's not good business. Be discreet when inserting keywords in your website content (hint, hint).

* If you are optimizing for a certain keyphrase, you must keep the phrase in tact through the page content for …

Getting the Right Website For Your Business – Static Or Dynamic?

Static websites:

A static website, as the label might suggest, is one that is not designed to change. Once the website has been designed, and the content incorporated in to the design template, each page will remain the same as the point where it is launched.

This type of website is best suited to the kind of business that does not have a large product inventory that it wishes to sell on-line, does not require a member's login facility, or does not need to have news / special offers added to the site over time. For example, a holiday cottage website might simply need a few pages that include details of the cottage, some photos of the rooms, a page giving 'how to find us' directions, and a contact form where visitors can inquire about making a booking.

(Note: a static website does not necessarily mean that you can not have any interactivity at all – contact forms etc. will often still be included.)

Dynamic websites:

A dynamic website is one that is written in a server-side scripting language of some sort, and specifically, can also interface with a database. The advantage of this is that it allows for any kind of data to be displayed and manipulated on your website. Below are just some of the applications that a dynamic website can be used for:

eCommerce: managing products, customer database and orders all on the one website Bookings: displaying real time information on availability, as well as allowing bookings to be added directly to the system Forums: threaded discussion boards on any topic you wish Member's area: have members register, sign in and manage their accounts

If our holiday cottage firm instead wished to manage their bookings through the same website that their visitors use, they could have a page displaying current availability, take bookings (and payment) directly in to the database updating the availability instantly.

Examples of the scripting languages ​​used in developing dynamic websites are Microsoft's ASP and ASP.Net languages, ColdFusion or the Open Source favorite, PHP.

These languages ​​can be used to interface with any kind of database: SQL, MySQL and Microsoft's Access being the primary ones used.

Which type of site is best for me?

The purpose for which you are intending to use your website should be the primary driver behind this decision, and hopefully the information above has given you some insight in to this. However, the other factor that differentiates the too is another important consideration; cost.

The big advantage of a static website is that there are many types of WYSIWYG editor available to help with the designing of these websites. Microsoft FrontPage, Macromedia Dreamweaver, and other similar packages make it easier than ever to create and manage a website. Some bolder business owners might dispense with the need to hire a designer at all and create their website completely themselves. Even if you do not have the inclining to do this yourself, finding someone able to design a website for …

How to Run a Successful Home-Based Online Business

As of April 30, 2008 the number of Internet users in the world surpassed 1.4 Billion people. This amazing growth, coupled with the simplicity of online shopping and financial transactions has created a vast opportunity for a new breed of commerce: The Home-Based Online Business.

You have no doubt come across several, if not hundreds of these websites as you surf. Simply Google "money" and you'll be bombarded with website after website – all promising that their system generates thousands of dollars overnight. While it's difficult to determine which offers are real business opportunities and which are fraudulent scams, some really do have the potential to turn into simple to operate cash cows.

In this guide I will first detail what to look for in a potential home business opportunity. Second, I will show you excellent methods to turn your business into an independent profit center using tested marketing methods that will not cost you anything.

Part One – Choosing the right business

The first thing I always tell people before they start a home based business is to ignore any offers that guarantee success. There is no such thing as guaranteed success and anything promising to make you rich without any effort is a flat out lie. I've also seen several offers which are nothing more than a book or CD-Rom filled with poorly written idea's on how to make money.

Any legitimate online business should be internet version of a franchise. By this I mean you should be provided with a REAL product to sell; software, eBooks, a reseller website etc. They should also offer you comprehensive training on how to setup your online business and market the product.

Things to look for:

1) Professional reseller website that grabs attention and screams "BUY ME"
2) Software packages with reseller right to supplement the reseller website
3) Step-by-step training to assist you with your setup and marketing campaigns
4) Telephone support – If a company does not give a # it's probably a scam

Ignore:

1) Offers that guarantee success – This is not practical
2) Offers that only supply a book or CD-Rom
3) Pyramid-Scheme Marketing – They simply do not work
4) Any offer that does not supply a valid telephone number

Important Info: A reseller website is the most important aspect of your online business. The reseller website is your way to market the online business program to other individuals looking to create their own business. This has the absolute greatest potential for profits, for example: My reseller website generates $ 200 profit for each person that signs up via my site, 1 signup per day = $ 6,000 per month in profit!

Part Two – Successful marketing tips

How successful a home based online business will be depends directly on the volume of traffic you are able to drive to your website. No matter how convincing your reseller website is, sales simply will not happen unless a steady stream of people are viewing the site. …

What Is This Buzz Called SEO?

Search engine optimization, commonly referred to as SEO, uses various techniques to improve a web site's rankings in the search engines and thus increase the amount of visitors to their website. If you run a business and want more people to visit your website and use your services, it is important to use SEO to increase traffic. It is important to learn the techniques for using SEO properly so that you can get the greatest amount of exposure on the web without having to spend a lot of money.

While SEO helps to increase traffic to your website, it is not advertising. Instead, the idea of ​​SEO is to get your website at the top rankings because your website is relevant to a particular search term. You can use paid advertising to get your website out there, but SEO is successful in getting you in the top rankings without spending large amounts of money.

To have success using SEO it is vital that you learn how search engines work. It is the search engine that determines what sites are relevant to the keywords that are used and in what order to list the results. It is also important to learn the differences between the major search engines (Google, Yahoo, etc) and what you need to do to rank high in each one. They are all different. What might work well in Google might not help your rankings in Yahoo.

If you want to get your website higher in search engine rankings use SEO. You can either learn the techniques on your own or you can higher SEO companies that can help you. By applying SEO techniques to your website you will be able to draw great amounts of visitors to your website and increase your business. And who does not want more business and more money? …

The Truth About Web Design

When online users browse, they are usually in search of information or some products or services that are relevant to what they need. If they are directed to another website from clicking on an advertisement, they will be expecting to see something relevant.

However, there are some websites which are poorly designed, making users are unable to find what they need. And so, what could have been a sale would be business lost. And with too many accidents like these, your website will surely be bound to fail.

Here are things to keep in mind when coming up with the design of your website.

One things that is certain is that people would not be visiting your website unless they feel that they can easily navigate around it. So you would need to make sure that your website has a design which is very easy to understand, making it extremely user-friendly. A lot of people would not care wherever your website is laced with elaborate design, as long as they would not be confused or lost in your web pages.

Make sure that you provide relevant, varied and up-to-date content so that your visitors would find your website interesting enough to come back for more.

Always keep in mind that viewers could just click away to a competitor of yours the moment they do not seem satisfied with your website and what you offer. Check if you are able to offer an edge over everyone else so that there is at least a solid reason for them to choose your website for their needs. You would also have to ensure that your website loads quickly as many people are impatient when waiting for websites to load. …

Write Articles for More Traffic to Your Website

Are you looking for alternative ways to get leads to your website?

Getting leads seems to be one of the hardest tasks for online entrepreneurs. How many actually take the initiative to research and find more ways to do this? You must be one of them because you found this article! I have been researching different ways to get found on the Internet and this is one of the fun solutions I want to share with you!

I love writing articles. It's fun and an easy way to generate traffic to my blog-site. Article marketing is a fantastic way to get seen on the Internet and to drive more traffic to your website. The greatest reason for article marketing is that once your article is online, its there forever. The way to get people from your article to you website is with your "Signature Box" – so make sure that its a great one with a link back to your website. It needs to explain why they need to visit your site, what's your incentive?

Writing articles does not need to be scary. It does not have to be lengthy or in depth detail. (This is a great example) You can submit an article that's just 400 words and that is fine. The goal is to get your knowledge out to people and in turn they come and visit your website. Many people over complicate this process. Simplify it, create your article and post it to article submission websites. Make sure you are providing quality content to your readers. Just imagine if Stephanie Meyer had not provided a quality story … no one would have bought her book and sky-rocketed her to massive success. Quality over quantity …

Two of the best places to get your articles seen are EzineArticles and Squidoo. These two websites get the best ratings and have the most traffic. Plus, the sites are free to submit your content too, who does not like free? With both of these sites you level-up as an author and it makes it more fun. They offer different levels for you from free to paid accounts. You can also get great content for yourself from these sites, go have a look and explore the possibilities that possess for you and your own success. Remember, you want people to read your articles, so why not go and read other peoples articles and support them too! It's a win – win situation! …