Research is the ABC of SEO

I have been reading a lot online recently and the social media buzz grows on a daily basis. Yes, we all know that social networking is becoming an essential part of SEO and how search engines are ranking your site, but many of these 'SEO / Internet marketing gurus', offering 'rank me quick' solutions are focusing too much on the content distribution and link generating.

What ever happened to good old fashioned keyword, competitor and online market research? – the phrases that you choose to optimize your site for, assuming that you achieve high search engine rankings for them, will form the foundation of your social media campaign – giving it a focus … so spare some time for the research and don ' t put the Social Media cart before the SEO horse!

It is essential that you know who , what and where your competitors are – both on and offline, in order to make informed decisions regarding the online marketing of your website. You will have an idea of ​​the 'primary' key phrase that relates most accurately to what your site is about, this may or may not be the best phrase to target (but I do like to cover that in a later post), however for the purposes of this post just go with one that springs to mind.

Your Competitors

Who – You will have an idea of ​​who you think your competitors are, but are they competitive for the phrase that you want to target? Make a search for the keyphrase that you have chosen – which site is in position 1 in Google (the gods of search) ?, is it the site that you thought would be there?

What – What is the site 'selling'? Is it the same products / services or similar to yours? and what sets you apart in terms of unique selling points? What levels of functionality does the site have, in order to engage the user? and what call to action, offers and other 'communication' methods are on the site?

Where – is the business local to you or is it a national company? maybe is not even a business in Scotland! Consider where your target markets would use this site to buy something that you can provide.

With all these things considered, you can then begin to look at the competitiveness of that phrase (there are various tools available to help you here) and whether your budget and SEO skills allow you to compete in this 'search space'. If so, begin to look at what value that top site has, domain age, number of inbound links, how the on page optimization has been performed etc., then you will know whether:

  • a) this is the right search phrase to target
  • b) what your site must include and how much work is involved to rank for the phrase
  • c) the potential return (in £ 's) for a page 1, position 1 ranking

Three Dimensions to Protect Your Computer

Step 1 – Strengthen the defense of your computer

– Install Firewalls

"Firewall" is an isolation technology to separate the internal network and the Internet. The firewall carries out some filtering when two networks communicate. It lets the data / person that you "agree" to enter your network, and also block the data / person you "do not agree" from your network. It can prevent they changes, copy, or destroy your material. To ensure the firewall get into work, you must keep it update.

– Install Anti-virus software

The key on computer virus is not "Kill" is "Prevent". You should install the Anti-virus software and start the real-time monitoring process and keep the software and the virus definition file updated. To guard against the newest virus, you should set the update process in a daily mode. Also, in every week, you should scan the computer completely for the virus.

– Guard against Spyware

Spyware is a program that is installed without the user authorization. It can get the information and send to a third party. Spyware can attached in software, executable image and break into the user computer. They are used to track the computer usage information, record the keyboard hits, or take a screen capture. To get rid of spyware, you can
– raise the security level of your browser
– install software to guard against from spyware
– verify with the official website about the software plan to install

Step 2 – Against from attacks

– Refuse unknown software, emails and attachments

Do not download unknown software. Save all downloaded software into one single directory and scan it before install. Do not open any unknown email and its attachments. Many viruses are spread through by using email. Do not open unknown emails, especially those with interesting headline.

– Do not go to hacker and pornographic website

Many virus and spyware are coming from these websites. If you browse this website and your computer is not secure enough, you can imagine what will happen next.

– Avoid share folders

Share folder is risky and outsider can surf around your folder freely. When you want to share folder, remember to set a password. If you are no need to share the folder any more, remove the sharing immediately. It is extremely dangerous to share the whole drive. If someone removes the system file, your machine may be down and can not start up again.

Step 3 – Keep Checking / Update

– Set different and complicate password

In Internet, there are thousands needs to use password, like e-banking, login account, email. Try to use different password for different operation, this can limit the loss if one of the passwords is broken into by someone. Avoid using meaningful password, like birthday, telephone number. You should use password with letter and number. One more thing is do not choose "Save Password" option.

– Beware of defraud

The number of defraud case in Internet is keep increasing. Build up a fake bank website, …

MSVCP100 Dll Error Fix

MSVCP100.dll is a system file used in Windows 7 operating system. It is a Dynamic Link Library (DLL) type of file which is used to extract the application resources at the runtime of third party programs.

An error may appear related to this file. The full description of the error is "The program can not start because MSVCP100.dll is missing from your computer. Try reinstalling the program to fix this problem." This error may appear at the time a program is crashed at its initiation stage.

Solutions:

1. Reinstall the Associated Program
2. Reinstall Microsoft Visual C ++ 2010 Redistributable Package (x64)
3. Repair Corrupted Registry Hives
4. Scan and Repair the System Files
5. Restore the System to an Earlier Date

Reinstall the Associated Program

A program associated with this file may crash at its startup if that file is not found on your computer. In such a case, reinstall the associated program to resolve the problem.

1. Click Start | Control Panel.
2. Click Programs | Uninstall a Program.
3. Select the crashing program
4. Click Uninstall button to initialize the uninstall wizard.
5. Follow the on screen instructions.
6. Reboot the machine after it has been successfully uninstalled.
7. Run the setup program to reinstall it on your machine.

Reinstall Microsoft Visual C ++ 2010 Redistributable Package (x64)

MSVCP100.dll is a part of the Microsoft Visual C ++ 2010 Redistributable 64 bit Package. For resolving the error, you need to reinstall the whole package. You can download it for free from Microsoft website.

Note: Although some websites let you download the file for free, I do not personally recommend it. Because there might be some sources providing spyware or malware files rather than the original file.

Repair Corrupted Registry Hives

Windows Registry should always contain the information in a systematic and structural basis. Obsolete registry entries, invalid data in the registry may result in MSVCP100.dll error. That is why, scanning and repairing the registry is recommended.

Scan and Repair the System Files

System File Checker (SFC) may detect non existence of the file and reinstall the file itself. To run a system file scan, insert the Microsoft Windows installation disc first. Then, click Start | Run, and type SFC / ScanNow, and press ENTER.

Restore the System to an Earlier Date

Restore the system to an earlier state using System Restore tool. It may fix the MSVCP100.dll error by restoring the state of your registry and versions of the system files.

1. Click Start | All Programs | Accessories System Tools | System Restore.
2. Click Next button.
3. Select a system restore point.
4. Click Next button.
5. Follow the on screen instructions.

Highly Recommended

Beginning Website Design With HTML (Part 1)

I am beginning a series of tutorials on HTML, the language that makes websites possible. This is the first part of my series. Enjoy, and leave any questions in the comments!

What does HTML stand for? Hyper Text Markup Language

Ok, now we've got that out of the way. The first thing you need to know is how to make an HTML file. Easy!

If you are on Windows, go to Start> Accessories> Notepad. Open Notepad, then click File> Save As … and type a name to save it as (eg website). At the end of the name include the extension.html so the name looks like website.html . Now, click the Save As Type dropdown menu and select "All files". Then save.

If you are on a Mac, use TextEdit. Open it by either searching it in Spotlight, or going to Finder> Applications> TextEdit. Open it, go to Preferences and make it Plain Text instead of Rich Text. Go to File> Save As …, type a name, and select Web Page (.html) from the File Format dropdown.

That's all there is to it! Your file is now ready to be made into a website! To view it in the browser (although there is currently nothing to view), just right-click the file, open with your favorite browser.

Ok, now onto the coding! First off: In HTML, everything is made up of tags. Tags consist of and everything in between. For example, the opening tag for an HTML file is. The closing tag is the same, except it has a forward slash in front of the word :. You always begin and end HTML documents with the opening and closing tags. Now, between those tags, put in the head tag. It's the same as the html tag, except with the word "head" instead of "html":

The head of your website is where you will put your websites title, and any files your website requires to run. We will get into most of that later; for now, let's just put in the title. Insert the title tag (I hope you've figured out how to do this by now) and close it.

Now, between the title tags, add a title for your website eg: My First Website

Now for the content. Beneath the closing head tag, make the body tag, opening and closing :. The body of your site is where all of the content that people see goes (the title only appears in the title-bar of browsers).

If you want to insert text into the body, use the paragraph tag with your text between the opening and closing tag.

Save your work, and view the site the way I mentioned above.

To add text benefit that paragraph, simply add the paragraph tags again, along with the text inside.

That's all for today's tutorial. By now you should know how to: Create an HTML file, add the site title, and add simple text-content. Come back to see our next tutorials! …

Five Reasons Why Websites Fail

Websites fail. That is a fact of the Internet. It is hard to believe that only two decades ago, the Internet was unheard of. In a span of twenty short years, it has advanced at astonishing rates. User expectations are greater than ever before and people are demanding more and more from the sites they visit.

There are many reasons why a website may not perform as well as expected. Perhaps the site is not generating any sales. Maybe the site is not appealing the target audience, or the site was never properly launched in the first place. This is a list of common reasons a website may fail to attract beneficial traffic.

  1. Your website is a very powerful tool. It is used to get information out regarding your company and your products. Previously, a company may have used the Yellow pages, newspaper ads, local radio or even TV to advertise. Today, they use the Internet. Unfortunately, many business owners simply throw something together instead of spending valuable advertising dollars on a website.
  2. Never get your teen son's best friend to build a website for your company. Hire a professional. Competitive web sites need to be designed, branded, architected, developed and marketed by professionals in order to effectively compete in today's Internet marketplace. Do not underestimate the value of a professionally developed website.
  3. Your site has to be clear as to its purpose. Many times business owners will see a website while surfing that appeals them in some way. They decide that is what they want their website to look like even if it does not have anything to do with what they are selling. That is no way to business. Just like a business, a website needs a plan, a goal, a direction. Share those ideas with your web developer and they will help you achieve the goals you have set for your site.
  4. Websites have to be marketed. You can have the best site ever designed, but if no one knows about it, it will not benefit you in any way. Remember, you are in a sea of ​​billions of website. Your marketing budget should be a proper investment. Research and find the best Internet marketing company you can afford. Listen to them and take their advice. A good marketing company will research your competition, your keywords and act respectively to get you placed where you want to be on the Internet.
  5. Also included on this list should be laziness. Many times companies begin with a really nice website and a really nice idea. Then, they allow their site to stagnate. Without changes to the site, even if people are visiting your site, they will stop because they will get bored with your content. Internet users have way too many choices of sites to visit and you must give them a reason to come back to yours. A blog is a good way to update content and to get people to visit. It is a great way to

Why SEO Content Writing and Blog Writing Are Important

SEO content writing is an important skill, and your blog writing abilities may well determine your online success – or lack of it! If you have a website or a blog, then its success will likely lie in the quality of its content.

Why is that? Well, think for a moment. If you are looking for information on the internet, then you want it to appear genuine and accurate. If you came across a web page or blog post that was poorly written then another that you found easy to follow, which would you stay on? Which would you buy from?

It's a no brainer! Many people spend more time on designing a great-looking website with fabulous graphics and forms. How about the content? Sure, a lovely design or photograph looks wonderful, but if your visitors wanted that they would go to Flickr or Pinterest! That's assuming that they found your website or blog at all!

SEO Content Writing and Google

We are using Google as our default search engine because it is the most widely used in the world. China's Baidu is a close second! If you use Google as a search engine to find information, then you will enter a search term into the Google search window. You can equate that search term to a keyword. Your job is to ensure as far as you can that Google believes that your page provides what that searcher is seeking. It will list the top ten such web pages on its first search engine results page.

The process of maximizing your web page's chances of being one of those top ten is known as 'search engine optimization' (SEO). In trying to be one of these top 10 results, you can get bogged down with SEO when writing web content. Many over-SEO their web pages while others provide Google with insufficient data to make them worth indexing, let alone ranking in a high position in the search engine results pages (SERPS – lots of acronyms in internet marketing!)

Too much SEO is just as bad as having none at all. Keyword spamming and overuse of the same text time and time again will result in your page being ignored and not even indexed by Google, let alone listed in the SERPs.

Blog Writing and Content Writing are a Skill

SEO content writing refer to the skill of writing web content or blog posts that persuades Google algorithms (spiders, etc.) that your page has sufficient authority to be ranked highly for a specific search term or keyword. It is a true skill that most believe they have, but in reality they do not.

Blog writing is the same as web content writing: each is the same in Google's eyes. It is said that each should be written for the reader, and not for search engines. Excessive keyword density must be avoided, but the vocabulary used on the page or post must display an expert knowledge of the topic that Google's user is …

SocialGo – Social Network Maker Review

SocialGo is the answer for many today who wish to create their own professional-grade social network designed for their particular interest, business, or group. A social network is of course, a group of people united by their common cause, business, or interest. Thus it is a computer platform allowing users to customize their network according to the amount of privacy desired, assorted features and permissions. Permissions outline who may view personal information, or information regarded as secret or semi-secret to a company for example.

Who uses it? Various groups, entrepreneurs, and businesses utilize it. Their goal is often to being a community around their brand for instance, or to build customer meaningful relationships, or even to create a communication channel for the members of the network.

What’s special about it? Basically the fact that thousands of members have found that they can construct direct revenue streams from the network they create.

What can be in it? You can utilize this network for any text you wish to publish, as well as any photos or videos you wish to include.

What’s the difference from just a website? With this social network, people can of course read what you wish to write, but in addition they can respond to it. This allows people to become a part of the network, in that they can actually share and contribute to it.

How can one monetize this network? There are a number of ways to make money with it. For example if you provide a service, you may charge for the service. SocialGo supports PayPal for example for billing purposes. Another means of monetizing it is to host advertisements and charge the advertisers. This works very well if you have a very active network of course.

What if I need help? There are a number of ways to get help, such as joining the Owner’s Network, speak to sales agents, get a support ticket, etc. There are also a huge number of tutorials that are easy to read and follow.

What does it cost? The top of the line costs $149.99 per month, and it gives you anything that a business would need to create the best most attractive network for your brand, existing product or website. Or you can get a network starter account for only $4.99 per month. Then instead if you wish, you can get a free account if you are for instance a group of concerned mothers wishing to chat about the school your kids go to.

What else is available? There are a number of other services available, for instance sending out billing and collecting, removing all traces of the network on your site (known as white labeling), or separate storage and bandwidth blocks if you have an overly active large network.…

Do-It-Yourself Search Engine Optimization

Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck. Your business will lag far short of its potential beyond your site is optimized and re-optimized for search engine results.

What is search engine optimization?

SEO is optimizing your website for search engines, acquiring inbound links, and monitoring your traffic and referring links to use them optimally. SEO is also studying and monitoring your competitors' techniques.

The goal of SEO is to bring in targeted traffic that is organic, ie, from search results. When people type in a keyword or phrase that you've optimized your site for, you want your site to appear on the first page, preferably high on that page. Good SEO results in increased traffic without the cost and time spent on advertising.

The SEO industry

Where there's a need, there's an industry ready to help you spend money on that need. SEO firms charge from a few hundred dollars up to six-figure amounts to optimize your site for search engines.

If paying thousands of dollars to an SEO firm is not in your budget, consider using SEO packages to optimize your site yourself.

A combination of SEO tools is needed to get the best results. The SEO packages described below offer a variety of tools to help you optimize your site for search engines.

SEO tools compared

While we've listed numerous features of each SEO tool, these comparisons are summaries only.

Internet Business Promoter (IBP)

Known for their link popularity tool ARELIS, IBP also produces a three-step suite of tools to help you promote your website:

1. Page optimization

o Generate, analyze, and edit keywords

o Optimize for the top 10 search engine rankings

o Optimize the title, link texts, and other parts of the web page

o Validate the HTML

o View the site via a spider simulator

2. Page promotion

o Submit your site to search engines and directories

o Search for sites that might add a link to your site

3. Results tracking

o Verify search engine positions automatically

Price: $ 179.95 or $ 349.95.

LinksManager

Links Manager is designed to help users manage reciprocal linking. It does not require any software downloads, and current links pages can be imported into it. Some of its features:

Link organization and formatting

o Organize your links into multiple categories, subcategories, and "most popular links" lists

o Store the links on your own server

o Highlight newly added and featured links

Link management and tracking

o Remove dead links temporarily via a dead link checker

o Check whether or not reciprocal links at other sites exist

o Rotate links automatically

o Deny link submissions according to the criteria you set via a blacklist

o View the most popular keywords on your links pages

Price: $ 19.95 a month.

SEO Administrator

SEO Administrator automates website promotion with tools that can do these tasks:

Keywords and site visitors

o …

Corporate Website and Social Media Disclose Price Sensitive Information

Don’t you agree that the way Google’s chairman recently announced changes in their top management structure is creative and innovative? Some CEOs and Investor Relations managers might think that this does not suit them. Instead of the widely known and traditional approach of announcing the changes in a press release distributed by paid PR wire services, Eric Schmidt made the announcement on Google’s official corporate blog and with a message on his personal Twitter account, which has more than 230,000 followers.

New ways of disseminating financial disclosure information

This approach is not only innovative and creative. As IR Web Report researched, it’s also in compliance with local regulations, as it should be. In the USA, companies like Google and Microsoft are changing the way they disseminate their financial disclosure information. They are using their own websites instead of PR wire services, or they are using the wire services merely to distribute short advisory releases that link back to the full-text information on their corporate websites.

If replacing paid PR wires for corporate websites as primary channels for price-sensitive information in combination with social media is a growing trend in the USA, will companies elsewhere in the world follow this trend?

Online + social media strategy for financial communication

If research would show that investors, analysts and the media rely on companies’ own website or distribution lists for information, why would companies want to continue to pay for press release wire distribution services? If they would discontinue to pay for the wire services, it would save companies a lot of hassle and money. It would also give companies the push they might need to further develop their online strategies for financial communication, including social media, whereas at the same time still being compliant. You could even argue that it may not even be prudent for companies to continue relying on paid PR wires to meet their obligations.

Local compliance rules are leading

It goes without saying that companies need to comply with local regulations for fair disclosure. In the Netherlands for instance, companies need to issue a press release, using media that can disclose the information instantly and efficiently. As far as I know, in The Netherlands, the Google example would trigger a call from the AFM (Autoriteit Financiële Markten) to request the company to issue a press release instantly (providing the company is listed on the Amsterdam Stock Exchange). Would it help if companies talk to the authorities about the changes we see in the way our financial stakeholders are getting their information? Because if the only reason for companies to use paid wire services would be to comply with the rules, then maybe this year it will be time to challenge the authorities to change the rules.

What’s required to narrow the gap with Google?

In order to be able to follow Google’s example, firstly companies would need to have websites or blogs that are compliant and they would need to meet certain standards. I know from experience that …

Increase Website Traffic – Get a Website Traffic Increase With Article Marketing

Are you looking for a way to create lasting targeted traffic that will convert into sales? Do you want to build a funnel of traffic to your website, blog, or affiliate links? There is one great way to increase website traffic that is easy and free. You can get a website traffic increase with article marketing by following the steps below.

Start with step one, which is to pick your niche. This can be anything you want, but the best choices are always things that you know something about and have a passion for. After you choose your niche you need to figure out what you are going to write about. You should also set a goal for how many articles you are going to write each week.

The second step is to start writing. You should write and submit one article at a time. It is best to start with 2 or 3 of the top article directories (Ezine Articles, Search Warp, and Go Articles), then after you have wrote and submitted a few articles you can take one and submit it all over the web to every single free article directory you can find.

The last step is to write some more. You will never get the increase in website traffic that you are after if you just write a few articles. You need to be submitting new articles on a regular basis. Articles have a life cycle that starts with a good amount of views and traffic for you right off the bat, then they fall in the directories and your traffic will come slower, but from time to time you will get website traffic increases from newsletters and other sites using your articles.

The article writing and marketing game is not a hard one to play. You will see a real website traffic increase in about a month or two of writing and you will see an increase in website traffic right off the bat when you submit your articles. The best part is articles never go anywhere and the longer they are out there the better chance they will spread across the web and increase your website traffic even more. …