Solving the Problem of Siloing a Website

For the last few weeks we have been sleeping, drinking and eating Silos and Late Semantic Indexing (LSI). But before we can wrap up on his important technique of internet marketing it is prudent to consider it in a realistic context of Search Engine (SE) crawling. You could structure your website with the best of siloing CMS (Content Management System) and still not get the high SE Ranking Position anticipated. And this is not at all because the SEs do not find your website relevant to your optimized keywords. On the contrast, as discussed, siloing makes the website nearly super optimized.

Rather it is because the SEs do not find your web-pages and as a result you are not indexed. And as you should know, if you are not indexed you are as good as non existent as far as SE are concerned. So the question that comes to mind then is why are your pages not indexed?

SEs have a program that scouts the internet for web pages, takes a copy of these pages and sends them back to the SEs database for indexing. It is these criteria that are used in sorting out the ranking for different pages as regards a particular search query. The scouting program is often referred to as SE crawler, bot or spider.

These spiders have been known to be very quick in indexing homepages. But they are also known to be rather shy in indexing the deep tier pages. This is technically referred to as deep crawling. By the very nature of siloing, a CMS or other siloed structured websites will tend to have many tiers. A tier is the structural level of a page as measured by the number of clicks it is from the homepage. For example a first tier page will be only one click from the homepage. While a third tier page will be three click or links away from the homepage. Siloing can result in even more than five tiers.

As deep crawling takes time and resources, SE bots reserve deep crawling to "important sites". So the reason your web pages will not be indexed is because the bot bumps on to tiers but does not find you describing of a deep crawl. Basically the tactic that was meant to increase your traffic just sent to you not even being indexed, leave alone getting traffic.

The good news is that there is a solution. You encourage the bots to deep crawl by increasing you web pages importance or popularity. Specifically this means you will need to get other websites to link to your site. Technically it means you need to increase your pages Page Rank. And this is a whole different topic. …

Designing the Easy Way to Manage a Website

The basic idea behind building an ideal website should be intensive and comprehensive planning encompassing website design and maintenance. Often ignored this website essential- maintenance can cost dearer to organizations failing to follow this basic rule while designing and developing the website. Beside this it is also crucial to think about performance of the website while developing it. But people think that it is hard to launch a website and it is very easy to maintain it. These thoughts can lead to a disaster, when not taken care while developing a website.

But you can definitely follow some golden rules while designing a new website making provision for maintaining the website with easy to edit features for changing and updating the content consistently. The main benefit of easily manageable website is that it saves on your precious time, as it is always said, “Time is money.”

Ruling tenet:

So what do you need to do, to design an easy to manage website,

  • Prima facie, you need a user friendly easy access for editing your content and website.
  • Keep in mind that for updating your website you should need to implement least updates.
  • It should be easy to use and implement technologies for developing website.

Server Monitoring a Must for Your Website

You will find many products that can offer server monitoring . The more you research these programs the more you will find out about these monitoring programs. Some seem to offer many extras while others just offer server monitoring, but they promise it is top of the line. You will need to be able to compare the types of programs that will benefit you and your website the best. And then do some major research to see which program looks to fit best with all its abilities.

Research how much information that the program gives you when there is a problem. You will want to be sure that you will be able to figure out where there problem is and what the solution is, if your software does not help pin point this you may not find it very helpful, and may even need to invest in other software that will help you with this. This may be quite a hassle if you could have gotten it all in one program.

You will want to be sure that you have your site monitored so that way you can keep all of you information safe, and also ensure your customers that their information will be safe. You could risk losing all of this important information to hackers, spyware, identity theft, fraudulent credit card activity, and more.

If this happens your site will become popular very quickly as it will be spread around all over the news and social networks that it is an unsafe place to visit on the World Wide Web. This will be very bad for business as you want to get your site talked about but not the way you would like for it to be.

Some of the programs will offer you charts and tables that show how your website is running. You can set some of these programs up to email you or text you when there may be a problem with you r website. This is a great extra to have because if you are away from your computer and something goes wrong you will know right away. …

What Are Amazon Affiliate Websites?

The Amazon Affiliate Websites or Amazon Associates Program was the pioneer to implement online affiliate websites. It was founded in 1996 and became the largest and leading online affiliate program on the web ever since.

Engaging yourself into the Amazon affiliate websites can produce benefits and advantages on your part. Amazon is already a well established brand and the leader for the most popular shopping destination by various customers on the web. Additionally, visitors of a website who are drawn into the advertiser's web page typically purchase one or more item. Being an affiliate, you are entitled for a commission on every item bought by the people you send on the merchant's website within the span of 24 hours. Moreover, affiliating on the Amazon affiliate websites will give you more control since you are the one who chooses the kind of setup you want, the products you wishes to promote, the methods of payment in the form of a check in the mail, a direct fund transfer into your bank account or an Amazon gift card. The responsibilities given to each affiliate are calculated through a sliding scale that begins at 4 percent and can peak up to 15 percent. They also have a volume formula where the items you sell are monitored in a month. To explain further, when you run an Amazon affiliate website about electronic devices, every purchase done on the part of the advertiser will give you a percentage of the sales of that item.

Initially, in order for you to make profit out of the Amazon affiliate websites, you need to set up your own site first with a domain, then investing for web hosting, a software and even a web designer to design what your site will look like . But thinking all of these will make you decide that it is hard to join the Amazon affiliate program. Good thing, there are tips and guidelines online that will help you to have a cheaper and easier way to make a site.

Joining Amazon affiliate websites needs you to have an experience like selecting the best niches, setting up affiliate links, the usage of necessary selling tools such as the Amazon widgets, drawing traffic into your site, maximizing your ability to increase commissions, setting up a blog with good quality content that would draw advertisers into your website, using different social networks to endorse your affiliate links and looking for free content for your website.

There are ways also on how to run an Amazon affiliate website properly. Most of it is usually based on your expertise on how to sell the product you are promoting in your website. But in case that you are only loading up your site with tons of Amazon banners and links and nothing else, your site will not stand a chance to attract visitors. The solution to make your website work is by putting quality content that you can use to connect with your target audience. With this …

Role of SEO Consultants Building a Successful Law Website

When you already have a website that needs to talk on behalf of your service and reputation, it is a high priority that you spend more time into it. Taking a new website to the level of revenue generating one is often cumbersome and requires specialized skill too. Here comes the importance of having SEO (Search Engine Optimization) strategies in place so as to promote a law website through search engines.

To be frank, a lawyer can seriously take out an hour from his or her busy schedule to focus on such website promotion strategies. It requires considerable time, patience, technical expertise and regular maintenance – that a lawyer can not afford always. Therefore it is imperative that a lawyer should get the law firm marketing done by professionals only.

SEO for law firm marketing:

In the context of market for online marketing and promotion service, Search Engine Optimization companies occupy the largest market share in the web-industry. Today a lawyer need not wait for a year to see their website coming in top 10 rankings of Google or Yahoo search results. Even with advanced specialties like geo-targeting, local searches, business results, profile promotion, social media marketing, Google sponsored ads, etc. SEO has just become the right fit as an ultimate website advertisement tool.

SEO companies dealing with high-end jobs:

SEO service providers or Search Engine Marketing companies are assigning the project for 6 months to 1year or more. By the time project ends, the website start getting more and more visitors / clients and in turn generates high revenues consistently.

Of course, a website can not be in top ranked position in search engine results for long time, unless the prescribed SEO task is maintained afterward. Means, SEO- the technique is full of scientific surprises and secrets. One must hone these at least at the basic level.

Even lawyers who have genuine interest to know about the SEO procedure in layman's language can give this article a try.

SEO process for a law website: Know the brief:

The term " SEO for attorney " is quite popular today, as most of the experienced as well as amateur lawyers are outsourcing their website marketing job to SEO consultants.It starts with finding most relevant and high searchable keywords / key phrase / search queries for your website. This is to build potential traffic based on your service specific search terms. To simplify, SEO is of two types- Organic SEO – complying of On-page, Off-page optimization and Inorganic SEO, ie, sponsored ads in Google, Yahoo etc. (paid advertising)

Here both techniques are described in brief:

On-page SEO: Correcting website designing and page content issues so as to easy easy crawling and indexing by Google crawlers or search engine bots. This includes content optimization, alteration of Meta tags (Meta title, keywords, description, H1 tags) of the web-pages, resolving canonical issues, creating Robots.txt file, generating XML sitemap, error page creation, creating account in Google webmaster tool and site submission, site verification, updating and complete …

Web Template Or Web Designer – What is the Best Way to Create Your Website?

Whilst choosing a perfect website template to project the right image for your business could be a lot quicker and cheaper than hiring the services and skills of a web designer, it may not be the best way to create your online presence. So if you want a professional online presence generated quickly and cheaply, downloading a website template could be the right option for you.

Whilst this may be true not all templates are equal – some are designed and structured really well and look professional while others are downright nasty. But surely with all the website templates available online there must be some that are perfect for my requirements I hear you say.

That is probably true but, as mentioned above, not all web templates are the same in terms of quality or as easy to work with. In fact while some are free, some guide you step by step through the process of editing and uploading the template files and others require a certain amount of web design competency to edit and manage them.

So what is the best solution for creating your online presence? Well the list below illustrates some of the pros and cons of hiring the services and skills of a professional web designer or to use a web template.

Website Template or Web Designer?

  • Cost You will be able to find and download a great, well designed website at a reasonably small cost while the services of a professional web designer will come at a significant cost.
  • Timing Once you have located a suitable template online, you will be able to download it immediately, edit it and insert the content you want and upload it – you could have your online presence created the same day. However having a designer design your site could be a fairly long process with progress meetings and follow up meetings.
  • Customizing While most templates can be edited and customized to reflect your corporate image and so on, some of them could require a certain amount of html and web design competency. Having a web designer build your site would mean that all customizing of your site would be taken care of.

So there you have it. With all the information above you should be able to decide wherever your online presence will require the coding and graphics expertise of a web designer or will it be just as good and effective with a well designed template. …

The 4 C's Of Writing-Articles # 9 In The "High-Quality Content Builds Traffic" Series

What do your readers want? Useful, beneficial information. What do you want? To build traffic, build your list, and sell products or services. Step though the 4 Cs-color, clarity, cut, and carat-to ensure your content is useful, beneficial, engaging, and keeps' em coming back for more. Remember, developing high-quality content is key for traffic-building strategies such as publishing articles, posting blog entries, and adding fresh content to your website to entice visitors (and search engines) to return again and again.

The 4 Cs: Color, Clarity, Cut, and Carat

My father, a jeweler, loved to look through a loupe into a diamond's brilliant, prismatic depth. Whenever he thought something was perfect, he likened it to "looking inside a diamond."

Even as a child, I could recite the 4 Cs to discern a diamond's quality: color, clarity, cut, and carat. Today, as a marketing consultant and copywriter, I use the same four Cs as a touchstone to improve my writing. And you can, too.

Color

Replace commonplace verbs with active, colorful verbs. For example: "Broke again, Johnny had only two quarters in his pocket" versus "Broke again, two lonely quarters clinked in Johnny's pocket."

Tips to add color:

Watch for tired verbs -Be on the alert for ho-hum verbs and verb clauses such as: to be, to do, to get, to go, to have, to see, there is, there are.

Vibrant verbs at your fingertips! -Quickly replace stale verbs with precise, colorful verbs with the help of an online thesaurus:

-Microsoft Word (go to Tools / Language / Thesaurus)

-Merriam-Webster Online at http://www.Webster.com

– http://www.Thesaurus.com

Clarity

Does each sentence say what you mean? Be specific, untangle lengthy sentences, and steer clear of the passive voice ("the ball was caught") when you can more effectively use the active voice ("Diana caught the ball").

More tips to add clarity:

Visualize your message -If you close your eyes, can you visualize the idea behind every sentence? Is every sentence as tangible and concrete as possible? If you can not wrap your arms around your message, neither can your readers. Rework sentences to ensure they're clear and concrete.

Sketch abstract concepts -If you're struggling to explain a technical or abstract concept, grab a pencil and sketch it. This exercise forces you to simplify and distill your idea and may spark helpful ways to present the concept to your readers.

Cut

Just like a skilled diamond cutter, you must trim excess material to let your message shine. For example: "The nostalgic charm of our town is somewhere as no where as evident for young and old alike as in the old-fashioned arcade" versus "The old-fashioned arcade evinces our town's nostalgic charm."

Tips to cut extraneous words:

Edit your copy -This is an important step in the writing process, even if you plan to hire a professional editor. Because extra words drown your message, it's critical to be as objective as possible during this step. Look for every opportunity to trim extra words, sentences, and even paragraphs.

Go

Writing Testimonials For Backlinks Part II

You may be like many individuals who dread the prospect of writing such a request letter. With that in mind, you are provided in this ebook with a sample request letter outline that you can utilize in your efforts to generate your own backlinks.

The first element of the request letter outline should be a concise explanation of what your website and your business enterprise undertake. You do not need to go into tremendously detail in this regard. People simply do not have the time to spend reading detailed information. Rather, by providing a direct and to the point overview of what you are doing you will be in the best position to appropriate market your efforts and seek backlink support.

The next element of your letter should also be short and sweet. Here you want to up front about making an appeal for backlinks. (If you are considering a link sharing effort where you exchange links back and forth, you will want to mention this at this joke.)

The next component of a request letter should be a recitation of some of the other individuals or enterprises that have come on board with your backlink efforts. The bottom line is that an individual or entity that you are soliciting for a backlink will be more willing to get on board with you if that individual or entity sees that you already have reliable support. By listing who already is on board with you, you really will be providing a clear incentive to attract new quality locations for links to your website. …

Websites For Sale – Are They the Best Business Opportunities Around?

Websites for sale are potentially good business opportunities for anyone who wants to work from home as long as you know about internet marketing and what SEO is.

When looking to buy a website business, you should be looking to invest in a project that you know about and think you can add value to. If you look around you can pick up good business ideas that some web developers have not really tried to market which in turn you can reap the rewards.

When buying these are the main things you need to look for:

1) Does the content match what the site is all about (eg if its a site selling laptops, does the content contain information about laptops)

2) Has the website been properly optimized so its search engine friendly

3) Has it got the keywords on the first page that match its meta tags

4) Does the site have anchor links that match your keywords

5) Have each page been correctly labeled to match your keywords

Some sellers will sell websites that are use less. Ideally what you need to find is a company that offer the following service when looking for websites for sale

1) A unique business opportunity

2) A fully optimized website with different revenue streams (eg affiliate links, adsense, advertising, selling products, membership etc)

3) Full marketing support (eg guidance on how to market the site and get traffic)

4) Submission to increase back links

5) Full technical support

The best websites to buy is a business where you do not need to hold any stock …

How Did You Get Here?

When marketing your website, it’s important to know which of your efforts are producing results and which of them are a waste of time.

You can learn a lot about this by analyzing your website’s statistics (assuming your webhost offers this service).

However, even with the best statistics programs, it can be difficult to determine where exactly your visitors are coming from. Did they arrive on your product page by clicking a link in your newsletter or did they get there by clicking the banner you’ve paid to have displayed on Yahoo?

The best way to answer this question is to track your links. You can do this by buying link tracker software or by employing a third-party service to do it for you.

However, if your budget is tight, there’s one way you can track your links without spending a dime.

This can be done by tagging a question mark followed by a piece of text at the end of your hyperlinks. This will not affect the way the link works, but will help you identify that link in your website’s statistics.

For example, http://www.yoursite.com/page1.htm?linka will point simply to http://www.yoursite.com/page1.htm as if the “?linka” were not there at all.

However, when you analyze your statistics, you will have separate results for both links. That way you can determine how many people visited page1.htm and how many people visited page1.htm by clicking the link marked ‘?linka’.

You can use this to test the effectiveness of any or all of your links. For example, if you want to know how many people are arriving on your product page from your newsletter, your banner ad and your home page, you could set up your links as follows:

The link from your newsletter: yoursite.com/product.htm?newsletter

The link from your banner ad: yoursite.com/product.htm?banner

The link from your home page: yoursite.com/product.htm?home

When you analyze your visitor statistics you can clearly see how each of these links are performing and then act accordingly.

As there is no limit to the amount of distinct links you can create, you can easily track all your links at no cost.…