Search Engine Optimization Technique of Choice

Search Engine Optimization is the technique of ranking a web page or site high in the free search engines listings.

The Search Engine Optimization effort evolves optimizing the various tags in the html such as the title tag, headers, alt tags, anchor text, keywords and more.

There are onsite and offsite Search Engine Optimization that both play a big part in your SEO endeavor.

Onsite returns to the tags describe above as well as the content, navigation, and many other factors.

Offsite returns to links from other sites pointing to yours. For some search engines this can also include how many visitors you receive, how they click on various links and more.

You can tune up your website by using keyword research, key phrase placement in your Meta tags and content, and the application of special formatting such as headers, bold and bullets.

Beside online optimization, you also want to do offline optimization. This will include regular practices such as submitting to directories, writing press releases, submitting articles, and getting other links pointing back to your site.

White Hat SEO is optimizing your web pages in an ethical way so that they rank better in the search engines.

Black Hat SEO is using tricky and unethical practices to try and get higher rankings.

The search engine understandably does not like Black Hat techniques. Be sure to only use the white hat techniques.

Some people strongly think that Pay-per-click may lead to a quicker conversion rate and earn them money more quickly. There is a place for paid advertising, but you are missing out on a potential broad audience who trusts a site more that is perceived as relevant but does not have to pay for promoting. Search Engine Optimization is vital for your website. You can save a lot of capital by not having to rely entirely on paid advertising, and you ever reach a wider audience.

If you are considering entering the world of Internet Marketing and making money online, you want to understand how Search Engine Optimization works, otherwise you will not know how to make your site seen by your target audience. Even if you end up outsourcing all or part of your SEO activities, a working knowledge of SEO will help you decide if the company or individuals you are working with is reputable.

Some people believe that SEO is difficult and being ranked well by search engines is near impossible. That's not true. Anyone can vastly improve their position in search engines. It's not very difficult. You just have to know what to do and apply it. To make a search engine positioning campaign worthwhile, however, you must have the right information The dynamic nature of the Internet means that various types of listings are displayed in search engines result pages, which mainly include pay per click advertisements, paid inclusion listings and organic search results. SEO focus on advancing the goals of a website by improving the number and position of its organic search results …

When to Choose a Mini Site

Mini sites are websites that contain very few pages; usually only one to three. These include the landing page (main page), a thank you page (for when the customer makes a purchase), and perhaps an about page (where they can find ways to get in touch with you, or find more information about you, or the website).

Why a Mini Site

You may wonder how you can make money with these sites, but the truth is that these sites work just as well as a large website or blog. This is simply because you are optimizing the site for one particular keyword or keyword phrase. This means that the traffic that you are going to get, is very targeted. This results in a much higher click through rate, and visitors are much more likely to make a purchase.

Mini sites are quick and easy to set up, and they have the potential to earn you just as much revenue as any large site that contains thousands of pages.

So when would you set up a mini site rather than a big website?

Single Product

Any time you have a single product that you want to promote, you would create a mini site to help you promote it. The first reason is this is all you need, plus it will help you obtain highly targeted traffic, as you are optimizing it for only 1 keyword, or a keyword phrase.

New Entrepreneur

Mini sites are a great place to start if you are new to the whole online marketing world, simply because they are easy to set up and maintain. You can even set these websites up on the free website hosting sites like BlinkWeb or Yola, as the mini sites do not require that you have a large number of files to upload.

Therefore, the only costs that would be involved with creating these mini sites, would be your own unique domain name.

Targeted Traffic

Mini sites are also great if you do a lot of paid advertising for your website. This ensures that when your visitor lands on your website, they are not bombarded with multiple choices, but rather they are able to concentrate on the one product. This usually results in more sales for you, and gives you more bang for your advertising buck.

Drive Traffic

These sites can also be used to drive traffic to your other sites. For example, if you have a large website where you sell a lot of electronics such as cameras, computers and more. A mini site would allow you to set up small directories where one site would focus on cameras, and another on computers. The information on these sites would be product reviews or testimonials. Then when they want to make the purchase, they would be re-directed to your main website.

Why would you do this? Because the links coming from these mini sites, count as valuable back links. There are many more uses for mini sites, but these are a …

Comparison of PPC and SEO Optimization

Lots of journalists, pundits and 'experts' online say that search engine optimization (SEO) is free. However this is not true. Whilst it will not necessarily cost you much money, implementing SEO in the right way will consume time and effort on your part. That said, SEO done right will deliver far more benefits, consistently and over a much longer term than you will get through alternative search engine marketing (SEM) and other online advertising techniques.

When your site is receiving 'free' hits and traffic from organic search engine results, and links on other websites, there is not much need (in many cases * no need *) to spend additional dollars on pay advertising. SEO done right therefore, will save you money. PPC and other marketing campaigns will usually work only while you are paying the provider. SEO on the other hand carries on working long after you stop investing in it, provided that it is content centered SEO.

For many sites on tight budgets (despite all of them?), Correct and effective SEO can be the difference between survival and death of an internet business. Because of this, it really is worth spending some time and effort in the planning and development stages of your website, to build SEO into the DNA of the site's design and architecture. This will only pay dividends in the long term.

Adopting SEO from the beginning and as a central component of your online strategy will make many other things easier in the long run. When your web designers, your technical team, and your marketing department are mindful of SEO in all their decision making, the rewards you will get from SEO will be many times more than if you only try to implement SEO as an afterthought.

Below is a summary of the pros and cons of PPC and other search engine marketing strategies.

PPC Advantages:
* Can provide immediate traffic from the second you start the campaign
* Is easier to start up, with most search engines providing you tools
* Is easier to manage because you can just turn it off and on

PPC Disadvantages:
* Can become very expensive very quickly, particularly for expensive or popular keywords with low conversion rates
* In placements, the top positions will go to those advertisers paying the most
* There is not much trust in PPC as there is in organic results
* Once you stop your ads, the visitors stop coming

SEO Advantages:
* Can be significantly less expensive to start
* The benefits are more longer term and sustainable
* Helps to increase trust for your website and brand
* The click through rate is often higher than with PPC
* The increase in your website traffic will be more natural, and depends on your site's content

SEO Disadvantages:
* Achieving the initial results can take a bit of time
* It takes brain power, and effort to get it right
* There are no guarantees of success.

Whilst it is true …

Mastering Your Future, Or a Brief Introduction to Internet Marketing – Part I

If you're like most of the billions of people in the world, you think of "work" as the place you go five days a week, 8.5 hours a day. There's a commute, traffic, a boss you do not like, coworkers that are unhelpful, and a MOUNTAIN of stress. I'm sure you've thought "Work is lousy. The next day you get back up and go back to work.

Let's say that work becomes so much, and you decide that you're going to fire your boss, get a new job, and grow rich … the only problem is, you do not have any idea what job market you're headed for, or what kind of job you're going to try to get. Using your handy internet connection, fueled by coffee, you head to on over to Google, and start a late night of investigating jobs. By the end of the night, you've found THOUSANDS of work opportunities, but most of them are "Work from Home" opportunities. You're skeptical about the claims made on these pages about the fantastic incomes their members are seeing working only an hour a day.

That's fair. You're right to be skeptical. You'd be crazy to believe it all. But somewhere in you, this essential truth begins to arise: Some people really ARE making a living online. Not nearly everyone that tries, but some people are living out their dreams, working only when they want. When you realize that you were almost considering it, you probably figure that it's definitely time for bed. You can not sleep. You're too busy wondering if it really could work.

Here's a fantastic starting point:

If you've got a few of the programs that sounded good to you written down, great. If not, that's okay. Find a site offering reviews of programs from people that have paid for them. It's the best way to find out what is, or is not, a scam. Check out the programs you looked at, or find a few to be interested in. I used to recommend WorkAtHomeWatchdog, but it sees the site is not still running. I'm sure a quick search [http://www.google.com/webhp#hl=en&q=affiliate+marketing+site+reviews&aq=f&oq=&aqi=&fp=KxYPMM6r3XA] for "affiliate marketing site reviews" will get you something similar.

Find one thing to try. Go for something well-liked. Any program * can * work, some are just easier than others for the average person to succeed at. When you're looking at the programs, consider these things:

Are there startup costs or recurring fees? Will you need a website of your own? How much time does it require you to put in? Is there a trial period, a money-back guarantee, or both? How much are you willing to invest in your business to get started? How realistically can this program get you to your goal income? Does it let you use any special skills you may already have?

Pick a program that meets your criteria and is well rated, and plunge in. Soon, you could be leaving the boss behind.

Watch for I thought "Work

Choosing an Online OSHA School

Like many of us, you are in search of a quality, online safety school. You might be interested in an OSHA Outreach 10 hour course or a 40 hour HAZWOPER course, but before you jump the gun, here are a few things to consider when making the choice.

1. Content Providers

Now this is something that most people do not know, but for the thousands of online safety school providers out there, there are only a handful of content providers. This means that in a nut shell, most of the websites out there are selling the exact same course. This is a good thing because it narrows down the list in a big way. The two big names out there are 360Training and ClickSafety. I find 360Training to be a great choice when choosing a content provider because they provide 24 hour support 7 days a week, including live chat and a toll free number, their media loads quickly and is updated regularly.

2. General Aesthetic

General Aesthetic in this sense refers to how a website looks. It may not matter much to you, but I find that if i am spending 10 to 40 hours on one website, an obnoxious website can make that experience go from bad to worse. Generally, something nice and clean is always preferable. The look of a website can also be a good indicator of how much the owner cares about the website, and thus how much they care about their customers.

3. Customer Feedback

It might seem obvious to check the customer feedback of an online business, but you would be surprised at the number of people who give out their credit card information to a shady company without even considering the legitimacy of the company. Keep in mind that a lack of feedback is just that. It is neither a good omen nor a bad omen, it just means either the company has no negative feedback or is relatively new.

4. Price

This part of the search is pretty straight forward. Since most of the websites are selling the same course, there’s not necessarily a “You get what you pay for” mentality. Most websites will be offering the course for about the same price, but there is a way to get more for less. Some websites provide study guides ($49.00 value) and standard books (up to $150.00 value) free of charge with the price of enrollment. The bottom line is some websites offer more than others for the same price, so shop around.

Conclusion:

Choosing an online safety course provider can be a daunting task, but if you follow these simple guidelines, you should find it to be easy and rewarding. I hope this has helped you.…

Internet Marketing – The Honest Truth

Lies! I tell You. If you really think that you can make money without doing any work you need to just quit right now. Do not waste any more of your time or energy, because you need to realize that if you want to compete with everyone else out there who's earning money online you've got to put in at least enough effort to keep up.

Maybe you've just got to find that nice little niche to dominate, maybe you've got to create a product so good that you have JV partners lining up to build your customer list. There are a ton of ways for you to achieve success online but do not fool yourself, it's going to take some work.

It's going to take some effort to promote anything, and sometimes trial and error to get it to work. You can not expect too much or you will want to give up. It's best to just set a small goal for yourself as far as promotion goes. Like you're going to write 1-5 articles a day, everyday, and submit them.

If you're not a writer outsource the work, but whatever you do just be consistent. Promote one thing until you see results, there are a ton of things you can do with articles and rss feeds to build links to your articles. Just like I've added the feeds of the many places I've published articles to my blog.

If you're not sure where to start it can be good to pick up a guide. However information overload is a common problem for people trying to start out in Internet Marketing. It's really easy to fill your head with information instead of your website. This is the wrong move! Sure you've got to learn some things, but it's not that much. It's all about putting whatever content you have gotten out there and seeing what kind of results you can get. The worst thing that happens is you fail, and learn.

Life goes on, some things do not work out as you might have hoped. You need to be able to take defeat and move on with it as a lesson of what not to do. If you fail at least try and learn something from the experience.

Consistent effort will pay off, just set yourself a reasonable goal and stick to it! You'll see profits in no time! Enjoy Your Success! …

SEO Techniques to Promote Your Nonprofit

SEO (Search Engine Optimization) is crucial for any nonprofit that wants to have an online presence. This is not just limited to for profit companies that are trying to market themselves. It means more than just building a website and assuming your organization will win search rankings. You need to practice SEO in order to place higher than other nonprofits with the same name or in the same arena.

Take a quick test: Google these three search terms: your organization's name, your organization's name and city, and your organization's field and city. For example, "Tampa Humane Society," "Humane Society, Tampa FL," and "animal welfare Tampa FL."

Where did your organization rank? If you do some proper SEO, your site should appear at the very top of the search rankings, or at least the top 5. If your SEO efforts are lacking, your site may not have even appeared on the first page. We have seen several nonprofits which websites are outranked rather severly, even by newspapers that wrote a single article about the organization. Obviously this will not do for nonprofits that are trying to increase pledges through their online efforts.

One SEO technique for nonprofits is to publish your newsletter on your website. The easiest (and best) way to do it is to publish each individual article as a blog post. This helps your SEO by giving additional content for the search engines to find. The more content you create, the better your search engine performance. You can still publish your newsletter, but recycle the content and use it in more than one location.

Another option is to publish the entire month's newsletter on an a separate web page. This will keep each article on one page, which will make it easier for your web programmer, but will not give you as many SEO benefits as the blog option. Remember, good SEO is based on frequency and recency, meaning update a lot, update often. If you can republish your articles as blog posts, you will have better SEO results than if you publish a single page newsletter.

Another SEO technique is to purchase a domain name that includes your field and city. This is one of the best ways to improve SEO rankings. Get a unique, local domain name – "TampaAnimalWelfare" or "TampaFloridaAnimalWelfare" – and create a single page with basic information about your organization, with links back to your main website. Be sure to use keyword-rich content in order to win the searches for that particular term. By creating a microsite like this, you can have a powerful backlink to your main website, which improves its rankings.

If you have offices in more than one city, use this technique for each city, county, and state. Or if your field can be defined by many different terms – animal welfare, animal protection, animal care, animal shelter – then use each term with your city. The more pages you can do this with, the better your search engine placement. You …

3 Characteristics Of An Invincible Website For An Incredible Business

Internet is the best and the quickest platform to market your business. It opens the doors to millions of visitors worldwide, turning them into your potential customers or clients. This in turn increases your sales manifold. Planning ahead is the key to successful web development and hence, for apt business marketing. According to it, all the stages right from website design to deployment are meticulously taken care of by dedicated professionals.

To avail such services, you can opt for many a custom website development company. With all the latest tools and techniques, these companies are nearing perfection with their superior quality of work. Also, the web developers working with these companies are well qualified and have expertise in a wide range of web-related services. With minimal instructions, the web designers and programmers play a pivotal role in assuring the success of your website.

Let’s take a look at some of the characteristics of invincible websites that help take your business to new heights.

They have content that is up to date

A good website is all about content. After all, the main aim of the site visitors is to find information and they are more likely to prefer a website, which provides them all the information they want and that too clearly. Hence, you must make sure that your website contains fresh and not obsolete content be it in terms of the text or the graphics used. This will help improve your search engine rankings; you will show up in search results, when your potential customers search for a relevant term.

They know their target audience

Another trait which all the top websites (created by some or the other custom website development company) have in common is the fact that they know their target audience. This helps them understand what exactly do their end-users need and so, it helps them cater to their requirements in the best way be it in the terms of its design, content or development. This helps websites make their site visitors take the required call-to-action be it submitting a form, signing up for a newsletter, buying a product or downloading a brochure.

They are easy to use

The best websites need not necessarily be the most complex websites. In fact, they are simple and easy to use, neat and interactive. This is why you must ensure that your site visitors find your website easy to navigate and use, even if they are visiting it for the first time.

Nowadays, many web developers and designers create ‘minimalistic’ and ‘clean’ websites, which not only look simple, subtle and elegant but are also easy to browse, access and take various call-to-actions without any hassle. Think of an eCommerce website; if the visitors can navigate the site easily, they will be easily able to find the products they are looking for, and ultimately purchase it. This will in turn, help increase the conversion ratios of the site. Apply the same concept to any website, and it will hold true.…

Internet Money Making Opportunity With Your Hobby

Hobbies that are lucrative

Almost any hobby of yours can be used as an Internet money making opportunity. However the most popular and lucrative ones are the ones to do with craft and art.

o Bike customization: If you love transforming ordinary bikes into high quality custom works of art – you can use the Internet make money in style! You can have workshops and even tutorials which will educate others and improve the credibility of your brand as well – since it establishes you as an authority in this field.

o Knitting: Or if you love knitting or crochet you can 'sell' your articles on the Internet. Especially if you undertake customized orders your business will be more successful. You could showcase innovative designs which will help in making this a more lucrative Internet money making opportunity.

o Stamp collection: If you love collecting stamps, why not showcase them online? Many stamp collectors using Internet make money that amounts to millions in a year! Why not you? You could invite others to buy and sell on your site. This way you can transform a much loved hobby into an innovative Internet money making opportunity for yourself.

o Shopping: Yes you heard this one right! If you're addicted to shopping, you can help others by shopping for them! By providing personalized shopping for customers many personal shoppers using the Internet make money the innovative way! To do this you need to find out the person's tastes, likes and dislikes, color preferences etc. This will help buy things for them that they like.

How to go about it?

No matter what your hobby is, you can turn it into a powerful Internet money making opportunity. One of the first things you¡¯re going to need to do is to set up your own store online. In this way, many people using the Internet make money by creating their store space online. They then showcase their products on their website, along with pictures and brief descriptions of each. This helps customers get a fair idea of ​​what they're offering. You could even have 3D views of your products to help customers get a better idea of ​​the dimensions of the product. Many people using Internet make money by turning their hobbies into high revenue earners. Once you have set up your store and uploaded product information, it's time to optimize the site for more traffic and hence customers. You can use SEO techniques to accomplish this. As sales begin to happen, you will realize that this can be a great Internet money making opportunity. …

What to Look for in a Web Designer or Design Agency

Google for web designers or web design firms and you will get millions of results for companies all promising very similar things: timely delivery, budget-friendly, search engine optimization and cross-browser compatibility, etc. Now if they were all so great, why are there so many crappy websites you may ask. Here are some qualifications that will help you to weed out the good web designers from the bad ones.

Great Portfolio

A great portfolio displays creativity, style variety and most importantly has examples of real client work and not just spec work from school. Ensure that the web designer’s overall style in their portfolio matches what you are looking for. Test out their previously launched websites to ensure that they are user-friendly, error-free, suitable for their target market and fast-loading.

A great portfolio always trumps design experience or education. Web designers with too much experience could be set in their ways and less open to new ideas or trends. And just because someone took a few classes for design does not mean that they have an eye for it. We have encountered many websites offering web design services with hideous websites.

Customer Service

No matter how stellar your designer or agency is, if they cannot respond to your calls or emails in a timely manner during business hours, they most likely cannot meet your deadline. This can mean death to your business if your project is time sensitive due to something like a product launch. Some freelance web designers are moonlighters meaning that they have full-time jobs and they pick up the odd project here and there for extra cash. Be wary of those folks because they will likely not be around when your project goes awry forcing you to forfeit your deposit.

Required Skills

Whoever you select should be proficient with the web technologies your project requires. If you need Flash for an animated clip, ensure that your web developer is proficient in Flash Actionscripting 3.0. If you want to convert your website into a CMS, ensure that they are well versed in your chosen CMS and the web technologies that support it. Most open-source CMS’ are controlled by PHP. It is always better to hire an expert who can excel at the things you need rather than a jack of all trades who is just mediocre in everything. Usually, you should be able to evaluate this based on their online portfolio.

Their Timeline Fits your Timeline

All projects have a deadline or some preferred time range in which you would like it to be completed. Inexperienced web designers often quote overly optimistic timelines. No matter how simple your website design or redesign is, it is almost impossible for the design process (from concept to completion) to take less than two weeks because there will always be revisions. I always laugh when a potential client emails me and estimates that their new website is very basic and should take no more than 2 days. It is much more professional to …