Web Site Promotion – More Web Traffic

Second, write articles about your topic, and submit them to directories. That brings you lots of one way back-links and also plenty traffic from people reading your articles and clicking on the link in your resource box. Your articles must be well written, so get somebody to do it for you if your English, or ability to write, is less than perfect.

Third, you must build a list of those who have visited your site, and since they are interested in your topic. An opt-in form on your website, offering an inducement such as a free ebook or newsletter, will be sufficient. You can use your targeted list for fresh offers and to advertise new pages on your site.

A fourth website promotion technique used by many is to register for forums. If the forum is relevant to your topic, you can advertise directly to some very focused people by using your website address in your 'Profile' panel. You profile is frequently added to each of your posts in forums.

Fifth, use an email signature containing your website URL. You can add this to every email you send, even if not connected with your website. If you have multiple email addresses, even better. You can reach people with a proper signature that you would not think of as being interested in your website.

Sixth, ppc advertising campaigns can be useful, not only in procuring direct sales, but in attracting visitors to your site who will fill in your opt-in form. Here is the importance of this form. If you use a ppc system such as Google AdWords wisely, you can get maximum exposure of your site for minimum outlay. That is because your ad will enter Google's AdSense system, and be displayed on targeted websites, dealing specifically with your topic. Most sites get more traffic from AdSense that directly from their AdWords adverts.

Seventh, and finally, direct advertising is a good web site promotion technique in many cases. If your site is on health or fitness issues, advertise it with a poster at your local health center, for example. Or it may be a site suitable for direct newspaper ads.

Web site promotion can be carried out in many ways, and only you can decide which are suitable for your product. One thing is certain, however. Without it your website might never be seen by anyone except yourself. …

Finding Your Niche

What is a niche market anyhow? A niche market is a specialized market that has a limited and clearly defined range of products sold to a specific group of people. So when you are starting your own website or online business you want to have a specific niche to base your website around but you can’t seem to come up with anything? Well not to worry! I will show you a couple methods I have used and recommend for people just like you.

I must tell you when deciding what you are going to sell or what your website will be about, make sure it is something that you are passionate about. This is very important to the success of your website and to keep you motivated! Its much easier and fun spending time working on something that you can really wrap your arms around and get into versus going through the motions. While there are a number of different ways to make money online such as selling your own products, affiliate marketing and so on. I always suggest trying to come up with at least a couple products of your own but you can decide that later.

Here are a couple of easy methods to help you figure out what you’re niche market could be and how to narrow it down. Go to Google Keyword Search or AdWords. Now think about something or a topic that interests you, lets say for example “Gardening” type it in the space that says word or phrase.

Now also check the small box under that says “only show ideas closely related to my search terms” and do a search on it. This will give you a list of related topics or phrases generated for that one keyword. This search will then break down the related phrases and tell you how many times each one was searched per year and per month.

It will also tell you the level of competition for that word or phrase. Let’s say one of the phrases was “tips to a healthier garden” and the competition was listed as high. This means you are going to be competing potentially against several other websites on that particular phrase. Now let’s say another phrase was “how to grow a healthier garden” and the competition is listed as low or medium. This is narrowing down your niche and gives you a better chance at targeting a certain group of people and potentially lowering the competition.

Another thing I would suggest is go and do a couple searches on Google and a couple other search engines like Bing and Yahoo. Use the same method as far as using a keyword or phrase and search for websites that would be similar to what niche you are interested in. Take notice to the title of their website and the description. This is another useful method to see what some of the competition may be in that particular niche. One thing is for sure these days, …

Web Site Design Basics – Did You Remember Your Site Map?

This article illustrates the benefits of having a well designed and easy to find site map. Lots of web designers neglect to include a suitable site map with their web designs. This article champions the use of this often overlooked and unfashionable addition to a website, which I believe is a must have for all websites.

First of all, what is a site map? A site map is simply a page on your website that lists all the other pages that make up your site. Kind of like an index at the back of a book. The advantage of a well designed site map from a website usability point of view can be clearly seen. If you site map is divided into logical sections – all the news articles listed together, all product categories together e.t.c, then this can be a great help to your users when they are navigating the site.

The other and most important benefits of a site map are not so apparent. To understand the other benefits you must first stop to consider the way that search engines find web pages. search engines are huge networks of linked computers whose who purpose is to visit as many web pages as possible and store the text content that they find on those pages in order to generate search results for users. This task is performed by software programs called search engine robots.

You might ask how the previously mentioned search engine robots actually find the new web pages that they visit. They simply follow the links that they find between web pages and then move onto the next page’s linked pages. In this way the search engines follow a theoretically endless web of interlinked web pages. This is how this type of software got its many nicknames ‘web crawlers’, ‘spiders’ and ‘spiderbots’ to name just a few.

So now that we know how the search engines actually find your pages, i’m sure you can see that if certain pages on your site don’t happen to have any links pointing at them, then there is no possible way that the robots and therefore the search engines can know that your pages are even there!

This leads me on to explaining the major benefit of a site map. Because a site map contains a link to every other page on your site it is safe to assume that once a search engine has found your site map, it then has the potential to follow a link to every other page on your site and therefore find all your web pages and their valuable content. In this way a site map can act as a fail safe – making sure that search engines can always find all the pages on your site.

Conclusion:

By understanding the simple way in which search engines find new web pages by following interlinked web pages you can begin to appreciate the benefits of having a well designed site map. Not only are they a …

Common Legal Penaltyies For Computer Crimes

Computer technology is becoming increasingly more advanced and there is a lot of money to be made surrounding it. Where there is more money to be made, there is more criminal activity, punishable by law. The Information Act of 2000 states that there should be different penalties for different types of technological crimes. The following are common legal penalies for computer crimes.

Telecommunication service theft involves the unlawful obsolete of any telecommunications technology. This crime is punishable with a heavy fine and an undefined term of imprimination. The legal consequences vary depending on the severity of the theft. Communications intercept crime is a Class-D crime that involves the interruption of communication technology. It is punishable by one to five years in prison along with a fine and can include other infractions such as offensive material dissemination, telecommunications piracy, and other cyber frauds.

When someone changes a source code on a computer program or website, this is called computer source tampering. Those found guilty of this crime can face up to three years in prison, or a fine. Computer hacking also carries a prison sentence of up to three years.

Although all technological crimes are taken seriously, government computer systems hold the most serious consequence when violated. Trying to obtain access to a system protected by the government is a very serious crime that can have major consequences on government operations. Anyone found guilty of tampering with a government computer faces ten years in prison and a major fine.

Protecting computer technology crimes is extremely important because the world now relates heavily on the use of computer systems to operate. With one of the most common legal penalties for computer crimes being a prison sentence, the legal system has been very effective in putting new laws in place with the changing technology. Technology crimes are taken very seriously and punished harshly. …

Free Website Templates – Top 10 Things You Need to Know

When building your website you may not have a large budget to devote to website design or a designer, so the best option for you may simply be to use free website templates. However, consider the following benefits as well as drawbacks before you decide to take this route of website design.

# 1 Many Website Templates are Free

This is of course one of the best benefits of free website templates because you will save money and still be able to have a professional looking website.

# 2 Make Building a Professional Website Affordable and Easy

Free website templates also make website building simple. They are ready made templates so all you have to do is download them, add your own text, and all of a sudden you have a complete and professional website.

# 3 Consistency

With free website templates you will be able to keep your own website consistent with similar colors, templates, and design. This is important for your website because it will appear more professional and well put together.

# 4 Require a "Designed by" link

A drawback is that you might have to place a "designed by" link on your web page that will give away the fact that you are using free templates. If you are not interested in this, then you will either need to look for free templates that do not require this link or go another route such as paying for template sets.

# 5 Web Page Will not be Unique

Keep in mind as well that if you use free website templates on your website, you will not have a unique location on the web. The reason for this is many other people will have the same template and website "look." If this does not bother you or will not have a negative effect on your website then use free templates. If it will cause a problem for you then you should consider alternate routes.

# 6 Fast

Another benefit is that with free templates you can build your web page fast. This means you will have your website up quicker and be able to attract customers quickly as well.

# 7 Easy to Edit

Most free website templates allow you to edit them, change your copy and logos reliably easily and in a very short period of time.

# 8 No Programs

To use free website templates, you do not have to have any special software or programs that you might need otherwise if you are designing your own website with html code.

# 9 Downloadable

These website templates are downloadable so you can have them instantly without waiting. This saves a lot of time and will allow you to get work as soon as you want.

# 10 Changeable

The great thing about these free templates is that because they are free, you can change them at any time you like to update the look of your website or just change the look to make it stand …

5 Local SEO Strategies You Can Do Today!

Local businesses are looking to capitalise on using search engines such as Google to drive traffic to their website and through their front door. Research has indicated that 60 to 70 percent of in store purchases start with research online.

For a small business this is a massive opportunity to help grow your business with an effective local SEO campaign. Below are 5 strategies you can do today to start your local SEO campaign started and dominating your competition

1 – List your business in Google Places

List and verify your local business listing in Google Places is a fantastic place to start your local SEO campaign, without a listing you will find it difficult to place your business in the top positions on page 1.

2 – Complete your Google Place page listing

When filling in your listing, ensure you fill out your listing to Google guidelines and so that it is 100% complete. Here are some handy tips to help get the most out of your listing:

Address: This gives Google an indication of your geographical location so they can relate your listing to searches. When completing your address include their suburb you are located in and the city name; a common fault is just to list the suburb. Including the city name in the address will help Google know you want to target your city and also help you by embedding part of your targeted search phrase(s) in the listing.

Categories: You have the option to include several categories that are related to your business. However, you only need to fill in the first category from the designated Google options. The remaining fields for categories can be used to fill with options that you may find more related or keyword rich.

3 – Get reviews

A massive factor in the way Google decides how to rank listings in Google Places seems to be the number of reviews a listing has. The more reviews, the better your changes are of being closer to the top. A great way to get reviews from current and past clients is ask for them in your electronic correspondence, eg, provide a link in an email newsletter or a link from your email signature.

Google will also use and display reviews from other review sites. A good way to find out what review sites Google are using in your industry is to do a few Google searches and take note of them. Now you know other review where you should list your business and ask customers to review you that will help in your local SEO.

4 – Build links to your website

Building links to your website is a necessary task if you want to see your website move up the search results page. There are many ways to complete this task and to do it yourself can be a little time consuming, but very rewarding when you achieve the results you want. To get the best results from your link building, …

Search Engine Marketing Specialists Jump Overboard!

How can you say that? A quick search for SEO, or Search Engine Optimization Firms delivers more than a useful of results. But the fact is, Google's move to make both quantity and quality of incoming links more important in their search engine algorithms has replied in many firms scrambling to adjust – and failing! Search Engine Marketing Expertise is becoming a lost art!

That's because search engine optimization and Internet marketing is not about marketing to the engines, but to the people who use the engines. But many companies are not only slow to realize this, but they have failed to apply the proper weights to the techniques that the engines do use to rank pages. This not only uncovers a real lack of understanding of the engines themselves in the marketplace, but it displays an incredible lack of general Internet marketing strategy to boot! So people keep asking, "How do you optimize your domain for search engines?" As Internet Marketing Experts here is what we say:

Name Recognition

Most of the time name recognition is good. Go to Google and type in Data Choices.

Google Quick Search

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No quotes (which would make the search more selective and us easier to find. Are we first on the list? How many results for the words data and choices, in no particular order (because we did not use quotes) were there? Fifty million?

Yes, name recognition can be a wonderful thing! But many "Internet Marketing Specialists" have either forgotten the importance of name recognition or simply do not know how to get the recognition that they both need and deserve. Data Choices LLC understands the algorithms in use across the search engine spectrum. And that's a good place to start. For instance, did you know that Yahoo places a higher emphasis on quantity than Google? Google concentrates more on proper density. (They would like to call it quality, but there is still to be developed a true quality algorithm. It is coming, however.

Quantity versus density means that while you are adding tons of content to make Yahoo happy you may well be hurting yourself on Google! And with Google too much density is worse than not enough density! To make matters worse the search engines are always adjusting their standards, so unless you keep on top of it what worked so well for you last month may not serve so well next month!

Yes, it's a confusing mess to most Internet Marketing Companies. But while they flounder around like a fish out of water, Data Choices keeps on marketing! And here is what you really need to know: There is an ebb and flow to Internet marketing strategies that works best. Neither the tortoise nor the haare wins the race. It is only when the tortoise and the haare work together in the proper 'ebb and flow' technique that the race is won. And if you think about it for just a minute it makes perfect …

What To Anticipate From SEO In 2015

Often times a year search engine optimization may have changes created to it. Constant algorithm changes from Google have ensured new techniques are needed all the way for SEO purposes. Fresh optimization strategies are typically rising. Anyone who wants to be a professional inside the SEO process is dedicated to constant learning so as to keep track of the modifications.

So what on earth trends will shape SEO's future in 2015? Some of the changes that began in 2014 continue to evolve, allowing for better website optimization and more effective internet marketing techniques.

Mobile Optimization is a Growing Section of the Future

Companies have an excellent ability to improve SEO positioning by optimizing their websites for mobile browsers, such potential will never be fulfilled if companies have not made the desired optimization.

Statistically, four-fifths of clients in America buy online via smart phone. The truth is, in 2014 mobile browsing actually overtook desktop computer usage. The prevalence of smart phones, including tablets and smartphones, will probably still increase. Because of this 2015 will clearly become the year of mobile design.

It has all come down to get responsive pages how the target market can appreciate and value. Similar to other online interactions, mobile users are looking for a confident experience, but this require is particularly critical. Few mobile visitors will return to a web site that's anything less than perfectly functional.

Keywords: Not As Important As They Was Once

In past years, keywords were a central focus for online content. In the last couple of years, this has changed rather dramatically.

In the future, the entire connection with visitors, in addition to quality content, will help towards building an online reputation. Keyword density has ceased to be a determining consider search engine ranking. It now will depend on the caliber of that content and the way much relevant information it really provides.

Nowadays, people aim to develop more personal relationships with websites and brands. Among the finest ways to attain this goal is through excellent content. Premium quality, well-written and different content results in higher engagement with readers. Consequently, the better time spent exploring a web site, the higher the influence on internet search engine positioning will probably be.

Multimedia Content Gets To Be More Important

Multimedia has developed into a SEO state in the modern age and certainly will continue to be so together with traditional text.

For modern, fast-paced Online users, multimedia features (not merely videos but also slide shows and infographics) represent an excellent way to skim a site's message quickly. Consequently, individuals are drawn to images, videos, infographics and slide shows, in contrast to large bodies of text.

Using multimedia content is the best way to entice website visitors to stay on the webpage. Every video has the chance of going viral. Videos are widely shared on social networking. When content gets a lot of likes and shares, it gives a different way of growing rankings because search engine listings also now consider social signals within …

3 Great eBusiness Ideas For Building a Profitable Website

A great ebusiness idea is by far the ultimate key to success when building a profitable website.

When researching options for the best and most profitable website ideas one place to turn to is Google. Google has many, many hidden treasures. Using the powerful tools available from Google to discover great ebusiness ideas is a winning strategy.

That's not to say that you should not use every research resource at your disposable. After all, you are going to put a lot of time, effort and hard work into building a profitable website. The key to success when building a small online business is all in the research and planning.

You need to start with an idea.
A great idea.
A profitable idea.

That's where the research comes in. Research will confirm that your ebusiness idea will be profitable.

The past several years have consistently demonstrated that there are several general topic areas that have a high degree of profitability. Three great profitable ebusiness ideas are websites that have topics related to:

1.) Real estate
2.) Financial
3.) Technology

Now each of these ideas are extremely broad topic areas.

As a matter of fact, each of these topics is way too broad for beginning a small ebusiness. For example, the general topic of "financial" can include anything from budgeting, investments, credit to insurance, loans, and debt management.

However, starting from a broad perspective gives you many opportunities to research a wonderfully profitable niche for your website.

So narrow down the focus of any one of these 3 great ebusiness ideas.

Start with using Google's free AdWords tool to identify specific website niches that return a lot of profitable keywords. Then start to narrow down your search to create a highly specialized and focused niche.

For example, using the financial topic again you might discover hidden potential in "managing college student loans" or "avoiding foreclosure". Be sure to research all aspects of the potential niche you have identified so you are confident that it will be a profitable one.

Then all you have left to do is to get started putting that great ebusiness idea to work for you by building a profitable website! …

Top 4 Benefits Of Hiring An Experienced Laravel Website Developer

The ever-growing demands of the web market are not easy to entertain, especially when you do not have relevant expertise in your web development team. To make a balance in this field, it is mandatory to stay updated with ever-changing trends in the web world. The growing standards of the IT world have encouraged us to think for an out of the box solution to meet the market standards. For this purpose, an effective framework is utmost important to be used. Using an advanced framework, you can certainly deal with the changing needs of the market. Here comes the role of an expert Laravel website developer who utilizes unending research and makes innovations to be in sync with the enhancing technological conditions across the world.

There are countless benefits that you can have by hiring an expert Laravel website developer for completing your website development projects with perfection and advancement. To learn how a Laravel website developer works, first get a clarity with what Laravel actually is. So, basically, Laravel is an open-source web-based PHP application. PHP developers use it for the development of multiple web development projects and for varied purposes. So, here are top 4 benefits that many companies have experienced after hiring an expert Laravel website developer in their companies.

#1 – Laravel development is adopted by numerous people for their PHP-based web projects. Though finding a highly proficient Laravel developer is not that easy as you may think because it is actually a complex platform and to get the best use of it, you have to find someone who has excelled in the Laravel development. There are so many things that a Laravel developer has to develop like routing, middleware, views, blade templates, eloquent models, responses, requests and several others. So, it is crucial that the developer you hire should have clarity of the architecture of this framework.

#2 – The Laravel developers possess an advance knowledge about multiple services related to Laravel like cache, elixir, hashing, helpers, billing, artisan console, package development, queues etc. With full knowledge of these subjects, they create a flawless application using Laravel framework.

#3 – By hiring an experienced Laravel website developer, companies get unexpectedly impressive results. This PHP framework utilizes a simple yet expressive language to describe various aspects of the web project. The Laravel development is truly developer-friendly and the syntax and codes inclusive to it are easily manageable by the developers. Moreover, with years of experience, they gain that much knowledge about customization using Laravel platform.

#4 – Using Laravel technology, the developers get the confidence to make the edge touching development through the expressive syntax and codes, modular packaging system and multiple ways to reach local as well as global databases. Being highly skilled in Laravel development, the Laravel website developer knows the right way to use these features to deliver and maintain a complete development package.

So, with their knowledge and experience, the Laravel developers get succeeded in delivering amazingly seamless web projects to their …