Only you can answer that question about your own business. But in my opinion if you want to grow and prosper in today's competitive marketplace a well designed and marketed web presence is essential to your success.
Whether you are selling a product or service, whether you are large or small, whether you are well established or a new start-up, a website can be a very powerful tool on the road to achieving your business goals.
Here are some of the things a website can do for your business.
1. Reduce overall Advertising Costs.
Spending money in the traditional media such as Newspaper, Radio, Magazines, Billboards or Television can require an investment of hundreds, if not, thousands of dollars. The problem with these traditional methods are increasing segmentation, decreasing audience and in almost every case a finite lifespan in which to attract your customers. When you amortize the cost of a well designed and marketed website over the life of that site site it is without doubt the most cost effective means of advertising and marketing your company to your potential clients.
2. Increase your revenue with an E commerce Solution.
How would you like a salesperson working for your organization that never rests, never takes vacation, never asks for a raise and is working for you 24 hours a day and 7 days a week? Integrating a shopping cart solution into a new or existing website is an efficient and cost effective way of increasing the revenue from the products or services your company offers.
3. Increase your company's exposure to a larger audience.
Today, more than ever, customers are learning about products and services by looking online long before they ever contact a business to actually make the purchase. By having a well designed and implemented web presence that can be found by the search engines you are opening up your company to many more opportunities for business. Many times the way in which information is presented online determines which company the customer will buy from.
4. Level the playing field.
On the web every business is the same size. A professionally designed website will help you to lease the web and level the playing field by introducing your company as a bigger or better alternative to any of your competitors.
5. Convenience for your customers improvements service.
Most potential customer's do their preliminary homework on the internet and they want to shop and browse for information at their convenience, not yours. Having a well designed website filled with relevant information with a way to purchase online shows your customer's that you respect their time and convenience and want their business. A website also allows your customer's to contact you whenever they want and answering promptly to all inquiries will help raise your level of customer service.
This is not meant to be a complete list, but simply a short list of the more important reasons to have a website.
Your comments are welcome.