In the online environment, the website is the home of your business, there users and potential customer will find information about your activity, experience, and contact details. So no matter the profile of your company it's important to have a website, in order to have an online presence. Unfortunately, due to the large number of websites and blogs, online competition has become fiercer, and it's not enough to have a website, you need to have a website which stands out from the crowd.
Below I'm detailing some tips and tricks which can improve the user experience of your website:
When designing your website use CSS base layouts, instead of table based ones. CSS is an acronym for Cascading Style Sheets, and allows the separation of the content from layouts, fonts and colors elements. Not only that this improvements content accessibility and offers more control and flexibility, but CSS is supported by most Internet browsers. For you this means more traffic and for users smaller waiting times, as the CSS designed pages load faster, thanks to the less bandwidth use.
I trust that color plays an important part in attracting users towards your website. Choosing a color is the first step in building up a brand identity. Think of a big brand name, for example Apple, Microsoft, Lacoste, etc., they all have a clearly defined color, which is easy to recognize. Of course you may not come up with a new color, while the existing ones have been used time and time again, but this does not mean that you can not use a certain color or colors to your best advantage. Visit the websites of your competition, and then select a color that reflect best what you have to offer and especially your attitude.
3. Feedback, feedback and more feedback
It's highly important to allow your users to express themselves (the contact page of your website can include this). Not only that they'll get to say what you like or do not, but you'll get important feedback. Giving feedback is an important part of the communication process, so why not enable it?
4. Intuitive navigation
Because usually a site has more pages, navigating from one page to another should be as intuitive as possible, in such a way that the user does not get lost. Of course, it's highly important that your site includes a page with the site's map, and if possible a search tool.
5. Browsers compatibility
Competition between browser has become pretty tough laTelly, and Mozilla, Google and Microsoft have hurried to increase the number of versions of their browsers. Before making your website compatible with a certain browser, it's important to make a research and see the browsers and the versions that your users are employing. You do not need to make your website compatible with all browser and all versions, but at least with the most popular ones used by your customer. Once you've done this, verify that the images and texts are nicely formatted in all chosen browsers and that all links are functional.