Internet marketing is one of the most difficult parts of online business. You must be willing to spend hours each day marketing your website making sure you are marketing more than your competition. The most valued commodity of an internet marketer is the ability to learn new internet marketing methods and ideas. This is what will keep you ahead of the rest of online business owners within your niche. If one hour of your marketing is better than ten hours of your competition then you will only need to market a tenth as much as your competitor. To begin learning internet marketing I recommend the major webmaster forums. The two forums that I have found very useful when trying to learn internet marketing include v7n.com/forums and digital point. When you begin learning internet marketing the two primary methods you should be concerned with include social marketing and search engine optimization.
To start optimizing a website you will need to learn about keywords. Keywords are what your audience will type into Google when looking for something. If you rank your website or blog well in Google for keywords which directly relate to your site the traffic that comes will be targeted which means they will want what you are selling making it much easier to make money online. You need to figure out which keywords are best for your site. Go to Google AdWords Keyword Tool and type in your websites title and some related keywords. This tool will bring up the traffic for each keyword and the traffic they generate monthly. The tool will also give you a list of related keywords and the amount of traffic they get. Look through the related keywords to find which ones are bringing in the most traffic. These are the keywords you should be optimizing your website for.
To begin optimizing your website you should place the keywords in the main places which search engines look closely at when trying to find what a website is about. These places include the URL, title, and all the headings. Place the keywords in these areas to let the search engines know what your site is about and what keywords to rank your website well for. Next it will be time to begin external search engine optimization.
This is when you use external resources to increase link popularity. Some of the basic places you should be using include free web directories, article directories, and link exchanges. For link exchanges check out linkmarket.net this is a free resource full of websites which would like to exchange links. Article marketing should take up the majority of your internet marketing campaign. To find article directories you can search Google for terms like "free content," "article directory," and "free articles." These are the directories that will be most beneficial to submit content to.