If you want to promote your website and want to make it popular in search engines than Link Building is the right way to promote. Link Building can make your website popular in the search engines and make a path for the search engine spiders or crawlers. There are different ways for making the website popular in the search engines. Below are the best methods for promoting the website basically for off page optimization.
Reciprocal and One way link: By the reciprocal links and one way links your website is linked to many websites when a user goes to that website there is a possibility that he will come at your website. In other terms when a spider or a search engine crawler goes to a website where your link exists than the spider will also come at your website. Google and Yahoo prefer link building. The links can also boost your search engine rankings as well. The theme based link building is very important Link frames and free for all links can harm your website rankings.
Directory Submission: By the directory submission your website can get one way links easily. There are two types of web directories one is free and the other is paid. Some popular directories are like DMOZ, Google Directory, Yahoo Directory and Lycos and many more. These are very popular directories and spiders crawls these directories on a regular basis. So that your website also get crawls regularly by these web directories.
Press Releases: Another great way to make popular your website is to submit your press releases in the other websites and at your own website. By this your website is well known by the visitors. There are press releases directories where you can submit your press releases.
RSS and News Feeds: This is a best way to promote a website, by this your website kept fresh in the search engines and the RSS displays all the information about the website and for every page. Submit your website feeds in other websites and link with your website also. The RSS feeds also improve the interlinking of your website.