Upon making a website the next step is to optimize it on search engines through generating site traffic. With good rankings, your site will be popular among online users, giving you greater opportunities of attracting more possible customers.
There are many ways to generate traffic for your website. You can apply different search engine optimization techniques such as article / video marketing, keyword research, creating back links, and others to gain organic traffic or acquire paid advertisements for quick visibility.
Because of online marketing's popularity, people in the business industry are making its way to utilize the power of the World Wide Web. And with this, an intense competition among businesses already exists.
To keep up with the competition of the game, you must regularly monitor your traffic. It is a must to every site owner to know what is happening within their website so they can do some adjustments for further improvement.
There are many traffic tracking sites that you can use to monitor your web traffic. Now, let's take Alexa first.
Owned by Amazon, Alexa is a popular website traffic tracking site that is proven to be highly effective because it enables you to see what is more than just graphs. It features traffic rank, page views, reach, bounce and search percentage, and the time the viewer spent on the site.
Other information helpful to your marketing is demographics. More than the amount of traffic to your website, Alexa also enables you to know the gender, age, education, and even the family details of the site visitor.
With this, you will be able to make your branding according to the background of most of your visitors. In an instance, if you're generating traffic from people aging 20-40, you can set the branding such as lay-out, feel, and language to fit into the preferences of your viewers.
More than the traffic volume, Alexa also does website analysis such as your measuring keyword effectiveness, knowing links made from your site, and others. With this, you can make changes to improve your content.
The great thing about Alexa is that you can know how the competitors' website is doing such as the volume of their site traffic, pages with the most views, the site before they landed on that site, and the keywords used. By doing these details, you can work on your site to overpower your competitors.
Since your visitors are your priority, Alexa lets you know the feedback from your visitors through their comments. This feature enables you to determine what things that are needed to be improved.
The main uses presented above and other extra features made Alexa a perfect companion for website owners. With further explorations and helpful insights from other SEO veterans, you can certainly make your way to SEO success.