If you are new to the world of SEO or Search Engine Optimization and search marketing, you might have heard the phrase “SEO content” being told by people in marketing meetings. This article will give the readers a closer look at the dynamics of Search Engine Optimization from the eyes of companies like Johnny Houston SEO.
What is Search Engine Optimization content?
To understand and know what the experts mean by SEO content, it is helpful if you break it down into its components.
SEO refers to the process of optimizing the website so people can find them easily using search engines like Yahoo, Google or Bing. Content means any information or details that live on the Internet world and can be used on the web.
So, if you put these two concepts together: the optimization of the site using search engines and the content, it is any content that was created with attracting traffic in search engines in mind. In this article, we will take a closer look at its optimization.
Keyword research – If you need to generate traffic using search engines, it is best if you do keyword research first before you start planning and writing your article. That way, you can focus your attention on the keywords, where a lot of search volume already exists. In other words, you need to write according to the topic and find keyword niches that the target market is already searching for details or information about.
To know more about keyword research, check out https://en.wikipedia.org/wiki/Keyword_research.
Optimizing keywords – You need to know how and where to properly use keywords when making your content to make sure you get maximum searchability.
Organizing contents – All the published posts on your website need to be correctly organized in a rational, insightful and logical way. It is not only good for SEO, but it also helps the traffic on your website, to find other post related to what they are looking for, a lot easier. The longer the traffic stays on your website, the better.
Promotion of contents – Maximizing the visibility of the materials that you created by sharing them on other websites or social networking platforms like Facebook, Twitter or Reddit and building links to the contents of both external and internal sites.
Words of intention
It is very important to keep in mind that if the traffic on search engines is your primary goal, the results will surely suffer. In order for your content to please both the future customers, the search engines (who will give you high rankings if you properly manage your content) and the return visitors, you need to make SEO your main focus.
In other words, do not provide materials that are considered thin, that get clicks and ranks, but does not provide any additional value to the users of search engines. Websites that promote low-value and flat content will run the risk of getting penalized by Google. These contents will also have high bounce rates, as well as low conversion rates.
Kinds of SEO contents
Contents may include the following:
Product pages – It is the bread and butter of retail eCommerce websites. An excellent product page can serve as a Pay-Per-Click landing page and SEO content.
Blog Post – Blogs are considered as one of the easiest ways to design and make a regular stream of content. In general, these types of posts are a lot more engaging and more likely to attract a lot of traffic and build your online authority. You need to keep in mind that these blogs need to be very flexible; you can use them to host different kinds of content.
How does PPC works? Click here to know more.
Articles – When talking about articles think of interviews, feature pieces or news articles. It is the primary type of content you will find in various magazines and newspaper-types of sites.
Lists – Lists are just a type of article, but framing them as a list makes them a lot easier to scan. These kinds of titles seem to be more attractive and clickable when traffic found them in search engine results or on social media pages.
Infographics – Large-format images or infographics are contents that contain a lot of information (usually in the form of charts or graphs) on a single topic. These types of materials can attract a lot of links and page views. But because these types of contents are embedded in the pictures or images and they are not readable as standard text by most search engines, it is imperative to optimize your website and pages carefully.