One of the most challenging goals of an Internet Marketer is attracting visitors to his website and then turning them into buyers. The vastness of the Internet makes this an almost impossible task because of the anonymity it creates.
An Internet business is located in cyberspace, which is invisible and infinite. It is completely different from a "real world" business because you can not touch or feel the products, and you can not see the people you're doing business with. Trust, then becomes a very important issue with an Internet business.
A real world business is operated through a physical location. Even if it is a mail order business, the business is connected from a physical location with an address. The business and its owner are easier to locate, and business can be connected face-to-face if desired.
Not so with an Internet business. That means you not only can use conventional forms of marketing and advertising (ie catalogs, flyers, classified ads, magazines, newspapers, radio, tv, etc.), that's associated with the real world or offline businesses, but you will need to adapt to using strategies that are exclusive to the Internet.
Because of its vastness and infinite structure, the Internet drives off of search engines, which in turn drives off of keywords. And as far as the Internet is concerned, people will mainly find your website while using the search engines.
Keywords are words or search terms that people type in the search engine box for information they are searching for. From a marketing standpoint, and regardless what strategy you use to attract potential customers to your website, keywords will always be the main factor that drives them to your website.
That means your Internet business must be built upon keywords, and it must thrive on keywords. Keywords must be prevalent through your marketing, your web content, articles, titles of e-books, books, and used in the description of your products and services.
Once you attract visitors to your website, then your landing page or website must do its job in converting visitors into loyal buying customers. The content on your website then becomes your automated salesman, which if convincing enough, will convert your visitors into buyers. If your marketing plan fails to accomplish this, then your Internet business will not thrive. Without sales, you're out of business.
Once you discover a strategy that works for your business, use it over and over again to create financial wealth for yourself.