Network marketing tools that will build your business should perform these core functions: capture, manage, and follow-up with leads in some capacity. Creating your own blog is still one of the fastest and most cost-effective ways to handle these tasks online.
What Do You Need To Get Started?
- A self-hosted, WordPress blog.
- An optin form.
- One follow-up message.
A self-hosted blog is one where you pay for the hosting fees.
This gives you complete control over your content and any leads that you get.
A major problem with replicated websites is the MLM company owns those leads. If you were to join and promote another company to those prospects, you could face legal action.
Even though you did all the work in finding and making a connection with these people, most mlm network marketing companies have strict policies stating their ownership.
I highly recommend WordPress because it’s an easy to install platform-most hosting companies provide quick install options.
Plus there are numerous free plugins- software programs, along the lines of Iphone apps- to help you maximize the capabilities of your blog without you needing to learn programming.
What is an optin form? It’s a form that you can post to your webpages to capture information of people interested (aka leads) in what you have to offer.
Usually network marketers give away a free report as an incentive for visitors to subscribe to their list.
Autoreponder services, a service that processes email on your behalf, is the easiest way to create an optin form. They will provide you with the html code you need to post to your blog to create your form.
Autoresponders house the technology that put your follow-up on autopilot.
One Follow up message
Technically, to get going with building your list, you only need one follow up message.
This is the confirmation email.
Most autoresponder services will set this up for you once you create an account with them. All you’re required to do is fill in any personal details you would like to add to the message.
Once a visitor subscribes to your newsletter, a confirmation message will automatically be sent to them to verify their consent to continue receiving information from you.
At this point, you’re in business. They’re on your list. So even if you aren’t ready to send out a campaign, you have their contact information when you do get your offer together.
These are just the beginning steps to point you in the right direction of creating a lead-capturing blog-one of the best online marketing tools to build your business. Click the links below to find out how attract a year’s worth of leads in a month!