Conversion Rate Optimization
Conversion Rate Optimization is the process of improving the percentage of your website visitors who convert into customers.
You receive website traffic from many channels of your product and services, each channel should have the relevant landing page and supporting elements which make the visitor feel comfortable and fulfill your conversion goals. Conversion Rate Optimization services implemented by analyzing your traffic sources, landing page relevancy and other key elements on your website.
Elements of Conversion Rate Optimization
1. Website Traffic Analysis
Analyzing your website traffic and user navigation pattern is the key step of CRO service. For effective performance in digital marketing, you need to identify your target audience by demographics, age, gender and online advertising platform (AdWords, Facebook etc.) to engage with them.
The website should have user-centric design and relevant content on each page. With the web analytic tool we get to see key entry pages and exit pages with their bounce rate, we optimize website elements on these pages to bring down the bounce rate.
2. Website Architecture and User Experience Testing
Website design starts with a wire-frame to place website components on prominent places with streaming your conversion goals. Website should have user-friendly design with easy navigation structure with relevant content and responsive designs across all devices such as mobile, desktop, tablets etc., Website wire-frame should be very well structured for the visitors for streamline navigation, you need to highlight your products or services for easy accessibility while others information should be nested as supporting information, all these together makes visitor feel comfortable and shows more interesting in your products and services and turn out to be your next happy customer.
Branding is the essential and basic foundation for your business to differentiate from your competitors. Brand awareness greatly influences your audience and increasing prominence of your business and it also helps to grab the attention of existing customers and potential audience. Branding should have the strong presence in all possible online marketing channels such as Search and Display advertising campaigns, a strong brand presence that can make the significant impact to your digital marketing efforts.
4. Landing Page Optimization
Landing Pages are quick conversion boosters, which focus on generating leads or selling products with high conversion rates.
A landing page is part of the website which appears when a visitor clicks on your ad through your digital marketing campaigns. Landing pages are very important for your digital marketing success. Dedicated landing pages designed for the specific marketing campaign. Landing pages are very effective as they only present one action for a visitor to complete.
If you want to get quick results without spending much time on redesigning present website design, then you and get started with Landing Pages for key products and services for better conversion rate.
5. A / B Testing
A / B testing is the comparison of two versions web pages or landing pages to see which one is performing better. The comparison is done by showing two variations among the traffic at the same time and the version which giver better conversion rate will be taken up. You need not spend additional budget for A / B testing, you can get more out of existing budget, even small change in landing page element such as title, text copy, call-to-action button, the color scheme can make significant changes in conversion rate.
Elements to test:
- Call to Action Button
6. Web-Only Ads
If your site is missing on major search engines like Google, Yahoo, Bing etc, then you are potentially missing the potential opportunity with the people who looking for your services. By investing in Digital marketing from experts you can drive huge traffic to your site with prominent search terms.
Web-Only Ads are prime components of your digital marketing campaigns, as the name implies these ads used only on the web to influence potential visitors across the web.
There are many types of web-only ads according to your marketing strategies you need to choose appropriately.
- Text Ads
- Image Ads (Static / animated)
- Video Ads
Websites get amazing results in just 30 days with these optimization tips.