Originality Is Important When It Comes To Web Content Writing

It has become too easy and too cheap to find a web content writer who is located half-way across the world to write up some web content for your website these days that, frankly, it's getting a bit boring for old hats like me. as I search for relevant keywords on the internet, chances are, I will see web content that are more like clones of each other, only one is either shorter, longer, worded differently, have a different byline or rearranged, that's how tough it is to find original web content these days. And that's because of only one reason.

… it's easy to rearrange someone else's words!

Trust me because this is sometimes what we do … guilty as charged. But that was before the web content industry has grown by so much, so, please give me that much chance to explain myself. Original web content was never quite so important because search engines do not know how to differentiate them back in those days. As long as they are not identical, the search engines will pick up the web content and list them anyway.

One example of how the search engines have evolved is this. I have posted the same article in a website, in http://www.ezinearticle.com , http://www.wordpress.com and I have a link from my website leading to the original website. The tie is there but it's really quite far off. But the amazing thing is that one fine day, http://www.google.com picked up on the duplicate content, reduced the ranking of the original website (from No.1 to NOTHING!), We went ballistic! What in the world went wrong? Here, the start of our frantic search for our mistake … which were only guesses.

Appropriately, http://www.google.com picked up on my relationship with the original website owner, tracked the link from the http://www.wordpress.com account (under my ownership but identity is hidden from public eye), back to http://www.ezinearticles.com and then … believed that we were duplicating content and that I was the owner of that website! AMAZING!

This kind of systematic link and web content tracking system was never there before therefore, web content writers were free to do whatever with the content that they came up with. That's why I say that original web content is critical to your website's ranking … especially if you have high ranking on selected keywords. Be careful of the kind of content that you place in your website and in other servers because search engines have gotten so smart that they'll find you.

So, even if you find a cheap and reliable web content writer these days, it's important to let the web content writer know that you mean business when you say ORIGINAL. Because with search engines, there may not be a second chance.