What Is SEO, and Why Is It Essential for Your Business?

SEO (Search Engine Optimization) is a method of increasing your visibility in Search Engine results – in non-tech terms – it helps Google find you when your prospects are searching for what you do. I’ve heard clients speak about SEO (either directly or indirectly) as sometimes “tacky”, because when done badly, its glaringly obvious. You’ve seen these sites, where the content doesn’t make sense because there are too many keywords “unnaturally” in the text.

So, why do we do SEO?

First, it begins with an understanding of what your prospects are likely to type into a search engine, and then making sure your website has those keywords naturally throughout its content. Let’s look at a real-world example; if you go to the new grocery store that you haven’t been to before to find salsa, where are you going to go? How are you going to search? When you think “Mexican”, you are applying keywords to your thought process. Find the “Mexican” aisle and you’ll find plenty of salsa options. Now some people may think of salsa -> nacho chips -> snack food aisle, so most likely you’ll also find salsa there, but perhaps a few number of choices. But notice that some brands are in both spots, because they know that both aisles will attract consumers looking for salsa, some may be deliberately looking (Mexican aisle) while others may stumble upon salsa (snack food aisle) while looking for something else. Your grocery merchants predict this behavior by studying the buying habits of individuals and how they search a store.

Your website is no different. Good SEO looks at the search habits of your prospects and strategically develops a plan to organically attract these prospects to your site, by helping them find you. If they’re warm leads (prompting their search), then you want to be at the top of the search results.

Now let’s add the element that more than ever before, searches are being done on mobile devices. Since mobile devices have much smaller screen sizes then laptop/desktop PC’s, being ranked higher on the search (fitting on the screen without scrolling), is a huge advantage.

Search engines are getting smarter about how they interpret keywords on your site. They’re not just looking for a paragraph with content containing keywords. They’re looking at all of your content on your website, including social media and your blog. Search engines want to see consistent relevant content, not just a static paragraph or two overloaded with links and keywords. What does this mean? SEO is a journey, not just a destination. It is ongoing, and involves understanding trends, changing algorithms, and consistently evaluating what can be better.

And right now, for the purpose of this article, we are just talking about keywords (and really only scratching the surface). SEO is also about external links, the anchor text of your external links, and the quality of link sources. We haven’t even touched on that yet.

Two great resources on SEO can be found below, and …

Samsung D900 – Count on Compatibility

With a new handset emerging every week, it has become a whole lot of easier to get the right sort of gadget -as per your needs and financial requirements. Usually, we look for features and technology, while buying a handset. But, there are other aspects, which should be considered prior to take the final decision. And, undoably, looks do play an important part in creating the overall appeal of a handset. The Samsung D900 is one such handset, which can be rightly called as an all-rounder, as it comes with an impeccable blend of good looks and superb features. As far as the exterior is concerned, this phone is endowed with an anthracite colored casing and an enticing slide mechanism.

This is the reason why, this phone has become quite popular among the other slim phones. Besides being a compact handset, this phone does offer a lot in features. With thickness and weight only 13 mm and 85 grams respectively, this gadget easily fits into your pocket, so that you can easily carry it around. It also facilitates photography with its 3.13 mega pixels digital camera, which can capture all those defining moments for you. You also get a very good platform to view all those videos or content on its 2.1 '' TFT display, which supports a resolution of 240 x 320 pixels. When it comes to latest technologies, this phone supports Bluetooth, Quad-Band GSM with EDGE and GPRS.

If its inbuilt 80 MB of memory is not sufficient for you, then you can easily enhance it by using a micro SD card. With loads to offer in such a small handset, you would surely find it amazing that how Samsung has done this. Well, its media player is compatible with various file formats like AAC, AAC + and MP3. The Samsung D900 offers a lot to busy professionals, as it supports various office features with Word, Excel, PowerPoint and PDF files. On the other hand, its hand-free speaker allows you to make calls without holding this handset. Stay ahead and make all those big changes in your mobile life with the Samsung D900. …

Web Site Promotion – More Web Traffic

Second, write articles about your topic, and submit them to directories. That brings you lots of one way back-links and also plenty traffic from people reading your articles and clicking on the link in your resource box. Your articles must be well written, so get somebody to do it for you if your English, or ability to write, is less than perfect.

Third, you must build a list of those who have visited your site, and since they are interested in your topic. An opt-in form on your website, offering an inducement such as a free ebook or newsletter, will be sufficient. You can use your targeted list for fresh offers and to advertise new pages on your site.

A fourth website promotion technique used by many is to register for forums. If the forum is relevant to your topic, you can advertise directly to some very focused people by using your website address in your 'Profile' panel. You profile is frequently added to each of your posts in forums.

Fifth, use an email signature containing your website URL. You can add this to every email you send, even if not connected with your website. If you have multiple email addresses, even better. You can reach people with a proper signature that you would not think of as being interested in your website.

Sixth, ppc advertising campaigns can be useful, not only in procuring direct sales, but in attracting visitors to your site who will fill in your opt-in form. Here is the importance of this form. If you use a ppc system such as Google AdWords wisely, you can get maximum exposure of your site for minimum outlay. That is because your ad will enter Google's AdSense system, and be displayed on targeted websites, dealing specifically with your topic. Most sites get more traffic from AdSense that directly from their AdWords adverts.

Seventh, and finally, direct advertising is a good web site promotion technique in many cases. If your site is on health or fitness issues, advertise it with a poster at your local health center, for example. Or it may be a site suitable for direct newspaper ads.

Web site promotion can be carried out in many ways, and only you can decide which are suitable for your product. One thing is certain, however. Without it your website might never be seen by anyone except yourself. …

Finding Your Niche

What is a niche market anyhow? A niche market is a specialized market that has a limited and clearly defined range of products sold to a specific group of people. So when you are starting your own website or online business you want to have a specific niche to base your website around but you can’t seem to come up with anything? Well not to worry! I will show you a couple methods I have used and recommend for people just like you.

I must tell you when deciding what you are going to sell or what your website will be about, make sure it is something that you are passionate about. This is very important to the success of your website and to keep you motivated! Its much easier and fun spending time working on something that you can really wrap your arms around and get into versus going through the motions. While there are a number of different ways to make money online such as selling your own products, affiliate marketing and so on. I always suggest trying to come up with at least a couple products of your own but you can decide that later.

Here are a couple of easy methods to help you figure out what you’re niche market could be and how to narrow it down. Go to Google Keyword Search or AdWords. Now think about something or a topic that interests you, lets say for example “Gardening” type it in the space that says word or phrase.

Now also check the small box under that says “only show ideas closely related to my search terms” and do a search on it. This will give you a list of related topics or phrases generated for that one keyword. This search will then break down the related phrases and tell you how many times each one was searched per year and per month.

It will also tell you the level of competition for that word or phrase. Let’s say one of the phrases was “tips to a healthier garden” and the competition was listed as high. This means you are going to be competing potentially against several other websites on that particular phrase. Now let’s say another phrase was “how to grow a healthier garden” and the competition is listed as low or medium. This is narrowing down your niche and gives you a better chance at targeting a certain group of people and potentially lowering the competition.

Another thing I would suggest is go and do a couple searches on Google and a couple other search engines like Bing and Yahoo. Use the same method as far as using a keyword or phrase and search for websites that would be similar to what niche you are interested in. Take notice to the title of their website and the description. This is another useful method to see what some of the competition may be in that particular niche. One thing is for sure these days, …

Getting Rich on the Internet

Before you begin, you must realize that getting rich on the Internet is tough. Most Internet businesses fail. Why do web based businesses fail? Traffic problems, tough keyword competition, problems with affiliate programs, and the list goes on and on.

To have the best chance in this uphill battle, you need to make sure you have done everything in this article, from the very beginning of your venture.

The first thing you want to do to get rich on the Internet, is find a hungry market, and sell them what they want. If you are an expert, and can really make yourself look like an expert on your field/niche, you are off to a good start. Remember to operate where you are strong. Make absolutely certain that you build trust with your audience. Be positive, and focus on solving problems.

Make sure the things you sell solve your customers problems. Now, build a site that offers teasers, freebies, useful content, and make sure you start an opt in list (like the one offered by Aweber). Remember to position yourself as an expert. After you think your site is ready, launch it. Make your site live on the Internet.

What if your site bombs? This happens most of the time. What you do is look at your sales, total product clicks, all your traffic details, and all your statistics, and analyze them. What is working and what is not? Hopefully, you can figure out what to do with your site to make it convert more visitors.

Is traffic a problem? If it is, do the following things with your site: fine tune your keywords, your page titles, and page descriptions. It is imperative that your keywords appear on the content of the page. Make sure you are focused on the right keywords. You could try Pay Per Click advertising.

Other traffic building ideas include: blogging, using social web sites, like MySpace, and Facebook, write quality articles, hire ghost writers to write articles for you. Also, publish ebooks, and special reports that solve your customers problems, and are of high quality. Your articles, eBooks, special reports, and newsletters must send more visitors to your site. Also be sure to start, and join online communities, and forums where you can demonstrate your expertise.

If your site is getting traffic, but not converting, then improve your web copy. You can hire a web copy writer.

Another traffic building idea, is to do a JV (joint venture) with other marketers. Yet another thing you can do is to offer an affiliate program. Your affiliate program will pay other marketers to promote, and sell your products.

Press releases can be a big boon to success. Share your expertise on a common problem, or, a current issue. People will read your valuable press releases, and visit your site for more info.

After you have one profitable site, get to work on your second site. Remember: quality, current, up to date info. Promote your site a little every …

Ruby on Rails Proves It Deserves the Hype

With the multitude of programming languages ​​out there such as Fortran, Java, C ++ and C #, you may wonder why Ruby on Rails has suddenly become such a hot topic in the development world. Created in the late 1990's by an individual in Japan, the Ruby programming language had a cult following but never reached top-tier status. In 2004, a company called 37 Signals released a Web programming framework called Rails, which was originally developed for their own in-house projects. Rails was written using the Ruby programming language. It is the combination of Ruby and Rails together that has generated capable excitation in the development community, and the emerging language and application framework is proving to be a game-changer to the world of Web application development.

Ruby on Rails' Impact on Productivity

Rails is an integrated framework that utilizes the dynamic nature of the object-oriented Ruby programming language. Rails developers emphasize features of the framework for productivity rather than tools, and they take a common approach to Web architecture that should satisfy the needs of a large portion of the Web application projects in the wild.

As Rails was developed, the innovators of the framework realized that there were a multitude of features inherent to the framework that could benefit all Web applications. Rails is an extremely productive framework for database-backed Web applications. It is different from other frameworks in that it preaches convention over configuration. Typically, if you were building a computer program, you had to start from scratch and readily heavily on the skills and experience of the team's architect to develop and adhere to standards of writing good software. Rails primarily uses conventions to avoid configuration when possible, resulting in time saving and enhanced productivity. In a study by IBM, Rails applications needed a fraction of the configuration code of Java counterparts, often by a factor of ten or more (1). Where the programmer must specify configuration, Rails usually relations on Ruby programming language to provide configuration. The strategy saves developers many lines of code and simplifies the code that does need to be written. By taking mundane but essential decisions away from the developer, productivity increases substantively because more time and attention is absent satisfying the customer's requirements rather than the technical plumbing that can burden most projects.

Ruby on Rails is known for its ability to build Web applications quickly and with ease. For first-time users of Java, it could take about five to ten days to build a moderately useful web application that will communicate with a database using accepted Java Web best-practices such as separating business logic, from display logic (commonly referred to as Model-View-Controller). With no prior training on Ruby on Rails, it takes about one day to accomplish the same goal using the Ruby programming language. In several more days, it is possible to build a relatively complete Web application with Ruby on Rails.

In Java, a developer has countless decisions to make about how to proceed when communicating with …

How Was That Web Site Built?

Frequently people ask me to help them with their web sites, and sometimes they do not even know how their web site was built. Was it made in Joomla? Was it made in WordPress? Is it straight HTML? Is it some fancy CMS? Was it built from scratch? Is it hosted on a Linux platform or a Windows platform? I often need to look carefully through a site to figure out where to point these people, since I only know so many systems (and I do not care to learn them all). What are some ways you can look at the site and determine how the site was built?

Step one: Look at the source code

Browsers display the source code they receive, and just about every browser out there lets you look at that source code. Figure out how to see the source code in your browser. Sometimes it is called "Page Source." I currently use Chrome as my primary browser. To get the source code I click on the wrench, then go to Tools, and then go to View Source. In Firefox, select the View Source item from the View menu. In the version of Explorer on my computer, View Source is under the Page button.

You will have a much better chance of figuring out how the site was built if the site is small. Larger sites will be more difficult.

Step two: Look for key phrases

Meta tag generator: Search for the meta tag "generator" and see if that shows up. Joomla code shows up with Joomla, version number, Open Source Content Manager. Wiki systems typically have wiki in the tag somewhere. Some versions of WordPress have WordPress and the version number in this field.

Look for "Powered by:" Some web site builders either forget to or choose to not take off the "Powered by" phrase on the site. Search for the phrase Powered by and see if that points you in the right direction.

Look at the URL: Most unix users have web pages that end in .html, whereas Windows users use the shortened .htm.

Look for remnants of an HTML editor: While it does not have anything to do with Dreamweaver, finding this code at the very top of the page has a correlation with websites built in Dreamweaver.

FrontPage likes to leave the word FrontPage in the source code.

You will not always be able to figure out how the site was built, but you can come close. …

Web Site Design Basics – Did You Remember Your Site Map?

This article illustrates the benefits of having a well designed and easy to find site map. Lots of web designers neglect to include a suitable site map with their web designs. This article champions the use of this often overlooked and unfashionable addition to a website, which I believe is a must have for all websites.

First of all, what is a site map? A site map is simply a page on your website that lists all the other pages that make up your site. Kind of like an index at the back of a book. The advantage of a well designed site map from a website usability point of view can be clearly seen. If you site map is divided into logical sections – all the news articles listed together, all product categories together e.t.c, then this can be a great help to your users when they are navigating the site.

The other and most important benefits of a site map are not so apparent. To understand the other benefits you must first stop to consider the way that search engines find web pages. search engines are huge networks of linked computers whose who purpose is to visit as many web pages as possible and store the text content that they find on those pages in order to generate search results for users. This task is performed by software programs called search engine robots.

You might ask how the previously mentioned search engine robots actually find the new web pages that they visit. They simply follow the links that they find between web pages and then move onto the next page’s linked pages. In this way the search engines follow a theoretically endless web of interlinked web pages. This is how this type of software got its many nicknames ‘web crawlers’, ‘spiders’ and ‘spiderbots’ to name just a few.

So now that we know how the search engines actually find your pages, i’m sure you can see that if certain pages on your site don’t happen to have any links pointing at them, then there is no possible way that the robots and therefore the search engines can know that your pages are even there!

This leads me on to explaining the major benefit of a site map. Because a site map contains a link to every other page on your site it is safe to assume that once a search engine has found your site map, it then has the potential to follow a link to every other page on your site and therefore find all your web pages and their valuable content. In this way a site map can act as a fail safe – making sure that search engines can always find all the pages on your site.

Conclusion:

By understanding the simple way in which search engines find new web pages by following interlinked web pages you can begin to appreciate the benefits of having a well designed site map. Not only are they a …

Common Legal Penaltyies For Computer Crimes

Computer technology is becoming increasingly more advanced and there is a lot of money to be made surrounding it. Where there is more money to be made, there is more criminal activity, punishable by law. The Information Act of 2000 states that there should be different penalties for different types of technological crimes. The following are common legal penalies for computer crimes.

Telecommunication service theft involves the unlawful obsolete of any telecommunications technology. This crime is punishable with a heavy fine and an undefined term of imprimination. The legal consequences vary depending on the severity of the theft. Communications intercept crime is a Class-D crime that involves the interruption of communication technology. It is punishable by one to five years in prison along with a fine and can include other infractions such as offensive material dissemination, telecommunications piracy, and other cyber frauds.

When someone changes a source code on a computer program or website, this is called computer source tampering. Those found guilty of this crime can face up to three years in prison, or a fine. Computer hacking also carries a prison sentence of up to three years.

Although all technological crimes are taken seriously, government computer systems hold the most serious consequence when violated. Trying to obtain access to a system protected by the government is a very serious crime that can have major consequences on government operations. Anyone found guilty of tampering with a government computer faces ten years in prison and a major fine.

Protecting computer technology crimes is extremely important because the world now relates heavily on the use of computer systems to operate. With one of the most common legal penalties for computer crimes being a prison sentence, the legal system has been very effective in putting new laws in place with the changing technology. Technology crimes are taken very seriously and punished harshly. …

Apple iPhone – No Doubts in Quality

The arrival of iPhones of Apple Inc. has been a real storm in the telecommunications sector. As with any product, Apple Inc. from the consumer market holds much expectation on iPhone. Thanks to the high-end technology and elegant features, iPhones succeeded to win the hearts. The Multimedia and Internet enabled Quad band GSM phone supports EDGE called iPhone, Apple Inc. 29th in June 2007 in the USA

Apple, known for technological innovations and developments, it was not prepared, at the goodwill of the time. It is clear from just one glance at iPhone. The Apple iPhone comes with a built-in camera function and a portable media player, which is really intriguing. The digital camera provides the user the perfect images of excellent quality. It is possible to use for the shoot, record, store and send pictures, w is an element of fun into it.

Together with him, iPhone also has the functions of SMS and visual voicemail that things more benefit to the user. The audience of Apple comes with an attractive slimline casing, which is more impressive. The user can easily and comfortably the tasks, including e-mail, web browsing and local Wi-Fi connectivity. It is also possible for him to do functions such as conferencing, call hold, call merge Caller ID, and the integration with other cellular network functions with the help of Apple iPhones.

The Apple iPhone is a feature of Visual Voice Mail assists the user in viewing a list of current voice-mail messages on the screen, without requiring a call to the voice mail. It is also possible for him to hear and delete messages in a non-chronological order by selecting them from a list on the screen. This feature is not available in most of the phones. The latest ringtone, the iPhone on 5 September, 2007, makes it possible for the user to create custom ring tones from the iTunes Music purchased for a small fee. The ringtones are between 3 to 30 seconds long a part of a song that can input and output. …