Best Australian Search Engines

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Australian Search Engines – Which are The Best?

There are quite a few Australian Search Engines in operation today, and it's difficult to choose the best. In case you did not know: A search engine (aka SE) is not a directory. Directories like Yahoo! or Dmoz (the directory that Google uses) are collections of links to websites reviewed and edited by human beings like you and me.

A search engine, on the other hand, uses a special program (called a spider or a crawler) to surf the internet automatically, copying all the data into a huge database (an index or list of information).

So when you are "searching" the internet using one of the best search engines, you are not searching the internet at all, but the information this engine has gathered on its computers.

Not one of the various search engines has information that covers the entire Net. Nor are all the results up to date. That is why you should use more than one of the best search engines.

The databases used by search engines are made by "robots" or "spiders" that automatically map the Net by following the links between sites. The directories, on the other hand, contain sites that are hand picked by human beings.

Still, most search sites present search engine as well as directory results. Metasearch engines gather results from several search engines and directories. They are not that good at advanced Boolean searching, but may provide you with a broad sweep of the Web.

Getting back to the question, "Which are the best?" For the purpose of mining data, there's n question that Google is the best at it's job of returning results swiftly and meaningfully.

It achieves this by rating sites according to how many other sites there are that link to it. Links from popular or important sites counts more than links from smaller, unknown sites. The search engine figures that if many high quality sites link to a particular site, that site must contain some high quality information. They are so confident about this, that they have included a "I feel lucky" button that brings you directly to the first result on the hit list. It actually works most of the time.

Google is unique in that it includes files in a wide variety of formats in its regular index, not only traditional webpages, including Microsoft Office files and Acrobat PDF.

Google has also a special adaptation of the Open Directory, where it ranks the lists according to popularity. Another useful feature is the Google Groups SE, which lets you search in the content of Usenet / Newsgroup messages.

Australian Search Engine Submission

Now, for the purpose of submitting your website to the engines there is a separate set of criteria. You need to evaluate which search engines to allocate your precious time. Some will be well worth the effort, others will be time consuming with little benefit. In order to gain links, increase traffic and get ranked higher in …

Introduction to SEO

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Search engines are such a common place thing that almost all Internet users would have used one to do a search for anything they would want to find; anything from products and services to information. Each result that comes up from a search supposedly represents a web site that contains the information requested.

Anyone who has a web site online and intends to receive traffic to their website should seriously think about using Search Engine Optimization (SEO) as one of the methods of getting the desired traffic.

SEO stands for Search Engine Optimization. It basically means optimizing your web site or web page (s) so that search engines will take note of them and place them on top of other search results. However, do take note that search engines do not rank websites as a whole. Instead, specific web pages are ranked. The higher above other search results that your webpage (s) appear in SERPs (Search Engine Result Page), the higher chance of Internet users seeing your description and doing a click-through to your site. For example, popular sites like Ablewise.com have high SERPs; their site always appears above other search results.

Attaining high SERPs on major search engines like Google or Yahoo for popular keywords takes a certain amount of know-how knowledge, skill, and most of all, patience. High SERPs do not take place overnight. There is so much information available all over the World Wide Web that it is easy to get confused and overwhelmed. All these information is good to know, if you have a website that has a strong foundation of quality optimization work done previously, and you are looking for that last push to make your web site truly stand out. However, most of us who do run an online business over the World Wide Web do not actually have that kind of time to sit down and really go through all the information.

The only option left to us would be to hire a SEO consultant from one of the top SEO companies. These consultants will work with you and help you get your web site to the top of search rankings. Before that, it would definitely not hurt to know a little about SEO, too. However, do take note that this will not happen overnight as well. As the saying goes, good things are worth waiting for. Good luck. …

Internet Marketing – The Single Most Important Thing

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Today I want to go into a more in depth discussion of communications, as I honestly believe this may be the most important key to your business succeeding.

It really can not be stressed enough …

If you do not have the ability to effectively communicate with your targeted audience then you are seriously limiting your full potential potential online.

First I want you to step back and think about business in general … not just on the internet, but ALL business both on and off-line.

Think about what happens when you walk into an electronics store and you are looking to buy a new stereo, iPod or HDTV. If you like most of us, you really do not know much about whatever it is that you want to purchase and have no idea how to decide which model or brand is right for you. Before you know it, an extremely nice and knowledgeable sales person walks over and you if he or she can be of assistance to you.

You probably start a conversation and explain to this person that you are looking for a new stereo, but have no idea which one to buy, because in all honestly you can figure out why one costs $ 20 and the other costs $ 3000.

I am sure you know what happens next. The sales person will walk you through each system and what they offer. Explain to you why one is better than the other. Probably tell you some technical details about the sound quality that you will pretend to understand, but in the end you will feel as though you have enough information to decide which model is right for you.

Now, imagine that you go into the same store and you get a totally different sales person. This person does not take the time to explain anything to you. He has no knowledge of the types of systems that are offered and can not even tell you why one costs more than the other. You will probably just walk out and go to the next store, hoping someone can help you out.

Now look at the two scenarios, which person is going to be a customer and why? The first person leaves happy and actually makes a purchase, but the products, the store, the prices, everything is exactly the same; except for the sales person.

And the difference between them is one thing, communication.

Now back to your online business. Even though we do not normally communicate verbally on the internet (although that is changing with the rising popularity of video), we do communicate.

We use things like sales letters, articles, autoresponder messages and even emails with our potential customers. If you do not handle all of these types of communications in a professional manner do you really expect these people to become customers of yours? Think back to the electronics store example.

The bottom line here is that effective communication is ESSENTIAL to making any kind …

How to Pick a SEO Company For Your Business

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SEO is the most compelling, convincing and persuasive method for anyone who is carrying out business or financial marketing. It is a useful and beneficial way by which online advertisement could have done to expand and extend the requirements of your offers and sales. SEO marketing has become the most usual campaign these days for people to follow. It is advantageous in long term optimization of your website. There are a vast number of companies which are performing the task of determining options and choices regarding the website designing and keywords researching.

With a thousand of such companies and organizations being available online and socially, it can be difficult to pick the best SEO Company. How to get a SEO Company for your business? How can you select the one which fulfills your requirements? Which company would serve your needs better?

You should go for a company which offer statistics for you and some kind of report. A better SEO Company will not be over promoted or over confident. It would prioritize to judge your website with all the necessary elements. It is going to provide you with a detailed description of all the techniques you want to get involved with. The report which the company would provide you with is more likely to get you aware with all the limitations and impedances which affect the listing of your website on search engines. They would not only take care of the functionalities of the site but also the content and information which are going to be displayed.

Before you select any of the SEO Company for your business, one important question you must ask from them is about their past experience. You should look for the references with the concern people who have been dealing with the particular company. This will make you aware of the proficiency and capability of the SEO Company for the business you are associating with.

Do not make a choice in selecting a SEO Company which is precise in its services. Go for a company which chooses to have a gradual customer support and reliability and can expand with you. The company should be able to make any quick changes whenever and where needed.

I am sure that now you know about the factors to consider before picking any SEO company for your business. …

Tech Gadgets For the Tech Generation

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With technology dictating our lifestyle, tech gadgets are increasingly becoming integral part of our lives. The word, 'gadget' is considered to be used as a placeholder name for technical stuffs without a specific name. A tech-gadget is generally a technology product or object, which has got some specific functionality. Most often than not, this could be a brand new product or an innovative concept design.

These gadgets are also known as gizmos. When compared to other normal technological objects and stuffs, these are considered to be ingeniously designed and implemented. We could say that gadgets stand out from the rest of the pack.

Classifying gadgets is indeed an awkward job, since a gadget could have been anything and everything you could think of! On a rough note, tech gadgets could be electronic equipments, application software, accessories or enhancements, toys, mobile phones, gaming devices, etc. The introduction of a new gadget, to the market is bound to instill curiosity and excitment in the target audience.

Here, the instinctive characteristics of humans to feel crazy for unprecented functional novelties and odd design implementations are exploited to the full effect. A tech-gadget could be as advanced as a hi-tech robot or mobile phone; sometimes it could be as cool and simple as a grocery bag grip! On some occasions they are as useful as an advanced GPS device; on some other times they are as ridiculously as an electrically powered pencil sharpener.

Tech gadgets that seem useful to some people may not be useful to others. Some people may find a gadget so innovative and stylish that they want to try it as soon as it is available on the market, while some others may think that they are ridiculous and a waste of money! For most of the younger generation of people, tech-gadgets are part of their life and personal technology, and they can not even think about living without their beloved gizmos! …

Publish Articles for Profit

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Want to know a quick and simply way to earn money from Google AdSense and other affiliate programs? Find out how you can set up a content rich website business by publishing other people's articles.

Content rich websites

Everyone has heard the phrase 'content is king'; browse any marketing forum and you will be claimed that the best way to receive search engine traffic and link referrals is to publish plenty of good quality content.

However, writing articles can be a time consuming process, especially if your holding down a full-time job and your website is a part-time business. Can you realistically build a 50, 100 or 200 page website of quality content in a short period of time?

So why not supplement your pages with articles written by other people?

Finding articles to re-print

Fortunately there is no shortage of authors eager to allow other people to publish their articles. It is a great form of public relations, allowing the author to demonstrate their knowledge of a particular subject.

There are also a number of 'middlemen' on the scene. These are directories where authors submit their articles, allowing people to browse through and find suitable content. Some of these directories are vast, containing 1000s and 1000s of articles for your use.

Finding articles to re-print is very easy, simply go to your favorite search engine and enter terms such as 'free re-print articles' or 'free website content'. You will soon come across a range of article directories.

Using re-print articles for your website business

There are a number of ways to grow your existing website or even set up a new business:

Knowledge directory

Many companies that own a website do not use them to their full potential. Normally the site will consist of basic information about the company, the products or services on offer and contact details.

Adding a knowledge directory of relevant articles would provide a level of added value for customers, encouraging them to return to the site frequently and generating more business.

Running an ezine or company newsletter

An extension to the knowledge directory would be to build up a mailing list of regular customers and send a newsletter to update them on new articles, plus news on new products, services and promotions.

Many people run ezines and simply find high quality re-print articles that they know their readers will be interested in. Using other people's content provides them with the time to build their mailing lists and find more companies willing to advertise.

Network of niche websites

'Multiple income streams' is a big internet marketing buzzword. This is the practice of setting up a number of websites targeted at different niche markets, each generating an income that when combined with the others becomes quite substantial. The advantages of niche websites being that it is easier to dominate a very small market, while spreading your risk; however a high level of resource is required to create the content for each niche site.

Using free content …

Marketing Gadgets to Gals

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The industry of consumer electronics has experience a popularity explosion due to our technology driven society. Often this industry is geared towards men and their tastes. But a shift is happening in the way companies are designing and marketing their electronics. Many have started to realize the long overdue idea of ​​catering to the tastes of female consumers. The New York Times published an article by Michael Marriott discussing how many companies realize that most consumer electronics are bought for home use. Items such as camera's, computers and cell phones are now being designed and manufactured with the busy lives of women in mind.

An interesting pattern that I noticed throughout the article was the mention of "ease of use". Now, part of me hopes that this aspect of the marketing and design is just focusing on easy to use products for customers in general, as opposed to "dumbing down" products like remotes and digital cameras for women. It does seem to me that often times in the technology industry, it is assumed that a woman will not be able to understand the complicated use of a SLR digital camera because she is somehow easily flustered. Nancy Durante, chief executive of Durante Design, who was quoted in the article, believes there is a different reason, "Women are busier than men. great puzzle. Men get great gratification out of that. I'd rather read a book, "she says.

So how these companies are making an effort to appeal to female consumers? Well most importantly, they have shied away from simply "creating a pink or pastel version of the same black or silvery item coveted by men." They are making cameras smaller and more lightweight. Laptop carrying cases are more stylish. Many digital cameras have one-touch transferring to computers. Some notebook computers even come with the keys spaced further apart to accommodate the longer nails of female buyers. Another progressive marketing tool is to show the usability for both men and women. It is helpful to cater to both the sensitivity of women and the male love of technology. With top electronics companies taking notice to female consumers, now's a good time to be a gadget gal. …

Yola Review – A Phenomenal Free Website Maker

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If WordPress, Joomla, or Drupal are not your thing, and you're looking to build a great website for no cost, consider Yola – a free website maker.

What you get for free using the Yola website maker:

Free hosting:

But, you do not get your own domain (with the free package). Instead it's hosted on the Yola website. Your domain would be YOUR-DOMAIN.yolasite.com. However, you can easily get your own domain and host it with Yola on your custom domain for $ 19.95 per year (at the time this article was published).

Free Website Maker:

Anybody can build a website in Yola. No coding knowledge needed. It's a drag and drop website builder.

Choose from dozens of website designs:

Many Yola website designs are free and some you must buy. Yola is true to its word that you can indeed, build a great site for free. There are many designs to choose from for all sorts of websites. You lack for website design choice – even if you look for the free designs.

Website Layout Customization

Yola calls its customized sections "widgets" (like WordPress). You can reconfigure the number of columns and sections in each Yola site as you see fit.

Content Creation

In addition to easily inserting text and articles in any section on any page, Yola makes it easy to add video, contact forms, images, and maps. All content is added with the "drag and drop website builder" editing function.

E-Commerce Capability

You can create an online store with Yola with options for a single product or product catalog using the drag and drop website builder technology. If you're just starting up your e-commerce business, Yola is an inexpensive option to see if your business takes. It's also very easy to set up an online store with Yola.

Yola SEO Configuration

You can specify the title, meta heading, meta description, and meta keywords for your pages without knowing any coding at all.

If you use Yola, do not forget to take these SEO steps with every page you create. Without entering in the SEO meta data you are missing out on a very easy way to improve you on-site optimization for the search engines.

Yola Upgrade Options

Like most free website builders, there are always upgrade options and packages. The following are the packages and upgrade options with Yola (at the time this article was published).

  • Your own domain and hosting: $ 19.95 per year.
  • Premium website designs: $ 9.95 and up.
  • Your own e-mail account with your domain: $ 9.95 per year.
  • The Yola Silver Package: includes your own domain (with private registration), premium website designs, an e-mail account, stock photography credits (one time), HP Logoworks credit (one time), advanced analytics and reporting, and more. Price: $ 49.95 per year.
  • Yola Premier: Everything in Yola Silver plus custom design help with your HP Logoworks logo design.

At the end of the day Yola makes it easy for any business to get a professional website on the web …

Google WebSearch(tm) & Google Adsense – Yahoo!

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The makers of the world renowned search engine, Google, have taken things a step further to increase their user loyalty, grow their user base and at the same time reward websites for helping them promote their search engine. What a beautiful deal.

Google now offers WebSearch(TM) allowing AdSense members to take the earning potential of their sites to an even higher level. Is it all about the money? For most I bet the answer will be “YES”, however, those who would say no can say so with confidence.

Google delivers the best search results on the web today. Don’t be surprised if the majority of your website users use it to search the web. They pride themselves on highly relevant search results with a clean and effective interface. They offer various filters to fine tune their results to allowing you to eliminate any unwanted sites from being displayed.

They have started a highly successful symbiotic relationship between Google and websites that many webmasters will be taking advantage of as soon as they hear the news. It is said time and time again how Google AdSense has transformed websites not geared towards earning income, into solid income producing businesses. Now with WebSearch(TM) it gets even better.

So what exactly is WebSearch(TM)?

It’s using Google’s SiteSearch or Google’s Web Search and displaying AdSense ads in the results and you earn income every time someone clicks on the ads. Lots of sites already use these features together or independently and them being able to monetize this is a sure plus. You are also able to customize your results page to some extent which includes full color customization as well as the ability to include your logo.

So how do I get it?

Well if you haven’t already done so you will need to create and AdSense account at Google AdSense and follow the steps.

If you already have an AdSense account then log in and click on Search Settings and you should be able to figure it out from there. They also offer reporting information which can also be filtered by channel and includes clicks, the number of queries and clickthrough rate.

The verdict

If you answer yes to any of the following questions then there’s a good chance that Google’s WebSearch is for you:

1. Do you want to give your users a reason to stay on your site longer?

2. Have you ever wanted to offer web search from your site?

3. Do you want to be able to offer a site search feature to your users?

And last but not least

4. Do you want to increase the earning potential of your website? More popularly stated as… Do you want to make more money?

I’m not a betting man but id put my money on you answering yes to at least one of these.

Happy Google WebSearch(TM)ing 🙂…

SEO and LSI – How to Use Latent Semantic Indexing

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People get worried when they hear about terms such as SEO and LSI, and when they try to find out how to use latent semantic indexing, they get even more worried when they get conflicting messages. On the one hand some say that LSI does not exist and therefore can not be used, while others, on the other hand, state that it is critical to your website's success with the search engines.

We all know what computer people are like, the way they try to make acronyms of everything. LSI is one of these, although not quite what you would call an acronym. LSI does exist, but not in the form that Google would have us believe, and not in any form that you can use to make your website 'LSI compliant'. Anybody claiming that they can do that are simply playing Google's trick and using big names for what is a very simple thing to do.

LSI or LSA?

Without going into any detail as to the mathematical background of LSA, it can be used and is used, to determine the relevancy of a passage of text to any given topic based upon a keyword or multiple word search term. LSA was, incidentally, patented by a group of people in 1988, although the basics were known prior to this. LSI is nothing more than the use of LSA in the indexing and retrieval of information. It is therefore a concept, and you can not make a 'concept compliant' web page.

However, it is all semantics (ha-ha!) And the meat of this article is not to knock holes in the way the terms LSA and LSI are being wrongly used by SEO experts, but inform as to how you can make your web page more likely to be considered relevant to the main keyword for which you want your page indexed. This is very simple and does not warrant all the books being being offered on the subject.

The Development of AdSense

Latent semantic analysis is used by Google primarily to detect spam, in respect of excessive repetition of keywords in order to fool the search engines into providing a high listing for that keyword. There was a time when smart people could indeed achieve this simply by writing a meaningless template with rotating synonyms into which any keyword could be multiply inserted by means of software. Thousand of pages could be generated in minutes, each targeting a different keyword. Some were making $ thousands daily from AdSense using this method.

In fact the principles of LSA to determine the content of web pages were used by a small company called Oingo that changed its name to Applied Semantics who developed a search system to determine the relevancy of page content for specific advert placement. They called this Adsense. This company was in turn bought by Google in April, 2003, and AdSense used to replace their own system which was still under development. Adsense, then, was not developed by Google, …