Contractors are people who are mainly on the field working. They don’t do much of the work in the office. Even the architectural plans are being analyzed and taken care of at the construction site.

This is the main reason why most of them are not aware of the positive sides of the internet and how much it can help to achieve higher company growth. If you’re a contractor you should consider reading this article to find out what you need to do if you want to be a part of the big guys.

Get clients through the internet

Did you know that 4.5 billion people in the world have internet access? More than 300 million people in the US only are connected to the internet. A big majority of these people look for services online.

They do this through search engines like Google. When someone needs something fixed around the house or start renovating, they open the browser and instantly start searching for contractors. No one goes to the employment offices anymore and there are no phone books with addresses anymore. Everything happens through the internet.

With this being said, it’s clear that you need to be visible online and make clients reach you through the net. However, if they don’t know who you are, they won’t come to your webpage. Making them understand what your business is, you need to be visible on the search engines. For this, you need to make an SEO.

What is SEO?

SEO means Search Engine Optimization. It is adjusting for your website for the needs of the search engines. Fixing the problems and adding some important information inside your page will make the search engine bots find you more easily and rank you higher on the importance scale.

That scale has a lot of small details and important parts. With them, you compete with the others to become more important and appear higher on the list when someone searches for contractors.

That’s why you need to make this as better as possible. You need to hire a professional expert who’s skilled in fixing your webpage and make it perfect. This person is not easy to find as there are more who will do a good job but you need the ultimate one. The one who can do real magic from your page. For this, you need a specialist in the contractor internet marketing business.

Get an expert in SEO for contractors

There are lots of regular SEO experts. They are good for common websites but in your case, you need someone who understands the business. Construction business is not simple and there are so many terms that regular people are not aware of.

The person who understands what contractors do will understand what their clients will search for on the internet. If they have knowledge for the needs of both parties they’ll connect them much easier.

Doing this and hiring a person who knows how to handle these issues will make your …

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If you are new to the world of SEO or Search Engine Optimization and search marketing, you might have heard the phrase “SEO content” being told by people in marketing meetings. This article will give the readers a closer look at the dynamics of Search Engine Optimization from the eyes of companies like Johnny Houston SEO.

What is Search Engine Optimization content?

To understand and know what the experts mean by SEO content, it is helpful if you break it down into its components.

SEO refers to the process of optimizing the website so people can find them easily using search engines like Yahoo, Google or Bing. Content means any information or details that live on the Internet world and can be used on the web. 

So, if you put these two concepts together: the optimization of the site using search engines and the content, it is any content that was created with attracting traffic in search engines in mind. In this article, we will take a closer look at its optimization. 

Keyword research – If you need to generate traffic using search engines, it is best if you do keyword research first before you start planning and writing your article. That way, you can focus your attention on the keywords, where a lot of search volume already exists. In other words, you need to write according to the topic and find keyword niches that the target market is already searching for details or information about. 

To know more about keyword research, check out https://en.wikipedia.org/wiki/Keyword_research. 

Optimizing keywords – You need to know how and where to properly use keywords when making your content to make sure you get maximum searchability.

Organizing contents – All the published posts on your website need to be correctly organized in a rational, insightful and logical way. It is not only good for SEO, but it also helps the traffic on your website, to find other post related to what they are looking for, a lot easier. The longer the traffic stays on your website, the better.

Promotion of contents – Maximizing the visibility of the materials that you created by sharing them on other websites or social networking platforms like Facebook, Twitter or Reddit and building links to the contents of both external and internal sites.

Words of intention

It is very important to keep in mind that if the traffic on search engines is your primary goal, the results will surely suffer. In order for your content to please both the future customers, the search engines (who will give you high rankings if you properly manage your content) and the return visitors, you need to make SEO your main focus. 

In other words, do not provide materials that are considered thin, that get clicks and ranks, but does not provide any additional value to the users of search engines. Websites that promote low-value and flat content will run the risk of getting penalized by Google. These contents will also have high …

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