Bing Vs Google – Why You Rank Well on One Search Engine But Not the Other

With Microsoft and Yahoo combining their muscle in the search space, it is imperative that you do not ignore it in your search engine optimization efforts, especially since it will be the Bing search engine that works behind Yahoo search as well. There have been countless articles written online and in technology magazines comparing Bing to Google, but you need to know the differences between how these two search engines rank their pages so that you can optimize your web pages for both of these as well as Yahoo.

Why Would You Rank Higher in One, but Not in Another?

Most small business owners get frustrated that their site either ranks highly in Bing, but poorly in Google or vice versa. Here are some of the reasons why this may be happening and more importantly some workarounds to tackle this problem.

1. Amount of text: Bing places a lot of importance to content, so if your pages have more than 350 words, then you have better chances of ranking higher in Bing. Not so in Google, for which it does not seem to be of importance. So, you need to optimize each and every page individually to meet Bing's page score requirements.

2. Natural Language: Bing places a lot of importance on relevancy, so if your website is optimized with LSI keywords, then you are likely to be ranked higher in Bing. Google is soon catching up, so maybe it's a better idea to optimize based on LSI rather than mindlessly repeating exact keywords. You can also get a firm offering professional link building services to help you out here.

3. Title tags: Bing places more importance on title tags than Google, so make sure that your keywords appear as in your title tags as often as possible.

4. Back links and outbound links: Bing places more importance on links in general than Google, and the higher the number of relevant back links you have, the better your chances of a good ranking in Bing. Google used to penalize sites with a large number of outbound links, but Bing likes them, and so you may want to have a judicious amount of these as well in your site. Here again, if you get a professional to work on this area, their link building services team would identify the right places to place links for you, so that it actually translates to a better page rank.

5. Domain age: Both Bing and Google seem to favor older domains, so if you are trying to start off on a new business, it is better to purchase a domain name, that's been around for some time.

What This Means to You?

As a business owner, you would want all the traffic that you can get from Bing, Yahoo or Google and the best way to do this is to optimize it for all the major search sites out there. The best way out is to hire professional link building services to help you …

Tips for Choosing the Right Website Development Company

With the help of the right website development company, you will be able to create a website that creates ripples in the internet world. However, it is not that your website development company will land in your lap, on a silver platter. You have to conduct some of your own research to choose the right company that caters to the needs of your business or company.

Go through the portfolio of the website development company
Experience is an important factor to take into consideration when choosing anyone's services. Looking at the company's portfolio is the best way for you to find out how good a website development company is. Look for the types of projects the company has done, the number of projects completed so far and if the company has served big or small clients. You will be able to decide whether to do business with the website development company or not, by taking a look at its portfolio. If you want to outsource projects, find out if the company is experienced in outsourcing matters. This is important, to ensure that your work does not reach wrong hands. Check to see if the website development company has a well defined web development process it follows. If the company has no clear cut process that it follows, you find that your project will not be successful. In addition to this, you have to go through the information security policy of the website development company.

Sign an agreement ensuring safety of all your information
This is to ensure that whatever information you provide to the website development company remains and remains in safe hands. In fact, signing a confidential Non Disclosure Agreement ensures that you have a legal binding with the company where you are sure that all the information you provide them remains safe and secure. Of course, also ensure if the company has the right firewall systems, secured VPN and network and restricted employee access systems. Make sure you ask clients of the website construction company about its reliability, professionalismism, credibility in work and work efficiency. This gives an idea of ​​the working capacity of the company. Always work with companies that provide you with a single contact for your website development needs. This is because if you are assigned a second person for your project, you just have to explain everything, all over again.

Have an agreement stipulating the completion date of the project
Once you have got everything clear, and have clearly defined your needs and prerequisites, it is important for you to ensure that you have an agreement stilling the completion date of the project. This is to ensure that your website is produced as you want it, whenever you want it. Make sure all doubts are clear, and that the website development company has understood what you want them to do. Once this is all done, you can rest assured that your website will soon be ready for you to use. …

Internet Marketing – Stay in Tune With the Latest Internet Marketing Information For Real Success!

It's always a big pain to learn everything from scratch, especially if you own a website that needs much more exposure. Online advertising, banner ads (and god help you, newspaper ads). You've tried it many times and to what end – a whole lot of work and money and little results for your efforts. Would it not be better to save yourself the time and frustration and let real professionals teach you all the most advanced, cutting-edge Internet Marketing information?

Getting help is not a sin. We all try to handle everything on our own because we want to feel in control and we want to feel competent. But the hard fact is this: Without constant help from knowledgeable people who have already been through the paths, your chances of being a successful online marketer, in a relatively short period of time, are pretty much impossible. Why?

There is not enough time to learn everything you need to know to be successful without getting help from people who are already successful! And why should you struggle? Getting professional Internet Marketing help from professional Internet Marketers can save you YEARS of miserable mistakes.

So many of us spend years trying to re-invent the wheel only to finally discover that all that time was in vain because we were barking up the wrong tree. We tried all types of methods only to find that these methods were outdated long before we even started using them.

Internet Marketing is a vast area of ​​learning. And no one book can teach everything there is to know. If you really want to be successful in your online business, you need to get help from a network of professionals that are always in tune with the latest information. Being involved with leading Internet Marketing experts will positively give you the edge you need to stand out way above your competition. The fact is, not too many people keep tabs on all the best and most useful information.

Internet Marketing also includes networking. This is the key for online success whether you sell light bulbs or real estate. What is the best way to meet lots of people? Free Internet marketing courses and seminars in your area is a great start. Did you know that hundreds of Internet Marketing seminars and free courses abound? Thousand of highly educated teachers are offering the best of the best information to help you plug in to a whole new world of knowledge and useful, practical information. Best of all, being associated with highly exposed Internet Marketing teachers and groups will lead to a gigantic list of many other helpful people that you can learn from and benefit.

If you allow yourself to stretch out beyond your day-by-day thinking, you will quickly discover a whole new world of information and people wanting and working for exactly what you want and work for. . . happiness, inspiration, support, and success. Learning practical knowledge from the best Internet marketing professionals, who are ALREADY …

Nokia N95 – Rise Above The Clutter

The advent of N-series was the biggest turning point in the History of Nokia. So far, this series has been consistently upgraded and adorned with many illustrious gadgets and a common user can expect something big and innovative in the near future. While the competition has literally reached the pinnacle in mobile market, N-series is all set to live up to your expectations with its new offerings. Latest in the firing line is the Nokia N95, which is acclaimed as the most advanced phone in this family. This device is loaded with various advanced mobile technologies, which can really do wonders to your personal and professional life by making a whole lot of things easier for you. Empowered by HSDPA, 3G, inbuilt GPS navigation system – this gadget does not miss any of those favourite modern technologies.

The first thing that you considered prior to buy a mobile handset is its designing. And, in terms of designing, the Nokia N95 is an enticing dual slider phone. You can slide up its front cover to explore its unparalleled features. Move down and you would find media keys. Keep on exploring and you would see how, it brings that much desired easiness in your lives. Its inbuilt GPS mapping system enables you to get the comprehensive information about new destinations from its mapping database. Thus, you would never feel stranded, if you have this perfect guide with you.

Like other N-series phones, the Nokia N95 is also a superb camera phone. Its camera features are comprised of a 5.0 mega pixels camera, which is supported by 20x digital zoom, Carl Zeiss optics, flash and auto focus among others. Just hold this phone in the right position and click with precision to capture all those larger than life images. You can also grab all the moving action by switching over to its video features.

In multimedia features, the Nokia N95 is just too good. It is endowed with a superb media player, which is compatible with various popular file formats. Just download or transfer all your music tracks from your PC by using the USB cable or you can share your stuff with any compatible Bluetooth device. For more music, you can tune into its FM radio. This superb gadget is really a powerhouse when it comes to compatible connectivity. In connectivity features you get 3G, HSDPA, WLAN, EDGE, and Wi-Fi. Make various things possible in your life with the Nokia N95.…

Technology in Education

Technology has moved at a fast pace over the last decade. Would not you agree? As a result, many technologies have replaced the need for human resources in some fields, and it has also affected education drastically.

Before delving into the impacts of technology on education however, consider:

· How travel agents have been significantly replaced by online reservation systems.

· In 1901, Charles Holland Duel stated that "Everything that can be invented has been invented". This was over one century ago, where numerousventions had yet to be patented and trademarked.

· The number one focus on this list of technological impacts, is how computers and the Internet has affected lifestyles and education. Everything can be shared in an instant, and snail mail is no longer the main method of communication. In the past one had to wait a few days before receiving a message, without a phone or fax were used.

In the 21st century, educational institutions have moved with the times by integrating technology into learning. After all, our educational systems are a critical part of societal norms.

Here are some of the key ways that technology has broadened teaching horizons:

Traditional colleges have adopted online methods of learning, which is otherwise known as online colleges . No longer do students have to relocate from thousands of miles away to get a quality education. All that's needed is a computer and connection to the internet to plug into online learning.

This has opened up numerous doors for working adults who have previously been restricted by time and resources. The technology of online videos or recorded tutorials allows students to study on their own time, whether day or night.

A study by US News purports that nearly 6.1 million students were enrolled in online college course in 2011. This number is expected to grow as the stigma of online certification has somewhat been lifted due to its increasing popularity in the workplace.

Other ways that technology affects education include the student's ability to research faster than ever, compared to pouring over books in the library. As an example, a study by the Pew Research Center suggests that digital technologies have helped students to become more self-sufficient researchers.

Educators too have integrated technology into learning, with the distribution of course material and online video, voice, or written tutorials for student references.

Finally, there has also been a dynamic shift in the communication between students and teachers via online, social and digital mediums. …

Making Money on the Internet – Can You Or Can not You?

Making money on the internet is possible for just about anyone anywhere. There are two things that need to be done in order to run a successful website business or any online business. They're both pretty obvious but lots of folk actually do not do them.

Ok, wait here it comes. They are so obvious they'll smack you in the face. Number one, you have to find a website business which is genuine and which offers complete unlimited training. Now before we all scoff at the sheer obviousness of this comment it might surprise you to know that thousands upon thousands are still, even after 15 years of internet land existence, getting scammed each and every week. They are losing money to false, corrupt, cheating, robbing scammers.

To be making money online you need honesty (there is such a thing in business) together with moral and honest business associates. Here's two quick notes. If you're looking for a business opportunity, always, without exception put the name of the person or company into the search engine together with the word "scam" and you will know soon enough if they are a scammer or not. And equally important is getting a meeting together with that person or company, yes to check them out but also to discuss all the facts before anything changes hands. If the meeting can be face to face so much the better.

Ok, number two. Your website business will actually need you to work at it. Yes, we all know of the "amazing opportunity to earn £ 50K in your first month, working one hour per day" but come on folks, this really does not exist. Do not waste your time like I did and spend two years searching for that millionaire opportunity. Working from home , in my opinion is far better than working a traditional job, but it is actually work. Some folk work three hours a day whilst others work twelve hours per day – but they all work.

So, if you're hiring to be making money on the internet working from home with your own website business remember the two important points. Do not get scammed. You will have to work. (But it is fun though). …

Web Site Marketing

So you have created a business web site and become a presence on the World Wide Web. It is estimated that there are close to one billion web sites on the Internet. This is an extreme amount of competition. Web site marketing can be the perfect solution to increasing the amount of foot traffic that your web site receives. When your web site receives more visitors this is increasing the recognition of your business name, company logo or your product. Invest in web site marketing in order to gain a strong foothold on the Internet.

There are several different web site marketing strategies. Some web site marketing strategies are free while others may cost a small monthly fee. The web site marketing strategy you choose should reflect the size of your business and the budget that you are working within. Web site marketing is perfect for a business that wants to expand their customer base. One web site marketing strategy will even expand your customer base to clients around the world. Web site marketing is the fast and easy way to grow globally as a business.

Quite a few web site marketing strategies deal with advertisements. Advertising is one of the largest ways to effectively market your business web site. Some business owners believe that once they launch their web site the process is over. This is not true for a business web site to experience success a business owner must be willing to put time into researching web site marketing. There are several online resources that go into the definition and proven methods of web site marketing. One could even say that web site marketing is your key to business success on the Internet.

A web site can only be successful if seen by the right people. Reach your target audience through web site marketing. You may want to create an advertisement such as a banner or send out a mass flyer to the email accounts of potential customers. There are many web site marketing strategies that you can choose from. Before you choose just one web site marketing strategy you want to research all of your options.

If you are just starting out as a small business or a first time entrepreneur you may want to take advantage of free web site marketing. This way you do not break your back account. Learn more about web site marketing and increase the amount of business and profits that your business earns. Web site marketing is the first step in the road to online success.
More information you can find in: http://make-your-own-web-site.biz/ …

Web Design – Designing Your Website Beautifully And Creatively

Every website owner would like to have a website that is designed beautifully and creatively. Why? This is because the more a website is designed excellently, the more advertisers and visitors too. Therefore, it is important that web design will be taken into much consideration when making a website.

There are several tips that you must consider when making your website.

1. Choose An Interesting Design
It is important for any website developer to be able to choose an interesting design for his website. Make the design one of a kind. Make it as creative as you can manage. It is important that you find a design that is unique and striking. You will notice that people get to be enticed to view a website when it is has harmonious and creative colors and images placed in it.

Because of the various websites online, find something that is one of a kind. A unique design will help you gain popularity on the web. It will also show that your website has been worked hard on and that it will encourage your visitors to look more into the things you put into your website.

2. Make It A Fast-Loading One
People do not really have the patience and the time to get into websites that are too slow to load. A faster-loading web design will get more visitors than a slower-loading one.

Since people will need to get into your website many times, make your website have a design that does not need to take too many minutes to load. A website that only takes a few minutes each time to load will certainly have more visitors and advertisers.

3. Have A User-Friendly Navigation
A website that is easy to navigate is the best. People do not really have all the time to find things in your website. Therefore, give them a website that is easy to use and easy to find information in. clear-cut tabs and links will help them save time and get information as fast as they can. This will encourage them to use your website more.

4. Use Easy-To-Read Fonts
Use fonts that are easily readable. No one has the time and patience to look into websites that have fonts that can not be easily read. A good website design takes into consideration the fonts used. Normal fonts are better than fonts that have too much fuss on them.

5. Make Sure Your Links Are not Broken
Links must be workable. Make sure that every link you place works. Otherwise, visitors will get disappointed and leave the website to find more easily accessed links to find information.

6. Make Sure Your Website Is Compatible with Any Browser And Any Device
Make your websites as accessible to your visitors as much as possible. There are devices that do not support HTML, so, make your websites accessible via using both HTML and plain text.

It is necessary that you make your web design as user-friendly as possible. In that …

Broken Links Detected

A broken link is a link that goes to a page or a picture or a video that no longer exists on the internet.

There are 2 main reasons why you do not want them in your website.

1. They are annoying and look unprofessional.

2. But more seriously, they can have serious consequences for the performance of your website in Google because Google penalises websites with broken links.

They do occur from time to time as websites that you have linked to close down, or they delete images or articles that you may have referred to.

Imagine that you were using Yellow Pages (remember what they were?) To find a business, and every second business you called was either closed or did not exist.

You would not be very happy and you would soon ditch the Yellow Pages.

Well, Google wants to protect it's position as the # 1 search engine in the world by only giving people hyperlinks that work, and so it views broken hyperlinks in your website very badly.

We are not sure how quickly the impact comes, or how many you can have before the penalties start. That probably changes all the time.

So you should be vigilant and always minimize the amount of them detected in your website.

How do I Know if I have Broken Links

Most good website software will send an email to your admin email address to notify you when you have them in your website. (Ours does!)

From there it is a few simple steps to:

  1. click on the link in the email
  2. review the link that is broken
  3. fix it or delete it

You will receive an email with the subject – [your website name] Broken links detected

At the bottom of the email is a link that says: You can see all links here

When you click on that link, you will be taken to a page in the admin area of ​​your website where they all are listed.

For each website hyperlink that is not working, you have 4 options to select:

  • Edit URL
  • Unlink
  • Not broken
  • Dismiss

You should review each link and attempt to fix the link, but failing that, you should Unlink the link.

It is better to not have the link active, than to have an active link going nowhere.

Well, that is quite simple really!

What should you do now?

  1. Check that your website has no links broken.
  2. Fix or delete any that you do find.
  3. Do this regularly.
  4. Want some help or ideas? Just contact us at Hotpink Websites now.

Six Golden Optimization Techniques For Getting Your Site Listed In Google and Yahoo

The basic criterion used to return relevant search results for a specific user query is more or less similar for every search engine. Websites having relevant content and appropriate use of keywords primarily in the title tags, meta tags and web page body typically achieves rankings in the search engine results pages. However on a micro level there are differences in the ranking algorithm of Google and Yahoo or any other search engine. Following are few ways of improving the search results of a website in Google and Yahoo

Keyword Analysis: Keyword selection should be based on two parameters; (A) The popularity of the keyword and (B) The relevance of the keyword with the website content.

Appropriate use of the keywords: There are many parameters that are taken into consideration by a search engine to rank a specific page. However, the presence of targeted keywords in the title tags, meta tags, anchor texts, backlinks of the webpage and headers tags (h1-h6) improves the chance of ranking high for the specific keyword query.

Page Rank: This algorithm was developed by Google to judge a website's quality. The concept of page rank is based on the promise that a good webpage will have other pages linking to it because its content has been found useful by those websites. The calculation of the page rank of a particular site depends on the page rank and relevance of the web pages linking to it.

Importance of Inbound Links: Incoming links from authoritative websites like well known media sites, educational institutions, non profit organizations, government websites and other related sites rank very high in Google preference list.Links from .edu, .gov, and .org web sites are considering to be more authoritative and relevant than others Google Page rank: Page rank is very important for Google when it comes to analyzing a website's relevancy for a keyword. Apart from it a high PR site improves the crawlability of its internal pages. The higher the Page Rank the better chance of the site to come on top of search engine listings if everything else remains the same. Directory Listings: A website should be listed in directories like Dmoz and Yahoo directory. The inclusion in a directory depends on the scrutiny of the website by human editors and thus only quality sites get listed in the above mentioned directories. Google does not have a directory of its own, so it takes help from Dmoz to generate directory results. On the other hand Yahoo directory forms an integral factor in achieving high positions in Yahoo search. Getting listed in a directory can take anything from 3-6 months but it definitely helps in achieving good positions in the search engines. …