A CX-Centric Future Powered By Customer Advocacy, Micro Data + Emotion

If the pandemic has made one thing clear, it’s that the only constant is transformation. Consumer behavioral shifts are perpetual and brands that develop the right blueprint to conform to these changes in real-time, will be the victors. Because of this, a few key points on the horizon must be kept sharply in focus as 2021 approaches:

  • Digital transformation will only continue to accelerate amidst the new playing field.
  • 1:1 commercial intimacy centered on empathy and emotion will be pervasive, and the worlds of B2C and B2B will continue to become indistinguishable.
  • CX will consequently remain the ultimate battleground.

With that in mind, following are the Top 5 insights I believe brands and their leadership need to keep abreast of as the new year unfolds.

1 – CMOs and CEOs will need to work more

Read More

Netflix Programming Merits Federal Investigation, Urge Advocacy Groups

LOS ANGELES—The Parents Television Council and Enough is Enough, advocacy groups that focus on internet safety and programming for children, are asking U.S Attorney General William Barr to open up an investigation into Netflix on whether it violated federal statutes against child pornography by distributing the French film “Cuties.”

“Cuties” has been surrounded in controversy since its debut on the streaming platform. The story follows a group of 11-year-old girls that try to win a dance competition with a dance routine that PTC describes as “highly eroticized.” Other sexual situations are presented in the film, though no child nudity is depicted. The film is rated TV-MA.

In September, Netflix was indicted by a grand jury in Tyler County, Texas, for the “promotion of lewd visual material depicting [a] child” in “Cuties.” Some conservative U.S. Senators, including Sen. Ted Cruz (R-Texas) and Sen. Josh Hawley (R-Mo.), have also criticized the

Read More