(Bloomberg) — The U.S. charged six current and former members of Russia’s military intelligence agency for allegedly carrying out some of the world’s most destructive hacking attacks from 2015 to 2019, including knocking out Ukraine’s power grid and causing almost $1 billion in damage to three American companies.
The hackers allegedly carried out attacks against the 2017 elections in France and the 2018 Pyeongchang Winter Olympic Games, according to an indictment unsealed by the Justice Department on Monday.
“According to the indictment, beginning in or around November 2015 and continuing until at least in or around October 2019, the defendants and their co-conspirators deployed destructive malware and took other disruptive actions, for the strategic benefit of Russia, through unauthorized access to victim computers,” the department said.
Marketing is continuing to metamorphize at never before clock speeds to keep pace with real-time shifts in consumer behavior. To succeed today, brands must have a laser focus on improving CX in ways that demonstrate a sharper understanding of their consumers, while also creating experiences that effectively reflect culture and offer opportunity for new types of engagement.
With that in mind, I recently spoke with Evan Jones, CMO of Fender Musical Instruments Corporation (Fender). Evan is a marketer who has spent his career finding innovative ways to intersect culture and commerce. We spoke about everything from the heightened need today for direct interaction with customers to help identify behavioral triggers, to the brand’s upcoming new campaign for its American Professional II Series.